ASUS Malaysia is expanding its ExpertBook lineup, bolstering its ASUS Business offerings. The two new laptops—the ExpertBook P1 and ExpertBook P5—are designed specifically for professionals and businesses in different segments. Both laptops offer a balance of performance, portability, and security.
ExpertBook P1: A Reliable and Affordable Option
The ExpertBook P1 is a more budget-friendly option for professionals who prioritize essential computing tasks. It features a sleek and lightweight design, making it easy to carry around. Powered by the latest Intel Core processors, the P1 delivers reliable performance for everyday tasks.
The new offering under the ASUS Business portfolio comes with a 13th Generation Intel Core i7 Processor with up to 16GB of DDR5 RAM and 512GB PCIe 4.0 Storage. It comes with support for Dual DDR SO-DIMM slots for high performance RAM upgrades and Dual-SSD RAID support for better memory reliability and performance.
In addition to this, the laptop also comes with miliary-grade durability for peace of mind when working on the go. The laptop also comes with a bevvy of AI features that are designed to enhance the user experience. A standout AI feature is the ASUS AI ExpertMeet that helps enhance meeting productivity with on the fly translations, translations and meeting summaries. Key features of the ExpertBook P1 include:
ExpertBook P5: A Powerful and AI-Driven Laptop
The ExpertBook P5 is a high-performance laptop designed for professionals who demand the best. Powered by the latest Intel Core Ultra processors, the P5 offers exceptional performance and AI-powered features.
The P5 is designed to be lightweight and durable – two important factors for people who work on-the-go. It comes with a high-resolution, 14-inch display with a 2.5K resolution and a 144Hz refresh rate. The laptop also comes with an enhanced cooling system that ensures optimal performance even under heavy load. It also comes with enterprise level security including TPM 2.0 and BIOS protection.
Like the ExpertBook P1, the Expert Book P5 comes with AI features to help with productivity. However, unlike the P1, the P5 is a Copilot+ for Work PC which comes with Microsoft’s Copilot+ enhancements including features that help with meeting productivity and enhanced security. It is also ready for Microsoft Recall, that will be rolling out later on.
ASUS is also providing 3-year warranty that includes on-site service and 24/7 customer support for the P5.
Pricing and Availability
The ASUS ExpertBook P1 series starts at RM3,799, while the ExpertBook P5 is priced at RM6,859. Both laptops are available now in Malaysia.
This article was based on an interview with Mr Ally Robertson, Chief Operations Officer, Zurich Malaysia; Ms Levana Sani, Co-Founder and CEO, Nalagenetics and Ms Kamonlawan Chomchopbun, Product Manager and Market Access Lead, NalaGenetics.
Personalized medicine marks a turning point in healthcare, where treatments and preventive care are tailored to an individual’s unique genetic makeup. The approach seems very daunting with genetic testing becoming one of the key components, however, companies like Zurich Insurance Group (Zurich) and NalaGenetics are forging ahead to not only make it a standard but the norm. NalaGenetics, an innovative startup specializing in genetic testing is one of the finalists of the Zurich Innovation Championship (ZIC). As part of its journey in the ZIC, NalaGenetics has the unique opportunity to work with Zurich. This collaboration is breaking new ground by co-creating solutions that could revolutionize how healthcare and insurance work together to deliver preventive care that is both personalized and efficient.
As healthcare and treatment options become more data-driven and proactive, Zurich and NalaGenetics are showing how co-creation and innovation can lead to powerful outcomes that improve individual health and reshape the broader insurance landscape. The collaboration also allows Zurich to be ahead of the curve and adopt a more agile approach to its key businesses.
The Zurich Innovation Championship: Catalysing Change and Empowering InsurTech Agility
Let’s start at the very beginning of this collaboration with the Zurich Innovation Championship (ZIC). Founded in 2018, the ZIC was designed to connect Zurich with startups that offer cutting-edge solutions to some of the most pressing challenges in the insurance industry. At its core, ZIC accelerates innovation by working with agile, experimental startups like NalaGenetics, which can bring fresh perspectives and technical prowess to Zurich’s century-old business.
Source: Zurich
“The Zurich Innovation Championship is about bringing innovative thinking and technology closer to Zurich. We work with startups like NalaGenetics to deliver faster, more effective solutions that can fundamentally change how we connect with our customers.”
Ally Robertson, Chief Operations Officer, Zurich Malaysia
As Zurich seeks to maintain its competitive edge and better serve its customers in a rapidly changing world, the ZIC enables the company to tap into external innovation. Since its inception, the ZIC has seen over 7,000 submissions, resulting in over 70 pilots, 50 active initiatives, and a presence in over 30 countries. The collaboration with NalaGenetics in Malaysia stands as a prime example of how Zurich uses co-creation to solve real-world problems and modernize its offerings.
NalaGenetics Spearheading Genetic Relevance in Healthcare with Personalized Medicine
Let’s talk a little about NalaGenetics, one of the winners of the recent ZIC. NalaGenetics was founded on the belief that genetic testing could radically improve how patients are diagnosed and treated, particularly when it comes to drug metabolism, disease prevention, and overall health management. The company specializes in creating genetic tests that can predict how individuals will respond to medications, helping physicians tailor treatments more accurately to reduce adverse reactions and improve health outcomes.
In a world where medications are often designed based on a “one-size-fits-all” approach, NalaGenetics offers a much-needed alternative. Genetic testing can reveal how certain populations, such as Asians, metabolize drugs differently. This is even more pertinent with recent studies showing an increasing disparity between genetic populations and treatment efficacy. One such study highlights that 40-50% of Asians don’t respond well to the commonly prescribed anti-platelet medication Clopidogrel. It goes on to present data that shows that this population also sees an increased risk of cardiovascular events when prescribed Clopidogrel.
By leveraging genetic data, NalaGenetics allows physicians to make better-informed decisions, prescribing appropriate medications and lifestyle adjustments to their patients. But, as NalaGenetics’ founders quickly realized, providing genetic information alone isn’t enough—it’s essential to ensure patients take action based on these insights. That’s where NalaGenetics’ holistic approach comes in, combining genetic testing with physician-guided prevention programs to help patients improve their health outcomes.
Shaping the Future of Health and InsurTech with Co-Creation
As part of the Zurich Innovation Championship, Zurich in Malaysia and NalaGenetics entered into a unique collaboration that involves the co-creation of a solution that can impact the healthcare and insurance industries. Unlike traditional collaborations where a startup might deliver a product and then step aside, Zurich and NalaGenetics have adopted a more collaborative approach. Over a 3- to 6-month accelerator phase, both companies worked together in an agile, co-creative process to design a solution that aligns with Zurich’s goals of delivering personalized, preventive care through its life insurance and family takaful products.
