Category Archives: Editorial

Tech & The Human Experience: Navigating Trust, Personalization, and Digital Balance

February 3, 2025 Nur Jeevan Leave a comment

As we move deeper into 2025, the intersection of technology and human experience is evolving at an unprecedented pace. The Accenture Life Trends 2025 report sheds light on key shifts in consumer behaviour, while recent insights from industry experts further deepen our understanding of how AI, digital personalization, and trust are reshaping daily interactions. With digital fatigue on the rise and younger generations redefining human connection, AI is playing an increasingly central role in personalization. To stay relevant, businesses must navigate these shifts carefully, ensuring that technology enhances rather than diminishes meaningful interactions.

“Organizations are increasingly challenged by scams, misinformation, and deepfakes, fueled by generative AI advancements“

Sourabh Agrawal, Country GTM Lead, Malaysia, Accenture Song

Rebuilding Trust in an AI-Driven World

Generative AI has revolutionized content creation, but it has also contributed to misinformation, scams, and deepfakes, leading to a growing digital trust crisis. For instance, in 2024, a widely circulated deepfake video falsely depicted a prominent public figure endorsing a fraudulent investment scheme, causing significant financial losses. Incidents like these highlight the urgent need for stronger digital verification measures. In Malaysia, 37% of consumers reported experiencing deepfake-related scams in 2024, highlighting the urgency of this issue.

Teenager wearing a VR headset and interacting in a home setting, enjoying virtual reality experience. — Photo by Julia M Cameron

To combat distrust, businesses must integrate authenticity verification tools, employ advanced deepfake detection, and prioritize transparent communication. Sourabh Agrawal, Country GTM Lead, Malaysia, Accenture Song, emphasizes that “clear customer verification methods should be integrated into communications, commerce, and product design to create trust at every touchpoint.” Companies must not only verify their digital interactions but also educate consumers on recognizing authentic content. By embedding trust at every touchpoint, businesses can mitigate the growing hesitation consumers feel in digital spaces.

The Personalization Paradox: Convenience vs. Ethical Concerns

Consumers increasingly demand hyper-personalized experiences, yet they are more aware than ever of the risks associated with data collection and AI-driven recommendations. Personalization must evolve to be ethically sound, inclusive, and privacy-focused.

Sourabh Agrawal explains that “businesses must embed trust, inclusivity, and transparency into every customer experience” to ensure personalization strategies remain ethical. To achieve this, businesses must:

Collect only essential data while ensuring strong security measures.
Design AI models that are fair and unbiased, eliminating unintended discrimination.
Balance personalization with human oversight, ensuring AI enhances experiences rather than replacing human touchpoints.

These steps build deeper trust, ensuring that customers feel valued and respected rather than surveilled or manipulated.

Rising Consumer Expectations: The Need for Speed and Relevance

Consumer impatience is growing rapidly, fueled by both digital transformation and shifting societal expectations. The demand for instant gratification, shaped by faster service models and on-demand solutions, is redefining traditional industries. The demand for instant gratification, shaped by faster service models and on-demand solutions, has reshaped industries like healthcare and finance, where patience was traditionally required.

A dynamic long exposure of traffic light streaks against historic Shanghai architecture at night. — Photo by zhang kaiyv

In Malaysia, 77% of people prioritize quick results, disrupting industries that traditionally require patience, such as healthcare and finance. Influencers are beginning to shape conversations around health, wealth and personal growth. A huge shift from their focus on lifestyle content. This shift pressures brands to deliver faster, more relevant solutions or risk losing customers to digital communities providing alternative guidance.

Businesses must adapt by leveraging AI to streamline experiences while maintaining genuine human connections. Agrawal notes that “77% of Malaysians prioritize quick outcomes, forcing businesses to adapt swiftly and ensure AI-driven experiences remain meaningful and relevant.” Rapid service delivery must be balanced with credibility, ensuring speed does not come at the cost of trust.

Digital Fatigue: AI’s Role in Restoring Balance

While digital engagement remains dominant, many consumers are deliberately seeking simplicity, opting for experiences that balance convenience with authenticity. In Malaysia, 38% of respondents cited a positive experience with digital interactions, while an equal percentage appreciated the “joy of missing out”—intentionally stepping away from digital spaces. This highlights a growing tension between convenience and the desire for real-world, sensory-rich experiences.

“Personalization should reflect a brand’s commitment to human-centric experiences, creating value for customers by addressing their unique needs while respecting their individuality.”

Sourabh Agrawal, Country GTM Lead, Malaysia, Accenture Song

Agrawal highlights that “38% of Malaysians attributed their most enjoyable experience to something digital, while an equal percentage appreciated the ‘joy of missing out’ on technology.” AI can address digital fatigue by:

Streamlining interactions rather than overwhelming users with excessive notifications.
Maintaining a balance between automation and human touch, ensuring personalization enhances rather than dominates interactions.
Offering customized digital detox options, helping users engage more intentionally with technology.

Redefining Success: Moving Beyond “Time Spent” Metrics

The traditional measure of digital success—time spent on platforms—is becoming outdated. As consumers embrace digital detoxes and mindful engagement, brands must explore alternative strategies such as:

Retail activations and on-the-ground brand experiences.
Engagement through television, streaming, and offline events.
Measuring success through customer sentiment, loyalty, and trust rather than just screen time.

Younger Generations are Reshaping Human Connection

The way younger consumers engage with technology is significantly different from previous generations, shaped by both rapid technological advancements and evolving societal values. While they embrace digital convenience, they also seek deeper, more authentic interactions, balancing online and offline experiences in new ways. In Malaysia, 63% of young adults between the ages of 18-24 years believe social media plays a crucial role in shaping their identity, compared to just 33% of those over 55 years.

“A growing number of individuals are embracing digital detoxes, stepping away from social media and digital distractions to enhance mental clarity and emotional well-being. This shift, rooted in mindfulness, highlights the importance of intentional breaks from technology.“

Sourabh Agrawal, Country GTM Lead, Malaysia, Accenture Song

While digital platforms provide empowerment, younger consumers are also driving a shift towards physical, finite experiences. Trends like disposable cameras and nostalgia-driven products reflect a growing preference for tangible, real-world interactions over purely digital ones. Brands must rethink personalization strategies, incorporating elements that resonate beyond the screen.

The Future of Human-Led Innovation in an AI-Dominated Era

As automation and AI continue to evolve, human oversight remains critical. Key opportunities for human-led innovation include:

Customer service: AI can handle routine inquiries, but human agents are essential for emotionally complex interactions.
Healthcare: AI supports diagnostics, but human expertise ensures empathy and nuanced care.
Ethical AI governance: Businesses must ensure AI-driven processes remain transparent, fair, and responsible.

For businesses, the future lies in using AI as an enabler rather than a replacement, ensuring technology complements rather than overshadows human intuition and creativity. Agrawal suggests that “the greatest opportunities for human-led innovation lie in blending AI capabilities with human insights to create more personalized, authentic experiences.”—leveraging technology to augment human intuition, creativity, and ethical decision-making.

Reshaping the AI Narrative: Human Empowerment Over Automation

Consumers are wary of AI’s potential to replace human roles, foster misinformation, and erode trust. Businesses must counteract this scepticism by positioning AI as a tool for human empowerment.

This requires:

Transparency in AI deployment, ensuring customers understand how their data is used.
Ethical AI implementation, reinforcing AI as a support mechanism rather than an authoritative decision-maker.
Investment in AI for consumer protection, using technology to detect fraud and enhance safety.

By aligning AI with human values, companies can reshape the narrative and reinforce the role of technology as a trust-building, experience-enhancing force.

The Road Ahead is About Embracing Balance and Augmenting Human Experiences

The evolving relationship between technology and human experience is complex, balancing personalization, trust, and digital well-being. Businesses must find ways to harness AI’s power without eroding authenticity, ensuring that digital experiences enhance rather than replace meaningful human interactions. As younger generations drive shifts in engagement and expectations, companies that embrace transparency, ethical AI, and a mix of digital and real-world strategies will be the ones that foster lasting consumer loyalty. Businesses that prioritize ethical AI, meaningful interactions, and consumer-centric innovation will be best positioned to thrive in 2025 and beyond.

Ultimately, technology should serve humanity, enhancing rather than replacing real-world experiences and meaningful connections. Companies that embrace this philosophy will lead the future of digital transformation while preserving the essential human connection at its core.

Business, Editorial

Graphisoft is Designing the Future with Mindful Integration of Generative AI, Sustainability and Effiency

February 3, 2025 Nur Jeevan Leave a comment

Graphisoft is working on revolutionising the architecture, engineering, and construction (AEC) industry with its cutting-edge Building Information Modeling (BIM) solutions. By mindfully integrating Generative AI into its software, Graphisoft is enabling professionals to work smarter, streamline workflows, and drive sustainable design practices. From its pioneering role in BIM technology to its contributions to iconic projects like Malaysia’s Merdeka 118 skyscraper, Graphisoft is at the forefront of technological innovation in the AEC sector.

Founded in 1982 by Hungarian architects and mathematicians, Graphisoft is often credited as the ancestor of BIM technology. Over the decades, it has introduced game-changing solutions, starting with the creation of Archicad, the world’s first 3D architectural design software. Today, the company operates in more than 100 countries and supports 29 languages, empowering a global user base of over 200,000 architects and engineers. Its flagship offerings, including Archicad, BIMx, and BIMcloud, have redefined collaborative design, sustainability, and project management in the AEC industry.

Mindfully Imbuing the Design Process with Generative AI

Generative AI has become a cornerstone of Graphisoft’s recent innovations, introducing tools that redefine design ideation and execution. The AI-powered features in Archicad allow architects to visualize early-stage concepts with the AI Visualizer, powered by Stable Diffusion. This tool generates highly detailed 3D renderings from basic design models, enabling architects to refine concepts faster and present them more effectively to clients.

AI also enhances the design process by generating multiple variations from simple text prompts, allowing architects to explore different possibilities without additional costs. Graphisoft is further leveraging AI by automating compliance checks, sustainability assessments, and workflow optimization. These tools are designed to save time and reduce the complexity of regulatory requirements, enabling architects to focus more on creativity and design excellence.

Archicad AI Visualizer powered by Stable Diffusion - Introduction

The company’s research and development in AI continue to advance predictive modelling capabilities, allowing users to anticipate design challenges before they occur. As AI continues to evolve, Graphisoft is actively working on refining its machine-learning algorithms to provide increasingly accurate and efficient solutions tailored to the unique needs of the AEC industry.

