If there is one thing China does not seem to be short off, it’s smartphone manufacturers. Elephone is the latest contender in the Chinese smartphone market, merging the hallmark low price tags of its competitors with its own emphasis on premium build.
While still not recognized locally as Oppo, XiaoMi and Huawei, Elephone is slowly but surely making its mark in the market today. The manufacturer itself has been around since late 2006 but curiously enough, has developed a strong following in the America, Europe and the Middle East with sales figures upwards of 10 million. Last month, a contract signing event was held by Elephone Hong Kong which officially heralds the arrival of Elephone in Malaysia and also struck up partnerships with e-commerce giants Lazada, 11Street, Gemfive, Ensogo, Groupon, Lelong and Mudah. There is also now an official website for Malaysian customers to browse and purchase their devices at elephone.my. However, it is important to note that Elephone has in fact been around in Malaysia for quite some time prior to its official sales here. In fact some retailers have taken to importing the devices from foreign markets, a testament to its increasing popularity in the region.
So what makes an Elephone so desirable? Each Elephone device embodies the philosophy of “premium affordability”. On the surface, all Elephone devices come with a simplistic yet attractive design. But what makes it truly impressive is its build quality. Elephone takes pride in the durability and build of its device, so much so they have a dedicated video to show you its reliability. Not convinced? Take a look at the video below.
To give you an idea of what Elephone has to far, let’s take a look at several of its devices available in Malaysia. The first is its entry level G9. With a 4.5-inch display, 1GHz quad-core MediaTek CPU, ARM-Mali T720 GPU, 1GB of RAM, 8GB of internal storage, 8MP rear and 2MP front cameras, the G9 has all the bear necessities of a modern smartphone device. Couple that with 4G connectivity and an RM379 price tag, the G9 is a great choice for those who need a simple device.
The next device is the P8000, arguably Elephone’s most popular device at the moment. Standing at the other end of the spectrum from the G9, the P8000 sports a 5.5-inch full HD display, a 64 bit MediaTek 1.4GHz Octa core CPU with ARM Cortex A53 cores, Mali T720 MP3 GPU, 3GB of RAM and 16GB of internal storage. Cameras are 13MP rear and 5MP front Samsung shooters and it comes with a large 4165mAh battery. What sets it apart as the “flagship” device is the metal frame and build as well as the fingerprint scanner on the rear. For a price of RM879, the P8000 is a steal.
Those on the look out for a value for money device in the near future, do not forget to keep Elephone in your consideration.