Google is taking steps to enhance privacy protections and personalisation when it comes to the ad experience on their platforms. Yes – it’s not everyday that you see these two things in the same sentence but Google is trying to make them go hand in hand with their new My Ads Center.
The new My Ads Center will be rolling out to users around the world today. With Google’s new My Ads Center, users will be given more control of their ads experience on Google platforms than ever before. In fact, Google is providing the option to remove ad personalisations all together. However, they note that this option will not turn off ads, it will just serve less relevant ads.
So, how does My Ads Center affect user experience moving forward? It’s pretty simple, you will see ads that are relevant to you on your terms. At least that’s what Google is working towards. You will be able to remove ad categories that are irrelevant to you or that can potentially be emotional triggers. This includes categories like child bearing, weight loss and more. This also applies to brands. You’ll be able to remove brands that you don’t want to engage with.
My Ads Center also allows you to decouple your experience on Search, YouTube and more. This allows you essentially remove a dimension of information that Google’s algorithm uses to personalise your ads. Let’s say you don’t want YouTube to feed into your ad personalisations, you will be able to simply remove your YouTube History from your personalisation. This also applies to categories like relationship status and more.
My Ads Center on mobile. (Source: Google)
Users will be able to access My Ads Center in the Ads Settings menu in their Google account. Inside, you will have multiple options to customise your experience including ad categories, brands and your recent ads. Using these, you will be able to start customising your ads across all of Google’s platforms.
Guaranteeing Privacy with Personalisation
Google is reiterating its commitment to protecting user privacy. The company is reiterating that they “follow a set of core privacy principles that guide what information we do and don’t collect. We never sell your personal information to anyone, and we never use the content you store in apps like Gmail, Photos and Drive for ads purposes. And we never use sensitive information to personalize ads — like health, race, religion or sexual orientation.”
The new My Ads Center is, according to Google, a step further in fulfilling its commitments to protecting user privacy. It is – to date – one of the most transparent experiences when it comes to showing users what data are being collected and how it is being used; at least when it comes to ads.
The invention of USB Type-C is a significant one. It brought the USB invention to the modern world. It ushered in a new era of standard connectivity. It is also a rather important aspect in the world of high wattage fast charging devices. It also allowed a single USB port to turn into so much more than just one port. It is a charging port, data port, DisplayPort, and even an HDMI port. Intel calls their own proprietary technology for a multipurpose USB Type-C the Thunderbolt technology.
Thunderbolt technically did not start out as a USB technology though. Thunderbolt needed its own proprietary port to work on its own. That never really caught on. The USB Type-C 3.1 standards brought in an entirely new possibility with Thunderbolt. In its current standard, with the latest available Intel processor, Thunderbolt is in its fourth generation; hence, Thunderbolt 4.
Thunderbolt 4 brings about DisplayPort 1.4 capabilities alongside HDMI 2.0, up to 40Gbps data transfer speeds, and even 10 Gigabit networking. You can even charge laptops that require less than 100W charge speeds. All that, and you still have USB 3.0 capabilities with a USB dongle.
Thunderbolt 4 is impressive, but to keep up with the times, it needs an update. It needs to keep up with HDMI 2.1 and DisplayPort 2.0 standards. Intel does one better with USB4 v2. We are guessing that the next generation Thunderbolt would be named Thunderbolt 5 and still go along with USB Type-C port, but Intel might have a different idea when the first laptops arrive with USB4 v2 standards.
Instead of keeping up to DisplayPort 2.0, the new USB4 v2 standard is capable of DisplayPort 2.1 port standards. That also means that it can transfer up to 80 Gigabits every second in either direction. One way, up to 120 Gigabits of data can be transferred every second for the best type of display experience you can find on any device.
Like Thunderbolt 4, the new Thunderbolt standard can also support PCIe data throughput. That means you can plug in your GPU externally and make use of more powerful GPUs to run with your thin-and-light laptop. In this case, USB4 v2 is now capable of the lates PCIe 5.0 standards for twice the throughput from the previous Thunderbolt 4.
Intel says that the USB4 v2 standards will also be compatible with previous versions of Thunderbolt, USB, and DisplayPort. While it might simply mean that it will still be able to work with devices in the previous generation, it could also mean that Intel is sticking with USB Type-C as its main connection method. Even if they decided not to stick with USB Type-C, they might be able to get manufacturers and accessory makers play ball with their new designs.