“Co-creation is key to what we do,” Ally Robertson, Chief Operations Officer, Zurich Malaysia emphasized. “We don’t just invest in these startups. We work together, Zurich and NalaGenetics experts, in an iterative, agile manner to find solutions that solve real-world problems.”
During this period, both companies collaborated closely, sharing relevant data, insights, and expertise. They tested different product models, gathered customer feedback, and refined their offerings based on real-world data. The pilot program initially targeted existing Zurich Malaysia customers, offering genetic testing followed by personalized health advice from physicians. This was then expanded to new customers, with a focus on integrating preventive care into Zurich’s life insurance policies.
The co-creation process allows Zurich to respond to the market’s evolving needs, particularly as more customers seek health solutions that go beyond traditional insurance. The feedback from both customers and Zurich agents in Malaysia has been overwhelmingly positive. Agents, who initially approached the program cautiously, were so impressed after trying the service themselves that they became enthusiastic advocates, helping to drive customer interest and engagement.
Championing Personalized Medicine and Creating a New Standard in Healthcare and Insurance
The integration of personalized medicine into insurance is one of the most exciting developments in both industries. Genetic testing is becoming a crucial tool in preventive healthcare, allowing doctors to tailor treatments to individual patients and prevent costly medical conditions before they arise.
As part of their collaboration, Zurich and NalaGenetics aim to make personalized, preventive care a cornerstone of Zurich’s health insurance offerings. The aim is to enhance health outcomes and decrease long-term insurance claims by managing health risks at an early stage.
Source: NalaGenetics
“It’s about more than just selling a product—it’s about giving customers the tools they need to live healthier, longer lives. Even when we design products, we meet the doctors in the middle, we always ask them whether or not this truly benefits care – is there a true clinical decision point that we helped them address?”
Levana Sani, Co-Founder and CEO, Nalagenetics
In practical terms, the program involves offering genetic tests to customers, followed by regular consultations with physicians to discuss the results and make necessary lifestyle adjustments. For example, if a patient’s genetic test reveals they are at high risk for cardiovascular disease, their physician can prescribe preventive measures, such as changes in diet or early medication interventions, to mitigate the risk before it becomes a serious issue.
The Benefits of Co-Creation: Early Results from the Pilot
The benefits of leveraging genetic testing and insights in this co-creation process are already apparent. During the pilot phase, Zurich Malaysia and NalaGenetics tested their product on a group of customers, gathering valuable data to refine their approach. One of the key takeaways was the high level of customer interest in genetic testing—80% of surveyed customers expressed a desire to undergo genetic testing, and 90% were willing to participate in associated health programs.
Customers also appreciated Zurich’s move away from traditional insurance or takaful products toward something more personalized and proactive. During the interview, Kamonlawan Chomchopbun, Product Manager and Market Access Lead at NalaGenetics who works on the ground with the Zurich Malaysia team, shared that even agents are empowered by the solution. The impact of the co-created solution was so immense that the agent shared, “It’s not just about offering coverage anymore—it’s about caring for the customer’s overall well-being.”
Feedback from customers participating in the program revealed that they valued having a deeper understanding of their health risks and felt empowered to take preventive action. In one notable case, a patient with persistent GERD (gastroesophageal reflux disease) discovered through genetic testing that they had a mild lactose intolerance and a sensitivity to coffee. By making simple adjustments to their diet, the patient’s symptoms improved dramatically within three months, eliminating the need for further doctor visits.
This kind of personalized, preventive approach not only improves patient outcomes but also reduces the likelihood of costly insurance claims, creating a mutually beneficial relationship for both customers and Zurich.
A Glimpse into the Future: Data-Driven Decisions and Preventive Care
Looking ahead, the collaboration between Zurich and NalaGenetics can have a lasting impact on both the health and insurance industry. As more data is gathered through genetic testing and preventive care programs, Zurich will be able to make more informed decisions about how to cater to the evolving needs of its clients while helping them optimize health outcomes. The potential for AI-driven insights, automation and more significantly genetic insights will undoubtedly play an increasing role in shaping the future of healthcare and insurance.
Source: Zurich
“If we look ahead to 2030, we’ll see more data-driven decisions in every part of life. Insurance products will need to modernize alongside this trend, offering customers not just coverage but proactive solutions that help them live healthier lives.”
Ally Robertson, Chief Operations Officer, Zurich Malaysia
As the collaboration evolves, both companies expect the demand for personalized medicine to grow, particularly in regions like Southeast Asia, where genetic differences often mean that standard treatments are less effective. The insights gathered from this co-creation process will be invaluable in shaping Zurich’s future offerings and making personalized care a mainstream component of health insurance. It will also help make genetic testing the standard when it comes to treatment plans and optimizing patient care.
Pioneering the Future of Personalized Healthcare
The co-creation between NalaGenetics and Zurich is a powerful example of how collaborations between startups and established corporations can drive meaningful change. Through the Zurich Innovation Championship, the companies are poised to bring personalized medicine into the insurance space. The co-creation process has allowed them to offer customers more than just peace of mind, they’re offering the tools to live healthier, longer lives.
By focusing on genetic testing, preventive care, and data-driven solutions, Zurich and NalaGenetics are paving the way for a future where healthcare and insurance are fully integrated, providing a holistic approach to well-being. This collaboration not only sets Zurich Malaysia apart in the insurance market but also offers a glimpse into the future of personalized, proactive healthcare.
As the world continues to evolve, one thing is clear: the future of healthcare is personal, and Zurich and NalaGenetics are leading the way.
This article was based on an interview with Mr Ally Robertson, Chief Operations Officer, Zurich Malaysia; Ms Levana Sani, Co-Founder and CEO, Nalagenetics and Ms Kamonlawan Chomchopbun, Product Manager and Market Access Lead, NalaGenetics.
Alastair Robertson (Ally) Country Chief Operations Officer (COO) Zurich Malaysia
Ally is an experienced industry professional with over 16 years of experience in the insurance industry. He has helmed various leadership roles across Strategy, Transformation and Operational Excellence. He has experience in leading large-scale change teams, focusing on Lean Thinking, Automation and AI.
He also has cross-functional experience, which includes P&C, Life, Claims, Group, Underwriting & Shared Services and has extensive knowledge of working with suppliers both on and offshore. Prior to his current appointment, Ally held the role of Head of Enterprise Transformation at Zurich Australia and New Zealand and has experience working across five different continents while at Zurich.
Ally is highly energetic and has the ability to connect, influence and develop collaborative business relationships at all levels. Given his experience working on different continents, he is well-versed in managing diverse teams while driving a real sense of togetherness and team spirit that is focused on business outcomes.
Levana Sani is the co-founder and CEO of NalaGenetics, a biotechnology startup transforming personalized healthcare through advanced predictive genetic testing for diverse populations. NalaGenetics addresses the limitations of traditional germline sequencing by combining monogenic risk, polygenic risk, and clinical risk scores, enabling healthcare providers to offer more sensitive, comprehensive, and cost-effective testing solutions for cardiovascular, metabolic, cancer, and neurodegenerative conditions.