Sustainability as a Core Principle

Sustainability is no longer a choice but a necessity in the construction industry, and Graphisoft’s tools are at the forefront of promoting green building practices. Lifecycle assessment integration and energy analysis in Archicad allow architects to assess the environmental impact of materials and construction processes early in the design phase. Advanced simulations help optimize energy efficiency and reduce carbon emissions, while renovation-focused tools promote adaptive reuse and minimize construction waste.

Graphisoft’s commitment to sustainability is exemplified in projects like the Paris Athletes’ Village, which leveraged Archicad and BIMcloud to prioritize eco-friendly materials and energy-efficient designs. To mitigate the carbon footprint of AI and ML processes, Graphisoft employs strategies such as optimizing AI models, using renewable energy-powered data centres, and integrating lifecycle carbon accounting into its tools. These measures reflect its dedication to balancing innovation with environmental responsibility.

Strengthening Roots in Malaysia

Malaysia has emerged as a key market for Graphisoft, driven by rapid urban development and government-mandated BIM adoption for projects exceeding RM10 million. The company’s involvement in the iconic Merdeka 118 project, the world’s second-tallest skyscraper, highlights its impact on Malaysia’s architectural landscape.

merdeka 118 cpnb 2000x1125 jpg — Source: Arup | Merdeka 118 towering in the Kuala Lumpur Skyline

Graphisoft’s growth strategy in Malaysia focuses on industry partnerships, educational outreach, and community engagement. Collaborations with organizations like the Public Works Department (JKR) and IME Technology ensure that Graphisoft’s solutions meet local regulatory standards and project requirements. By partnering with institutions such as Universiti Malaya and Universiti Kebangsaan Malaysia, Graphisoft looks to equip future architects and engineers with essential BIM skills, fostering a BIM-ready workforce. Events like Archicad User Group meetings and workshops with the Malaysian Institute of Architects (PAM) serve as platforms for knowledge-sharing and advocacy, reinforcing Graphisoft’s presence in the local AEC community.

Beyond training and compliance, Graphisoft is actively engaging with Malaysia’s private sector and real estate developers to integrate BIM at earlier project stages, ensuring better resource allocation and more sustainable building practices. The push for smart city development in Kuala Lumpur and other urban centers aligns with Graphisoft’s expertise in digital twins and AI-enhanced simulations.

By integrating these technologies into large-scale infrastructure projects, the company is playing a pivotal role in shaping Malaysia’s digital transformation in construction and urban planning. Through sustained partnerships, continuous education initiatives, and active involvement in Malaysia’s infrastructure evolution, Graphisoft is positioned as a key enabler of a more technologically advanced and environmentally conscious construction landscape in the country.

Adapting to Industry Trends

The global AEC industry is undergoing a significant transformation, with the BIM market expected to grow by USD 13.33 billion between 2024 and 2028. Cloud collaboration has become increasingly essential, with post-pandemic reliance on cloud-based solutions making tools like BIMcloud indispensable for remote work and global project coordination. The integration of digital twins with smart city initiatives enables predictive maintenance and urban planning, aligning with Malaysia’s infrastructure goals. The adoption of OPEN BIM standards ensures interoperability, fostering seamless collaboration among diverse stakeholders and driving more efficient and transparent project workflows.

Graphisoft’s commitment to advancing AI-driven solutions is evident in its roadmap for future developments. The company plans to expand capabilities in automated compliance checks, sustainability assessments, and real-time collaboration to meet the demands of modern architecture. However, challenges persist, including ensuring data quality and integration, addressing computational resource constraints, and bridging the skills gap among AEC professionals. Graphisoft’s focus on user-friendly interfaces and targeted training initiatives aims to overcome these barriers, promoting widespread AI adoption and enabling firms of all sizes to leverage AI-driven efficiencies in their design processes.

Shaping the Future of the AEC Industry

Graphisoft is shaping the AEC industry through its integration of AI, sustainability-driven design tools, and commitment to interoperability. By strengthening its foothold in Malaysia, Graphisoft is contributing to the country’s architectural innovation, aligning with national goals for digital transformation and sustainable infrastructure development. Its partnerships with government agencies, academic institutions, and industry leaders help create a more BIM-ready workforce, ensuring that Malaysia remains competitive in the evolving global construction landscape.

As challenges in data integration, AI adoption, and regulatory compliance continue to shape the industry, Graphisoft’s focus on practical, user-driven solutions positions it as a key player in the future of architectural technology. The company’s influence will be felt not only in the development of smarter, greener buildings but also in how industry professionals collaborate, innovate, and shape the built environment of tomorrow.

Business, Computers, Editorial, Feature

ASUS ExpertBook P5: Redefining the Business Laptop in the Age of AI

December 31, 2024 Nur Jeevan Leave a comment

The business laptop has long been a staple of the professional world, a silent partner in countless meetings, presentations, and late-night work sessions. But in an era defined by rapid technological advancements, especially in the field of artificial intelligence, the very definition of what a business laptop should be is undergoing a transformation. The ASUS ExpertBook P5 arrives at this pivotal moment, not just as a new model, but as a potential herald of this changing landscape.

One of the first things you notice about the ExpertBook P5 is its design. It’s not flashy or attention-grabbing; instead, it exudes a quiet professionalism. The aluminum chassis speaks to a focus on both aesthetics and durability. This isn’t a laptop designed to turn heads in a crowded coffee shop (though it certainly wouldn’t look out of place); it’s a tool designed for serious work, meant to seamlessly integrate into any professional setting. This understated elegance is a deliberate choice, reflecting the priorities of the modern business user: reliability, functionality, and a sense of understated sophistication.

But beneath this professional exterior lies a powerful engine of innovation: AI. The ExpertBook P5 isn’t just a laptop with a few tacked-on AI features; it’s a machine designed with AI at its core. The AI ExpertMeet software is a prime example. Features like the Screen Watermark, AI-powered transcription and summaries, and AI noise cancellation aren’t just gimmicks; they’re practical tools designed to enhance productivity and streamline workflows. Think about the implications of these features: confidential data protected by a simple overlay, meetings transcribed and summarized automatically, and crystal-clear communication even in noisy environments. These aren’t just incremental improvements; they represent a fundamental shift in how we interact with our technology and conduct business.

The power driving these AI capabilities is the Intel Core Ultra 7 258V processor. While raw performance is important, what truly sets this processor apart is its efficiency. The reported two-day battery life is a significant achievement, bringing the ExpertBook P5 into the same league as recent Snapdragon-powered offerings. This efficiency isn’t just about convenience; it’s about enabling true mobility. It’s about being able to work for extended periods without being tethered to a power outlet, empowering professionals to be productive wherever they are. And the absence of software compatibility issues is a crucial advantage, ensuring a seamless and hassle-free user experience.

The ASUS ExpertBook P5 isn’t just a laptop; it’s a statement about the future of work. It’s a reflection of a world where AI is no longer a futuristic concept but an integral part of our daily lives. It’s a testament to the power of thoughtful design and engineering to create tools that truly empower professionals. At RM6,859, it represents a significant investment, but it’s an investment in a machine that’s designed to not just keep up with the demands of today’s business world, but to help shape the future of work itself. It prompts a question: are we ready to fully embrace the potential of AI-powered business tools like the ExpertBook P5, and what new possibilities will they unlock?

Business, Computers, Editorial, Feature

ASUS ExpertBook P1: A Laptop Designed for Modern Professionals

December 31, 2024 Nur Jeevan Leave a comment

The modern workplace is no longer confined to the four walls of an office. It’s a coffee shop, a co-working space, an airport lounge, or even your own kitchen table. This shift towards mobile work has created a demand for devices that can keep pace – laptops that are powerful enough to handle demanding tasks yet portable enough to carry anywhere. The ASUS ExpertBook P1 (P1403) enters this arena, not just as another laptop, but as a potential enabler of this new era of work.

One of the key challenges for mobile professionals is balancing performance with portability. You need a machine that can handle your workload without weighing you down. The ExpertBook P1 addresses this with up to a 13th Gen Intel® Core™ i7 processor. This isn’t just about raw speed; it’s about efficiency. It’s about being able to seamlessly switch between applications, handle complex spreadsheets, and deliver compelling presentations without experiencing frustrating lag. In a world where time is our most precious commodity, a responsive and efficient laptop is no longer a luxury—it’s a necessity.

But raw power is only one piece of the puzzle. The modern professional also needs intelligent tools that can streamline workflows and enhance productivity. This is where the AI features of the ExpertBook P1 come into play. Take AI ExpertMeet, for example. The ability to automatically transcribe meetings, identify speakers, and generate summaries is a game-changer. Think about the countless hours wasted taking notes, trying to decipher illegible scribbles, or sifting through recordings to find key information. AI ExpertMeet automates this process, freeing up valuable time and allowing professionals to focus on more strategic tasks. This isn’t just about convenience; it’s about empowering people to work smarter, not harder.

Portability, of course, remains paramount. The ExpertBook P1’s lightweight design makes it an ideal companion for the mobile professional. But portability shouldn’t come at the expense of durability. The ExpertBook P1 is built to withstand the rigors of daily use, boasting military-grade durability. This is a crucial consideration for anyone who travels frequently or works in demanding environments. A laptop that can withstand the bumps and knocks of life on the go provides peace of mind and ensures that your work isn’t disrupted by accidental damage.

Connectivity and security are also essential considerations for the modern mobile workforce. The ExpertBook P1 offers a comprehensive suite of connectivity options, ensuring seamless integration with existing workflows. And with robust security features, including potential fingerprint readers and TPM, professionals can rest assured that their sensitive data is protected. In an age of increasing cyber threats, robust security is no longer a perk; it’s a fundamental requirement.

The ASUS ExpertBook P1 isn’t just about hardware specifications; it’s about enabling a new way of working. It’s about empowering professionals to be productive and efficient, regardless of their location. It’s about providing the tools and technologies that allow people to thrive in the increasingly mobile and dynamic world of work. With pricing starting from RM3,799, it also positions itself as an accessible option for businesses and individuals looking to embrace the future of work. It’s an interesting proposition that deserves consideration in the ongoing conversation about how we work best.

Business, Editorial

From Confusion to Clarity: How InsureKU Simplifies Insurance with AI

December 27, 2024 Nur Jeevan Leave a comment

The insurance industry has long been associated with complexity, opaque processes, and a significant knowledge gap between providers and consumers. For years, consumers have struggled to navigate the maze of insurance options, bogged down by technical jargon, lengthy claims processes, and a lack of transparency. Recognizing these pain points, Malaysian startup InsureKU has entered the scene with a bold vision: to revolutionize the insurance journey through cutting-edge AI and digital tools, transforming the experience for consumers while empowering insurance providers with unprecedented operational efficiency.