All truly wireless (TWS) earbuds in the market today have a common problem. Most, if not all, are not made for gaming in mind. Razer is a little different though. Everything they do and have done so far has all about the gaming lifestyle. Even when their introduced their highly portable Razer Hammerhead BT, they still maintained that it is a wireless earphone made for gaming. Of course, when the world of TWS earbuds blow up, they had to jump on board, and make their own, also for gaming. Now there is a new one.
They call it the Razer Hammerhead Hyperspeed, and it looks rather familiar. To be fair, the general design of a TWS today has pretty much saturated into ones with stems and ones without. This one comes with a stem a la Apple AirPods. In fact, it shares a lot of design cues from the Cupertino outfit. Even the case, in its PlayStation colours guise, looks strikingly similar to the Apple AirPods Pro’s case save for the officially licensed PlayStation Logo. The Xbox variant is basically just a blacked-out variant of the Razer Hammerhead Hyperspeed.
Source: Razer
The similarities end there though. The ear tips are designed differently, shaped differently. That might not matter all that much, but it is designed in such a way to also fit Razer’s very famous Chroma RGB LED at the back of the earbuds lighting up the three-headed snake logo synonymous to the gaming lifestyle maker.
The Hyperspeed technology is Razer’s innovation to wireless technology to reduce latency and therefore response times in wireless situations. In the Razer Hammerhead Hyperspeed, it comes with a 2.4GHz wireless connection option via a USB Type-C dongle. Via the dongle, connected to either your PC or gaming console, you are getting lowest in class latency for your audio, very comparable to the experience of a wired headphone. The lower latency also allows you to react to conditions and situations closer to real time, increasing your competitiveness. For your mobile gaming purposes, it packs the latest Bluetooth 5.2 for improved stability, higher fidelity, and lower latency.
Source: Razer
To keep you focused and competitive in your game, you want as little distraction as possible in your gaming sessions. For that, you want noise cancellation. The Razer Hammerhead Hyperspeed packs not just one microphone for noise cancelling, it comes with two. Why is this significant? A single mic picks up only so much noise and pumps anti-noise according to that limited information. Two mics allow the device to pick up more details from its environment and compensates those noise more accurately and accordingly to allow for better noise cancelling all-around.
This is made for the gamers who are constantly on-the-go. Its 10mm driver should be powerful enough for you to also enjoy music at any given time in the outside world. To keep you entertained even on a long flight, the Razer Hammerhead Hyperspeed packs up to 30 hours of battery life, provided you turn off Active Noise Cancellation (ANC) and the RGB. Leave both on and you still get up to 20 hours of battery life.
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The Razer Hammerhead Hyperspeed comes in PlayStation and Xbox Licensed variants. The PlayStation Licensed variant is white in colour to match the PS5 visuals. The Xbox Licensed variant, on the other hand, comes in black and lime green colour scheme to match the Xbox Series X colour scheme. Both devices come with a colour matching USB Type-C dongle you can plug into your PC or console. The latest Razer TWS earbuds will be available November 2022 onward with a starting price of US$ 149.99 (MYR*). More information on the Razer Hammerhead Hyperspeed can be found on Razer’s website.
Apple and their proprietary lightning port and cable goes way back. It is the first sort of port and cable combination that is reversible. That means that you can plug your Apple device via the Lightning port in either orientation. Technically Apple’s lightning port is the first ever reversible connector for charging and data transfer purposes.
Since the introduction of USB Type-C though, most modern devices adopted the technology with no issue. It has become the most universal type of port there is today. It also looks like USB Type-C is here to stay, since they have been updating the USB Type-C cable and port for even more power delivery and data transfer capabilities. That is usually enough for organisations to sway into the USB Type-C ecosystem, except for Apple.
Apple has been reluctant to shift to the USB Type-C platform. They technically do have USB Type-C equipped devices like the Apple iPad Pro and iPad Air, but that was about it. Today, they add another device to the USB Type-C collection, the brand new 2022 iPad.
