Facebook has started apologizing to users for its “Year in Review” feature. According to the apology, some users just don’t want to remember the year and relieve the most morbid parts of their life.
Who prompted a sorry from the Social Media company? Well, Eric Meyer who is a designer, author and Event Apart expo contributor wrote on his personal blog on Christmas Eve to completely obliterate the auto-generated “Year In Review”. According to him, the feature went completely wrong when it generated a photo of his recently passed daughter with a border filled with confetti and balloons. The feature works to display images in scrapbook like form with your most liked pictures or most commented on images. Here’s thinking that his daughter’s picture was commented the most on to convey condolences. The “Year In Review” basically put a glaring spotlight on the most horrific memory of his life.
Meyer has requested Facebook to insert a “hide” button more obviously for those users who just want to move on in the year. Also, from a designer’s standpoint, he asked the Social Media company to think about a more neutral design for those who had a rough year. Not everyone agrees with having happy, selfie auto loaded forced images displayed on their feed without knowing whether or not the user has a choice to opt out.
Washington Post published Facebook’s product manager, Jonathan Geller’s apology to Meyer and Meyer did indeed confirm receiving a personal sorry from the company. However, he had to clarify that he meant the blog post as a way to highlight how Web design in general does poorly in these scenarios. He even apologized to the Facebook group for the backlash the company is getting on Christmas.
Well, it’s an interesting way to actually put these kind of situations in perspective. Hopefully, all Web designers from any company can learn from this experience and use this as a way to connect more to consumers.