Simplifying the Insurance Journey for Consumers

At the heart of InsureKU’s mission is the drive to make insurance more accessible, transparent, and user-friendly. The platform achieves this through a combination of intuitive design and advanced algorithms. Its real-time aggregation engine, powered by server-side rendering (SSR), ensures users can access and compare policies with minimal latency. Additionally, the integration of AI-driven tools enhances user guidance by breaking down complex insurance jargon into understandable terms, offering a seamless and informative experience. “The driving force behind InsureKU’s inception was recognizing a significant gap in the insurance market, especially in streamlining processes like issuing Guarantee Letters for hospital admissions, which are often tedious and time-consuming,” explains Shadhana Sekaran, Co-founder and CEO of InsureKU. “Additionally, while people understand the importance of insurance, many feel overwhelmed by the options and complex information, making them hesitant to commit.”

Polish 100 złoty notes with pills and blister packs, illustrating medical costs. — Photo by Pixabay,

To address these challenges, InsureKU has developed a custom-built aggregation engine that integrates with multiple insurance and takaful providers. This engine is powered by advanced data integration frameworks and APIs that facilitate seamless connectivity with providers’ systems. Built on a robust cloud infrastructure, the engine employs machine learning algorithms to optimize policy recommendations and ensure real-time quote generation. Additionally, the use of modern development frameworks, like Next.js, ensures high performance and scalability, delivering a user experience that is both intuitive and efficient. This engine allows users to access real-time quotes and seamlessly compare policies across various categories, including medical, life, and motor insurance, all within a single platform. By leveraging server-side rendering (SSR) capabilities, the platform delivers highly dynamic and responsive user experiences, ensuring real-time updates on quotes and features. Unlike traditional client-side rendering, SSR processes the HTML on the server before sending it to the user’s browser, significantly reducing load times and improving search engine optimization (SEO). This approach not only enhances performance but also ensures a smoother, more interactive experience for users navigating through complex insurance data.

Screenshot 2024 12 27 at 10 34 39 Home InsureKU Insurance & Takaful Aggregator — Source: Screencap of InsureKU’s Website

“We aim to demystify insurance and empower individuals to make confident, informed decisions about their coverage,” adds Shadhana. The platform’s user-centric approach includes features such as live chat, email, and phone assistance to provide guidance during policy selection and post-purchase support, ensuring that consumers feel supported at every step of their insurance journey.

AI-Powered Innovations Transforming the Industry

While InsureKU’s aggregation engine sets the foundation for its digital platform, its AI-driven features truly set it apart. The company is actively exploring the use of custom AI models to build a comprehensive knowledge base for insurance products. This knowledge base enables users to ask specific questions about policies in real-time, leveraging natural language processing (NLP) models to interpret and respond to queries with high accuracy. By employing NLP, the platform can understand complex user inputs and provide contextually relevant information, creating a more intuitive and guided experience. These AI techniques enable dynamic interactions, allowing users to access tailored insights without needing deep technical knowledge.

“We’re working on integrating AI-driven features to further enhance the insurance and takaful aggregation experience,” Shadhana shares. “For instance, automated claim processing and fraud detection are key areas where AI can significantly ease pain points for both customers and insurance partners.” By analyzing claim documents and detecting fraudulent requests, InsureKU aims to streamline the claims process, reducing delays and enhancing trust between consumers and providers. The platform employs machine learning models such as anomaly detection algorithms to identify irregular patterns in claims data, flagging potential fraud with high accuracy. These AI-driven methods not only speed up the validation process but also minimize false positives, ensuring a smoother experience for legitimate claims while maintaining robust security against fraudulent activities.

The potential of AI extends beyond claims processing. InsureKU’s platform can analyze large datasets from various insurers to ensure better risk assessment and offer the most competitive rates tailored to individual customer profiles. This data-driven approach not only benefits consumers but also helps insurers refine their offerings and pricing strategies, fostering a more competitive and transparent marketplace.

Promoting Transparency & Trust

Transparency is a cornerstone of InsureKU’s philosophy. The platform’s digital-first approach promotes visibility and accountability by streamlining processes such as claims tracking, policy management, and customer support. Consumers have real-time access to critical information, empowering them to make well-informed decisions and fostering trust in a traditionally opaque industry.

“The digitization of the insurance sector is set to majorly help the finance and insurance sectors, allowing a large part of the population to have easy access to policy buying and proper knowledge about all the products available in the market,” Shadhana notes. She anticipates that younger, tech-savvy consumers will lead this shift toward online platforms, seeking convenience and minimal hassle.

InsureKU’s commitment to transparency is further underscored by its adherence to Bank Negara Malaysia’s guidelines on internet insurance and IT environment management. The platform employs multi-layered security measures, including data encryption and continuous monitoring, to protect sensitive user information and maintain a robust security posture.

Empowering Insurance Providers Through Technology

While InsureKU’s innovations are consumer-focused, the platform also delivers significant value to insurance providers. By aggregating real-time data and enabling seamless comparisons, InsureKU helps insurers reach a broader audience and present their products in a transparent, accessible manner. This fosters healthier competition and encourages providers to innovate and adapt to evolving consumer expectations.

Silhouette of two people shaking hands symbolizing partnership and trust. — Photo by Savvas Stavinos

The platform’s scalability and reliability are powered by modern frontend and backend frameworks, including Next.js, which ensures smooth navigation and minimal latency. Next.js was chosen for its ability to support server-side rendering (SSR), which enhances performance by preloading content on the server before delivering it to the user’s browser. This framework also provides excellent scalability, allowing the platform to handle a growing user base without compromising speed or functionality. Additionally, its modular architecture simplifies development and maintenance, ensuring the platform remains robust and responsive as it evolves. Hosted on a secure cloud infrastructure, InsureKU offers insurers a stable and reliable environment to engage with potential customers while safeguarding sensitive data.

The Future of Digital Insurance

As InsureKU continues to grow, the company has ambitious plans to expand its offerings and further enhance its platform. “We’re working hard to include other insurance products such as travel, critical illness, medical cards, and motor insurance in the upcoming months,” Shadhana reveals. The team is also developing a mobile app, set to launch in the second half of 2025, to provide users with a seamless, on-the-go experience. The app will feature advanced functionalities such as real-time policy comparisons, AI-driven customer support, and biometric authentication for enhanced security. Additionally, it will integrate with the platform’s core aggregation engine, ensuring that users can access the same comprehensive insurance options and personalized recommendations directly from their mobile devices.

Additionally, InsureKU is exploring the integration of AI-powered chatbots for 24/7 customer support, as well as advanced analytics tools to refine its risk assessment and pricing models. These advancements are poised to set new standards for digital insurance, making the industry more accessible, transparent, and efficient than ever before.

Redefining the Insurance Landscape

InsureKU’s journey is a testament to the transformative power of technology in addressing long-standing challenges in the insurance industry. By combining AI-driven innovations with a commitment to transparency and user-centric design, the platform is redefining the insurance landscape in Malaysia and beyond.

“Our goal is to raise the bar, making insurance more accessible, transparent, and responsive to the evolving needs of today’s consumers,” Shadhana concludes. With its forward-thinking approach and relentless focus on innovation, InsureKU is not just simplifying insurance; it’s setting the stage for a smarter, more inclusive future for the entire industry.

This article is written from an interview with Ms Shadhana Sekaran, Chief Executive Officer and Founder at InsureKU

Shadhana Sekaran
Chief Executive Office & Founder, InsureKU

Shadhana Sekaran is the co-founder, and serves as the Chief Executive Officer (CEO) of InsureKU Malaysia, the first true end to end Insurance and Takaful Aggregation and Recommendation Platform in Malaysia. She brings over 21 years of real world experience in business and leadership capacities within the insurance industry to this unique offering. With a unique amalgamation of strategic prowess and deep industry knowledge, Sekaran orchestrates the overarching business strategy, fostering innovation and driving transformative initiatives within the insurance sector.
At InsureKU, she spearheads pioneering solutions, harnessing a user-centric website platform to facilitate seamless comparison of insurance and takaful product quotes and recommendations for Malaysian consumers.
Acknowledged for her remarkable accomplishments within the Insurance and Takaful industry, including the much coveted Million Dollar Round Table Producer accolade, and the Double Kris Award, Sekaran commands respect through her actions and her commitment to bettering the world around her.
Additionally, she contributes significantly to local entrepreneurial development, serving as the Chairman for Domestic Trade at the Kuala Lumpur Indian Chamber of Commerce and Industry.
Beyond her corporate endeavors, she actively participates in community outreach initiatives, holding the position of Deputy President at the Soroptimist International Club of Sentul and leading impactful programs such as the Educare Programme.
Armed with a degree in International Business Administration from the University of Northumbria at Newcastle, Sekaran is a proven corporate and community leader that has a varied and respected career characterised by versatility and an unwavering commitment to innovative solutions for the benefit of her customers.. Presently, she continues to redefine Malaysia’s insurance and takaful landscape, championing accessibility and simplicity in insurance through insureKU.

Business, Editorial

Beyond Moore’s Law: Micron’s Pursuit of Sustainable Innovation

December 20, 2024 Nur Jeevan Leave a comment

As industries worldwide face the dual imperatives of innovation and sustainability, companies are grappling with how to address environmental challenges while advancing technological progress. Micron Technology, one of the largest companies fabricating memory and storage solutions, is a company striving to meet this challenge. Micron’s unique approach to achieving its Environmental, Social, and Governance (ESG) goals, championing sustainability, and integrating them into its operations is proof that environmental responsibility can complement technological innovation.

Amarjit Sandhu sq — Source: Micron Technology

“Micron is continuously striving to improve and make a positive impact, mindful that our business, operations, and sourcing practices affect our team members, partners, customers, communities, and planet.”

Amarjit Sandhu,
Corporate Vice President, Assembly & Test NAND Operations,
Micron Technologies

Embedding Sustainability into Innovation

Micron’s efforts are built on a framework that integrates sustainability with business strategy. In 2020, the company announced ambitious ESG goals to achieve significant environmental milestones, including net zero greenhouse gas emissions by 2050.

“Our sustainability goals are integrated into our broader strategy, ensuring that we are innovating responsibly and continuously measuring our impact.”

Amarjit Sandhu,
Corporate Vice President, Assembly & Test NAND Operations,
Micron Technologies

These goals encompass interim targets such as a 42% reduction in Scope 1 and 2 emissions by 2030. This means monitoring and measuring emissions of greenhouse gases directly from Micron’s operations and indirectly from third party suppliers and other sources related to Micron and its operations. In addition, the company is also targeting achieving 100% renewable energy globally, and ensuring 100% water reuse and zero waste to landfill across operations.

