Category Archives: Lifestyle

NVIDIA’s GeForce RTX 40 Series Ushers in the New Era of Ray Tracing and Neural Rendering

NVIDIA’s GeForce RTX 30 series, which they fondly refer to as the Ampere architecture processors, were rather potent. At its introduction, it presented the largest generation leap in performance from its predecessors. There were a lot of excitement for the Ampere built GPUs because of the generational gap presented between it, and the older GeForce RTX 20 series GPUs. Then there is the GeForce RTX 40 series that was just introduced by Jensen Huang last night. 

NVIDIA calls it the Ada Lovelace, and it builds upon the technologies presented in its predecessor, the Ampere platform. It is even more capable in its real-time ray tracing functions. It also packs enough power to run an artificial intelligence (AI) algorithm of its own for 3D rendering and processing. That also means this time, AI is involved in rendering the pixels you see on your display.  

2X Performance

First up, you want to know how much faster the new RTX 40 series is compared to the RTX 30 series. In terms of ray tracing performance, the RTX40 is capable of up to 191 teraflops, nearly threefold of its predecessor. Its tensor cores are also capable of up to 1.32 petaflops, about five times the previous generation. But it is not just 3D rendering and ray tracing the gets the performance bump, you also get twice more NVENC decoders that allows the NVIDIA GeForce RTX 40 series to half video workload times. 

How NVIDIA achieved these numbers is a little technical, so we might have to explore that in a different story. In short though, it is not like NVIDIA slapped twice more cores into their chip. They did put more cores into their processing chip, but they have also improved their RT cores with 4nm architectures (hence Ada Lovelace architecture). That results in an improved energy and thermal efficiency of their chips in their GPUs which also means they can push their cores even more than before. That also means that ray tracing performance is doubled over whatever that came before. Thanks to the new Micro-Mesh Engine, the new cores can also generate textures in greater detail than ever before without taking up performance and storage resources. 

DLSS 3.0

DLSS (Deep Learning Super Sampling), we think, was a rather clever technology when it was introduced. While plenty of electronic giants in the home entertainment industry spoke at lengths about how upscaling is the future of television, NVIDIA took it to the next level with DLSS in gaming. You could, for example, play your games in 4K resolution while the GPU only needs to render the graphics in 1080p Full HD, for example. DLSS 2.0 was a major upgrade to the clever feature and made DLSS properly good and reliable. DLSS 3.0 make DLSS a must have feature.  

Where the previous iterations of DLSS lack is speed. While DLSS 2.0 was fast, it lagged behind when you compare it to playing games at native resolution. The AI still must take its time to render each texture from each frame and upscale them to whatever higher resolution you want your games to play in. DLSS 3.0 allows the GPU to now render entire frames for an improved gaming experience, much faster than before. This is thanks to a rather powerful and clever neural engine packed into the GPU. 

RACER RTX ON
Source: NVIDIA

2X Video Rendering

Like we pointed out earlier, the NVIDIA GeForce RTX 40 is not just made for gaming. It is a powerful GPU made for the modern content creator too. For 3D artists, the added power and improved DLSS 3.0 makes rendering scenes and graphics on-site much faster than before. Ray tracing is much more accurate than before as well, allowing textures to be rendered more accurately and more lifelike over previous generation GPUS, and all of it can be done in real time, cutting production times.  

Thanks to the inclusion of two eighth generation AV1 encoder, video editing suites gets an extra boost in power. That also means smoother real time rendering and scrubbing. It also means that videos gets rendered twice as fast now.  

NVIDIA Broadcast also benefited from the dual encoders. Partners now have access to features like Face Expression Estimation, Eye Contact, and even more realistic Virtual Backgrounds. That also means you get better, more interactive video calls, or even better streaming graphics.  

Introducing the NVIDIA GeForce RTX 4090 and RTX 4080

GeForce RTX 4090 Announce
Source: NVIDIA

For now, NVIDIA has only introduced the flagship GeForce RTX 4090 and high-end GeForce RTX 4080. They say that the GeForce RTX 4090 is about twice as fast as the RTX 3090 Ti while maintaining the same TDP at 450W. There are 76 billion transistors and 16,384 CUDA cores you can find on the silicon fitted on the flagship GPU. It is fitted with 24GB of the latest, fastest GDDR6X memory too.  

The GeForce RTX 4080 packs up to 9,728 CUDA cores and up to 16GB of GDDR6S memory. There is also a 12GB edition with 7,680 CUDA cores and 12GB in GDDR6X memory. They say that the 16GB variant is twice more powerful than the current GeForce RTX 3080 Ti and more powerful than the current GeForce RTX 3090 Ti while maintaining a lower power consumption.  

Price and Availability

The NVIDIA GeForce RTX 4090 will be available in select regions from the 12th of October 2022 onward. Prices will start at US$ 1,599, US$ 100 more than the RTX 3090 when it was launched. The NVIDIA GeForce RTX 4080 16GB variant will retail for US$ 1,199 while the 12GB edition will go for US$ 899. Both NVIDIA GeForce RTX 4080 variants will be available only in November 2022. For more information on the new GeForce RTX 40 series, you can visit NVIDIA’s website.  