Source: Apple
The USB Type-C is not the only new thing on the Apple iPad for 2022 though. It looks different too compared to the ones that came before. The tenth-generation Apple iPad now shares a similar design language with the Apple iPad Air and Apple iPad Pro. The unibody back and sides have a more rounded edge over the other two USB Type-C devices in Apple’s stables though.
Alongside the new body design, comes a new display layout with a thinner overall bezel. It is still a 10.9-inch tablet with Liquid Retina display. They have also updated the processor to Apple’s A14 Bionic chip that is supposed to be more powerful than the A13 Bionic before while remaining more power efficient. You still get a 12-Megapixel ultra-wide angle camera up front, which makes for excellent video calls. Out the back is a new 12-Megapixel camera though. This new camera comes with 4K video recording capabilities.
On top of the added flexibility of USB Type-C port and connection, the Apple iPad also packs Wi-Fi 6 for an even faster and more stable connection to the web. If you want to, you can also opt for the 5G capable variant for all sorts of work on-the-go. For an added versatility, you can also opt for a Magic Keyboard Folio designed specifically for the Apple iPad.
The Apple iPad also now comes in four vibrant and unique colours. You can get your hands on a blue, pink, yellow, and sliver shades. Yes, you noticed, there is no space grey option this time. There is also no home button. Your Touch ID is now moved to the power button on top of the device, near the camera.
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The new Apple iPad with USB Type-C and the A14 Bionic chip is now available for pre-order in the US and select regions. It will ship out and hit stores 26th October 2022 onward in these select regions too. Malaysia’s Apple website has also started teasing the Apple iPad alongside the newly launched iPad Pro. We are expecting the device to arrive in Malaysia sometime in November 2022. The new Apple iPad will set you back at least US$ 449 (MRY 2,099*). As usual, it is only available in 64GB and 256GB storage configurations. For more information on the Apple iPad for 2022, you can visit Apple’s website.
When Apple launched their first M1 silicon to the market, we immediately saw the potential of it powering an iPad Pro. Last year, they made it a reality and finally shoehorned an M2 chip to an iPad Pro. It brought untold powers into an iPad Pro and made the tablet the most versatile work companion you can find in the market. With the Apple Pencil, the iPad Pro is a formidable tablet with the powers of a full-fledged laptop.
Then comes this one, the M2 powered iPad Pro.
Source: Apple
On the surface, it is the same device all around compared to the older generation iPad Pro from 2021. Everything from the glass panel out front and aluminium backing did not change from the previous Apple iPad Pro. The only difference then, in terms of hardware, is the fact that this iPad Pro now contains Apple’s most powerful chip so far, the M2.
The 2022 powerhouse of a tablet will also ship with Apple’s latest iPadOS 16 to fully take advantage of the beast that is the M2 chip. There is stage manager that takes your multitasking to entirely new levels, you can connect to external displays with the iPad Pro and get two working displays effectively out of it, You can turn the iPad Pro’s highly accurate display into a reference display too or all your colour grading needs, and the best part about iPadOS 16 is that now you can run desktop class apps on the iPad Pro.
The camera on the iPad Pro for 2022 can also now capture ProRes videos. Combined with up to three folds speed in transcoding ProRes footages, this iPad Pro is a video production beast in a thin and lightweight package. You might not even need to carry other devices in this case to get a quick video footage out of it.
Apple did not introduce a new Apple Pencil with the iPad Pro this time. They did not have to with iPadOS 16. With a detection from up to 12mm away from the display, the Apple Pencil is more versatile and accurate than ever. Hovering above the display allows users to see where the Pencil will touch the display before they even make a mark. At the same time, when the Pencil gets near to the display, text boxes automatically expand to make way for handwriting recognition.
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To bring the tablet up to speed when remote working, Apple has outfitted the iPad Pro with Wi-Fi 6E capabilities to ensure that you can download and upload large files at any time of the day with little interruption to your workflow. If there is no reliable Wi-Fi umbrella around, there is the cellular capabilities that gives you 5G networking (sub-6GHz and mmWave standards) wherever you are (subject to network availability as per locations).
The Apple iPad Pro is now available for pre-order in 28 countries and regions. That obviously includes the United States. You can expect to start seeing the iPad Pro in stores in those select regions from the 26th of October 2022 onward. There are no mentions or confirmations on the latest iPad Pro’s availability date in Malaysia just yet. With the Malaysian website already teasing the device though, we expect the device to arrive sometime in November of 2022. The 11-inch variant starts at US$ 799 (MYR 3,899*) while the 12.9-inch variant starts at US$ 1,099 (MYR 5,399*). More information on the Apple iPad Pro can be found from Apple’s website.