Partnerships Driving Sustainability

Achieving impactful sustainability is no small feat. Micron recognizes this and acknowledges that it and it recognizes that achieving sustainability at scale requires collaboration. To this end, the company has formed strategic partnerships with governments, industry players, and startups to accelerate progress across its ESG priorities.

Government Collaborations

In Malaysia, Micron works closely with local authorities to integrate renewable energy into its operations. Through the Corporate Green Power Programme (CGPP), Micron partnered with Solarvest to develop solar farms, marking a significant step toward its renewable energy goals.

Additionally, Micron participates in initiatives like Malaysia’s Green Electricity Tariff (GET) program, which supports the country’s renewable energy transition. Micron’s collaboration and partnership with these bodies doesn’t just selfishly benefit the company, instead the company is making a larger impact by also contributing to national climate action strategies.

Perhaps one of the largest things to take back from these government collaboration is that sustainability cannot be a just a top-down endeavour from governments or municipalities, instead, it requires a huge amount of support from industries and even from grassroots. This also ensures that sustainability isn’t just a short term flash in the pan, but an ever improving, growing and self-sufficient process that will continue well into the future.

Startup Partnerships

It’s not just about collaborating with governments either. Micron readily collaborates with companies, non-governmental organisations and even start ups. In Amarjit Sandhu’s own words, “Micron is not the expert when it comes to [sustainability]. So, we have to collaborate with the experts and let them determine how we can create lasting impact”.

Micron’s collaborations collaboration aren’t just beneficial when it comes to sustainability, in fact, some efforts even benefit its own operations. Take for example, Micron’s collaboration with Aqua Membranes. This partnership with an innovative start up has yielded dual benefits of sustainability and efficiency. By adopting Aqua Membranes’ printed spacer technology for reverse osmosis systems, Micron has achieved a 20% reduction in energy consumption during water treatment. These partnerships are part of Micron Ventures, an initiative designed to support early-stage companies focused on breakthrough technologies.

Source: Facebook

“Startups bring fresh perspectives and specialized expertise. Collaborating with them helps us accelerate the adoption of innovative solutions that align with our sustainability goals.”

Amarjit Sandhu,
Corporate Vice President, Assembly & Test NAND Operations,
Micron Technologies

Industry Alliances

Micron is also a member of global industry consortia that aims to standardize and advance sustainable practices. These alliances provide a platform for sharing best practices, setting benchmarks, and fostering innovation. For example, Micron participates in initiatives to promote a circular economy within the semiconductor industry, encouraging resource efficiency and waste minimization.

Measuring Impact: Transparency and Accountability

As a part of its ESG commitment, Micron has also made a commitment to transparency. In fact, it is a cornerstone of its sustainability strategy. The company has developed a comprehensive framework for tracking, reporting, and communicating its progress toward ESG goals. This approach involves a combination of internal assessments, third-party audits, and public reporting to ensure accountability at every step.

Reporting Frameworks

Micron aligns its reporting with internationally recognized standards such as the Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB). These frameworks provide a structured way to disclose performance data across key environmental, social, and governance metrics.

Flatlay of a business analytics report, keyboard, pen, and smartphone on a wooden desk. — Photo by AS Photography

“By adhering to global reporting standards, we ensure consistency and comparability in how we share our progress, allowing stakeholders to assess our performance objectively,” Sandhu notes.

The company also aligns its initiatives with the United Nations’ Sustainable Development Goals (SDGs), focusing on areas such as climate action, clean water, and decent work. Each of these alignments reinforces Micron’s broader role in addressing global challenges.

Data-Driven Insights

Being a technology and engineering company, data is also playing a huge part in the company’s efforts. Micron leverages advanced data analytics to track key performance indicators (KPIs) across its operations. These KPIs include:

Emission intensity per unit of production.
Water withdrawal, reuse, and recycling rates across facilities.
Waste diversion metrics, including tons of materials recycled or recovered.

This data is used to generate detailed annual sustainability reports, which are publicly accessible to ensure full transparency. Sandhu explains, “Our data-driven approach allows us to identify trends, evaluate the effectiveness of our initiatives, and adjust strategies as needed to stay on track.”

Third-Party Verification

To enhance credibility, Micron engages independent organizations to verify its environmental data and assess the integrity of its reporting. These third-party audits validate the company’s methodologies, ensuring that its claims are accurate and aligned with industry best practices.

Renewable Energy: Progress and Challenges

Renewable energy forms a cornerstone of Micron’s sustainability efforts. The company has made strides in regions like Malaysia, where it sources 100% renewable electricity through the Green Electricity Tariff (GET) program. Initiatives like this have reduced emissions significantly—equivalent to removing over 35,000 cars from the road annually.

Collaborations with renewable energy providers, such as Solarvest, ensure that Micron can scale these efforts across its operations. However, variability in renewable energy availability and infrastructure poses challenges that require ongoing investment and adaptation.

Addressing Water Scarcity

Water scarcity presents another significant challenge for industries, particularly in manufacturing. Micron is addressing this issue through innovative technologies aimed at achieving 100% water reuse, recycling, and restoration.

One promising development is its collaboration with Aqua Membranes. Early testing at the Boise facility showed a 20% reduction in energy consumption for reverse osmosis systems using Aqua Membranes’ printed spacer technology. While these initial results are encouraging, widespread implementation will depend on scalability and long-term viability.

In addition to this, the company has recently partnered with the Global Peace Foundation in Malaysia for its AquaConnect Project. This project aims to supply clean water for sanitation and consumption to remote Orang Asli villages. Micron is supporting this project with an RM1 million donation as it kicks off. The RM1 million will be used to create gravity-supported piping that will deliver clean water to the villages in the immediate community around Micron’s Tanjung Agas facility in Johor. Four villages located in Nilai, Negeri Sembilan, Tangkak, Johor, and Muar, Johor will be the focus of this effort.

Sandhu notes, “Innovations like these are part of our commitment to reducing environmental impact while ensuring operational efficiency.”

Waste Management: Moving Toward Circularity

Micron’s waste management goals include diverting 95% of waste from landfills by 2030. This involves implementing recycling and recovery processes as well as rethinking product design to extend lifecycle usability.

The development of modular memory products, such as the LPCAMM2, reflects a commitment to circular economy principles. By enabling component upgrades instead of replacements, Micron aims to reduce electronic waste while offering cost benefits to consumers.

The partnership with iFixit further illustrates this effort, providing repair kits for select products to encourage reuse. While these initiatives mark progress, achieving zero waste remains a significant undertaking requiring industry-wide collaboration.

Facilities as a Reflection of Sustainability Goals

Micron’s facilities exemplify its efforts to balance growth with sustainability. The company has integrated green building practices into several of its operations, achieving LEED Gold certifications for plants in Taiwan and Singapore and a LEED Platinum certification for its office in India.

“Our Batu Kawan facility is designed to meet growing technology demands while incorporating sustainability at its core. It’s a model for how we aim to expand responsibly.”

Amarjit Sandhu,
Corporate Vice President, Assembly & Test NAND Operations,
Micron Technologies

In Malaysia, the expansion of the Batu Kawan facility, a USD$1 billion investment, reflects Micron’s intent to scale operations while adhering to sustainability principles. However, balancing production demands with environmental goals requires ongoing innovation and vigilance.

Shaping the Future

Micron’s sustainability efforts are a work in progress, reflecting both the complexity of the challenges it faces and the company’s commitment to addressing them. By focusing on transparency, measurable impact, and collaboration, Micron is setting a standard for integrating environmental responsibility into industrial innovation.

Amarjit Sandhu aptly encompasses Micron’s ethos when it comes to sustainability in this statement, “Our focus is on building a future where technology and sustainability go hand in hand, ensuring that our progress benefits both people and the planet.” Perhaps more importantly, this ethos might be the difference between treating ESG goals and SDGs as a check box rather than an effort to drive mutually beneficial innovations that benefit more than just the bottom line.

This article was based on an interview with Mr Amarjit Sandhu, Corporate Vice President of Assembly and Test NAND Operations at Micron Technology.

Ramon Pinero
Corporate Vice President of Assembly and Test NAND Operations, Micron Technology

Mr Amarjit Singh Sandhu is the Corporate Vice President, Assembly and Test NAND Operations for Micron (Singapore and Malaysia).
He has 30 years of Operations Management expertise in locations such as Singapore, China, and Malaysia.
He currently oversees the Assembly and Test sites namely in Micron Singapore, Muar (Johor) and Penang, engaged in manufacturing NAND and DRAM components, Solid State Devices (SSD) and memory modules.
He has pioneered 4 Green field manufacturing startups in different geographies and led 3 successful turnarounds of matured organizations in the last 10 years in China, Singapore and Malaysia.
Amarjit built up his career in the semiconductor industry with Texas Instruments Singapore, United Test and Assembly Center (UTAC), Western Digital Corporation (WDC) prior to joining Micron Semiconductor Asia in 2018.
He earned his MBA from the Warwick Business School and a Bachelor’s degree in Mechanical Engineering from the National University of Singapore.

Business, Editorial

Open Source Technologies Enable Better Resilience & Security

December 9, 2024 Nur Jeevan Leave a comment

Security continues to top the list of concerns for organizations as we end 2024 and head into 2025. As cyberattacks grow in sophistication and scale, businesses are rethinking their strategies to protect critical systems and data. Open-source technology, often perceived as a double-edged sword in terms of security, is proving to be a powerful tool in building secure, resilient infrastructures.

Source: SUSE

“If you hide things, you may think you are safe, but once compromised, you might not even know it. Open-source projects leverage the power of a global community, with many eyes constantly reviewing the code. This collaborative scrutiny allows for faster identification and resolution of vulnerabilities…”

Vishal Ghariwala,
Chief Technology Officer, SUSE Asia Pacific

SUSE, a global leader in enterprise-grade open-source solutions, is at the forefront of this revolution. According to Vishal Ghariwala, Chief Technology Officer at SUSE Asia Pacific, “SUSE provides solutions that are secure, interoperable, and empower enterprises to innovate, ultimately delivering value-added services to end consumers.” This ethos has driven SUSE’s success across industries, from finance to automotive, proving that open-source technologies aren’t just about openness—they are about building stronger, safer and more resilient systems.

Breaking the Myths Around Open Source Security

One of the most pervasive misconceptions about open-source technology is that its transparency makes it inherently insecure. The logic follows that, since anyone can view the source code, it becomes more vulnerable to exploitation. However, as Ghariwala explains, this openness is precisely what strengthens its security.