Where Should You Get Your Apple iPhone 14 and iPhone 14 Pro From? 

We know that the Apple iPhone 14 and iPhone 14 Pro starts at MYR 4,199 and MYR 5,299 respectively. While Apple maintained the same US$ pricing for the iPhone 14 and iPhone 14 Pro models, prices in Malaysia has gone up a little thanks to some shifts in currency exchange rates. The price tag, for Malaysia at least, is still a little hefty if you want to get the device directly from Apple. 

U Mobile iP14
Source: U Mobile

Pre-orders for Malaysia have started during the weekends (16th of September 2022 to be exact). Thankfully, you do not have to place your pre-orders specifically with Apple directly. You can do it with all the major carriers in Malaysia at this point, including U Mobile. With these network providers too, you can get your iPhone with their existing postpaid plan, so rather than paying for your iPhone in a single hefty payment, you can space out your payment together with your phone plan over a year to two years. 

Maxis iP14
Source: Maxis

Maxis, Celcom, Digi, and even U Mobile has revealed their most anticipated phone plans, their postpaid plans for the upcoming Apple iPhone 14 and iPhone 14 Pro models. The most affordable way to own an Apple iPhone 14 at this point, at least at the time of writing, is via engaging on Maxis’ Postpaid Share 48 plan. There is a small caveat here though, the Share 48 plan is technically dependent on another full Postpaid plan like the Postpaid 128. While it only gives you 30GB in monthly data quota, sharing the line with another principal line owner also allows you to share data with the principal line. On the device end, you are getting your basic Apple iPhone 14 with 128GB of storage for only MYR 116 every month. That totals to MYR 167 on a monthly basis. Once you go for the Maxis Postpaid 128 plan though, you are paying MYR 221 every month. 

Digi iP14
Source: Digi

While the Maxis Postpaid 128 plan with the iPhone 14 seems a little pricey compared to the Postpaid Share 48 plan, it is still more affordable than anything else you can find in the market at this time. The next best thing for the most basic iPhone 14 is from Digi and it totals up to MYR 240 a month. The only other network providers that allows you to own an Apple iPhone 14 for below MYR 300 is U Mobile and Celcom with their MYR 98/month plan with iPhone that will set you back a total of MYR 247 a month. These prices are exclusive of SST though, so you want to keep that in mind.  

Celcom iP14
Source: Celcom

Maxis’ Postpaid Share 48 and Postpaid 128 plans still gives you access to the highest end Apple iPhone 14 Pro Max with 1TB storage. Of course, the price of the iPhone itself will shoot up to MYR 230 every month, that is on top of the MYR 48/month you pay for your data plan. That will only total up to MYR 278 every month though, still more affordable than most of the iPhone plans you can find anywhere. Of course, the price goes up to MYR 324 the moment you go for the Maxis Postpaid 128 plan. For Celcom and Digi, you are required to have their more premium Celcom MEGA 158 (worth MYR 158/month) and Digi Postpaid 120 (worth MYR 120/month) to get your hands on Apple’s iPhone 14 Pro models. 

You can refer to all the installment and phone plans from Maxis, Celcom, Digi, and U Mobile on their respective websites.  

Fujifilm Releases the new X-H2 with 40.2MP on Tap and up to 8K 30fps Internal Recording

When you think high-end cameras, you usually think full-frame sensors. In the case of a Fujifilm, full frame is not an option. You either go for the compact APS-C format, or medium format form factor.  

To be fair, Fujifilm has been championing the APS-C form factor for a few reasons. While you get a smaller sensor, you are not losing that much from full-frame sensors in terms of image quality and detail. Of course, image quality and clarity are also affected by the lenses, so Fujifilm’s FUJINON lenses are made to the highest standards. The smaller sensor also allows Fujifilm to make their cameras more compact than regular full-frame sensor cameras. At the same time, APS-C sensors can naturally capture videos at super 35 format without odd crops.  

In the modern era of photography as well, they make some of the world’s most advanced APS-C mirrorless cameras. With the Fujifilm X-H2, they have just redefined what a mirrorless APS-C can do. Yes, it is technically a more advanced camera even compared to the X-H2S.  

The headline figure is impressive. There is 40.2-Megapixel on tap from a sensor smaller than anything you can get from Sony’s α7 series. While there are cameras out there with higher Megapixel count, you also want to keep in mind that APS-C sensors hardly fit more than 24-Megapixel. Having any more pixel on the sensors also means shrinking the pixels to sizes never seen. Then again, Sony crammed more than 50-Megapixel into their full frame sensor, something that was thought to be impossible. 

X H2 left diagonal XF16 55mm
Source: Fujifilm

The larger sensor comes with Fujifilm’s proven X-Processor 5, the same one found in their X-H2S flagship shooter. The X-Processor 5 is a potent processor not just for still imaging though. It is also a powerful processor for video recordings. It allows the X-H2 to fully take advantage of the higher pixel count in the form of 8K video recording at up to 30 fps. It is capable of recording at up to 4:2:2 10-bit colours at 8K resolution too for up to 160 minutes, making it an even more impressive piece of kit. All of this is done internally too, so there is no need to get an external capture device. 

