Samsung’s much anticipated Exynos 2200 with AMD’s RDNA 2 architecture incorporated in its GPU is finally official. The partnership was initially announced back in 2019 and has been one of the most anticipated developments in mobile silicon. The new system on a chip (SoC) will be making its official, commercial debut with the release of Samsung’s next flagship smartphone – the Galaxy S22 series.
Source: Samsung
Better Security & 5G Connnectivity
The new Exynos 2200 will be one of the first commercially available processors to use the new ARMv9 standard bringing new advancements that provide better overall security. The SoC is made using 4nm technology with a more power-efficient architecture. It consists of one ARM Cortex X2 flagship core with 3 high-performance Cortex 710 big-cores and 4 power-efficient Coretex 510 small-cores. The octa-core SoC comes with a more powerful neural processing unit (NPU) which has double the performance of the previous generation thanks to the increased number of parallel computations that can be done. The more powerful NPU translates to better AI performance with increased precision thanks to the employment of FP16 (16bit floating point) in combination with the power-efficient INT8 and INT16.
It’s a fully capable 5G equipped processor. The Exynos 2200 supports both sub6 and mmWave spectra thanks to the incorporation of a 3GPP Release 16 5G modem. Samsung is also boasting higher connectivity speeds of up to 10Gbps with its incorporation of E-UTRAN New Radio Dual Connectivity (EN-DC).
On the imaging side of things, the new Exynos 2200 will come with an image signal processor (ISP) which is able to support up to 200-megapixel resolution. It also has support for up to 108-megapixel sensors and combinations of 64+36-megapixel sensors at 30fps and up to 8K or 4K HDR video.
XClipse – Enabling Next Generation Content with Ray Tracing with AMD RDNA 2 Technology
The crowning glory of the Exynos 2200 comes in the form of its new XClipse hybrid graphics processor. The new GPU is using AMD’s RDNA 2 architecture to unlock graphics that have been, until now, reserved for consoles and PCs. Using the RDNA2 architecture, the new SoC is unlocking both Ray Tracing (RT) and variable rate shading (VRS). What’s more, these technologies will be able to run natively on the hardware rather than remotely through the cloud.
https://www.youtube.com/watch?v=xeAxDgfat0M
Ray Tracing technology will allow mobile gaming to level up significantly. The technology will allow game developers to mimic the behaviour of light more realistically in games. Details such as the colour, angle and characteristics of light rays as they interact, bounce and refract off surfaces can be simulated more accurately with RT. To ensure that performance isn’t sacrificed when deploying RT, developers can also take advantage of VRS which allows them to prioritise rendering to items that will affect the overall gaming experience. Items in the background can be deprioritised with lower frame rates to allow better processing and resource management. This would translate into better performing graphics particularly when it comes to gaming.
The Exynos 2200 is entering mass production as of this announcement. It’s poised to make its official debut together with Samsung’s upcoming Galaxy flagship – the Galaxy S22 series.
After months of growing legal battles and losing some of its top talents, Activision Blizzard may be getting a much-needed break. Microsoft is sweeping in to acquire the game developer for a whopping USD$68.7 billion. The acquisition will make Microsoft the third biggest gaming company behind Tencent and Sony.
Activision Blizzard’s acquisition will give Microsoft access to IPs from Blizzard, Activision and King studios. This includes titles like Diablo, StarCraft, Warcraft and Overwatch in Blizzard’s portfolio; Candy Crush in King’s portfolio; and Call of Duty, Destiny and more in Activision’s portfolio. These game IPs are apparently making their way to XBOX’s GamePass sometime after the acquisition has been finalised.
Source: Activision Blizzard
While the acquisition may seem like a big win, it may not be in the best interest of gamers as we’ve already seen Microsoft use acquisitions to bolster its exclusive games catalogue. Most recently, the company acquired ZeniMax which owns popular game studio Bethesda. In the wake of that acquisition, Bethesda has already announced that the latest instalment of one of its most popular IPs, Elder Scrolls VI, will be exclusive to XBOX. While it’s still too early to say if games like Diablo and Overwatch will be exclusive to Microsoft, it is something that gamers should be wary of.
In addition to this, the acquisition of Activision Blizzard isn’t addressing the underlying issues which have been plaguing the company. In fact, in its announcement, Activision Blizzard has confirmed that embattled CEO, Bobby Kotik, will continue as the CEO for now. Activision Blizzard has had a tumultuous 2021 plagued with workplace issues that have come to light thanks to multiple lawsuits.