Eyeglasses reflecting computer code on a monitor, ideal for technology and programming themes. — Photo by Kevin Ku

Open-source projects are frequently reviewed and analyzed by a broad community of developers, security experts, and organizations, making them inherently resilient against security vulnerabilities. Unlike proprietary systems, which rely on a limited internal team for updates, open-source systems benefit from the collective knowledge and efforts of a global network. This transparency accelerates the identification and resolution of security flaws and minimizes the risk of undetected vulnerabilities.

The Security Framework of Open-Source Technologies

SUSE has built its security framework around best practices in open-source governance and proactive risk management. One of the pillars of SUSE’s security is code auditing. Every update or change to SUSE’s open-source software goes through a rigorous code audit process. Developers and security experts in the community conduct continuous reviews to ensure that any potential vulnerabilities are quickly addressed before they can be exploited.

Additionally, vulnerability management within SUSE open-source platforms involves tracking and analyzing emerging threats. SUSE’s security teams regularly patch and update the software to address newly discovered vulnerabilities, ensuring that users are always operating with the most secure versions.

Incident response is another vital aspect of SUSE’s approach to open-source security. In the event of a cyberattack or security breach, SUSE’s dedicated security team is responsible for handling all SUSE product-related security incidents. This allows for rapid containment and recovery. This decentralized, transparent approach to security provides organizations with greater visibility and control over their systems compared to traditional proprietary solutions.

SUSE’s Commitment to Secure Open Source

SUSE has built its reputation on providing enterprise-grade open-source solutions that ensure organizations can innovate securely. SUSE’s solutions are designed to support highly available, secure, and scalable systems across a range of industries. Some of SUSE’s flagship offerings include:

SUSE Linux Solutions: Robust Linux operating system solutions tailored for enterprise needs, providing the foundation for secure, mission-critical workloads.

Cloud-Native Solutions: These include SUSE Rancher Prime, a leading enterprise container management platform, with centralized authentication, access control, observability, and built-in security across the entire stack.

Edge Computing Solutions: SUSE’s Edge solutions bring computing power to remote or edge locations, enabling secure operations even in challenging environments.

SUSE’s commitment to open-source transparency and support for its solutions ensures that its users benefit from the same features regardless of whether they choose the open-source or enterprise version of the software. “We don’t create paywalls or separate proprietary versions,” Ghariwala asserts. “The features you get in the open source version are the same as what you get with our enterprise-grade products. The major difference is that our enterprise products are backed by support, patches, and certifications.”

This unique approach gives organizations the flexibility to adopt cutting-edge open-source technologies without compromising on enterprise-level security and performance.

Comparative Analysis: Open Source vs. Proprietary Systems

One of the critical advantages of open-source technology over proprietary systems is the reduced vendor lock-in. Open-source solutions enable organizations to avoid being tethered to a single vendor, which can limit flexibility and innovation. By leveraging open-source tools like SUSE’s Linux Enterprise and Rancher, companies can seamlessly integrate various technologies into their infrastructure, creating a more agile, future-proof system.

Another advantage is the transparency of open-source systems. In proprietary systems, vulnerabilities may remain undetected for extended periods, leaving organizations exposed to cyber threats. With open-source, vulnerabilities are more quickly identified, allowing for faster patching and reducing the window of exposure.

In contrast, proprietary solutions often limit access to source code, making it challenging for security experts outside of the company to perform audits or contribute to improvements. Open-source solutions, by their nature, encourage collaboration, which strengthens the overall security and reliability of the system.

Enhancing Resilience Through Security Innovations

The rise of cloud-native architectures has transformed how applications are developed and deployed. However, this shift has also expanded the attack surface, requiring new approaches to security. SUSE has embraced this challenge with the SUSE Security (formerly NeuVector) platform.

Source: SUSE

“Modern threats like zero-day attacks and ransomware require solutions that are proactive, not just reactive…”

Vishal Ghariwala,
Chief Technology Officer, SUSE Asia Pacific

SUSE Security provides comprehensive container security, scanning code for vulnerabilities, ensuring compliance with industry standards, and continuously monitoring for potential threats. “Modern threats like zero-day attacks and ransomware require solutions that are proactive, not just reactive,” Ghariwala explains. “NeuVector SUSE Security employs behavioral-based security to anticipate and mitigate potential vulnerabilities.”

In addition to scanning, SUSE Security’s zero-trust approach monitors application runtime behaviours, automatically identifying deviations that may indicate a threat. This ensures that even unknown vulnerabilities can be mitigated before they are exploited.

SUSE’s Rancher Prime platform enhances resilience by enabling secure deployment and management of containerized applications. Rancher Prime’s application catalog offers trusted software artifacts, ensuring that developers can build with confidence. Furthermore, its Software Bill of Materials (SBOM) provides a clear dependency chain, enabling rapid identification and resolution of vulnerabilities.

Case Study: Hyundai Motor Company

Hyundai Motor Company’s transition to becoming a leader in All-Connected Cars highlights the critical role of open-source technology in enabling innovation. By integrating SUSE Rancher Prime, Hyundai achieved a remarkable 99.95% service level agreement for its Kubernetes-based services. This reliability has empowered Hyundai to deliver over-the-air updates for its software-defined vehicles, enhancing features like safety, navigation, and performance.

The flexibility and scalability of Rancher Prime allowed Hyundai’s development team to focus on creating cutting-edge technologies for connected vehicles, rather than dealing with the complexity of infrastructure management. “Rancher Prime’s intuitive interface has revolutionized how we manage clusters, drastically reducing setup and management time,” said the Head of Hyundai’s Car Cloud Platform Development Team.

Case Study: IDC Frontier

IDC Frontier, a subsidiary of SoftBank Group, used SUSE NeuVector to secure its cloud platform, enabling its customers to confidently deploy containerized applications. NeuVector’s comprehensive security features—including real-time monitoring, vulnerability scanning, and compliance checks—have been crucial in safeguarding IDC Frontier’s services against emerging cyber threats.

As businesses increasingly rely on cloud-native applications, solutions like NeuVector provide the security and flexibility needed to meet the demands of modern, dynamic environments. IDC Frontier’s use of SUSE’s open-source tools demonstrates the strength of open-source solutions in securing cloud environments at scale.

Case Study: National Payments Corporation of India (NPCI)

Handling over 14 million transactions daily, the National Payments Corporation of India (NPCI) needed a secure, high-performance solution to meet the demands of India’s growing digital payments ecosystem. SUSE Linux Enterprise Server provided NPCI with the stability and security required to support its complex infrastructure. By leveraging SUSE’s enterprise-grade solutions, NPCI achieved high availability, reliability, and robust data protection, ensuring smooth transactions even under heavy load.

NPCI’s success story highlights how SUSE’s open-source solutions can support critical financial services, where uptime and security are paramount.

Emerging Threats and SUSE’s Forward-Thinking Approach

The cybersecurity landscape is constantly evolving, with new threats emerging regularly. Among the most concerning are AI-generated malware and ransomware-as-a-service, which are reshaping the threat landscape. “Tools like FraudGPT and WormGPT are now available on the dark web, enabling even non-technical users to create sophisticated malware,” Ghariwala warns. These tools make it easier for cybercriminals to launch targeted attacks at scale, bypassing traditional defense mechanisms.

SUSE’s proactive security measures, including its zero-trust architecture and behavioral-based monitoring, help organizations defend against these sophisticated threats. By embedding security at every layer of the infrastructure, from development to deployment, SUSE ensures that organizations are prepared for both known and unknown challenges.

Interoperability: The Cornerstone of Digital Resilience

Digital resilience is more than just surviving a cyberattack—it’s about ensuring continuity and minimizing disruption. Open-source technology plays a critical role in achieving this by promoting interoperability and reducing vendor lock-in.

A colorful arrangement of gears symbolizing creativity, innovation, and machinery in vibrant colors. — Photo by Digital Buggu

“Interoperability is essential for building resilient infrastructures,” Ghariwala emphasizes. “SUSE solutions work seamlessly with other technologies, giving organizations the flexibility and choice to adopt diverse IT stacks. This diversity in choice is crucial for avoiding single points of failure.”

The recent CrowdStrike incident serves as a stark reminder of the risks associated with single-vendor dependency. Ghariwala points out that “a dual-vendor strategy, incorporating open-source solutions, can significantly enhance resilience by providing fallback options.”

Compliance and the Malaysian Cybersecurity Bill

The passage of Malaysia’s Cybersecurity Bill highlights the growing regulatory pressure on organizations to maintain secure, resilient systems. SUSE’s solutions help businesses comply with these evolving regulations, ensuring that critical infrastructure remains protected against cyber threats.

“Our philosophy emphasizes interoperability, technology choice and resilience, helping customers avoid the risks of software concentration,” Ghariwala explains. SUSE’s open-source solutions are designed to be flexible and adaptable, allowing organizations to meet compliance standards while maintaining operational agility.

The Future of Open Source and Cybersecurity

Looking ahead, SUSE envisions open-source technology playing an even greater role in cybersecurity and digital resilience. “We’ll continue to focus on security as a horizontal pillar across all our offerings,” Ghariwala says.

Open source is not just supporting some of the largest institutions in the world, it’s building security and resilience that most can benefit from. Companies like SUSE continue to prove this with by supporting innovative industries like automotive to safeguarding financial systems. They demonstrate how open-source technologies can drive resilience and security without compromising on innovation.

This article was based on an interview with Vishal Ghariwala, Chief Technology Officer at SUSE Asia Pacific.

Vishal Ghariwala
Chief Technology Officer, SUSE Asia Pacific

Vishal Ghariwala is the Chief Technology Officer for SUSE for the APJ and Greater China regions. In this capacity, he engages with customer and partner executives across the region, and is responsible for growing SUSE’s mindshare by being the executive technical voice to the market, press, and analysts. He also supports the global Office of the CTO to assess relevant industry, market and technology trends and identify opportunities aligned with the company’s strategy.

Prior to joining SUSE, Vishal was the Director for Cloud Native Applications at Red Hat where he led a team of senior technologists responsible for driving the growth and adoption of the Red Hat OpenShift and Middleware portfolios across the Asia Pacific region.

Vishal has over 20 years of experience in the IT industry and holds a Bachelor’s Degree in Electrical and Electronic Engineering from the Nanyang Technological University in Singapore.