Levana studied biochemistry, genetics, and business and holds a Bachelor of Biochemistry from the University of Southern California followed by an MBA from Harvard Business School. While being a part of the Genome Institute of Singapore, Levana and a team of scientists founded NalaGenetics in 2016. Her contributions to NalaGenetics led to Levana being selected in the Forbes 30 under 30 in 2021.
In 2022, NalaGenetics became a part of Singapore’s SG100K study, aimed at mapping genomes of 10,000 participants to advance precision medicine and prevent chronic diseases in Singaporean and other Asian populations. Today, NalaGenetics’ solutions are offered by a growing number of healthcare providers and laboratories in Asia and Europe, reflecting the company’s exceptional standards and depth of research as a scientist-led company.
Kamonlawan Chomchopbun Product Manager and Market Access Lead, NalaGenetics.
Kamonlawan is a seasoned product leader with extensive experience in genetic testing and healthcare solutions across Southeast Asia. As the Market Access and Product Lead at NalaGenetics, she oversees genetic test services, including product management, operations, and business monitoring. Her work focuses on driving innovative solutions like NalaCare™, a personalized wellness program aimed at improving customer engagement and satisfaction in insurance and healthcare. With a passion for making an impact through education, product development, and personalized healthcare, she has successfully led projects that blend science with real-world applications.
Kamonlawan holds a PhD in Pharmacy from the National University of Singapore, where her academic journey reinforced her commitment to medication safety and healthcare quality improvement.
This article is contributed by Bijay Singh, Global Head, Business Unit Healthcare at DKSH.
The Asia Pacific (APAC) region, home to 60% of the global population, is emerging as a key market for global medical device companies.[1] This shift is underscored by the potential of the APAC region, which encompasses a diverse array of cultures, languages, and socioeconomic backgrounds, and a healthcare market that has already surpassed Europe to become the second-largest market globally, right behind the United States.[2] Key drivers for this growth include rising income levels, an ageing population, and an increased prevalence of chronic diseases, all contributing to the heightened demand for medical devices.[3] However, the APAC region embodies a spectrum of healthcare systems, ranging from densely populated urban centres with state-of-the-art medical facilities to remote communities facing formidable barriers to access. These disparities in the healthcare space highlight the need for innovative solutions to transform the healthcare delivery system, addressing key issues such as access barriers and shortages of manpower and resources. This is where the crucial role of medical devices comes into play.
Population Dynamics across APAC
By 2050, the number of individuals aged 60 and above in the APAC region is projected to more than double, reaching a staggering 1.3 billion.[4] This demographic trend brings with it a host of healthcare challenges, including an increased burden of age-related diseases and conditions such as cardiovascular diseases, cancer, and neurodegenerative disorders.[5]
Source: DKSH / A woman is measuring her blood pressure while consulting with a doctor via telemedicine video call on a laptop at home
Alongside an ageing population, there is a marked increase in the prevalence of chronic and non-communicable diseases (NCDs) like diabetes, hypertension, and obesity, which collectively contribute to 41 million deaths each year, representing approximately 74% of global mortality.[6] In APAC, NCD-related deaths are prominent, with some countries reporting rates as high as 90% of total fatalities.[7] The lasting impact of the COVID-19 pandemic exacerbated these challenges, severely straining healthcare resources, disrupting routine care services, and revealing critical gaps in preparedness and response capabilities.[8] Healthcare facilities are grappling with issues like overcrowding, reduced physician-to-population ratios, limited medicine availability, and inadequate funding. Projections from the World Health Organisation (WHO) indicate an imminent global deficit by 2030, with Southeast Asia alone expected to account for 40% of this shortfall.[9] For instance, in 2023, Indonesia reported a deficit of 31,481 specialist doctors,[10] while the Philippines anticipates a 25-year timeline to achieve the ideal doctor-patient ratio.[11] These challenges are further compounded by factors such as rapid population growth, lifestyle shifts, urbanization, emigration of healthcare workers, and an ageing healthcare workforce.
Harmonising Healthcare with Medical Device Innovations
Amidst the growing demand for healthcare services, the medical devices sector stands as a burgeoning industry poised to reshape healthcare approaches. Analysts project that, by 2028, the Asian medical devices market will account for more than USD 156 billion in revenue.[12] The next frontier in healthcare innovation will involve an increased focus on the digitalisation of medical devices, thereby enhancing access, convenience, and patient-centred care.
In recent years, we are already seeing more medical devices being used across the healthcare system:
Remote monitoring and telemedicine: Medical devices, including wearable sensors, smart watches, remote monitoring devices, and telemedicine platforms, empower healthcare providers to remotely monitor patients’ vital signs, health status, and treatment adherence. This allows caregivers to monitor multiple patients simultaneously despite manpower shortages. For instance, the Dexcom G6 continuous glucose monitoring system, available in Singapore and Japan, allows for real-time monitoring, integrated with wearable sensors and a transmitter for the measurement of blood glucose values.
Point-of-care testing: Point-of-care testing devices offer rapid and convenient diagnostic capabilities outside of traditional laboratory settings. These devices can be particularly valuable in resource-limited settings or remote areas. For example, during the COVID-19 pandemic, multiple home-test kits were developed to allow the first round of testing at home. This also helped people adhere to the social distancing norms.
Self-management apps: Mobile health (mHealth) apps and devices empower patients to take an active role in managing their health and well-being. These apps enable users to track their exercise, diet, medication adherence, and vital signs, providing valuable insights into their health status and facilitating communication with healthcare providers.
Home-based care: Technological advancements have facilitated the development of home medical devices, and enhanced patient care convenience while reducing hospitalization expenses, promoting patient independence, and improving quality of life. Devices such as home infusion pumps, portable oxygen concentrators, and remote monitoring systems empower chronic patients to manage their health outside of traditional healthcare settings. DKSH’s service Home Pulse exemplifies this shift by delivering high-quality healthcare services directly to patients’ homes in Thailand. This approach has the potential to enhance the role of home-based medical devices, optimizing resource allocation and cutting overall healthcare costs for the future.
While the accelerated adoption of medical devices can transform the healthcare landscape, a critical challenge lies in enabling healthcare professionals (HCPs) to interpret collected data. This is a common industry issue, where a significant amount of data either falls through the cracks or becomes overwhelming, making it difficult to analyse and utilise effectively. Statistics paint a concerning picture, revealing that 97% of health data produced by hospitals remains unanalysed, and 46% of healthcare leaders view data management as a significant burden.[13] This translates to a vast reservoir of potentially life-saving insights remaining untapped. Hence, addressing the challenges of data interpretation will allow HCPs to unlock the true potential of medical devices and pave the way for personalised healthcare in APAC.