However, Microsoft’s new CEO of Gaming, Phil Spencer, mentions in his email to employees, “Microsoft is committed to our journey for inclusion in every aspect of gaming, among both employees and players. We deeply value individual studio cultures. We also believe that creative success and autonomy go hand-in-hand with treating every person with dignity and respect. We hold all teams, and all leaders, to this commitment.”. Hopefully, this holds true when it comes to dealing with their latest acquisition’s colourful state beyond the close of the acquisition. Beyond the acquisition, Activision Blizzard will be reporting to Phil Spencer which leaves many of the concerns raised by both gamers and Activision Blizzard’s developers at his doorstep.
Source: Activision Blizzard
That aside, Microsoft’s acquisition of Activision Blizzard is a huge development in the gaming industry as a whole. It could be the jolt the industry needed to push it forward to adapt to a newer approach to gaming experiences including VR. In fact, in their statements, Microsoft’s leadership has indicated that their vision of the now trending, “metaverse”, is one that is populated by creative content that can be consumed at any time.
Microsoft’s acquisition comes at a crucial point in the development of some of Activision Blizzard’s most anticipated titles including the much anticipated Diablo IV and Overwatch 2 and Diablo’s foray into mobile, Diablo Immortal. Having had such a tumultuous year, the games are in need of an infusion of quality leadership and talent.
The new acquisition is pending the approval of regulators and the shareholders of both companies. Microsoft’s acquisition of Activision Blizzard is expected to close by the end of Microsoft’s fiscal year in June 2023.
DJi is no stranger to any drone or video enthusiast. The company has made a name for itself being one of the foremost in the industry when it comes to drones and possibly gimbals. It seems like DJI has been busy expanding its market presence in recent months.
The latest addition to their belt? A new “Experience Store Premium” in Pavilion Kuala Lumpur right in the heart of Malaysia’s capital. The new store will be host to the complete arsenal of products from DJI including its consumer, pro-sumer and professional products. You’ll be able to touch and feel products like the recently announced DJI Mavic 3, the DJI FPV and the DJI Action 2. Professional will also be able to get their hands on equipment like the DJI RS 2 and DJI RSC 2.
The Experience store isn’t just a retail outlet for DJI, it will also be a place users can go to to get the devices serviced as well as customer support. Customers will be able to walk in and consult their brand specialists for tips, tricks and advise on buying their next DJI device.
To celebrate the launch of their store, DJI is offering special prices on select devices on 28th November 2021 at 10AM. The promotion is limited to their first 50 customers. The devices going on offer are:
Device
Retail Price (MYR)
Offer Price (MYR)
DJI Tello
499.00
399.00
DJI OM4
459.00
379.00
DJI Mini SE
1,199.00
1,349.00
DJI FPV Combo
5,299.00
4,299.00
DJI Mavic 3 + Bag
–
9,999.00
DJI is also having a snap and win contest where you’ll be able to win one of ten mystery prizes by simply snapping a picture of yourself at the DJI Experience Store Premium in Pavilion Kuala Lumpur and posting to social media with the hashtags #DJIGrandOpening #DJIPavilion and tagging the official DJI Malaysia pages.
If the pandemic proved one thing – it’s that a majority of education systems and institutions currently available are ill-equipped for online-based learning. However, six of Singapore’s Institutions of Higher Learning are looking to change that with the appointment of AvePoint, Inc. by Temasek Polytechnic to deploy its integrated training platform. The project will provide over 100,000 learners access to a catalogue of 44,000 courses in a fully digital and hybrid manner.
AvePoint, Inc. will be deploying their AvePoint EduTech platform which is one of the only software as a service (SaaS) platforms for education and training that integrates directly with Microsoft’s suite of applications. It integrates directly into Microsoft Teams – which comes pre-installed in Windows 11 – and other Microsoft 365 services and applications to provide a seamless experience to both teaching staff and learners.
AvePoint Edutech will be providing these six institutions of higher learning with a holistic, integrated solution that covers multiple facets of online and hybrid learning. Edutech is geared to ending the dilemma of jumping from one platform to another for a single function. Students and teaching staff won’t need to jump from Blackboard to WhatsApp to ProctorU for the complete suite of functions to effectively deliver lessons. Edutech’s three components: Curricula, Examena and Vitae allow all these functions to be managed seamlessly on one platform.
Using Microsoft’s Azure backbone and Kubernetes, Avepoint Inc. has simplified and containerised its offering to cater to the unique needs of every institution. They have also leveraged Azure Cognitive Service and Microsoft AI to deliver some of their more complex features. The Azure Cognitive Service is deployed in Examena to help prevent cheating as well as to verify student identity while Microsoft AI’s natural language processing is applied in Curricula where teaching staff can easily generate assessments and quizzes based on lectures. Group messaging and communication also leverages Azure by integrating directly with Microsoft Teams.