Business, Editorial, Health

Empowering the Future of Personalized Medicine Through Co-Creation: Forging A Path With NalaGenetics and Zurich Insurance

November 5, 2024 Nur Jeevan Leave a comment

This article was based on an interview with Mr Ally Robertson, Chief Operations Officer, Zurich Malaysia; Ms Levana Sani, Co-Founder and CEO, Nalagenetics and Ms Kamonlawan Chomchopbun, Product Manager and Market Access Lead, NalaGenetics.

Personalized medicine marks a turning point in healthcare, where treatments and preventive care are tailored to an individual’s unique genetic makeup. The approach seems very daunting with genetic testing becoming one of the key components, however, companies like Zurich Insurance Group (Zurich) and NalaGenetics are forging ahead to not only make it a standard but the norm. NalaGenetics, an innovative startup specializing in genetic testing is one of the finalists of the Zurich Innovation Championship (ZIC). As part of its journey in the ZIC, NalaGenetics has the unique opportunity to work with Zurich. This collaboration is breaking new ground by co-creating solutions that could revolutionize how healthcare and insurance work together to deliver preventive care that is both personalized and efficient.

A Doctor Talking the Patient — Photo by cottonbro

As healthcare and treatment options become more data-driven and proactive, Zurich and NalaGenetics are showing how co-creation and innovation can lead to powerful outcomes that improve individual health and reshape the broader insurance landscape. The collaboration also allows Zurich to be ahead of the curve and adopt a more agile approach to its key businesses.

The Zurich Innovation Championship: Catalysing Change and Empowering InsurTech Agility

Let’s start at the very beginning of this collaboration with the Zurich Innovation Championship (ZIC). Founded in 2018, the ZIC was designed to connect Zurich with startups that offer cutting-edge solutions to some of the most pressing challenges in the insurance industry. At its core, ZIC accelerates innovation by working with agile, experimental startups like NalaGenetics, which can bring fresh perspectives and technical prowess to Zurich’s century-old business.

Zurich MY Ally Robertson sq — Source: Zurich

“The Zurich Innovation Championship is about bringing innovative thinking and technology closer to Zurich. We work with startups like NalaGenetics to deliver faster, more effective solutions that can fundamentally change how we connect with our customers.”

Ally Robertson,
Chief Operations Officer, Zurich Malaysia

As Zurich seeks to maintain its competitive edge and better serve its customers in a rapidly changing world, the ZIC enables the company to tap into external innovation. Since its inception, the ZIC has seen over 7,000 submissions, resulting in over 70 pilots, 50 active initiatives, and a presence in over 30 countries. The collaboration with NalaGenetics in Malaysia stands as a prime example of how Zurich uses co-creation to solve real-world problems and modernize its offerings.

NalaGenetics Spearheading Genetic Relevance in Healthcare with Personalized Medicine

Let’s talk a little about NalaGenetics, one of the winners of the recent ZIC. NalaGenetics was founded on the belief that genetic testing could radically improve how patients are diagnosed and treated, particularly when it comes to drug metabolism, disease prevention, and overall health management. The company specializes in creating genetic tests that can predict how individuals will respond to medications, helping physicians tailor treatments more accurately to reduce adverse reactions and improve health outcomes.

In a world where medications are often designed based on a “one-size-fits-all” approach, NalaGenetics offers a much-needed alternative. Genetic testing can reveal how certain populations, such as Asians, metabolize drugs differently. This is even more pertinent with recent studies showing an increasing disparity between genetic populations and treatment efficacy. One such study highlights that 40-50% of Asians don’t respond well to the commonly prescribed anti-platelet medication Clopidogrel. It goes on to present data that shows that this population also sees an increased risk of cardiovascular events when prescribed Clopidogrel.

StockSnap DNA — Photo by Bango Renders on StockSnap

By leveraging genetic data, NalaGenetics allows physicians to make better-informed decisions, prescribing appropriate medications and lifestyle adjustments to their patients. But, as NalaGenetics’ founders quickly realized, providing genetic information alone isn’t enough—it’s essential to ensure patients take action based on these insights. That’s where NalaGenetics’ holistic approach comes in, combining genetic testing with physician-guided prevention programs to help patients improve their health outcomes.

Shaping the Future of Health and InsurTech with Co-Creation

As part of the Zurich Innovation Championship, Zurich in Malaysia and NalaGenetics entered into a unique collaboration that involves the co-creation of a solution that can impact the healthcare and insurance industries. Unlike traditional collaborations where a startup might deliver a product and then step aside, Zurich and NalaGenetics have adopted a more collaborative approach. Over a 3- to 6-month accelerator phase, both companies worked together in an agile, co-creative process to design a solution that aligns with Zurich’s goals of delivering personalized, preventive care through its life insurance and family takaful products.

“Co-creation is key to what we do,” Ally Robertson, Chief Operations Officer, Zurich Malaysia emphasized. “We don’t just invest in these startups. We work together, Zurich and NalaGenetics experts, in an iterative, agile manner to find solutions that solve real-world problems.”

Man Wearing White Long-sleeved Shirt Holding Black Pen — Photo by fauxels

During this period, both companies collaborated closely, sharing relevant data, insights, and expertise. They tested different product models, gathered customer feedback, and refined their offerings based on real-world data. The pilot program initially targeted existing Zurich Malaysia customers, offering genetic testing followed by personalized health advice from physicians. This was then expanded to new customers, with a focus on integrating preventive care into Zurich’s life insurance policies.

The co-creation process allows Zurich to respond to the market’s evolving needs, particularly as more customers seek health solutions that go beyond traditional insurance. The feedback from both customers and Zurich agents in Malaysia has been overwhelmingly positive. Agents, who initially approached the program cautiously, were so impressed after trying the service themselves that they became enthusiastic advocates, helping to drive customer interest and engagement.

Championing Personalized Medicine and Creating a New Standard in Healthcare and Insurance

The integration of personalized medicine into insurance is one of the most exciting developments in both industries. Genetic testing is becoming a crucial tool in preventive healthcare, allowing doctors to tailor treatments to individual patients and prevent costly medical conditions before they arise.

As part of their collaboration, Zurich and NalaGenetics aim to make personalized, preventive care a cornerstone of Zurich’s health insurance offerings. The aim is to enhance health outcomes and decrease long-term insurance claims by managing health risks at an early stage.

NalaGenetics Levana Sani sq — Source: NalaGenetics

“It’s about more than just selling a product—it’s about giving customers the tools they need to live healthier, longer lives. Even when we design products, we meet the doctors in the middle, we always ask them whether or not this truly benefits care – is there a true clinical decision point that we helped them address?”

Levana Sani,
Co-Founder and CEO, Nalagenetics

In practical terms, the program involves offering genetic tests to customers, followed by regular consultations with physicians to discuss the results and make necessary lifestyle adjustments. For example, if a patient’s genetic test reveals they are at high risk for cardiovascular disease, their physician can prescribe preventive measures, such as changes in diet or early medication interventions, to mitigate the risk before it becomes a serious issue.

The Benefits of Co-Creation: Early Results from the Pilot

The benefits of leveraging genetic testing and insights in this co-creation process are already apparent. During the pilot phase, Zurich Malaysia and NalaGenetics tested their product on a group of customers, gathering valuable data to refine their approach. One of the key takeaways was the high level of customer interest in genetic testing—80% of surveyed customers expressed a desire to undergo genetic testing, and 90% were willing to participate in associated health programs.

Customers also appreciated Zurich’s move away from traditional insurance or takaful products toward something more personalized and proactive. During the interview, Kamonlawan Chomchopbun, Product Manager and Market Access Lead at NalaGenetics who works on the ground with the Zurich Malaysia team, shared that even agents are empowered by the solution. The impact of the co-created solution was so immense that the agent shared, “It’s not just about offering coverage anymore—it’s about caring for the customer’s overall well-being.”

A Pediatrician Checking Up the Baby Girl Sitting on the Bed — Photo by Los Muertos Crew

Feedback from customers participating in the program revealed that they valued having a deeper understanding of their health risks and felt empowered to take preventive action. In one notable case, a patient with persistent GERD (gastroesophageal reflux disease) discovered through genetic testing that they had a mild lactose intolerance and a sensitivity to coffee. By making simple adjustments to their diet, the patient’s symptoms improved dramatically within three months, eliminating the need for further doctor visits.

This kind of personalized, preventive approach not only improves patient outcomes but also reduces the likelihood of costly insurance claims, creating a mutually beneficial relationship for both customers and Zurich.

A Glimpse into the Future: Data-Driven Decisions and Preventive Care

Looking ahead, the collaboration between Zurich and NalaGenetics can have a lasting impact on both the health and insurance industry. As more data is gathered through genetic testing and preventive care programs, Zurich will be able to make more informed decisions about how to cater to the evolving needs of its clients while helping them optimize health outcomes. The potential for AI-driven insights, automation and more significantly genetic insights will undoubtedly play an increasing role in shaping the future of healthcare and insurance.

“If we look ahead to 2030, we’ll see more data-driven decisions in every part of life. Insurance products will need to modernize alongside this trend, offering customers not just coverage but proactive solutions that help them live healthier lives.”

Ally Robertson,
Chief Operations Officer, Zurich Malaysia

As the collaboration evolves, both companies expect the demand for personalized medicine to grow, particularly in regions like Southeast Asia, where genetic differences often mean that standard treatments are less effective. The insights gathered from this co-creation process will be invaluable in shaping Zurich’s future offerings and making personalized care a mainstream component of health insurance. It will also help make genetic testing the standard when it comes to treatment plans and optimizing patient care.

Pioneering the Future of Personalized Healthcare

The co-creation between NalaGenetics and Zurich is a powerful example of how collaborations between startups and established corporations can drive meaningful change. Through the Zurich Innovation Championship, the companies are poised to bring personalized medicine into the insurance space. The co-creation process has allowed them to offer customers more than just peace of mind, they’re offering the tools to live healthier, longer lives.

By focusing on genetic testing, preventive care, and data-driven solutions, Zurich and NalaGenetics are paving the way for a future where healthcare and insurance are fully integrated, providing a holistic approach to well-being. This collaboration not only sets Zurich Malaysia apart in the insurance market but also offers a glimpse into the future of personalized, proactive healthcare.

As the world continues to evolve, one thing is clear: the future of healthcare is personal, and Zurich and NalaGenetics are leading the way.

Alastair Robertson (Ally)
Country Chief Operations Officer (COO)
Zurich Malaysia

Ally is an experienced industry professional with over 16 years of experience in the insurance industry. He has helmed various leadership roles across Strategy, Transformation and Operational Excellence. He has experience in leading large-scale change teams, focusing on Lean Thinking, Automation and AI.