On top of ProRes 422 format at 10-bit colour, you can push the Fujifilm X-H2 to shoot videos at 12-bit RAW with compatible HDMI recording devices. With an Atomos and Blackmagic Design’s recorders, you can even record at Apple ProRes RAW and Blackmagic RAW formats at up to 8K and 30fps. For more dynamic range, the X-H2 can record videos at F-Log2 that offers up to 13+ stops for even more details in your videos. 

In terms of shooting stills, you can get the camera to shoot from as low as ISO125 and at a maximum shutter speed of 1/180000 seconds with electronic shutters for great photos in ultra-bright conditions. With up to 20 frame per second in high-speed shutter mode, shooting action and sports under bright lights becomes a breeze with the Fujifilm X-H2.  

X H2 front variangle XF16 80mm
Source: Fujifilm

If you think that this is just a regular camera for enthusiasts with no place in the studio, you might want ot think again. The X-H2 can function and capture high-resolution stills like a medium format camera with up to 160-Megapixel in its resulting image. They call is the Pixel Shift Multi-Shot function that works with the 5-axis built in stabilisation mechanism (IBIS) shifts the image sensor with high precision and shoots multiple images automatically to create a high-resolution image that can be used in a commercial context.  

Fujifilm did not disclose the number of autofocus points featured on the X-H2. They claim that the new camera packs more autofocus points than before for more precise and faster autofocusing speeds in AF-S mode. In AF-C mode, the camera is supposed to ensure a more stable and accurate autofocus on the subject. At the same time, with Deep Learning technology that allows the camera to detect a wide range of subjects for photography, the camera accurately tracks different subjects to ensure that users have one less thing to worry about in their photographs.  

A fast camera needs a fast storage system, especially when you are talking about taking 20 40.2-Megapixel in a single second. For that you have the option to go for a regular SDXC card with support for up to UHS-II or Video Speed Class V90 storage. You can also work with the current more widely accepted CFexpress Type B cards that allows a more seamless video workflow too at 8K resolutions.  

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The Fujifilm X-H2 is expected to be available late into September 2022. You might see it in Malaysia early in October 2022 instead though. There are no colour options here, just the regular black, as with any other high-end camera available in the market today. The camera body will set you back US$ 1,999 (MYR 9,086*) when it is available. For more information on the Fujifilm X-H2, you can refer to their website.  

*Approximately based on exchange rate of US$ 1 = MYR 4.55 as of 19/09/2022 on xe.com 

SONOS Sub Mini Drops the Bass in Petit Form

SONOS is no stranger to audio products. Having just recently released the Beam Gen 2 and the Ray, the company is now introducing a new complement to complete a true cinematic setup. The new SONOS Sub Mini completes the immersion by bringing in the boom with deep, reverberating bass.

The new SONOS Sub Mini isn’t your run-of-the-mill subwoofer, it’s compact and specially crafted to bring immersive, balanced lows to enhance the listening experience. The Sub Mini comes with dual force-cancelling woofers that are able to generate dynamic, deep lows without the buzzing and rattling that we’re used to seeing in normal, everyday subwoofers. The dual 6-inch woofers are designed to bring the oomph and feeling when watching movies. Sonos has designed the Sub Mini uniquely facing both of the 6-inch woofers inward for a force-cancelling effect.

In addition, the SONOS Sub Mini comes with Class-D digital amplifiers which are tuned to complement the unique design. It’s also got Trueplay compatibility which allows the SONOS app to dynamically adjust and fine-tune the settings of the Sub mini to adapt it to the acoustics of the room. This feature is, however, limited to iOS devices at the moment.

The design of the SONOS Sub Mini is minimalistic and compact. This allows it to seamlessly blend into the decor of your space. Coming in at only 12-inches (30.5cm) tall and 9.1-inches (23.0cm) in diameter, the compact subwoofer isn’t going to be an eyesore. It comes in white or black in a matte finish.

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SONOS has also designed the Sub Mini to be simple to set up. Using the SONOS app, you’ll be able to synchronise the new subwoofer to your existing SONOS setup. It’s as simple as clicking the join button or tapping your smartphone to the unit to toggle the new device screen on the app. Once you finish the setup on the app, the Sub Mini will round out your listening experience with rich, warm bass.

Pricing & Availability

The SONOS Sub Mini will be available in Singapore and Malaysia. It will be available for pre-order starting at 9 pm on 13th September 2022 on trysonos.my and trysonos.sg. It will be available starting on 6 October 2022.

It will be available in Black and White and will retail for MYR2,999 in Malaysia and SGD$869.

Jabra Elite 5 Available in Malaysia Hot Off IFA 2022

Jabra has officially brought its Elite 5 true wireless earbuds to Malaysia. The earbuds make its debut barely a week after the initial announcement in IFA 2022 on 5th September. The new earbuds create a new middleground in Jabra’s true wireless earbuds for everyday users who are looking for versatile, ambient noise cancelling earbuds.