Microsoft’s Azure platform also allows better management of data. User information, classes and even profiles are secured in encrypted data lakes making it harder for malicious actors to access. More importantly, Azure’s services allow AvePoint Inc. to rapidly deploy and adapt services to the needs of each institution.
The deployment of AvePoint Edutech is expected to be completed by 2023.
Unprecedented – that seems to be the word of the decade. In the past five years alone, we’ve seen so many things change; big tech players have faded into the ether, the world has gone through a global pandemic and now, we’re dealing with an increase in data breaches and leaks that could affect all of us. Most recently the world saw Facebook and its services go offline and the massive Twitch.tv breach. While Facebook has said that the issue is simply an error in their network settings, we cannot deny that their credibility has been called into question in recent weeks.
One thing that worries us is the scale and the size of the companies being targeted by attackers now. We can’t deny the size of Facebook; in fact, we interact with one or more of its platforms or products on daily basis. However, when it comes to Twitch.tv, not many are aware that the platform is actually an Amazon property. Yep – you read that right – Amazon.
These companies are large players that we depend on for everything from shopping to keeping in contact with loved ones. As a matter of fact, Amazon powers a significant portion of the internet with its web services AWS.
Noticing this, we were wondering – How can we, as consumers and regular Janes and Joes, prepare and protect ourselves from data breaches?
Attackers & Malicious Actors Are Becoming More Brazen
It comes as no surprise that attackers and malicious actors are becoming more brazen with their attacks and demands. In the case of Twitch’s breach, a slew of hate-related events plaguing the platform spurred it. It was a retaliation against what the individual(s) saw as a lack of action on the platform’s part.
Managing Director at Trend Micro Malaysia, Goh Chee Hoh, notes that “The primary motive for the hacker is not to reveal user information or monetary, but to disrupt and encourage competition in the online video streaming space, where the earnings exposure of the top streamers on the platform becomes part of the collateral damage.”
It would seem like we are more at risk of becoming collateral damage as malicious actors continue to target larger corporations. In Twitch’s breach, vigilante justice saw the earnings of the platform’s top streamers became collateral damage. Mr Goh also highlights this in his statement, “It sounds like the perpetrator carried out the attack as a form of vigilantism, in their own perspective.”
So, how does this affect us? For one thing, we can expect even more daring attacks. Large companies like Google, Facebook and even Microsoft won’t be spared. There’s no denying that we interact with one, if not more, of these companies or their services on a daily basis. Some have more of our data than others. That’s where we’re at the most risk.
Companies Need to Learn from Twitch’s Breach
Before we can talk about how we can protect ourselves from breaches, we have to talk about how companies can better protect us, as their users. We already know that many of them have processes, protocols and software in place for protection but there’s always a chance that these measures aren’t enough. I mean, human error is something we can never plan for completely.
Checks and Balances are Key to Maintaining Cyber security
Candid Wuest, Vice President of Cyber Protection Research at Acronis, highlights this in his comment on the Twitch breach, “Companies should learn that they need to verify and monitor configuration changes. With IT infrastructure becoming more and more complex the risk of errors raises as well.” Mr Wuest’s statement does seem to apply to the recent Facebook outage as well.
However, his colleague, Topher Tebow, an analyst at Acronis, goes a step further and highlights the need for zero-trust environments in today’s climate. He advises that companies should have “proper monitoring in place to detect malicious activity on the network, including data being moved out of the network. Many companies assume that if an authorized user is moving data, that the behaviour is most likely acceptable, but if a user’s credentials were compromised or the account was hijacked in some other way, data flowing to an unusual source could allow a security team to detect and block an attack early on if proper monitoring is in place.”
Complement with Proper Cyber security Solutions
Of course, even with these measures, companies need to have a proper defence firewall. Mr Goh does advise that companies should “adopt a multi-layered defence approach, by having security controls at various entry points of the system, from emails, laptops, to servers and networks.” In the case of the Twitch breach, an added layer that integrates with their native cloud services would have provided an extra layer for malicious actors to deal with which could have prevented the breach.
There really isn’t an excuse in this day and age for companies not to have these measures in place. Cyber security firms like Trend Micro and Acronis have been talking about a multilayered approach for years. It is even more crucial that companies take these measures as they embrace the cloud and work from anywhere. What’s more, digital-native companies should be the front line when it comes to the adoption of these measures.
What Can We do if Our Data is Compromised in a Breach?
The biggest pain point for us as consumers comes after the fact – when data breaches have already occurred. To be honest, we don’t really have control of what happens in the aftermath of a data breach. But, we can ensure that we minimise the potential damage that can occur in the wake of a breach.