*Official local (Malaysia) pricing as per Apple.com
The biggest thing that has happened to gaming for the past few years is not really the PlayStation 5 or the Xbox Series X. They are great, they are revolutionary, but they are rather regular and expected. You still need to be sat in one location and get it plugged to a display to fully enjoy them. The most important thing that has happened in gaming over the past few years is portable gaming, or mobile gaming.
What really started this handheld gaming phenomena is not really the smartphone. It is more to do with Nintendo’s Switch. Later, Steamdeck revolutionized the handheld gaming space again bringing the entire strength of Steam’s gaming library for PC games to a handheld device no bigger than a hard cover Harry Potter book.
Then Razer comes along with the Razer Edge. The Razer Edge is unique, not really a Nintendo Switch with exclusive titles. It is not exactly a Steamdeck competitor in the hardware space as well.
Source: Razer
Where the Steamdeck is powered by a swatch of PC like parts, AMD’s Zen 3 CPU with integrated GPU, for example, the Edge is made more like a smartphone. It is powered by Qualcomm’s snapdragon G3x Gen 1 platform. That is also an exclusive for Razer, the most powerful integrated processing chip that Qualcomm can produce at this time clocking up to 3GHz on it eight-core Kryo design.
It makes plenty of sense though the Razer Edge is not made to be a smartphone. It is made purely for gaming on the go and to be the best at it. But since it is Qualcomm, there is some smartphone qualities about the handheld device. You get to opt for 5G connectivity for example, so you can technically game anywhere you want to game. You also get WiFi 6E, which is technically still a brand-new technology even for the PC space.
If display quality is what you are looking for, the Steamdeck and Nintendo Switch has nothing on this handheld. It packs a 6.8-inch AMOLED display that refreshes at 144Hz boasting Full HD+ (2400 x 1080). It is technically the most advance display you can find on any handheld device in its class.
Source: Razer
So, what can a handheld device that is built purely for gaming with smartphone class hardware can do? It can run on Android, obviously. In that case, you can play Android games like PUBG Mobile and Mobile Legends Bang Bang. It also comes with Epic Games Launcher app out-of-the-box which also means that it will run games like Fortnite and Rocket League Sideswipe with no issue.
It is not just made for mobile games though. It is designed with cloud gaming in mind too. So, if you have and active subscription on Nvidia GeForce Now and Xbox Cloud Gaming and you want to take them out to the world, you can.
That is not all though. While you will not be able to install PC games directly on your Razer Edge, you still can play them. The Razer Edge is the only handheld gaming device out there that comes with the ability to play Steam games at 144Hz via Steam Link remote play. You also get access to Moonlight, and Parsec. We are guessing that Razer might get PlayStation remote play available on the Razer Edge soon too. Sure, you want to be constantly connected to the internet, that is why you might want to get yourselves the 5G variant.
The Razer Edge is technically just an integrated handheld device that works like a smartphone. You can detach it from the new Razer Kishi V2 Pro that it will come with. That also means that you can even use the controllers with your smartphone, if you like. But then again, you would want to be using your Razer Edge for all your games.
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The Razer Edge will be available only in the United States for now January 2023 onward. It will only be available in stores and Razer.com in its WiFi only variant at launch. Yes, there will also be a 5G variant as we mentioned, but it will only be available later and exclusively from Verizon. The WiFi variant of the Razer Edge will retail for US$ 399.99 (MYR 1,885*) at launch. Unfortunately, there are no mentions on its availability and official pricing in other regions currently. More information on the Razer Edge can be found on their website.
*Approximately based on exchange rate of US$ 1 = MYR 4.71 as of 18/10/2022 on xe.com
LEVEL UP KL has been a hallmark event for the Malaysian Gaming Industry since the conference ballooned into a regional event almost a decade ago. The regional conference brings together gamers, developers and publishers under one roof for a week on a yearly basis. This year, the conference returns to form with its first physical conference held from the 4th until the 7th of October 2022.