Jabra Elite 5 Launch

The Jabra Elite 5 brings all the essentials that users are looking for in earbuds – lightweight ergonomics, quality sound and effective noise cancelling. The earbuds fit snugly between the Elite 3 and the Elite 7 series which are already available in the market. The Elite 5 one ups the Elite 3 by bringing a scaled back version of most of the features on the Elite 7.

The Elite 5 comes with Hybrid Active Noise Cancellation (Hybrid ANC) which uses feedback and feedforward microphones on the earbuds to eliminate any ambient noise. The feedback and feedforward mics work together for better ANC performance that is simpler to use and more reliable across a wider range of frequencies. This feature is powered by the Qualcomm QCC3050 Bluetooth System on a Chip (SoC).

Jabra Elite 5 Launch 2

The same SoC also enables AptX audio which allows for high fidelity audio over Bluetooth. The Jabra Elite 5 also supports AAC and SBC codecs for high quality audio playback. In addition to this, the Elite 5 comes with 6mm drivers. Users are able to customise their sound profiles throught the Jabra Sound+ application which is available on the Apple AppStore and Google Play Stores.

Support for Bluetooth 5.2 also enables multipoint Bluetooth connectivity between two devices. This allows users to seamlessly transition between two devices seamlessly when using the Elite 5. The Elite 5 also comes with built-in support for Google Assistant and Alexa. It also supports Microsoft Swift Pair and Google Fast Pair making connecting to an Android smartphone or Windows PC a breeze. It also has support for Spotify Tap Playback.

Jabra Elite 5 Launch 3

Design wise, the Jabra Elite 5 shares the same design cues we’ve seen in other Jabra earbuds. They’re lightweight and compact making them easy to transport and wear for long durations. You can even wear them when you’re working out as they come with IP55 water and dust resistance. Jabra claims that the Elite 5 has 7 hours battery life with ANC on and 28 hours with the case. Did we mention? It supports wireless charging too.

Pricing & Availability

The Jabra Elite 5 is currently available in stores for MYR699 or USD$149.99 internationally. It’s available in Gold Beige and Titanium Black.

Apple Announces 2nd Generation AirPods Pro – Twice the Noise Cancelling

Whenever new earbuds launch, they are always compared to the Apple AirPods Pro. For some reason, the Apple AirPods Pro has become so popular that it becomes a default benchmark for wireless earbuds in one way or another. Sure, you can get better premium noise cancelling earbuds from other manufacturers. For some reason though, the Apple AirPods Pro has become a reviewers go to when comparing premium headphones.

While it is not the best noise cancelling earbuds available from Apple, it is one of the most well-rounded noise cancelling earbuds you can find in the market today. Its noise cancelling performance is significantly better than plenty of what you can get in the current market. Its sound quality is not the best you can find in the market, but it is good; well-rounded and balanced. It does not have the best battery life in the market too, but it is also significantly better than plenty of the offerings you can find in the market.

The new Apple AirPods Pro launched just last night is a follow-up to one of the most successful earbuds products a manufacturer can make in the current market. In that sense, Apple finds no reason to redesign the ever so popular AirPods Pro. In that sense, everything looks the same with the second-generation Apple AirPods Pro.

H2 Processors – Better Noise Cancelling, Better Sound

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Though it looks the same, the internals have changed slightly, for the better of course. It now packs Apple’s H2 audio processing chip. In terms of noise cancelling capabilities, Apple says that this is able to reduce up to twice more loud environmental noise than before. There are no exact measurements to these things, so we can only take their word for it until we test them ourselves.

The H2 chip not only enhances the noise cancelling feature of the AirPods Pro (2nd generation) though. It also works with the new low-distortion drivers and custom amplifier to deliver richer bass and clearer sounds across an even wider dynamic range. They also included an extra-small tip for a better and more comfortable fit for an even wider range of listeners. Obviously, you can go out and make custom tips for yourself for the perfect fit, if you want.

The transparency mode has been improved too. They call it Adaptive Transparency now and the feature cleverly cuts out loud environmental sounds or at least reduces them to ensure that your ears are always protected even when you turn on transparency mode. Of course, it still allows users to interact with other people in that mode.

Other improvements include Personalised Spatial Audio, when you pair the device with the latest iPhone with TrueDepth camera. Using the TrueDepth camera, Apple tunes Spatial Audio and tailors the experience for your ears specifically. In that sense, users can truly enjoy Spatial Audio the way they are meant to be enjoyed with dynamic headtracking.

Touch Controls – Finally

Apple AirPods Pro 2nd gen Touch control 220907
Source: Apple

They have also added touch controls to the stem of the second-generation AirPods Pro, something sorely lacking from the previous generation earbuds. Via the touch controls, users can easily change volumes, change music, answer phone calls, and more without touching their smartphones. To make it even more seamless with iPhones, the EarPods Pro features instant pairing with a new dedicated Airpods section in the iOS interface to control the AirPods Pro (2nd generation).