Our First line of Defense: Change Them Passwords
In any data breach, the first thing we should do as users is to update our passwords. There are multiple ways to ensure you have a strong enough password to protect yourself. The first is to make sure you have a mix of characters, symbols and numbers. Doing this will make it harder for your password to be cracked.
On top of that, it goes without saying that longer passwords will take longer to crack. However, keep in mind that passwords that are too long have diminishing returns when it comes to remembering them. Another thing to remember is that dictionary words even with symbols replacing alphabets are less secure. While it is easy to remember, we’re in a world where AI has made it possible to understand and decode these even faster than ever.
In addition, keep in mind that the more you use the same password, the less secure it is. In fact, you become more at risk in a data breach. Therefore, use multiple different passwords; preferably a unique one for each service you use. It goes without saying, don’t use your banking passwords for anything else.
Two-Factor Authentication is Your Friend
As we’re moving on in a digital world, more and more of our services are using two-factor authentication. These measures, while cumbersome, will ensure that access to your accounts is more secure. This is implemented in multiple ways across different platforms using email, SMS or an app.
Using two-factor authentication adds an additional layer to access your account. In most cases, it will notify you when your account is being accessed. This will allow you to react immediately. Many of these two-factor authentication steps allow you to immediately lock down your account and change your password.
Be Vigilant
We will need to be vigilant in the wake of a data breach even if we are not directly affected by it. Acronis’ Candid Wuest reminds us that “data stolen in data breaches is often reused in personalized phishing emails”. With this in mind, keep an eye out for fishy emails or even Nigerian princes. Sometimes information from breaches can allow malicious actors to socially engineer phishing attacks that can mimic emails that you will find urgent or pertinent.
If you had banking or payment information linked to a breached account, you may have to monitor your bills more closely. Your other option is to cancel or change the card in question to make sure that you are able to minimise damage.
It’s a Question of When Not If
The biggest lesson all of us, consumers and companies alike, can take away from the recent breach of Twitch is this; it’s no longer a question of if we will be breached but when we will. It’s an inevitable fact as we progress into a more digital world. As more of our information is placed in the cloud and with corporations, they are increasingly made available to malicious actors if not protected effectively.
The fallout from a data breach is not pretty. More so now when countries have legislation that protects the general public from their data being abused. For companies, the fallout can affect their bottom line as customers look for more secure options. In addition, with GDPR and similar legislation, they could be facing fines for not effectively protecting the collected data.
For regular users like you and me, we have the added headache of trying to make sure we minimise our exposure. Everything from changing our passwords to activating two-factor authentication to even calling the bank to cancel cards; are added inconveniences that could affect our choice in services moving forwards.
A lot of what we do now is underpinned by the cloud, and “cloud” has increasingly become a tech buzzword. There are many reasons there is buzz around the cloud, and I will expand on some of them here.
Cloud democratises access to the kind of computing power that was previously only accessible to large corporations with deep pockets. What used to require a $100 million investment can now be achieved on the cloud for as little as $26 a year. And, by not spending time and resources on traditional IT infrastructure, companies using the cloud can build faster, better, and cheaper – in more sustainable ways. Cloud is flexible, agile, scalable, and has the potential to impact all industries in ways that were unimaginable just a few years ago across healthcare, finance, agriculture, education, and sustainability, to name a few. And as the demand for cloud computing grows, so does the demand for cloud-skilled workers. It has been predicted that there will be a significant skills gap by 2025 unless more is done to train, retrain, and upskill the region’s workforce.
Driving digital transformation and harnessing data
In today’s digital economy, it’s hard to find an industry that doesn’t use cloud applications. From accelerating medical research, improving crop yields in developing economies, and driving sustainability, to tracking bush fires, the cloud is changing the way we live, work, and play. Digital transformation is both an agent of change and a facilitator of it, and some of the biggest disruptions have been in the banking sector as we change the way we bank. There are more than 50 digital banks across Asia, with more on the way, helping drive financial inclusion in developing countries using the cloud. Today’s digital bank customers have high expectations for convenience, enhanced user experience, and personalisation, and access to the cloud has enabled these banks to innovate to meet these demands quickly and at low cost.
The pandemic has accelerated disruption and cloud adoption, and the volume of data produced as industries move to the cloud is growing rapidly. This data holds the potential for insights that can inform business strategies and is a resource that can’t be ignored. While some businesses are already leveraging data to drive decisions, gain competitive advantage, and fuel the next generation of innovation and success, more will do so in the coming year as business leaders start to understand the potential that cloud computing presents.