Collaborative Efforts to Propel Medical Devices Growth
In 2023, the region’s medical devices market reached a value of USD 111.93 billion, and projections suggest that it will further grow at a CAGR of 6.8% and reach USD 166.1 billion by 2029.[14] Driving this growth in APAC demands a collaborative approach involving government bodies, healthcare providers, academic institutions, and industry stakeholders.
Source: DKSH / Consulting doctor visit via a mobile app at home i.e telemedicine
Regulatory developments play a pivotal role in strengthening the sector’s upward trajectory. Harmonising and streamlining regulatory frameworks are essential to facilitate faster approval and market entry of new medical devices. Regional agreements, like those within ASEAN[15] aim to establish consistent regulations, streamline approval processes, and enhance market access for medical devices across borders.[16] By aligning standards and regulations, regulatory bodies seek to create a more predictable and transparent environment for manufacturers, distributors, and healthcare providers.
Governments should incentivise research and development (R&D) through grants and tax benefits to stimulate local innovation of medical devices. Initiatives like Singapore’s National Health Innovation Centre (NHIC) and South Korea’s National Institute of Health (NIH) fund medical research and support clinical trials, often in collaboration with universities and healthcare companies, enabling efficient validation of new medical devices.[17] Training programs for healthcare professionals on the use of new devices are equally crucial to ensure their effective adoption and utilization. These efforts not only facilitate faster market entry but also ensure that innovations address specific healthcare needs in diverse APAC markets.
Additionally, healthcare distribution facilities are emerging as key growth drivers, streamlining supply chains and enhancing accessibility to medical devices across APAC. DKSH Healthcare’s OP1 in Taiwan, Asia’s largest automated healthcare distribution centre, utilizes advanced automation to expedite the distribution of healthcare solutions, including medical devices, across the region. Distribution centres such as this ensure efficient logistics and support timely delivery and inventory management, which is crucial for meeting healthcare demands in diverse markets. All in all, driving the medical devices sector forward in APAC involves a comprehensive approach to address regulatory, infrastructure, reimbursement, and training challenges while ensuring patient privacy, safety, and equity. Collaboration among healthcare stakeholders, technology developers, policymakers, and regulatory authorities is crucial to improving health outcomes. In this regard, DKSH Healthcare is committed to playing a vital role in this transformation by facilitating the distribution and adoption of innovative medical devices, empowering patients, optimizing resource allocation, and contributing to a healthier future for all in the region.
This article is contributed by Varinderjit Singh, General Manager, Lenovo Malaysia
It’s vital that we look after the planet for future generations, but that’s not the only reason to implement a sustainability strategy within your organisation. Cutting emissions, embracing the circular economy, and helping to keep already efficient devices running for longer makes sense from a financial point of view as well, and can even help your organisation attract the best employees.
Of course, putting people and the planet first should top your considerations, and an effective sustainability strategy can help limit our impact on climate change, reducing waste, conserving resources, and protecting delicate ecosystems.
How legislation is helping to drive change
Legislation around ESG (Environmental, Social and Governance) and sustainability is beginning to shape industries in Malaysia, with governments adopting increasingly rigorous targets.
According to Deloitte[1], the transition to a lower carbon and more sustainable society is reshaping the economy, creating new opportunities, and altering the cost of doing business. The implications are stark, the organisation explains. “Failing to become more sustainable will make companies vulnerable to the loss of revenue and reputation, as well as to litigation and regulatory penalties.”
It’s clear that simply ignoring sustainability is not an option for organisations in the long run, but there are also opportunities and benefits for businesses that implement a sustainability strategy sooner rather than later.
An effective sustainability strategy could also help you be more cost-effective
For starters, there’s potential to be more cost-effective. Scalable “as-a-service” solutions such as Lenovo TruScale can help your business simplify the procurement, deployment and management of reliable IT equipment, taking a flexible and cost-efficient approach to new levels of demand.
Embracing the latest energy-efficient devices can help your business manage CO2 emissions and power consumption, potentially saving on operating costs, while also helping you to tackle challenges such as growing your business, simplifying security, and general maintenance. An example is Lenovo’s ThinkPad P1 Gen 7 operating on Windows 11 Pro. Seize the moment with the security to thrive anywhere and the performance to meet your boldest goals. Windows 11 Pro devices are easy to use and manage, with AI-enhanced efficiency and compatibility with existing technology including mission-critical apps and hardware.
There’s also scope to offset emissions when you do purchase new IT equipment, thanks to solutions such as Lenovo’s CO2 Offset Services. This service estimates the carbon emissions across the average lifecycle of the device from manufacturing to shipping, typical use, and end-of-life, and supports a variety of climate action projects.
Just because you buy new devices doesn’t necessarily mean your old equipment will end up in landfill. We do everything we can at Lenovo to ensure older devices get a second lease of life, and our Asset Recovery Service (ARS) is designed to maximise the reuse, recycling, and/or environmental disposal of replaced and end-of-life products, parts, and waste. And with Lenovo’s recently launched Certified Refurbished PCs, you have the option to buy quality refurbished IT equipment and support the circular economy.
Keep older energy-efficient technology running for longer
Naturally, there are plenty of organisations that don’t need to overhaul their tech stack. If your equipment is already energy efficient and performs well, your tech provider can also help you to keep your devices running for longer, doing your bit when it comes to reducing waste and conserving resources.
Solutions such as Lenovo Premier Support Plus come with Accidental Damage Protection (ADP)[2] as standard, which can make a big difference when it comes to device longevity and saving money. Compared to the cost of most common repairs or system replacements, for example, you could save between 50%-93%[3] with ADP, which could be the difference between keeping an old laptop for another couple of years or having to replace it immediately.
Attracting top talent
Social and regulatory requirements aside, embracing sustainability can also enhance your company’s reputation. This can play a key role in helping you to attract and retain the best talent.
According to a survey from IBM[4], 71% of employees and employment seekers say that environmentally sustainable companies are more attractive employers. More than two-thirds of the full potential workforce[5] are more likely to apply for and accept jobs with environmentally and socially responsible organisations, and nearly half surveyed would accept a lower salary to work for such organisations.
The potential to grow your business
An effective sustainability strategy isn’t just appealing to potential employees – it’s becoming increasingly important to society at large. Consumers also care about sustainability, and your strategy could be the difference between customers picking your business or opting for a competitor.
Deloitte explains[6] that a third (34%) of consumers stated their trust in brands would be improved if the brand was recognised as an ethical/sustainable provider by an independent third party. A similar proportion (32%) claimed that their trust in brands would be improved if the company had a transparent, accountable, and socially and environmentally responsible supply chain.
All of these factors add weight to the already critical importance of a sustainability strategy, not only because it makes sense to limit our impact on the planet, but because it also makes justifiable business sense.