Longer Lasting

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Source: Apple

They have managed to extend the battery life of the AirPods Pro as well with the new-generation headphones. A single charge allows users to use the AirPods Pro for up to 6 hours at a time. The Case provides up to five more charges allowing for up to 30 hours of music playback. That is six hours more than before. In addition to that, the case can now be charged with an Apple Watch charger, MagSafe charger, or even a Qi-certified charging mat. Even the case is now sweat and water resistant to make it more suitable for gym use.

Easier to Find

Apple AirPods Pro 2nd lanyard loop lifestyle 220907
Source: Apple

To locate the earphones, you can use a U1-enabled iPhone to find their case with guided directions. To ensure that you can find it, there are speaker holes on the case now to emit loud tones so that you just have to follow the sound of the AirPods Pro to find it. It also comes with a lanyard loop, if you want to make sure you will always find it. For those who wants to personalize their AirPods further, you can now engrave your AirPods Pro (2nd Generation) with Memoji, Animoji, and select stickers.

Price and Availability

The Apple AirPods Pro will be available in select regions from the 9th of September 2022. It will set you back US$ 249 (MYR 1,099*), which is about the same as the previous generation Apple AirPods Pro. Obviously it will only be available in white with no other colour options in store. There are no confirmed availability date for Malaysia at this point though. Still, it is available for viewing in their Malaysian website, which also means that they are planning to bring it in for sure.

*Official Malaysian Pricing

Apple Launches the Watch Series 8 and Watch SE – The Better Best-Seller

Unfortunately for Android Wear fans, the Apple Watch is the best-selling smartwatch to date. There is a good reason for that though. Apple’s Watch just works, and it does that very well. Every iteration of the Apple Watch is even better than ever before. That case is also true for the latest Apple Watch Series 8 and the new Apple Watch SE.

watchOS 9

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The latest Apple Watch 8, Watch SE, and even Watch Ultra come with Apple’s latest watchOS 9. There are no fundamental change in terms of its fundamental interface and looks. The added features for watchOS 9 includes international roaming that allows the Watch to be constantly connected to a network even when you are travelling abroad. Users with AFib conditions can also turn-on the AFib History feature if it is available in their region. The digital Compass App has also been redesigned to show even more information than before. There is a new Workout app too in watchOS 9 that allows in-session views with segments, splits, elevation, and even more precise workout data. Sleep tracking on the new operating system (OS) is also even better than before with more accurate and more comprehensive sleep data on tap. There is even a new Medications interface on the Apple Watch that helps users manage and track their medication schedules via the Health app.

Crash Detection

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Source: Apple

Apple has pioneered safety technology on the smartwatch with fall detection in their previous Apple Watch. Now, the Apple Watch is even better than before with Crash Detection. The gyroscope and accelerometer on the latest Apple Watch is even more powerful than before. Apple also had to develop entirely new algorithms to allow the Apple Watch to understand car crashes better and to detect when users are in one. They had to simulate various car crashes in test labs to ensure that the Apple Watch can detect when users are involved in a head-on collision, rear-end impact, side-impact, and even rollovers just based on the gyroscopic, acceleration, barometric, GPS, and sound data. After the fact, Apple Watch will check in with its users, like when it detects a fall. If the user does not respond within the next 10 seconds, emergency alert will be sent out to relevant services and even your emergency contacts. Of course, it works best with iPhones.

Even Longer Battery Life

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One of the bigger complaints about the older Apple Watches is its dismal battery life. For the new Apple Watch Series 8, Apple has said that the device can last up to 18 hours, technically an entire day. Apple has also included a new Low Power Mode that is supposed to extend the device’s battery life to up to 36 hours (Watch Series 8) by limiting selected sensors and power-hungry features like always-on display.

More Health Centric Sensors

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You still get all the sensors that are previously found on the Apple Watch Series 7. There is a brand-new sensor that is mainly used to monitor women’s health though. It is a dual sensor that detects body temperature. The two sensors measure two different temperatures at two different points of the watch, one at the back of the watch and the other right under the display. This way, Apple Watch can capture its users body temperature whilst reducing bias from outside environment.

The new added feature also improves sleep health detection by the Apple Watch. The Apple Series Watch 8 samples wrist temperature every five seconds and is so sensitive it measures changes as small as 0.1oC. The Health App allows the users to monitor their sleep health and changes due to exercising, jet lag, or even sickness.

Apple Watch SE

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The Apple Watch SE, while is the most accessible Apple watch, is no less powerful than the new Apple Watch Series 8. It still packs the latest S8 SiP processor found in the Apple Watch Series 8 and Apple Watch Ultra. You also get International Roaming alongside Crash Detection features that the Series 8 and the Ultra gets. The only visual difference is that the SE gets a back case made with nylon composite material alongside the aluminium case making it the lightest Apple Watch available currently. The Apple Watch SE also only comes in 40mm and 44mm variants.

Price and Availability

The Apple Watch SE will be available in select regions from the 16th of September 2022 onward. You can choose between midnight, starlight, and sliver colour options. The new Apple Watch SE will set you back US$ 249 (MYR 1,199*) onward. For more information on the Apple Watch SE, you can visit their website.