Data and analytics will become this decade’s priorities, and we must be ready with the necessary tools, skills, and expertise to tap into this resource to deliver efficiency and unlock experimentation. For many organisations, data is their most valuable asset, and we are helping them move data to the cloud, modernise applications, build next-generation secure data platforms, and build data lakes to collect real-time data. And, using Machine Learning (ML) algorithms, these organisations can gain real-time actionable insights, results, and predictions to improve decision making.
The digital skills gap
The rapid evolution of cloud technology and widespread adoption of cloud computing will require a workforce that has the right data and cloud skills, and across Asia, the supply of digitally skilled workers is nowhere near the demand. COVID-19 accelerated the adoption of cloud tech which meant the skills gap widened as the global talent landscape transformed. Digital workers in Asia today know they will need advanced digital skills – almost half believe cloud computing skills will be required in their jobs within just four years.
Broadening the skills base of workers globally is vital for economic growth, resiliency, and prosperity, and the social implications of failing to act include rising income disparity and more unemployment. Since COVID-19, there has been mass labour market displacement with job losses predicted to far exceed the Global Financial Crisis, and unemployment is forecasted to be at its highest since the Great Depression. With this in mind, governments around the world are implementing national policies on skilling and laying the building blocks for reforms, but more needs to be done by the private sector. Employers need to help current workers upskill, educational institutes need to adopt curricula that provide relevant skills, and workers across all fields need to seize the opportunity to learn new digital skills.
AWS is invested in the future
AWS is committed to a dynamic and entrepreneurial IT sector and supporting economic growth globally, and we hope to build resilience into the digital-skilled workforce and help bridge the skills gap. Globally, we are committed to helping 29 million people grow their technical skills with free cloud computing training by 2025. We have made over 500 free, on-demand, courses available online, with many courses available in local languages such as Bahasa Indonesia, Japanese, Korean, Simplified and Traditional Chinese, as well as interactive labs and virtual day-long training sessions through AWS Training and Certification. We are also working with educational institutes around the region to develop programmes that provide students with relevant in-demand cloud tech skills.
The world’s workforce needs a sustainable future, and Amazon is committed to helping provide this by making more than 91 renewable energy investments around the world and committing to Amazon’s Climate Pledge to be a net-zero carbon business by 2040, 10 years ahead of the Paris Agreement, and to be on 100% renewable energy by 2025.
The cloud has the power to do a lot of good, but we must be prepared to harness that power with a skilled workforce that can meet the challenge to innovate at exponential speed. As the world emerges from the COVID-19 pandemic with new ways of operating, working, and living being adopted, cloud will remain at the forefront of our digital lives.
The content creator market is a hot one these days. Everyone wants a piece of the action in the content creator space. Of course, it is not like the Microsoft Windows platform was not an appealing platform for content creators in the first place. The Windows PC platform is still one of the most popular platforms in the content creation industry.
That was Windows 10 though. It was a versatile platform that could run anything you ask it to. It could do about anything you want it to with little compatibility issues. Because Windows 11 is pretty much Windows 10 in basic architecture, you should expect pretty much the same compatibility and versatility from Windows 11 devices.
Except, before we even see Windows 11 devices from manufacturers hitting shelves, Microsoft kind of jumped the gun a little and introduced their own Windows 11 devices. We want to say these could be reference devices, but it does not look like Microsoft is interested in creating references devices. Instead, these devices are built to compete and be as premium and powerful as Windows wants them to be for their purposes. The new Microsoft Surface Laptop Studio is the very culmination of what Windows envisions a prefect creator class device should be.
First, it is powerful. You get to spec the new Surface Laptop Studio with up to an 11th generation Intel Core i7-11370H. You also get up to 32GB of RAM to work with, which is ample when it comes to video editing, photo editing, and even 3D workloads. On the graphics department, you can opt for a very powerful NVIDIA GeForce RTX 3050 Ti GPU for an even more seamless workflow. You can store all the works of art in a 2TB SSD (up to).
Source: Microsoft
Source: Microsoft
Source: Microsoft
Source: Microsoft
Of course, you get the highest standards of Windows 11 experience for creators with the new Microsoft Surface Laptop Studio. The touch screen display does not just tilt open and close like the regular laptop you might be used to. There is a second hinge in the middle part of the display shell that allows the display to swivel a bit more. You can bring the display closer to you, for example, to have better access to the touch sensitive display. You could also use the Surface Slim Pen 2 to draw on it when you need to. Or use it as a tablet completely, when the mood takes you.
The display is not just some random cheap display too. It is a bright 14.4-inch PixelSense Flow Display that refreshes up to 120Hz, in case you are in the mood for gaming. It is a 3:2 aspect ratio displays at 2,400 x 1,600 pixels; odd, but it is a creator first display. With Dolby Vision as well, you can be proud at whatever film edits you would want to show your clients on the display.