[Source: MDEC] Tan Sri Mahadhir Aziz, CEO of MDEC, delivering his welcoming speech at LEVEL UP KL 2022
This year’s edition of LEVEL UP KL saw over 1,500 participants, 80 speakers and over 100 exhibitors from all around the world. The conference also saw the participation of developers such as Streamline Studios, Metronomik, Larian Studios, Bandai Namco and PlayStation Studios. The conference saw these studios, among others, sharing their approaches to developing industry-leading games and the techniques they used behind the scenes.
Additionally, LEVEL UP KL was, once again, ground zero for the SEA Game Jam and SEA Game Awards. The former saw young, aspiring gamers put their mettle to the test in an arduous competition to build a game in a mere 48 hours. These aspiring developers had their hard work shown off at the exhibition in LEVEL UP KL 2022 among the many industry leaders present there.
The SEA Games Awards also crowned winners in multiple categories highlighting the talent and capabilities of developers in the region. This year’s nominees and winners raised the bar in each category with many of them achieving commercial game standards. The winners are listed below:
Amidst the furore and celebration of LEVEL UP KL 2022, the Malaysian Digital Economy Corporation (MDEC) also announced the forging of new partnerships which are geared toward positioning Malaysia as the regional game development hub. These partnerships not only forge open markets between Malaysia and other game development industries worldwide but also mark MDEC’s first steps into exploring the viability of the Metaverse in the Malaysian Gaming Industry.
[Source: MDEC] MDEC launches LEVEL UP KL 2022 to empower Malaysia’s digital video game industry towards becoming the regional gaming hub.
MDEC signed a partnership memorandum of understanding (MoU) with Nine66, a gaming company based in Saudi Arabia to explore and promote collaboration between the gaming industry in both countries. The MoU covers areas such as talent development and co-development.
Aside from Nine66, MDEC also signed an MoU with SEA Gamer Mall (SEAGM) to launch the Malaysia Game Fest (MGF). The Malaysia Game Fest will span a period of three months starting in October 2022 until December 2022. During this period, MDEC will be driving efforts with SEAGM to promote local game products and increase the commercialisation of Intellectual Properties (IPs) across Southeast Asian platform partners.
[Source: MDEC] (From L-R) Datuk Fadzli Abdul Wahit, Head/Senior Vice President, Transformation of MDEC; Gopi Ganesalingam, Senior Vice President, Ecosystem Development, MDEC; Mohan Low, Director of Digital Creative Content, MDEC; Ts Mahadhir Aziz, CEO, MDEC; Raymond Foo, Senior Marketing Manager, SEA Gamer Mall; DC Gan, Managing Director Magnus Games Studio; Kadri Harma, CEO of Nine66
Finally, MDEC signed an MoU with Magnus Games Studio, a home-grown game studio to promote initiatives and projects involving the “Metaverse”. In this agreement, MDEC will be leveraging Magnus Games’ Metaverse to market and promote the upcoming Malaysia Digital Content Festival 2022 which will be happening on the 17th and 18th of December 2022 at the Kuala Lumpur Convention Centre.
Virtual Reality (VR) has ever been the next step in immersive gaming. In fact, in 2016 when the first VR headset was commercially available, the gaming industry was the first to jump on the possibilities for AAA games and the industry at large. However, many barriers have prevented wide adoption—one of the largest being the lack of viable options for the general consumer. That has changed in the past few months with the launch of the PICO 4 and PICO Neo 3 Link.
The PICO 4 brings the possibility of a cordless, untethered VR experience mainstream. Similar to its main competitor, the Meta Quest 2, the PICO 4 removes the need for bulky sensors and wide open spaces for an immersive VR experience. Instead, the sensors have been built-in into the headset itself to provide a more natural and user-centred experience.
Specc’d for Enthusiasts, Made for Everyone
PICO Interactive is consciously targeting the consumer with the new offering. However, enthusiasts are being left by the wayside neither, the PICO 4 is packed with features that enthusiasts are looking for. Underneath the sleek exterior of the PICO 4 is the Qualcomm Snapdragon XR2 system on a chip (SoC). Qualcomm has engineered the SoC from the ground up to power VR and AR experiences. The 64-bit quad-core processor has been proven to be able to handle some of the most complex VR experiences available now; even at high resolutions. Speaking of, the PICO 4 comes with high-resolution, 2K displays with refresh rates between 72Hz and 90Hz. PICO also uses pancake lenses which reduce the focal distance required for VR and allow for a slimmer, sleeker design.