The Apple Watch Series 8 will be available in select regions also from the 16th of September 2022 onward. You can choose between aluminium (Starlight, Midnight, Silver, PRODUCT RED) and stainless steel (Silver, Graphite, Gold) cases and various band, including the NIKE and Hermès edition bands for the Apple Watch Series 8. Prices start from US$ 399 (MYR 1,899*). If you want to know more about the Apple Watch Series 8, you can visit their website.

*Official Malaysian Pricing

The Apple Watch Ultra – The Ultimate Smartwatch by Apple

What do you do when you want to get an Apple Watch but you want to take it to all sorts of adventures? Before this, you would have to buy and Apple Watch and get some sort of silicon protection for it. You can take it snorkeling too, but that is about it. We would have to recommend you something like a Garmin or a Suunto in that case. But you want an Apple Watch. Fret not, you can get an Apple Watch for all sorts of extreme activity now.

Extreme Build for Extreme Conditions

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Welcome to the Apple Watch Ultra, the latest most advanced and most rugged Apple Watch you can get your hands on today. It is tough, made from aerospace-grade titanium. Unlike stainless steel, titanium is lighter, more durable, and more resistant to corrosion. Unlike the 3D glass that you might find on the regular Apple Watch, the Ultra’s display is a flat screen surrounded by the titanium case and covered by Sapphire glass for extra protection and durability in extreme situations.

Bright Needs to be Brighter

The Retina display is rather beautiful to look at too with a peak brightness of 2000 nits just in case you need to look at it under bright sunlight. To ensure that you know where to press, the action button is a bright International Orange. It is even customizable for different functions.

Built for Runners

The Apple Watch Ultra is built for the most extreme athletes and sports. Powered by WatchOS 9, the Apple Watch Ultra packs dual-frequency GPS with new algorithms to deliver the most accurate GPS system you can find on any Apple Watch. The technology allows for a more precise and accurate routing, distance, and even speed data for both training and competition purposes. It even offers you running metrics to measure stride length, ground contact time, vertical oscillation, and even running power. Of course, it has the battery life to match long-course triathlon events.

Built for Adventurers

If you are into exploring the extremities of the world, the Apple Watch Ultra can keep up with you as well. The Apple Watch Ultra is designed to operate in temperatures as low as 20oC and up to 55oC and built to MIL-STD-810H standards. The Compass App is more comprehensive than ever on the Apple Watch Ultra. You can even view elevation, incline, and even coordinate data as you go along for your long trek. You can even use the Apple Watch Ultra to backtrack just in case you feel like you are not getting anywhere, an 86-decibel siren designed for emergencies can be activated in case users get lost or injured. There is even something called Compass Waypoints; you can drop a point interest in the app to mark a location to create a waypoint. You can also extend its battery life up to 60 hours in Low Power mode in case you need the Apple Watch Ultra to last through your trip.

Built for Divers

The Apple Watch Ultra is not just meant to go high up the mountains too. It can go into depths up to 40m with WR100 and EN 13319 certification. Apple says you can take it to go kitesurfing and wakeboarding. If you are into scuba diving, the Oceanic+ app turns your Apple Watch Ultra into a powerful dive computer. Available later this year, the app runs Bühlmann decompression algorithm. The app also offers personalised user profiles, reports on dive conditions, and a dive logbook that you can share with your friends and family. All these data can also be viewed and synced to your iPhone.

Still an Apple Watch

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Of course, it is still an Apple Watch, you can take calls with it. For that function, the Apple Watch Ultra packs three microphones for improved sound quality and noise cancelling in calls. The Apple Watch Ultra also uses new advanced wind-reduction algorithms to ensure that you can take calls even in the most extreme situations.

There is also the regular heart rate monitor, ECG, Blood Oxygen detection, activity rings, mindfulness and other navigation features that are available on a regular Apple Watch. There are new sensors on the Apple Watch Ultra that is beneficial for women’s health monitoring though. The Apple Watch Ultra includes two new temperature sensors designed to separate noise from outside environment and monitors internal body temperature. Like the iPhone 14, the new Apple Watch Ultra also packs sensors that adds up to Crash Detection function.

Price and Availability

The Apple Watch Ultra will be available in select regions from the 23rd of September 2022 for US$ 799 (MYR 3,799*) onward. There are no mentions yet on its availability date in Malaysia. You can see the Apple Watch Ultra is featured on the Apple Watch microsite for Malaysia though, indicating that it will eventually be available here. There are no available colour options for the main unit of the Apple Watch, but you can choose from different bands that might suit your chosen activities. For more information on the Apple Watch Ultra, you can visit their website.

*Official Malaysian Pricing

The Most Powerful Apple iPhone is Everything You Want in an iPhone – the Apple iPhone 14 Pro and Pro Max Has Launched

The regular iPhone 14 is more than just a hardware update, that much we know. Some of the new hardware fitted into the new iPhone 14 makes the device one of the best life companions you can ask for. It packs the previous generation A15 Bionic, which is still regarded, as per Apple, one of the most powerful System on a Chip (SoC) you can find in the current smartphone market.

But the Pro variant of the iPhone 14 deserves something better, something even more powerful. It is, after all, Apple’s most powerful flagship to hit the market. It is supposed to be the most technologically advanced and innovative smartphone in Apple’s range of smartphones.