It’s inevitable that you’ll need to embrace sustainability at some point if you want your business to thrive in the long term, so why not look at ways you can get ahead of your competition as part of the journey?
[2] Dependent on market, parts, and hardware availability.
[3] Based on Lenovo internal data from NA, EMEA, and AP regions and cost of system board, LCD, and hard drive repairs on ThinkPad from April 2022 to April 2023.
[5] Full potential workforce refers to survey respondents who are employed full-time or part-time, unemployed but currently seeking employment, or a full-time student or apprentice.
This article was based on an interview with Mr Chee Meng Tan, Area Sales Director, Commercial Building Services at Grundfos
As the world accelerates into the AI-driven future, the demand for data processing power is growing exponentially. The backbone of this digital revolution—data centres—is crucial in enabling advancements in Artificial Intelligence (AI), the Internet of Things (IoT), cloud computing, and more. However, this progress comes at a significant environmental cost. Data centres are notorious for their immense energy consumption and water usage, making them prime candidates for sustainability efforts. In an era of heightened environmental consciousness, achieving sustainability in data centres is not just an option but an imperative.
Source: Grundfos
Chee Meng Tan, Area Sales Director, Commercial Building Services at Grundfos, highlights this challenge succinctly: “The efficiency of both IT hardware and cooling has been improved, and there’s a shift away from small, inefficient enterprise data centres towards more efficient cloud and hyperscale data centres.” The future of sustainability in AI must begin with reevaluating how data centres manage energy, cooling, and water resources.
Malaysia’s Emergence as a Key Market for Data Centers
In the Asia Pacific region and more specifically, Southeast Asia, Malaysia quickly has emerged as a key hub for data centre investments. With its strategic geographic location, relatively stable political environment, and competitive energy prices, Malaysia has attracted significant interest from global technology giants. Companies like Google, Microsoft, Amazon Web Services (AWS) and Meta have all made substantial investments in the region to support their growing data infrastructure needs.
AI Generated Image of Malaysia Digital
Google has set its sights on expanding its cloud operations in Malaysia as part of a broader strategy to strengthen its Southeast Asian presence by investing over USD$2 billion. Similarly, Microsoft announced plans to invest USD$2.2 billion in new data centre regions in Malaysia, signalling the country’s rising importance in the global cloud ecosystem. Meta, too, is making moves to leverage Malaysia’s infrastructure for its massive data demands, driven by the increasing reliance on cloud services and social media across the globe. The emerging importance of Malaysia as a key player couldn’t be better emphasized than with the USD$6.2 billion investment by AWS to develop and deploy its data centres in the country.
Malaysia’s government has also been keen to position the country as a leader in digital infrastructure. The recent launch of the Malaysia Digital Economy Blueprint (MyDIGITAL) sets the stage for Malaysia to become a regional digital economy leader by 2030. Part of this initiative involves accelerating the development of data centres and semiconductor fabrication, positioning Malaysia as a critical player in the Southeast Asian data economy.
However, this rapid growth brings challenges. As Tan points out, Southeast Asia’s unique climate, characterized by high temperatures and humidity, exacerbates the energy and cooling demands of data centres. “Cooling alone accounts for 35 to 40% of energy consumption in data centres in Southeast Asia—up to 10% more than the global average,” he explains.
The Energy and Water Footprint of Data Centers
Data centres are power-hungry operations. According to the International Energy Agency, the electricity demand of data centres is expected to double by 2026, driven by the rising adoption of AI and other data-intensive technologies. Cooling systems alone account for about 40% of the total energy consumption in these facilities, making it clear that any advancements in energy efficiency must begin with improvements to these systems.
Water usage is another critical challenge. Tan notes that “data centres are estimated to use more than a billion litres of water per day – equivalent to about 400 Olympic-sized swimming pools.” This consumption is expected to increase rapidly as the demand for computing power rises. The water-energy nexus—where water is required to generate energy, and energy is required to circulate water—places a double burden on data centres striving to become more sustainable.
Grundfos: Innovating for Sustainability in Data Centers
Grundfos, a global leader in pump solutions and water management, has been at the forefront of sustainability efforts within the data centre industry. By leveraging over 75 years of experience in water solutions, Grundfos is not just selling pumps; they are working with data centre designers to optimize cooling systems based on specific needs. As Tan explains, “We don’t just sell pump solutions, but work with data centre designers to optimize the design of the cooling system based on the specific needs of each data centre.”
Grundfos Hydro MPC E and Hydro Multi E water boosting systems with IP55 rated MGE motors (Source: Grundfos)
Grundfos provides tailored solutions that help data centres reduce their energy and water footprints. For instance, ensuring that pumps are properly sized for each system is critical to minimizing energy waste. “It may sound basic, but many building operators don’t get it right,” Tan points out. The right-sizing of pumps can prevent significant energy wastage and ensure that the cooling system operates efficiently.
In addition to sizing, the motors used in these pumps play a pivotal role in energy efficiency. Tan mentions that many data centres are still using outdated IE3 motors, even though more energy-efficient alternatives, such as IE5 motors, are available. “Based on our calculation, an IE5 motor can achieve 5% in energy savings as compared to an IE3 motor for 10MW data centres,” he says. These savings might seem small at first glance, but when considering the scale of energy usage in data centres, they add up to significant reductions in both energy consumption and operational costs.
AI and Machine Learning in Cooling Systems
As AI continues to develop, it is not only driving the demand for data centres but also providing the tools to make them more sustainable. One of the most exciting advancements in data centre cooling is the use of AI and machine learning to achieve real-time, on-demand cooling. Tan points to a groundbreaking example from Google: “Google reported using its DeepMind AI to reduce the electricity demand of their data centre cooling systems by 40%.”
By harnessing AI to monitor temperature and cooling requirements, data centres can dynamically adjust their cooling systems to reduce energy consumption. Machine learning algorithms can analyze vast amounts of operational data to predict when and where cooling is needed, allowing the system to respond with precision, thereby optimizing energy use.
This shift toward intelligent cooling systems represents a major leap forward in the quest for sustainable data centres. AI-driven solutions not only reduce energy consumption but also extend the lifespan of equipment by preventing overheating and reducing the strain on infrastructure.
Modular and Prefabricated Solutions for Efficiency
Beyond AI, Grundfos is also pioneering modular and prefabricated solutions designed to enhance energy efficiency in data centres. Tan explains, “While not specific to data centres, the Delta Modular Systems we have developed offer various modularized standard solutions to the building services industry.” These systems are designed to optimize both the pump module’s structural design and control operations, bringing significant energy savings while reducing construction time and environmental impact.
Modular systems, particularly in cooling, are gaining traction because they allow for more tailored, needs-based cooling. Instead of relying on a centralized system, smaller cooling units can be deployed across server racks, each regulating its performance based on the needs of the corresponding rack. This not only minimizes energy usage but also ensures that each part of the data centre is cooled efficiently, without overburdening any single system.