The webcam you get on the Surface Laptop Studio is capable of Full HD resolution for crisp looking video calls. For good measure, the Surface Laptop Studio also comes with Windows Hello face authentication feature on the Surface Laptop. Of course, the Windows 11 device must have far-field mics for voice command and crisp audio for video calls. It also packs four Omnisonic speakers with Dolby Atmos certification. Of course, for smooth, uninterrupted video calls, you have WiFi 6 capabilities on the Surface Laptop Studio.
The new Microsoft Surface Laptop Studio with Windows 11 will be available in select regions 5th of October 2021 onward. Prices start from US$ 1,599.99 (MYR 6,703*) and tops out at US$ 3,099.99 (MYR 12,990*). There are no other colour options other than Platinum on the Magnesium and Aluminium built Windows 11. There are no confirmations on when the Surface Laptop Studio will arrive in Malaysia currently, but we are keeping our ears close to the ground. More information on the Microsoft Surface Laptop Studio can be found on their website.
*Approximately based on exchange rate of US$ 1 = MYR 4.19 on xe.com as of 23/09/2021
All-in-one PCs has always been very pretty to look at. They are very pretty, but they are usually not the most functional devices to have at home. There is a reason for that though. All-in-one PCs are made with both aesthetics and simplicity in mind. It is built to ensure that your table is as clean as possible with as little things in the way as possible.
But the potential of all-in-one desktop PCs are quite a lot still. The Apple iMac with M1 that was recently launched at least showed a glimpse of what an all-in-one desktop can do. But the Apple iMac is not a purpose-built PC that is made for high-performance gaming or full-time content creation. The new HP Envy all-in-one PC though is a purpose-built machine that is an all-in-one PC that could be in every content creator’s wet dream.
It still features the same clean aesthetics that is fitting of the best-looking all-in-one desktop PCs you can find in the market. The minimalist look is matched with super thin and minimal looking peripherals from HP too. The stealth and slim silhouette of the HP Envy all-in-one PC hides a very powerful internal that you would not find in any other all-in-one.
The new HP ENVY 34-inch All-in-One is an imposing machine with an ultra-wide 34-inch display upfront. Upfront is a 5K display (up to), which is highly suitable for photo editors and video editors alike. Even for crucial colour correction work the HP ENVY’s 34-inch displays up to 98% DCI-P3 colour gamut on its 21:9 screen ratio display.
The HP ENVY 34-inch All-in-One desktop PC also comes with a 16-Megapixel webcam that you can place anywhere on your display. You can even hang it off the side of the device to point to a drawing pad on your desk. While magnetic webcams are not new, it is kind of a first for HP or even an All-in-One PC device. Additionally, the base of the HP ENVY 34-inch All-in-One is also a wireless charging pad.
Source: HP
Source: HP
Source: HP
Source: HP
Inside the svelte body is a very powerful 8-core 11th generation Intel Core i9-S series processor (up to). This is also a first in an all-in-one PC market. The powerful processor is also paired to an equally powerful NVIDIA GeForce RTX 3080 GPU (up to). That also means that the HP ENVY is also a decent gaming rig in a tightly packed body that is also your display case.
HP says that the HP 34-inch All-in-One Desktop PC will be available from HP.com starting in October 2021. That is not including Malaysia currently though. When it is available, you can get your hands on one of these for US$ 1,999 (MYR 8,368*).
*Approximately based on exchange rate of US$ 1 = MYR 4.19 on xe.com as of 22/09/2021
OnePlus started out very early on in its life as that one smartphone brand that was a little out of the norm. In its early days, they dubbed their first ever smartphone, the OnePlus One, the ‘flagship killer’. There is a good reason for that. The OnePlus One had killer specs, hardware that you can only find on flagship devices at the time. While remaining at the top of the food chain, they managed to keep prices low. The OnePlus One’s asking price was a fraction of what manufacturers at the time ask for their flagships.
They were a bit of a Cinderella story too, to be fair. The founders of OnePlus, according to legends, left the highly successful and progressive HTC at the time to start the brand. They had to figure out how to design a smartphone and manufacture the devices at ridiculously low prices within just a few months. They delivered the OnePlus One. But they were running off the production line of OPPO, which was understandable. They would not have had the time and money to build their own production line anyway.
OnePlus’ Reliance on OPPO
They have never moved to their own production facility though. That also means that they share the same part bin as OPPO. That is also why over the years, the OPPO flagship devices share plenty of similarities to OnePlus’ own. They usually share the same specs and hardware within their flagship line-up only to differ slightly in terms of how they look. Last year’s flagships were differentiated by Hasselblad’s involvement too.