Welcome to the Apple iPhone 14 Pro and iPhone 14 Pro Max, the two most innovative smartphones in the world by Apple’s standards.

Maximum Speed, Maximum Power

First up is the brand new A16 Bionic that is even more powerful than the already potent A15 Bionic chip you can find in the current iPhone 14 and the older iPhone 13 Pro series. According to Apple, the new chip is 40% faster than the A15 Bionic, which technically makes it the fastest smartphone processing chip you can find in the world today. Again, this is all according to Apple. For the first time ever in a smartphone as well, the A16 Bionic employs the 4nm build process to make it even more efficient than before. The A16 Bionic also packs an even more powerful dedicated imaging engine that allows the iPhone 14 Pro and Pro Max to fully take advantage of its 48-Megapixel quad-pixel main camera.

Brighter than Ever Retina

The display on the iPhone 14 Pro models are the most advanced you can find on any iPhone so far. You get either a 6.1-inch or 6.7-inch Super Retina XDR display with ProMotion that allows the device to turn its refresh rate all the way down to 1Hz to prolong battery life. The displays now can push up to 2000 nits of peak brightness too, twice that off the iPhone 13 Pro. The new Super Retina XDR display also features Always-On display for the first time on an iPhone. Just to keep everything safe and protected, the displays are protected by Apple’s new Ceramic Shield front cover like the regular vanilla iPhone 14. Of course, the rest of the device is also water and dust resistant to ensure that it gets through life with no fuss.

Dynamic Island

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Keen eyed readers might find that the notch on the new iPhone 14 Pro and Pro Max is a little different now. It is a sort of elongated punch hole instead of a forehead notch. The punch hole houses a TrueDepth camera and other sensors for Face ID to work. The proximity sensor and light sensor is situated behind the display unit instead of the island now.

While this type of solution is nothing new in the smartphone industry, the genius is in how iOS 16 ‘hides’ the island hole. They call it the Dynamic Island, and it is a rather clever way of integrating the island hole into the iOS experience.

The Dynamic Island functions as the iPhone 14 Pro and Pro Max’s notification and quick access panel for ongoing background apps. You can keep things like timer in view via the Dynamic Island as well, turn-by-turn navigation can also be kept on the Dynamic Island even when you are on other apps. It even displays Live Scores of live matches in the most sensible way.

48-Megapixel!? On an iPhone!?

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Out the back is also the most advanced camera system that you can find on an Apple smartphone ever. You now get a 48-megapixel sensor instead of the usual 12-Megapixel sensor on the main shooter. Alongside the main shooter are 12-Megapixel Ultra-Wide and Telephoto cameras. Thanks to the more powerful A16 Bionic chip, the Pro model’s cameras performs at least twice better in low-light conditions.

The 48-Megapixel sensor on the iPhone 14 Pro and iPhone 14 Pro Max is the biggest ever found on an iPhone and that also helps with low-light photography. To ensure that photos are not hoarding your storage bandwidth, the 48-Megapixel photos are shrunk to 12-Megapixel sizes while maintaining the depth and detail of a 48-Megapixel photo. Thanks to the 48-Megapixel sensor as well, 4K videos and photos can be captured with in full resolution without digital zoom even when you put the camera to 2x zoom. Of course, more pixel count also means even more detailed photos in ProRAW formats.

Crash Detection & Emergency SOS via Satellite

The Apple iPhone 14 Pro and iPhone 14 Pro Max also includes Crash Detection technology and Emergency SOS via satellite feature just like its more accessible cousins, the vanilla iPhone 14 and iPhone 14 Plus. Unfortunately, again, Emergency SOS function is only available for the U.S. and Canada markets for now.

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Price and Availabilty

The Apple iPhone 14 Pro and iPhone 14 Pro Max will be available will be available in select regions on the 16th of September 2022 onward. Malaysia will get both variants of the device not too long after that though from the 23rd of September 2022 onward. The iPhone 14 Pro Max is available in four storage variants – 128GB, 256GB, 512GB, and 1TB. You can choose between four colour options for the most advanced Apple iPhone ever – Deep Purple, Gold, Silver, and Space Black. The iPhone 14 Pro starts from 5,299, while the iPhone 14 Pro Max starts at MYR 5,799. For more information on the Apple iPhone 14 Pro, you can check out their website.

The Apple iPhone 14 is Here, and it is Simply Mesmerizing

The Apple iPhone 13 was something of a wonder. It was, according to Apple, amongst the most powerful smartphones in the world. Of course, Apple would also like to think that they make the best smartphone in the world. Confidence is key, they say.

With the iPhone 13, Apple pulled all the stops to make the smartphone experience better than before. Instead of focusing on fitting new hardware to push technological boundaries, it was more about making the Apple iPhone a better companion to its users. They followed that same recipe in the new Apple iPhone 14, alongside some very welcome additions.

First up, there is no iPhone 14 Mini here. You have the Apple iPhone 14 and iPhone 14 Plus instead. You get the standard 6.1-inch display with the regular iPhone 14, and then you get a larger 6.7-inch display on the Plus variant. They are selling this as a separate thing to the Pro variants of the iPhone too, understandably.