Water Efficiency: A Key Focus for the Future
As global water security becomes an increasing concern, data centres are under pressure to reduce their water consumption. Grundfos is actively exploring alternative water sources and technologies that allow for more sustainable water management in data centres. “New technologies are being explored, such as using non-potable alternative water sources like rainwater harvesting or recycled water,” Tan explains. However, these systems require significant energy to treat the water and ensure its compatibility with the equipment used in data centres.
A holistic approach to sustainability, therefore, must include both energy and water efficiency. By integrating renewable water sources and improving the energy efficiency of water management systems, data centres can reduce their environmental impact and enhance their resilience in the face of water scarcity.
The Importance of Power Usage Effectiveness (PUE)
One of the key metrics used to measure the energy efficiency of data centres is Power Usage Effectiveness (PUE). PUE is a ratio that compares the total energy used by the data centre to the energy used by the computing equipment itself. An ideal PUE is 1.0, meaning that all energy consumed by the facility is being used for computing, with no excess energy wasted on overhead functions like cooling.
AI-Generated image of AI integration into Data Center Cooling systems by Microsoft Copilot
“PUE is a crucial metric for data centres,” Tan explains. “At Grundfos, our solutions are designed to achieve optimal energy efficiency, thereby reducing a data centre’s PUE.” Grundfos achieves this through three main strategies: providing reliable and efficient pumps, using digital technologies to optimize energy consumption, and offering prefabricated and modular solutions that shorten construction times and reduce environmental impact.
By focusing on reducing PUE, data centres can ensure that their energy usage is aligned with sustainability goals, while also cutting down on operational costs.
Renewable Energy Integration: The Next Step in Sustainability
Pairing energy-efficient cooling with renewable energy sources represents the next frontier for sustainable data centres. “The incorporation of renewable energy sources like solar panels or geothermal energy across operations can enable data centres to reduce reliance on fossil fuels and minimize their carbon footprint,” Tan says.
While renewable energy is often associated with variability—depending on factors like weather conditions—intelligent data insights and analytics can help overcome these challenges. By integrating renewable energy sources with advanced grid management systems, data centres can create a more resilient, sustainable energy supply that does not compromise performance.
The Road Ahead Should Be AI and Sustainability in Tandem
Looking to the future, AI is poised to play a central role in advancing sustainability efforts within the data centre industry. As Tan observes, “The rapid expansion of the AI market, which is projected to grow at a staggering annual rate of 37.3% between 2023 and 2030, is a primary driver of the rising demand for data centres.” This growth creates both opportunities and challenges: while data centres will need to expand to meet AI’s growing demands, they will also need to adopt AI-driven technologies to improve their sustainability.
In the next decade, data centres will increasingly rely on AI to optimize energy usage, predict maintenance needs, and enhance operational efficiency. These advancements will be critical in helping the industry meet global sustainability targets, such as those outlined in the Global Cooling Pledge, which aims to reduce cooling-related emissions by 68% by 2030.
Sustainable AI Starts with Data Centers
As the digital revolution continues to unfold, data centres will remain at the heart of technological progress. However, the environmental impact of these facilities cannot be ignored. As Chee Meng Tan from Grundfos emphasizes, “With a more robust approach to sustainability that considers impact across multiple touchpoints, data centres can demonstrate a strengthened commitment to the cause, which sharpens its competitive edge within the industry.”
By integrating energy-efficient technologies, adopting AI-driven cooling solutions, and exploring alternative water sources, data centres can drastically reduce their environmental footprint. The road to a sustainable AI future starts with the choices we make today, and it begins at the data centre.
This article was based on an interview with Mr Chee Meng Tan, Area Sales Director, Commercial Building Services at Grundfos
Chee Meng Tan Area Sales Director, Commercial Building Services, Grundfos
Chee Meng Tan is currently the Area Sales Director for Grundfos’ Commercial Building Services (CBS) division, responsible for growing CBS’s presence and leadership in Southeast Asia. Apart from opening and developing regional markets and operations, his role involves the strategic formulation and operative implementation of regional sales concepts.
Chee Meng joined Grundfos Singapore in 1995 as an Application Engineer and has taken on different roles and responsibilities in the last 29 years. Prior to taking on his current role, Chee Meng has held various positions within Grundfos such as the General Manager of Grundfos Alldos (Shanghai) Water Treatment Co, Ltd, the Regional Business Director for Industry Segment in Asia Pacific, as well as the Business Director for Water Utility segment in Asia Pacific.
Chee Meng holds a Diploma in Electrical Engineering as well as Management Studies.
This article was based on an interview with Mr Ramon Pinero, General Manager of BlackBerry AtHoc, and Mr Jonathan Jackson, Senior Director of Strategic Accounts at BlackBerry.
As we increasingly depend on digital systems for everyday operations, the security of our critical infrastructure faces unprecedented challenges. Cybersecurity, once a consideration largely confined to the tech sector, now plays a central role in safeguarding industries like transportation, healthcare, energy, and smart cities. BlackBerry, a company once synonymous with mobile devices, has shifted focus to become a key player in cybersecurity, integrating emerging technologies such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT) to bolster infrastructure resilience.
Pivoting Mobile Leader to Cybersecurity Powerhouse
BlackBerry’s journey from a hardware pioneer to a cybersecurity leader was driven by recognizing a shift in the global digital landscape. Cybersecurity has evolved into an essential growth market in an interconnected world with myriad endpoints—from smartphones to autonomous vehicles and IoT sensors.
BlackBerry recognized this early and made a strategic decision to focus on software and services. “We saw an opportunity to make a strategic decision to focus on software and services in cybersecurity as a growth market,” noted Jonathan Jackson, Senior Director of Strategic Accounts at BlackBerry. This shift positioned the company to lead in two critical areas: cybersecurity and embedded systems, which are crucial in protecting modern infrastructure.
AI and Machine Learning: BlackBerry’s New Arsenal
At the core of BlackBerry’s transformation is its acquisition of Cylance, an AI-driven cybersecurity firm. The integration of Cylance’s AI and machine learning capabilities has empowered BlackBerry to prevent and respond to emerging threats. The nature of AI allows for predictive security, meaning that BlackBerry’s systems can anticipate and stop attacks before they materialize.
“Cylance AI is embedded across the full security stack of BlackBerry’s portfolio today,” explained Jackson. This approach is crucial in a world where cyberattacks evolve constantly, with AI even being used by malicious actors to generate never-before-seen threats. By using AI to fight AI, BlackBerry ensures it remains a step ahead of cybercriminals, leveraging technologies like deep learning to predict and prevent threats to critical systems.
Emergence of Smart Cities and the Need to Build Cyber Resilience
As smart cities emerge worldwide, they bring with them a host of new security challenges. The interconnected nature of smart city infrastructure—where traffic systems, public services, and energy grids communicate in real time—expands the potential attack surface for cybercriminals. BlackBerry’s embedded systems, designed to secure IoT devices and smart city infrastructure, are vital in protecting these increasingly complex environments.