He also has cross-functional experience, which includes P&C, Life, Claims, Group, Underwriting & Shared Services and has extensive knowledge of working with suppliers both on and offshore. Prior to his current appointment, Ally held the role of Head of Enterprise Transformation at Zurich Australia and New Zealand and has experience working across five different continents while at Zurich.

Ally is highly energetic and has the ability to connect, influence and develop collaborative business relationships at all levels. Given his experience working on different continents, he is well-versed in managing diverse teams while driving a real sense of togetherness and team spirit that is focused on business outcomes.

Levana Sani
Co-Founder & Chief Executive Officer, NalaGenetics

Levana Sani is the co-founder and CEO of NalaGenetics, a biotechnology startup transforming personalized healthcare through advanced predictive genetic testing for diverse populations. NalaGenetics addresses the limitations of traditional germline sequencing by combining monogenic risk, polygenic risk, and clinical risk scores, enabling healthcare providers to offer more sensitive, comprehensive, and cost-effective testing solutions for cardiovascular, metabolic, cancer, and neurodegenerative conditions.

Levana studied biochemistry, genetics, and business and holds a Bachelor of Biochemistry from the University of Southern California followed by an MBA from Harvard Business School. While being a part of the Genome Institute of Singapore, Levana and a team of scientists founded NalaGenetics in 2016. Her contributions to NalaGenetics led to Levana being selected in the Forbes 30 under 30 in 2021.

In 2022, NalaGenetics became a part of Singapore’s SG100K study, aimed at mapping genomes of 10,000 participants to advance precision medicine and prevent chronic diseases in Singaporean and other Asian populations. Today, NalaGenetics’ solutions are offered by a growing number of healthcare providers and laboratories in Asia and Europe, reflecting the company’s exceptional standards and depth of research as a scientist-led company.

Kamonlawan Chomchopbun
Product Manager and Market Access Lead, NalaGenetics.

Kamonlawan is a seasoned product leader with extensive experience in genetic testing and healthcare solutions across Southeast Asia. As the Market Access and Product Lead at NalaGenetics, she oversees genetic test services, including product management, operations, and business monitoring. Her work focuses on driving innovative solutions like NalaCare™, a personalized wellness program aimed at improving customer engagement and satisfaction in insurance and healthcare. With a passion for making an impact through education, product development, and personalized healthcare, she has successfully led projects that blend science with real-world applications.

Kamonlawan holds a PhD in Pharmacy from the National University of Singapore, where her academic journey reinforced her commitment to medication safety and healthcare quality improvement.

Business, Editorial

Sustainability for the AI Future Needs to Start with Data Centres

October 22, 2024 Nur Jeevan Leave a comment

This article was based on an interview with Mr Chee Meng Tan, Area Sales Director, Commercial Building Services at Grundfos

As the world accelerates into the AI-driven future, the demand for data processing power is growing exponentially. The backbone of this digital revolution—data centres—is crucial in enabling advancements in Artificial Intelligence (AI), the Internet of Things (IoT), cloud computing, and more. However, this progress comes at a significant environmental cost. Data centres are notorious for their immense energy consumption and water usage, making them prime candidates for sustainability efforts. In an era of heightened environmental consciousness, achieving sustainability in data centres is not just an option but an imperative.

Grundfos UAE Data Centre — Source: Grundfos

Chee Meng Tan, Area Sales Director, Commercial Building Services at Grundfos, highlights this challenge succinctly: “The efficiency of both IT hardware and cooling has been improved, and there’s a shift away from small, inefficient enterprise data centres towards more efficient cloud and hyperscale data centres.” The future of sustainability in AI must begin with reevaluating how data centres manage energy, cooling, and water resources.

Malaysia’s Emergence as a Key Market for Data Centers

In the Asia Pacific region and more specifically, Southeast Asia, Malaysia quickly has emerged as a key hub for data centre investments. With its strategic geographic location, relatively stable political environment, and competitive energy prices, Malaysia has attracted significant interest from global technology giants. Companies like Google, Microsoft, Amazon Web Services (AWS) and Meta have all made substantial investments in the region to support their growing data infrastructure needs.

Copilot Generated Malaysia Digital — AI Generated Image of Malaysia Digital

Google has set its sights on expanding its cloud operations in Malaysia as part of a broader strategy to strengthen its Southeast Asian presence by investing over USD$2 billion. Similarly, Microsoft announced plans to invest USD$2.2 billion in new data centre regions in Malaysia, signalling the country’s rising importance in the global cloud ecosystem. Meta, too, is making moves to leverage Malaysia’s infrastructure for its massive data demands, driven by the increasing reliance on cloud services and social media across the globe. The emerging importance of Malaysia as a key player couldn’t be better emphasized than with the USD$6.2 billion investment by AWS to develop and deploy its data centres in the country.

Malaysia’s government has also been keen to position the country as a leader in digital infrastructure. The recent launch of the Malaysia Digital Economy Blueprint (MyDIGITAL) sets the stage for Malaysia to become a regional digital economy leader by 2030. Part of this initiative involves accelerating the development of data centres and semiconductor fabrication, positioning Malaysia as a critical player in the Southeast Asian data economy.

However, this rapid growth brings challenges. As Tan points out, Southeast Asia’s unique climate, characterized by high temperatures and humidity, exacerbates the energy and cooling demands of data centres. “Cooling alone accounts for 35 to 40% of energy consumption in data centres in Southeast Asia—up to 10% more than the global average,” he explains.

The Energy and Water Footprint of Data Centers

Data centres are power-hungry operations. According to the International Energy Agency, the electricity demand of data centres is expected to double by 2026, driven by the rising adoption of AI and other data-intensive technologies. Cooling systems alone account for about 40% of the total energy consumption in these facilities, making it clear that any advancements in energy efficiency must begin with improvements to these systems.

Water usage is another critical challenge. Tan notes that “data centres are estimated to use more than a billion litres of water per day – equivalent to about 400 Olympic-sized swimming pools.” This consumption is expected to increase rapidly as the demand for computing power rises. The water-energy nexus—where water is required to generate energy, and energy is required to circulate water—places a double burden on data centres striving to become more sustainable.

Grundfos: Innovating for Sustainability in Data Centers

Grundfos, a global leader in pump solutions and water management, has been at the forefront of sustainability efforts within the data centre industry. By leveraging over 75 years of experience in water solutions, Grundfos is not just selling pumps; they are working with data centre designers to optimize cooling systems based on specific needs. As Tan explains, “We don’t just sell pump solutions, but work with data centre designers to optimize the design of the cooling system based on the specific needs of each data centre.”

Grundfos UAE Case Study Grundfos Hydro MPC E and Hydro Multi E water boosting systems with IP55 rated MGE motors — Grundfos Hydro MPC E and Hydro Multi E water boosting systems with IP55 rated MGE motors (Source: Grundfos)

Grundfos provides tailored solutions that help data centres reduce their energy and water footprints. For instance, ensuring that pumps are properly sized for each system is critical to minimizing energy waste. “It may sound basic, but many building operators don’t get it right,” Tan points out. The right-sizing of pumps can prevent significant energy wastage and ensure that the cooling system operates efficiently.

In addition to sizing, the motors used in these pumps play a pivotal role in energy efficiency. Tan mentions that many data centres are still using outdated IE3 motors, even though more energy-efficient alternatives, such as IE5 motors, are available. “Based on our calculation, an IE5 motor can achieve 5% in energy savings as compared to an IE3 motor for 10MW data centres,” he says. These savings might seem small at first glance, but when considering the scale of energy usage in data centres, they add up to significant reductions in both energy consumption and operational costs.

AI and Machine Learning in Cooling Systems

As AI continues to develop, it is not only driving the demand for data centres but also providing the tools to make them more sustainable. One of the most exciting advancements in data centre cooling is the use of AI and machine learning to achieve real-time, on-demand cooling. Tan points to a groundbreaking example from Google: “Google reported using its DeepMind AI to reduce the electricity demand of their data centre cooling systems by 40%.”

An artist’s illustration of artificial intelligence (AI). This image was inspired by neural networks used in deep learning. It was created by Novoto Studio as part of the Visualising AI pr... — Photo by Google Deepmind

By harnessing AI to monitor temperature and cooling requirements, data centres can dynamically adjust their cooling systems to reduce energy consumption. Machine learning algorithms can analyze vast amounts of operational data to predict when and where cooling is needed, allowing the system to respond with precision, thereby optimizing energy use.

This shift toward intelligent cooling systems represents a major leap forward in the quest for sustainable data centres. AI-driven solutions not only reduce energy consumption but also extend the lifespan of equipment by preventing overheating and reducing the strain on infrastructure.

Modular and Prefabricated Solutions for Efficiency

Beyond AI, Grundfos is also pioneering modular and prefabricated solutions designed to enhance energy efficiency in data centres. Tan explains, “While not specific to data centres, the Delta Modular Systems we have developed offer various modularized standard solutions to the building services industry.” These systems are designed to optimize both the pump module’s structural design and control operations, bringing significant energy savings while reducing construction time and environmental impact.

Modular systems, particularly in cooling, are gaining traction because they allow for more tailored, needs-based cooling. Instead of relying on a centralized system, smaller cooling units can be deployed across server racks, each regulating its performance based on the needs of the corresponding rack. This not only minimizes energy usage but also ensures that each part of the data centre is cooled efficiently, without overburdening any single system.

Water Efficiency: A Key Focus for the Future

As global water security becomes an increasing concern, data centres are under pressure to reduce their water consumption. Grundfos is actively exploring alternative water sources and technologies that allow for more sustainable water management in data centres. “New technologies are being explored, such as using non-potable alternative water sources like rainwater harvesting or recycled water,” Tan explains. However, these systems require significant energy to treat the water and ensure its compatibility with the equipment used in data centres.

A holistic approach to sustainability, therefore, must include both energy and water efficiency. By integrating renewable water sources and improving the energy efficiency of water management systems, data centres can reduce their environmental impact and enhance their resilience in the face of water scarcity.

The Importance of Power Usage Effectiveness (PUE)

One of the key metrics used to measure the energy efficiency of data centres is Power Usage Effectiveness (PUE). PUE is a ratio that compares the total energy used by the data centre to the energy used by the computing equipment itself. An ideal PUE is 1.0, meaning that all energy consumed by the facility is being used for computing, with no excess energy wasted on overhead functions like cooling.

AI-Generated image of AI integration into Data Center Cooling systems by Microsoft Copilot

“PUE is a crucial metric for data centres,” Tan explains. “At Grundfos, our solutions are designed to achieve optimal energy efficiency, thereby reducing a data centre’s PUE.” Grundfos achieves this through three main strategies: providing reliable and efficient pumps, using digital technologies to optimize energy consumption, and offering prefabricated and modular solutions that shorten construction times and reduce environmental impact.