New Bigger Display

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Source: Apple

You still get the recognizable notch on the top part of the display that now houses a TrueDepth camera. According to Apple, the front camera will now take better pictures than ever with newly added features like autofocus. On both variants also, you get a beautiful Retina XDR OLED display with peak brightness of 1200 nits making HDR contents as immersive as they come on an iPhone The Retina XDR display also boasts 2,000,000:1 contrast ratio and Dolby Vision for an even better Netflix experience, especially if you go for the larger iPhone 14 Plus. The displays are also now covered in what Apple calls a Ceramic Shield front cover, a built-in screen protector to protect it from drops and other bumps it might meet in its lifetime. It is also water and dust resistant, to ensure that it can handle anything you can throw at it accidentally, obviously.

Power From the Pros

Beneath the new expansive display is Apple’s proven A15 Bionic System on a Chip (SoC). It is the same one found on the Apple iPhone 13 Pro models. It packs two powerful performance cores for all sorts of heavy lifting, and four efficiency cores within to keep the device going for long periods of time. It also packs a 16-core neural engine for Siri to leverage on and for iOS to keep things snappy and snazzy. For even better photos, the A15 Bionic also houses a new integrate image processor. The Apple iPhone 14 Plus also now features the longest all-day battery life of any available iPhone.

Even Better Photos and Videos

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Source: Apple

Out the back is a glass housing that adorns new colours for the iPhone. You still have the standard black (Midnight), and white (Starlight) variants of the Apple iPhone. The Product RED is also still an option for the iPhone. Additionally, you get to get your iPhone 14 in blue or purple.

The backs of the iPhone 14 and iPhone 14 Plus house two cameras. The main camera is a 12-Megapixel shooter like before. Accompanying the 12-Megapixel main shooter is an equally impressive 12-Megapixel ultra-wide camera. Thanks to the dedicated Photonic Engine found on the A15 Bionic, the camera performance is much improved especially in low-light conditions. The Deep Fusion computational prowess also allows the camera to capture photos with breathtaking details and textures, true to life colours, and full of information.

There are a few new features on the camera too; it has a new action mode that cleverly stabilizes videos even when they are shot in the middle of the action. The LED flash has also been re-worked and is now 10% brighter than before and is supposedly more uniform and consistent. There is also the Cinematic mode available for videos shot in 4K 30fps and 24fps. Of course, you get to shoot your videos in brilliant Dolby Vision HDR colours.

Emergency SOS via Satellite and Crash Detection

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What is impressive with the iPhone 14 is not all the things listed above. It is not the latest iOS 16 for the iPhone. Nor is it the fact that Apple Fitness+ is coming to all iPhone users. What we find most impressive regarding the Apple iPhone 14 is that it now packs satellite technology and a high-impact accelerometer.

Having satellite technology might not seem like a big deal. Satellite based mobile phones have existed for a while now and it is used in various situations where cellular signals are choppy or when cell towers cannot be installed. It is a rather old school technology that is only good in very specific situations. On the iPhone, it is good for emergencies. They call it Emergency SOS, which is rather fitting. Because satellite signals can be very specific in terms of direction, the iPhone Emergency SOS interface guides you to get the best connection to an available satellite. In emergency situations, the feature allows you to quickly send SOS messages to available emergency services via satellite. Since the low-bandwidth nature of satellite communication means it might take a few seconds to minutes for messages to get through to the right people, Apple’s Emergency SOS interface presents a quick questionnaire to assess your situation before sending a distress signal to an Apple relay station and then to the right services. The satellite technology can also be used in the Find My app, for services to easily and accurately locate you in non-cellular or WiFi situations.

The high-impact accelerometer that is newly found on the iPhone 14 is like no other accelerometer on regular smartphones. It can withstand and measure G-Force up to 256Gs. Combined with a new high dynamic range gyroscope, the new iPhone 14 packs the first ever smartphone-based Crash Detection technology. Where the Apple Watch detects fall impacts and inform your emergency contacts, the iPhone detects when you get into a severe car crash and automatically dials emergency services if the user is unable to reach their iPhones for whatever reason. The feature is also made possible by combining several existing technologies like barometer, GPS signals, and microphones which have been trained to recognize a car crash by motion and sounds.

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Price and Availability

The Apple iPhone 14 and iPhone 14 Plus will be available in five colour options mentioned above. Storage options starts at 128GB and tops out at 512GB. Pre-orders for the Apple iPhone 14 series in the United States will begin 9th of September 2022 onward. The Apple iPhone 14 will start shipping on the 16th of September onward while its bigger brother, the iPhone 14 Plus starts shipping on the 7th of October 0nward. Malaysia will get its first taste of the new iPhone from the 23rd of September 2022 onward. Emergency SOS via satellite will not be available in regions outside of the U.S. and Canada for now. If you are in the available regions, the service is included for free for two years if you purchase an iPhone 14 or iPhone 14 Plus. The Apple iPhone 14 will be available for MYR 4,199 onward and the iPhone 14 Plus will be available from MYR 4,699 onward.