PICO 4 product presentation and demonstration by Mr Allen An, Regional Director, PICO Southeast Asia (Source: PICO Interactive)
Together with this, the standalone VR headset comes with WiFi 6 and Bluetooth 5.1 support. Of course, no VR experience is possible without the sensors to provide an immersive experience. The PICO 4 comes with 6 degrees-of-freedom positioning system which will allow users to move freely and more naturally in VR. All the sensors required are built into the headset. In fact, users can define safe spaces for the VR experience. Beyond these boundaries, the VR headset will revert to see-through mode to allow the user to be aware of their surroundings. Completing the immersion is an integrated high-fidelity speaker with a dual mic.
A 5,300mAh battery powers the PICO 4 standalone headset and supports 20W fast charging via the Qualcomm Quick Charge 3.0 protocol. This allows for about three hours of gameplay and fast charging of up to 70% within an hour. A smaller battery pack also allows for the 295g weight of the headset.
Pricing & Availability
The PICO 4 will be available in two variants: a 128GB version and a 256GB version. The 128GB version will set you back MYR1,699. The 256GB, on the other hand, will cost MYR1,999. Early birds who place their order between the 12th and 16th of October will receive an MYR100 discount. Purchases made between now and January 2023 will also receive four free VR games.
The PICO 4 will be available starting from 12th October 2022 onwards. You’ll be able to get your own from the official PICO Stores on Lazada, Shopee and TikTok Shop. It will also be available from PICO’s official retail partners Impulse Gaming, Thunder Match and Urban Republic. If you want to try out the headset, you can get a personal hands-on experience at the PICO roadshow happening at Sunway Pyramid’s Orange Concourse from the 13th to the 16th of October.
Yes, you read that right. You read Bionic Shark Fans, not Fins, and you are reading that right, it is not a typo. Now that we got that out of the way, let us talk about NVIDIA’s GeForce RTX 4090 as envisioned by Gigabyte.
NVIDIA’s latest GeForce RTX 40 series promises a lot of performance and power. The ADA Lovelace architecture, as they call it, is claimed to be miles ahead of its competition and is significantly more powerful than NVIDIA’s older 30 series GPUs. Of course, we are all waiting to see if that claim can be substantiated.
While we are waiting around though, NVIDIA’s board partners are not. One of them, GIGABYTE has started introducing new GeForce RTX 4090 GPUs for the market. They did away with not just one GPU offering; they are offering four variants of the GeForce RTX 4090 alone.
AORUS MASTER
Source: GIGABYTE
First up is the AORUS MASTER GPU. Like all the NVIDIA GeForce RTX 4090 cards released by Gigabyte, the AORUS MASTER offers better cooling performance with up to 30% more static pressure while reducing noise by up to 3dB. All this is possible thanks to Gigabyte’s latest WINDFORCE bionic shark fan design, and the AORUS MASTER gets three of them lined with RGB rings to keep the card cool in all kinds of conditions. Those are on top of larger heatsinks over the previous generation GPUs.
The AORUS MASTER cards also offer an LCD read out at the side of the card. The read out allows you to personalise your PC’s look even further with your own graphics and what not. If not, you can access and monitor critical stats like power consumption, GPU temperature, and even its fan speed.
To ensure that the GPU always works at optimal temperature, it is not just about having bigger coolers. It is also about using the right components in the construction of the card. That is why Gigabyte opted for aerospace grade PCB alongside Dual BIOS and 24+4 power phase design underneath an upgraded metal backplate to keep every component running at lower temperatures. Of course, the back plate also adds some rigidity to the card to minimise GPU sagging for a better look overall.
GIGABYTE GAMING OC
Source: GIGABYTE
Then there is the GIGABYTE GAMING OC card. It is no AORUS, but it is still an NVIDIA GeForce RTX 4090 GPU which also means it packs a lot of power. It comes with the same WINDFORCE fan blade design as the AORUS MASTER. The WINDFORCE fans also uses graphene nano lubricant that is supposed to extend the fan’s life by up to 2.1 times compared to regular double ball bearing fans. The GAMING OC GPU also has three of the WINDFORCE fans that comes with the same RGB Halo from the AORUS MASTER GPU to keep everything cool alongside ULTRA DURABLE certified components. Dual BIOS should keep the card operating at lower noise levels.