BlackBerry has already made significant strides in securing automotive systems, with their technology being used by 24 of the top 25 electric vehicle manufacturers. This same technology, paired with AI and machine learning, is essential in smart cities, where the attack surface is ever-growing. “As you have more connected systems, you increase the attack surface of that system,” the company pointed out. Ensuring that these systems are secure is vital to maintaining the resilience of smart cities.
As the attack surface increases, the question of cyber security incidences changes from an “if” to a “when”. This is where policies such as Zero Trust can help. However, smart cities will also benefit from the implementation of threat intelligence and managed detection and response (MDR) solutions.
Zero Trust and Critical Infrastructure
One of the cornerstones of BlackBerry’s approach to cybersecurity resilience is the zero-trust framework. As applied to critical infrastructure—whether it’s power grids, transportation systems, or hospitals—this model ensures that no entity within the system is inherently trusted. Instead, all systems, devices, and users must continuously authenticate their identity to access sensitive data or systems.
This level of scrutiny is essential in industries where the stakes are highest. Ramon Pinero, General Manager of Blackberry AtHoc emphasizes, “Zero trust is important especially for critical infrastructure because of the types of data and assets that are in critical infrastructure,”. In an era where cyberattacks can have catastrophic real-world consequences, securing every aspect of infrastructure is paramount.
Collaborating to Bridge the Skills Gap
The challenges of securing critical infrastructure are further compounded by a global skills shortage in cybersecurity. BlackBerry’s collaboration with the Malaysian government exemplifies how partnerships can help address this gap. Through the Cybersecurity Center of Excellence in Cyberjaya, BlackBerry is training the next generation of cybersecurity professionals, with a focus on AI, smart cities, and IoT security.
The initiative aims to develop local talent capable of addressing emerging cyber threats, ensuring Malaysia’s infrastructure is both secure and future-ready. As more countries invest in smart city technologies, this collaboration model could serve as a blueprint for other regions looking to build cybersecurity resilience into their infrastructure.
The Power of Prevention
While responding to cyberattacks is critical, BlackBerry strongly emphasizes prevention. Their Managed Detection and Response (MDR) services, powered by Cylance’s AI, help organizations that may not have in-house security teams by offering continuous threat monitoring and proactive security measures. With the ability to predict and prevent attacks, BlackBerry’s MDR solutions ensure that businesses and critical infrastructure providers can focus on operations without worrying about constant cybersecurity threats.
AI-Generated image by Copilot of a smart city that is secured digitally
In their approach, prevention is key. “If we can prevent attacks from happening, it means that organizations don’t have to spend time and resources recovering from incidents,” Ramon further emphasized. This proactive mindset is essential in today’s world, where the consequences of a successful cyberattack on critical infrastructure can be disastrous.
A Cyber-Resilient Future
As emerging technologies like AI, machine learning, and IoT continue to shape the future of infrastructure, ensuring that these systems are secure is more important than ever. BlackBerry’s strategic pivot from hardware to cybersecurity positions it as a leader in building resilient infrastructure, whether it’s in smart cities, healthcare, or automotive industries.
By focusing on prevention, embedding AI into their solutions, and addressing the cybersecurity skills gap, BlackBerry is helping organizations and governments alike secure the digital systems that power our world. In doing so, they ensure that critical infrastructure remains resilient in the face of an ever-evolving threat landscape.
This article was written based on an interview session with Mr Ramon Pinero, General Manager of BlackBerry AtHoc and Mr Jonathan Jackson Senior Director of Strategic Accounts at BlackBerry.
Ramon Pinero General Manager BlackBerry AtHoc
Ramon Pinero is the General Manager of BlackBerry AtHoc, where he oversees all aspects of the critical event management business. With more than 20 years of experience in crisis/emergency management (CEM) technologies, Ramon brings a deep understanding of both product development and customer success.
With a passion for technology and deep roots in emergency response, Ramon continues to advance BlackBerry AtHoc’s position as the market leader. He is focused on driving strategy, fostering innovation, and enabling AtHoc’s technology to make an even greater impact—helping more organizations increase their resiliency and save lives through fast, accurate communications before, during, and after critical situations.
Jonathan Jackson Senior Director, Strategic Technical Sales APAC at BlackBerry
Jonathan Jackson (JJ) is the a Senior Director, Strategic Technical Sales APAC for BlackBerry. With over 20 years’ of experience, he helps organisations manage their cyber risk, leveraging the best of breed solutions to stop cyber attacks. JJ is a staunch advocate of protecting data and privacy and is a frequent spokesperson on cyber threat intelligence in Australia and all across APAC.
Great news for Malaysian users who prefer a one-time purchase for their productivity needs! Microsoft Office 2024 is now available, offering classic desktop versions of Word, Excel, PowerPoint, and OneNote for both Windows and macOS. This article dives into its availability, pricing, and what it means for you.
Unlike Microsoft 365, a subscription service, Office 2024 provides a one-time purchase option. This means you pay upfront and own the software license permanently, allowing you to use it on one PC or Mac for non-commercial purposes. This is ideal for users who prefer a more traditional ownership model and don’t need the cloud storage and other features offered by Microsoft 365.
What’s Included in Office 2024?
This version of Office comes with the core applications you’ve come to rely on:
Word: Create professional documents, letters, and reports with familiar features like formatting tools, styles, and collaboration options.
Excel: Analyze data, create spreadsheets, and build complex formulas to manage your finances or any data-driven project.
PowerPoint: Design compelling presentations with customizable templates, animations, and transitions to engage your audience.
OneNote: Take notes, organize your ideas, and collaborate with others in a digital notebook environment.
Pricing and Availability in Malaysia
Microsoft Office Home 2024 is readily available for purchase in Malaysia through the Microsoft Store and authorized retailers. The one-time purchase price is RM609 (including taxes). This provides you with the aforementioned applications for a single PC or Mac.
Here’s a quick breakdown compared to Microsoft 365:
Feature
Office 2024
Microsoft 365 (Personal)
Purchase Model
One-time purchase
Subscription (monthly/yearly)
Applications
Word, Excel, PowerPoint, OneNote
Word, Excel, PowerPoint, OneNote, Outlook, Publisher (PC only), Access (PC only), 1 TB OneDrive storage, 60 Skype minutes per month
Price (RM)
RM609
Starts from RM39 per month
Is Office 2024 Right for You?
If you’re a student, home user, or small business owner who needs core productivity applications for everyday tasks and prefers a one-time purchase, Office 2024 could be a perfect fit. However, if you require cloud storage, access to additional applications like Publisher and Access (PC only), or the convenience of automatic updates, Microsoft 365 might be a better choice.