While we are seeing more and more of OPPO in the other brand, both parties have remained steadfast and committed to staying distinct. They started out with offering CyanogenOS on their devices and later moved to their own OxygenOS. They have also remained distinct by having their own unique design languages. It is not clever for a manufacturing plant to be producing two completely different units of flagships though, so the devices share plenty of similar design cues too.
OnePlus 2.0
Source: OnePlus
It looks like the next phase for OPPO and OnePlus will not be a unique journey for each brand anymore though. OnePlus have announced their OnePlus 2.0 roadmap. The announcement basically entails that they are now a single entity with OPPO. That also means that while each brand may be selling devices with their own unique branding, the device that comes out of both may not be so unique.
The merge of both companies will cover the entirety of the engineering and development teams. That also means that OPPO and OnePlus will have access to the same patented technologies that may have been kept separate and unique from each brand. The merge will also cover OxygenOS and ColorOS though. According to the announcement, OPPO and OnePlus will be developing a single unified platform that is supposed to be the culmination of the best of both platforms. While the branding will remain separate, the platform’s underlying codes will be similar, which also means you should have similar experiences out of both brands, however they designed the platform. Of course, they are still Android based.
With the announcement also, OnePlus has also confirmed that there will be no new flagship smartphone from them this year. They will not be refreshing the OnePlus 9 in the 9T form. If you want to see a new OnePlus, you will have to wait until next year, in this case.
The Matter of the Merge
While it may not seem like a great thing for one brand, this merge is more beneficial to both OPPO and OnePlus than it may seem. The merger allows OnePlus to and OPPO to gain insights from each other. Both brands have served different market groups and have extensive knowledge on building formidable smartphones. While both brands offer highly distinctive smartphone experiences, they have the ability to offer similar experiences or merge to create a completely new one that could better serve new and old customers alike.
Of course, one cannot ignore the financial benefits that OPPO and OnePlus will be getting from the merger. More money for OnePlus means more development resources. The learnings from Hasselblad will also accelerate OPPO’s camera technology. Obviously, by merging two brands, they are hitting a larger group of audience and buyers.
While all that sounds like a great thing, especially in the battle for supremacy in the smartphone industry, it could easily backfire. Since both brands come from slightly different market segments, internal rife could happen. Engineers from both ends might not agree on how the device should be designed and its capabilities. On the User Interface (UI) end, how OPPO and OnePlus balance having the right features from their own platforms will also be crucial to the success of the merge.
Whatever it is though, it is definitely one of the most interesting development in the industry at this point. While we may not be seeing a smartphone coming out of this merger anytime soon, we can expect OPPO and OnePlus to be a lot more competitive in the flagship smartphone market. At least OPPO and OnePlus are optimistic about the merge, we should be too.
Startups have become the norm nowadays. They’ve become a hallmark for not just the tech industry but also a thriving economy. However, when it comes down to it, the startup arena can also become one of the most brutal, unforgiving arenas any founder or individual can find themselves. The world has its eyes on Southeast Asia – Malaysia included – as its startup ecosystem teeters on the verge of another boom. The start-up arena has become one of the largest spaces for investment in the region, attracting some USD$1.48 billion in just Q1 of 2021 alone according to CB Insights. A significant chunk of 40.6% of this investment is driven by early-stage deals.
So, the big question is, what do we do with this data? We’ve heard tonnes of startup stories – so, we’re offering a slightly different perspective. Let’s talk about the tech. Yes, not every startup is an app or tech-related. However, with the rapidly changing needs and challenges now, it has become even more important for startups to be able to adapt and react accordingly – in a word – AGILE. Again, it’s a term we’ve heard or read countless times. That said, it’s become even more important now that they do – it could be the difference between survival and disappearing into the ether.
Fail Efficiently, Innovate Quickly
Like a wise woman once sang – “Let’s start at the very beginning. A very good place to start…”. The world as we know it has changed over the past few decades. In fact, it’s changed in the past few years! The costs of starting a startup have reduced from USD$5 million in 1999 to just over USD$50,000 in 2010 and continue to decline.
The biggest difference? The Cloud. Cloud computing has significantly reduced the capital needed to start-up enterprises and it will continue to do so. Companies like Amazon Web Services (AWS) are enabling agility and cost-efficiency. They are enabling startups to take off with no upfront costs but most importantly they encourage startups to experiment and fail fast – allowing them to move forward with innovating their next approach. Each failure allows startups to learn, optimise and eventually succeed.
“The great thing about startups is the ability to start small and learn as you go. So long as you get the foundations right – such as ensuring you are secure by design from the outset – it won’t matter so much if you make the odd misstep along the way, because the consequences will be small.”
