Samsung’s event at CES 2015 started at about 2pm with The President and COO of Samsung America, Tim Baxter taking the stage for the company’s keynote. The tagline the whole keynote revolved around: “Creating Possibilities”. The main highlight of the Samsung keynote: SUHD TVs, Internet of Things as well as Milk Music and Video. Oh, the last part also included home appliances like fridges and ovens… but we’re not covering that part here.
First off, Samsung announced a family of SUHD TVs. These are a line of TVs powered by a Tizen operating system. There are nine different sizes of SUHD TVs ranging from 48 inches all the way to 88 inches. Included in the family are the the JS9500, JS9000 and JS8500 series TVs, and the high-end JS9500 which features an elegant framed design. SUHD TVs are boasted to have more accurate colors, darker blacks and a much brighter display due to its “nano-crystal semiconductor transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today.” With Tizen, there is a Samsung Smart Hub that should be easier to use. There is support for pairing with Samsung smartphones over Bluetooth Low Energy for sharing content, quick access to content form Comcast, Amazon, Netflix and other services that provide UHD video.
On to Milk! Samsung has announced its plans to expand Milk services to TV, Web and Virtual Reality. Milk Music is set to expand to Samsung Smart TVs and the web. On the other hand, Milk Video will come only to Smart TVs. According to the South Korean tech giant,
“Samsung is dedicated to delivering impassioned, connected experiences through content and services across devices, including smartphones, tablets and smart TVs,” said John Pleasants, executive vice president, Samsung Media Solutions Center America. “We are excited to bring the music and video experience to even more platforms for our customers to enjoy, and offer customers a glimpse at what’s possible in the brand new realm of immersive mobile video and virtual reality.”
As for Virtual Reality, Samsung has brought to light Milk VR for the Gear VR. Milk VR is a content store for the device. According to the tech tycoon,
“In Samsung’s Milk VR, the newest content displays first in the “fresh” category, and the most popular content displays in the “trending” category so viewers can easily identify what’s new and popular within the app. Videos will be available in both Instant Play (adaptive streaming) and Best Quality (download options in the highest quality available, 4K x 2K).
Milk VR is working with top brands, entertainment companies and networks, including Mountain Dew, National Basketball Association, Red Bull and Skybound Entertainment, among others, to contribute to the immersive content library and deliver high quality VR experiences.”
Last but not least, the company talked about the Internet of Things (IoT). According to B. K. Yoon, Samsung’s co-CEO, all Samsung’s products will be Internet-of-Things (IoT) enabled within five years. Yoon went on to say that 90% of Samsung products would be able to connect to the web by 2017. If “five years from now, every single piece of Samsung hardware will be an IoT device, whether it is an air purifier or an oven”, we’re talking about hundreds of products! With everything connected, in one sense, users will be able to monitor household appliances in terms of energy consumption. But, is this really a good thing? Does an oven really need to be monitored or a vacuum cleaner? If Samsung is planning to add products to the list of IoTs for the sake of it, it might just be wanting to standout but at the sacrifice of consumers having more costly home appliances for limited options. Also, how is this going to attract consumers globally? What about the low income and poverty stricken communities that don’t benefit from an increased priced fridge that connects to the Internet?
In addition to this, “we have to create an open IoT ecosystem,” said Yoon. “The IoT experience needs to be seamless. Our IoT components and devices will be open. We will ensure that others can easily connect to our devices,” Yoon said. “Without this kind of openness, there won’t be an Internet-of-Things.” This means that the platform for Samsung’s IoT will be open and used on all of their products.
So, that’s about it for Samsung at CES 2015. What do you think about the line up and 2015 plans the South Korean tech giant introduced? Let us know in the comment section below.