So, will you be opting for the ownership model of Office 2024, or is Microsoft 365’s subscription model more your style? Let us know in the comments below!
Get ready for a significant leap in smartphone performance! MediaTek has officially unveiled its latest flagship chipset, the Dimensity 9400. This powerhouse promises to deliver extreme performance, improved efficiency, and cutting-edge AI capabilities, shaping the future of mobile experiences. Let’s delve into the technical details and explore what the Dimensity 9400 has in store for users.
A Leap in Performance: Under the Hood of the Dimensity 9400
The Dimensity 9400 boasts a brand new CPU architecture, the Armv9.2, making it one of the first flagship mobile chips to utilize this latest technology. This translates to improved processing power and efficiency compared to previous generations. MediaTek claims a 35% faster single-threaded performance and a 28% boost in multi-threaded performance, making the Dimensity 9400 a true powerhouse for demanding tasks like gaming, video editing, and multitasking.
The CPU itself is an 8-core configuration, with a single high-performance Cortex-X925 core clocked at a blazing-fast 3.36 GHz. This core handles the most demanding applications, ensuring smooth and responsive operation. Three Cortex-X4 cores provide additional processing grunt, while four Cortex-A725 cores tackle background tasks efficiently.
Power Efficiency on Point: Staying Charged for Longer
Performance is essential, but so is battery life. MediaTek has prioritized efficiency with the Dimensity 9400, claiming a 40% improvement compared to the previous generation Dimensity 9300. This is achieved through the use of a cutting-edge 3nm manufacturing process, which allows for smaller transistors and reduced power consumption. This translates to longer battery life, allowing you to enjoy your phone for extended periods without scrambling for a charger.
Graphics with a Boost: Immerse Yourself in Stunning Visuals
The Dimensity 9400 isn’t just about raw processing power; it also packs a graphical punch. MediaTek hasn’t revealed the specific GPU model yet, but they claim a significant performance improvement. Gamers can expect smoother frame rates in demanding titles, while casual users will enjoy a more visually responsive experience. Additionally, MediaTek boasts a 41% improvement in peak performance and a 40% boost in ray tracing capabilities. Ray tracing, a technology that simulates light in a more realistic way, is becoming increasingly common in mobile games, and the Dimensity 9400 promises to deliver stunning visuals with improved lighting effects.
AI Powerhouse: Unlocking New Possibilities
Artificial intelligence (AI) is rapidly transforming the smartphone experience, and the Dimensity 9400 is well-equipped to handle the most demanding AI tasks. The 8th generation Neural Processing Unit (NPU) delivers significant performance improvements compared to previous generations. This translates to faster facial recognition, improved camera performance with AI-powered features, and a smoother overall user experience with features like voice assistants and augmented reality (AR) applications.
One exciting area of focus is MediaTek’s partnership with Google on “Generative AI” experiences for the Android ecosystem. The Dimensity 9400’s NPU is optimized for Google’s Gemini Nano platform, which allows for features like real-time image and video enhancement, potentially opening doors for creative editing tools and innovative camera functionalities.
Beyond the Benchmarks: What Does This Mean for You?
The technical specifications of the Dimensity 9400 are impressive, but what does it all mean for everyday users? Here are some key takeaways:
Faster Performance: Experience smoother and more responsive performance in everyday tasks, gaming, and demanding applications.
Improved Battery Life: Enjoy longer usage time between charges thanks to the power-efficient 3nm manufacturing process.
Enhanced Photography: Capture stunning photos and videos with AI-powered features like object recognition and scene optimization.
Next-Level Gaming: Experience smoother frame rates and more immersive visuals in even the most demanding mobile games.
Future-Proof Technology: The Dimensity 9400 is equipped to handle the latest AI applications and future software updates, ensuring your phone stays relevant for years to come.
The MediaTek Dimensity 9400 is a significant leap forward in mobile technology. Its combination of extreme performance, improved efficiency, and cutting-edge AI capabilities paves the way for a new generation of smartphones capable of delivering truly immersive and innovative experiences. While the specific devices featuring this chipset haven’t been announced yet, the Dimensity 9400 promises to be a game-changer for the mobile landscape.
Qatar Airways is pushing boundaries again. Having already made a name for itself in the aviation industry for its exceptional service and innovative approach to travel, the airline is now leveraging generative AI (Gen AI) in its latest ad campaign. The first-of-its-kind campaign uses the power of Gen AI to allow for a more interactive approach to advertising. The “AI Adventure” campaign offers viewers the unique opportunity to become the star of the film, immersing themselves in a personalized and interactive experience.
This innovative campaign marks a significant milestone for Qatar Airways, as it uniquely engages with the public. It is also allowing Qatar Airways to push boundaries when it comes to technology and customer engagement by allowing viewers to step into the role of the protagonist.
The campaign utilizes advanced AI technology to seamlessly integrate viewers into the film’s narrative. By uploading a photo, viewers can see themselves seamlessly integrated into various scenes, becoming the star of their own adventure with facial recognition technology and Gen AI. This personalized touch adds a unique and engaging dimension to the campaign.
If you’re interested in having your own “AI Adventure”, you can visit flyqatar.com and create your own version of the groundbreaking ad. Once done, you can even share it on social media and show off your adventure.
HONOR has announced a strategic partnership with Google Cloud to bring advanced AI features to its upcoming flagship foldable smartphone, the HONOR Magic V3. This collaboration aims to enhance the user experience and provide innovative solutions for everyday tasks.
AI-Powered Innovations
The collaboration sees Honor incorporating Google Cloud’s AI technologies into features that it touts will change the user experience on its flagships. Among them are:
HONOR AI Eraser: Remove unwanted objects from your photos with ease using this powerful AI tool.
Face-to-Face Translation: Break down language barriers with real-time translation during conversations.
HONOR Notes with Voice to Text: Effortlessly convert spoken words into text for quick and easy note-taking.
Magic Portal Improves with the Magic V3
The Magic V3 introduces the innovative Magic Portal, which allows you to seamlessly interact with apps and information. Simply circle text, addresses, or images with your knuckle and drag them into apps like Google, WhatsApp, or social media platforms. The Magic V3 even allows you to open two Magic Portals simultaneously for enhanced multitasking capabilities.
The HONOR Magic V3 boasts a remarkably thin and light design, making it one of the most compact foldable smartphones on the market. This sleek form factor doesn’t compromise on performance or battery life, allowing you to enjoy a premium foldable experience without sacrificing portability.
Experience the Magic V3 at the Roadshow
Before its official launch, HONOR is inviting the public to experience the Magic V3 at a roadshow in Pavilion Kuala Lumpur from September 3rd to 8th. Visitors can explore the device’s features, including the AI Eraser, Magic Portal, and other innovative capabilities. Additionally, participants can try out the AI Eraser by taking photos with the Magic V3 and removing unwanted background objects.
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