By focusing on reducing PUE, data centres can ensure that their energy usage is aligned with sustainability goals, while also cutting down on operational costs.

Renewable Energy Integration: The Next Step in Sustainability

Pairing energy-efficient cooling with renewable energy sources represents the next frontier for sustainable data centres. “The incorporation of renewable energy sources like solar panels or geothermal energy across operations can enable data centres to reduce reliance on fossil fuels and minimize their carbon footprint,” Tan says.

While renewable energy is often associated with variability—depending on factors like weather conditions—intelligent data insights and analytics can help overcome these challenges. By integrating renewable energy sources with advanced grid management systems, data centres can create a more resilient, sustainable energy supply that does not compromise performance.

The Road Ahead Should Be AI and Sustainability in Tandem

Looking to the future, AI is poised to play a central role in advancing sustainability efforts within the data centre industry. As Tan observes, “The rapid expansion of the AI market, which is projected to grow at a staggering annual rate of 37.3% between 2023 and 2030, is a primary driver of the rising demand for data centres.” This growth creates both opportunities and challenges: while data centres will need to expand to meet AI’s growing demands, they will also need to adopt AI-driven technologies to improve their sustainability.

In the next decade, data centres will increasingly rely on AI to optimize energy usage, predict maintenance needs, and enhance operational efficiency. These advancements will be critical in helping the industry meet global sustainability targets, such as those outlined in the Global Cooling Pledge, which aims to reduce cooling-related emissions by 68% by 2030.

Sustainable AI Starts with Data Centers

As the digital revolution continues to unfold, data centres will remain at the heart of technological progress. However, the environmental impact of these facilities cannot be ignored. As Chee Meng Tan from Grundfos emphasizes, “With a more robust approach to sustainability that considers impact across multiple touchpoints, data centres can demonstrate a strengthened commitment to the cause, which sharpens its competitive edge within the industry.”

By integrating energy-efficient technologies, adopting AI-driven cooling solutions, and exploring alternative water sources, data centres can drastically reduce their environmental footprint. The road to a sustainable AI future starts with the choices we make today, and it begins at the data centre.

This article was based on an interview with Mr Chee Meng Tan, Area Sales Director, Commercial Building Services at Grundfos

Chee Meng Tan
Area Sales Director, Commercial Building Services, Grundfos

Chee Meng Tan is currently the Area Sales Director for Grundfos’ Commercial Building Services (CBS) division, responsible for growing CBS’s presence and leadership in Southeast Asia. Apart from opening and developing regional markets and operations, his role involves the strategic formulation and operative implementation of regional sales concepts.

Chee Meng joined Grundfos Singapore in 1995 as an Application Engineer and has taken on different roles and responsibilities in the last 29 years. Prior to taking on his current role, Chee Meng has held various positions within Grundfos such as the General Manager of Grundfos Alldos (Shanghai) Water Treatment Co, Ltd, the Regional Business Director for Industry Segment in Asia Pacific, as well as the Business Director for Water Utility segment in Asia Pacific.

Chee Meng holds a Diploma in Electrical Engineering as well as Management Studies.

Editorial

Strengthening Core Infrastructure with Proactive Measures and Monitoring

October 21, 2024 Nur Jeevan Leave a comment

This article was based on an interview with Mr Ramon Pinero, General Manager of BlackBerry AtHoc, and Mr Jonathan Jackson, Senior Director of Strategic Accounts at BlackBerry.

As digital ecosystems grow more complex, the need for robust cybersecurity measures becomes critical. BlackBerry, having transitioned from mobile devices to cybersecurity, is now one of the foremost companies leading the charge in safeguarding critical infrastructure, supply chains, and digital assets through emerging technologies like artificial intelligence (AI) and machine learning (ML). With cyberattacks growing in sophistication, BlackBerry’s focus on prevention and vigilance sets a new standard in cyber resilience.

The Financial Impact of Cyberattacks

The cost of a cyberattack is staggering. A 2024 study from BlackBerry revealed that the average cost of a single data breach has risen to USD 4.45 million. For industries such as healthcare, finance, and energy—where attacks can disrupt critical services—the cost can soar even higher. Beyond immediate financial losses, cyberattacks can damage reputations, erode customer trust, and lead to legal penalties or regulatory fines.

Woman in a Beige Coat Writing on a Glass Panel Using a Whiteboard Marker — Photo by Nataliya Vaitkevich

In particular, ransomware attacks—one of the most prevalent threats—cost companies over USD 1.85 million per incident when factoring in downtime, recovery, and ransom payments. These costs are unsustainable for many organizations, especially smaller businesses. In the words of Ramon Pinero, General Manager of BlackBerry AtHoc, “If we can prevent attacks from happening, it means that organizations don’t have to spend time and resources recovering from incidents.”

The Rise in Cyber Threats: A Call for Vigilance

BlackBerry’s Global Threat Intelligence Report highlights a surge in cyberattacks. Between April and June 2024, the company prevented 3.7 million attacks— a 53% increase from the previous quarter. Over 800,000 of these attacks targeted critical infrastructure, including the financial sector, energy grids, and healthcare. This increase undoubtedly underlines the importance of continuous vigilance across all sectors.

Prevention Through Proactive AI Solutions

Prevention should be at the core of any company, organization and city’s strategy in dealing with malicious attacks. That being the case, it’s also at the core of BlackBerry’s strategy when it comes to empowering customers. By embedding AI into its cybersecurity solutions, the company is emphasizing deterring cyberattacks before they cause damage. By acquiring Cylance, BlackBerry was able to incorporate predictive AI technology into its security systems, allowing it to proactively prevent cyberattacks instead of just reacting to them.

an illustrated image of a chip with an AI label on it powering a security system — AI-Generated Image by Copilot of an AI Chip embedded in a system

BlackBerry’s AI-powered defence mechanisms are particularly effective in securing critical infrastructure and supply chains. According to the Global Threat Intelligence Report, the company intercepts over 11,500 unique malware hashes daily, highlighting the pace at which new cyber threats emerge.

Supply Chain Security: A Critical Weakness

One of the most significant risks today lies in the vulnerability of software supply chains. BlackBerry’s June 2024 survey on supply chain cybersecurity reveals that more than 75% of software supply chains experienced cyberattacks within the past year. These attacks often target smaller, less secure suppliers as entry points to larger organizations, causing a cascade of damage.

Of concern is that 74% of these attacks originated from third-party vendors or suppliers that organizations were either unaware of or failed to monitor. As BlackBerry’s Vice President of Product Security Christine Gadsby noted, “How a company monitors and manages cybersecurity in their software supply chain has to rely on more than just trust.” In this landscape, prevention demands heightened visibility, continuous monitoring, and regular audits of suppliers’ security postures.

The Role of Managed Detection and Response (MDR)

For organizations without dedicated cybersecurity teams, BlackBerry’s Cylance Managed Detection and Response (MDR) provides critical support. The service offers real-time monitoring and rapid response to emerging threats, ensuring that businesses, especially smaller ones, are not left vulnerable.

According to Jonathan Jackson, Senior Director of Strategic Accounts at BlackBerry, “BlackBerry offers MDR because not every organization can afford a fully staffed cybersecurity team,”. MDR enables companies to utilize sophisticated threat detection tools and professional analysis, allowing them to stay ahead of cybersecurity risks even without an extensive cybersecurity outfit.

Zero Trust for Critical Infrastructure

A zero-trust approach has become essential for protecting critical infrastructure. BlackBerry’s security solutions implement zero-trust architectures, where no device, user, or system is inherently trusted. This model is crucial for sectors like healthcare, finance, and energy, where the stakes are high, and breaches could lead to widespread disruptions.

cyber 4610993 1280 — Image from Image by Pete Linforth from Pixabay

“Zero trust is especially important for critical infrastructure because of the types of data and assets involved,” Jackson emphasized. By enforcing strict authentication protocols and continuous monitoring, BlackBerry’s solutions protect critical systems from both internal and external threats.

Resilience for Smart Cities and IoT

As cities become smarter, integrating Internet of Things (IoT) devices into their infrastructure, they become prime targets for cyberattacks. With IoT traffic systems, smart utilities, and public services forming the backbone of modern cities, a single cyberattack could cripple entire urban centres.

Companies like BlackBerry will play a critical role in safeguarding these environments, ensuring that IoT systems are secured and cyber-resilient. “As you have more connected systems, you increase the attack surface,” Jackson explains. AI-driven threat detection and real-time monitoring are vital to ensure that smart cities remain functional despite cheap to cyber threats.

Cyber Resilience Through Prevention

As the cyber threat landscape evolves, prevention and vigilance remain the twin pillars of a robust cybersecurity strategy. Whether protecting supply chains, critical infrastructure, or smart cities, solutions like BlackBerry’s Cylance AI offer a blueprint for building resilience in the face of increasingly sophisticated cyberattacks.

AI-Generated Image by Copilot of A cyber resilient Kuala Lumpur

By staying proactive, monitoring vulnerabilities, and implementing zero-trust architectures, organisations can prevent breaches before they occur. As BlackBerry’s research shows, the key to true cyber resilience lies in constant vigilance and a commitment to prevention—because in today’s world, one breach could mean the difference between success and disaster.

This article was written based on an interview session with Mr Ramon Pinero, General Manager of BlackBerry AtHoc and Mr Jonathan Jackson Senior Director of Strategic Accounts at BlackBerry.

Ramon Pinero
General Manager BlackBerry AtHoc

Ramon Pinero is the General Manager of BlackBerry AtHoc, where he oversees all aspects of the critical event management business. With more than 20 years of experience in crisis/emergency management (CEM) technologies, Ramon brings a deep understanding of both product development and customer success.

With a passion for technology and deep roots in emergency response, Ramon continues to advance BlackBerry AtHoc’s position as the market leader. He is focused on driving strategy, fostering innovation, and enabling AtHoc’s technology to make an even greater impact—helping more organizations increase their resiliency and save lives through fast, accurate communications before, during, and after critical situations.

Jonathan Jackson
Senior Director, Strategic Technical Sales APAC at BlackBerry

Jonathan Jackson (JJ) is the Senior Director, Strategic Technical Sales APAC for BlackBerry. With over 20 years of experience, he helps organisations manage their cyber risk, leveraging the best of breed solutions to stop cyber attacks. JJ is a staunch advocate of protecting data and privacy and is a frequent spokesperson on cyber threat intelligence in Australia and all across APAC.

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Zero Trust for Critical Infrastructure

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Cyber Resilience Through Prevention

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