GIGABYTE WINDFORCE
Source: GIGABYTE
Sometimes you do not need the extremities that the AORUS MASTER offers. You do need the flashy RGB that the GAMING OC card offers too. You just want something that works. That is the GIGABYTE WINDFORCE NVIDIA GeForce RTX 4090 card.
It still packs the same WINDFORCE coolling system, which also means you should not be getting any less cooling performance with the entry-level GeForce RTX 4090 GPU from GIGABYTE. Like its more extreme brothers too, it has a large vapour chamber in direct contact with the GPU to keep everything cool and optimised. It even comes with Dual BIOS to keep things quiet when you need it to.
AORUS XTREME WATERFORCE
Source: GiGABYTE
The AORUS XTREME WATERFORCE is GIGABYTE’s answer to keeping the NVIDIA GeForce RTX 4090 optimally cool in more extreme loads. It offers everything that the AORUS MASTER card offers, but with a slightly different cooling solution. Instead of relying on regular fan and heatsinks, it comes with a large water block and all-in-one aluminium radiator attached with three 120mm fans to keep things icy cold.
Space management with liquid cooling designs are usually quite complex. You want to think about the placement of the radiators, especially if you are also going with an all-in-one cooling solution for the CPU as well. To make things easier, the inlet and outlet ports are placed at the back of the card, so that it is easier to place the radiator. The pipes are also 460mm soft tubes to give you that extra flexibility in radiator placements.
GIGABYTE UD1000GM and UD850GM Power Supplies – PCIe 5.0 Empowerment
The new GPUs are rather power hungry with a quoted TDP of up to 450W. That is not even considering the spikes that the GPUs might go through from time to time. You need a power supply with a tonne of capacity. Since these are PCIe 5.0 cards too, you want your PSU to have PCIe 5.0 support out of the box for the best experience with the GPUs.
Introducing GIGABYTE’s UD1000GM and UD850GM 1000W and 850W power solutions made for PCIe 5.0 parts. As per PCIe 5.0 standards, the PSU offers a high-quality 16-pin connector that supports up to 600W of power output should your GPU need it. It is also a modular design with detachable cables for convenient cable management.
Price and Availability
There are no mentions on its local availability just yet. There are also no specific mentions on its pricing. You can expect the GPUs to be available once the reference cards from NVIDIA goes to market. You can also expect prices to be on the higher end of the scale compared to the reference cards with all the custom cooling solutions and components on their cards. More on GIGABYTE’s custom solutions for NVIDIA’s latest GeForce RTX 4090 GPUs can be found on their website.
AMD recently launched their new Zen 4 architecture platform in their Ryzen 7000 series CPUs. Yes, in case you have not known yet, the AMD Ryzen 5000 series is now outdated and is replaced with AMD’s brand-new Ryzen 7000 processors. Yes, benchmark numbers produced by AMD also shows rather promising figures too, they suggest performance numbers well beyond what their Ryzen 5000 Zen 3 processors can manage. They are promising larger performances even compared to their competitors too.
While the past few years of AMD’s Ryzen goodness have been backward compatible with their AM4 socket, the new Ryzen 7000 with Zen 4 kicks things off for a new generation of socket made for the future, the AM5 socket platform. Gone are the flimsy pins on the chip itself and in comes push pins on the board instead, for a less nerve-wrecking installation process.
While AMD can go on and on with how powerful and different their new processors are, their Ryzen 7000 chips are glorified paperweights if they cannot get on a proper motherboard. This is where ASUS comes sweeping in with brand new motherboards to support the new AM5 platform and take advantage of Zen 4 with the B650 chipset motherboards.
You want to keep in mind that the AMD B650 boards are not the top-of-the-line computing platforms you can get for AMD’s latest and greatest. For the most current ultimate AMD experience, you want to go for the X670 boards. The B650 then is a sort of budgeted performance boards for those looking to build a powerful system that does not break the bank.