Digbijoy Shukla, Business Development Lead, Startup Business Development ASEAN, AWS
These flexibilities are key in startups as it goes without saying – the road to their success is how fast they are able to present and prove their concept. The ability to provision and decommission servers and technological resources quickly and efficiently will help these start-ups further optimise and conserve resources. With this inherent efficiency built in it falls to start-ups and their management to take advantage of the tools at their fingertips to enhance their offering, evolve their approach and embrace the insights they are privy to.
Source: Adobe Stock
The Right Cloud Computing Partners can determine the Success of Startups
The ability to fail fast and experiment comes secondary to the tools any startup has at its disposal. Cloud computing continues to be a necessity simply because of its robust offerings. Going digital is no more about changing typewriters to desktops, it’s about a set of tools that allow you to create, adapt and react to ensure that the company is meeting its clients’ and customers’ needs.
“It’s critical to align yourself with the right partners and support as early as possible. Folks like 500 Startups and AWS aren’t here to be new and trendy, we’ve been part of the core ecosystem infrastructure since the early days.”
Khailee Ng, Managing Partner, 500 Startups
Choosing the right cloud, then, is an essential part of a start-up’s success. It’s like choosing the right business partner, you need someone who believes in your vision and complements your skills with the correct tools. With the number of Cloud providers continually increasing, start-ups are forced to make a choice based on the needs and skill level of their organisation.
In our session with AWS, Khailee Ng, Managing Partner at 500 Startups, stressed that getting the right partner can be akin to getting that first investment. Programs like AWS Activate enable startups to continue experimenting and functioning while upskilling and adapting. It creates a simultaneous process in which founders, staff and enablers are continually interacting and improving. In fact, programmes like AWS Activate essentially provide startups with an infusion of not just credits for experimentation and setting up, it provides a platform for startups to learn and implement the relevant knowledge for their success. AWS also provides technical support which allows non-technical founders to also benefit.
Scale, Pivot and React with Actionable Insights from the Cloud
Being on the Cloud is not always about cost or efficiency. It’s about the amount of data that will be available from the experimentation and even day to day usage of services and products. The data and insights that it gives will invariably determine the direction in which the startup can grow. In fact, if utilised properly, this data can even provide insights into new niches and services that can grow the startup’s user base and open new markets.
In the initial six months, we were a car listings site. We pivoted the business in 2016, based on the data. We then extended our sales online, with customer benefits such as five days money back guarantee. Our (sales) pickup rate became much stronger, as we saw the same level of sales (as what we experienced) before the lockdowns. It’s really all about navigating successfully through this crisis.”
Eric Cheng, Co-Founder and CEO of Carsome, an integrated car e-commerce platform
Source: Adobe Stock
Take, for instance, Malaysian born startup – Carsome which started as a platform for searching for second-hand cars. The company ended up pivoting to complement its pre-existing service. They expanded to include the sales and purchase of these vehicles based on insights derived from the data generated by their users. They were able to gain insights that highlighted a niche that they could occupy; more importantly, it complemented their existing product. With these insights, they were quickly able to adapt, react and develop an offering that enhanced their product and led to exponential growth. They continue to use this data to enhance their service and ensure user happiness.
Of course, the Cloud doesn’t just provide for actionable insights and agility. It’s also about offloading mundane tasks and leveraging offerings like AWS Sagemaker. Implementing AI and Machine Learning in taking over tasks that can and should be automated will allow startups to focus their workforce on more pertinent tasks that will allow them to differentiate themselves further. Focusing on what is important will allow startups to eventually be able to scale. Of course, this doesn’t mean that vital tasks are offloaded, but it does mean that startups are able to maximise efficiency and optimise their workforce allowing them to flourish.
The Cloud Is Not the Future, It is Now
We keep hearing that the Cloud is the future. In truth, startups and companies that fail to adopt and adapt are bound to be held back by their own inefficiencies and stigmas. It is crucial that we realise that the Cloud is now – it’s not the future; at least, not anymore. Leveraging the Cloud and its many tools is a pivotal skill that startups need to develop. In fact, it would not be unfounded to say that it is a skill that all organisations should already be developing.
We are at a stage in the world where technology has already proliferated every aspect of our lives; from our entertainment to our work and even in our day-to-day lives. Why then are we hesitant to adopt it at scale to increase our own efficiencies and productivity? Why are we hesitant to put technology – already available – to use to increase profitability?
Startups cannot wait to adopt Cloud computing anymore. In fact, they are setting themselves up for failure without the proper Cloud and the willingness to learn how to use it. You don’t need to be a rocket scientist to put technology to work for you in this day.