For the Hardcore Gamers – The ROG Strix Series
Source: ASUS
Source: ASUS
Source: ASUS
Source: ASUS
Everybody wants an ROG. That is also because they are known to make some of the best gaming gears and hardware in the market. For the AMD Ryzen 7000 they have the ROG Strix B650-E, B650-F, B650-I, and B650-A Gaming WiFi motherboards.
All of them comes with PCIe 5.0 drives of course. Only the ROG Strix B650-A does not carry any PCIe 5.0 x16 slots for peripherals. It is also the only one in the ROG Strix line-up that does not pack an I/O Shield. Then again, only the latest GPUs from NVIDIA are PCIe 5.0 peripherals. All of them support DDR5 memory though. True to their names too, they are all WiFi equipped boards.
The top-of-the-line ROG Strix B650-A comes with 16+2 teamed power stages with 8+8 ProCool power connectors for even more flexible overclocking on AMD’s Ryzen 7000 processors. It also features a tonne of heatsinks to cool two M.2 slots and its VRM. There are two additional M.2 slots too, on top of the two that are wrapped under heatsinks. To make installation much more convenient, the M.2 drives do not have to be screwed in; they are latched by ASUS’ clever Q-Latch system. There is also a USB FlashBack feature that allows the BIOS to be flashed even without a processor or GPU installed on the system. All you need is a USB drive and power supply. Its audio is also greatly improved with USB-based ALC4080 audio codec alongside a new Savitech SV3H712 amp for better experience when you work with audiophile gears.
For the Budget Gamers – The TUF Series
Source: ASUS
Source: ASUS
Source: ASUS
Source: ASUS
If you still want something tailored for gaming, but do not want to spend on an ROG, there is the TUF gaming series of motherboards. The B650 motherboards from TUF line-up offers all everything you need to fully take advantage of Ryzen’s 7000 series of processors Zen 4 architecture. You can choose between ATX or micro-ATX options for builds designed for smaller footprints.
Just because they are value offers for gamers, does not mean that they pack any less performance and features than their ROG cousins. You still get support for DDR5, PCIe 5.0 M.2 slot, and onboard USB 3.2 2×2 Type-C ports for all sorts of stuff. Of course, all TUF boards also come with 2.5GBps ethernet ports for high-bandwidth internet connections and WiFi 6 in case you prefer things to be wireless.
For the Creators – The ProArt Series
Source: ASUS
The gaming market is not the only hotbed for high-performing computing solutions. The content creator market is still heating up and their appetite for high-performance machines has increased in recent years. They also need high-performing machines that are quiet and svelte when they need to be.
While contents take time to produce, speed in workflow is key in their projects. That is why having a PCIe 5.0 support on their M.2 slot is important. Plenty of content creator programs are memory hungry too, which also means that high-speed memory is important, you get that from new DDR5 RAM support. While the ProArt series only has PCIe 4.0 x16 slots as standard, it also means that users can fit up to two GPUs to handle all their content creation workflow needs in an x8/x8 confguration.
Of course, connectivity could be key in a shared worlkflow. You get 10GBps ethernet port as standard on your boards. At the same time, you can work without a dedicated GPU if you choose with a built-in DisplayPort 1.4 output on the board itself. On top of that, you get the versatility of a USB 3.2 Gen 2×2 Type-C port support.
For the Value Hunters – The Prime Series
Source: ASUS
Source: ASUS
Source: ASUS
Source: ASUS
If you are just looking for something that does not break the bank but still take advantage of AMD’s latest and greatest, then look no further than the ASUS Prime series motherboards. It gives you the flexibility of using all sorts of budget cases and compat builds with ATX and micro-ATX solutions. It is the perfect daily driver, in ASUS’ books.
The ASUS prime B650 boards offer up to 2.5GBps networking port, PCIe 5.0 M.2 slot, and DDR5 support across their boards, The boards also packs BIOS FlashBack feature that allows you to reset your BIOS and even update it with nothing more than a USB stick and working power supply. You do not get PCIe 5.0 x16 slots just yet, but you really are not missing out on much at this point of time.
Pricing and Availability
There are no mentions yet on their official pricing currently. There is also no promised availability date for the boards at this time, but we are expecting them to be available pretty soon. For more information on the ASUS B650 motherboards made for AMD Ryzen 7000 Zen 4 processors, you can head over to their website.
