Canon Launches the Mirrorless EOS M50 and Speedlite 470EX-AI in Malaysia!
Mirrorless is the way to go these days when it comes to cameras. The mirrorless craze started when Sony stepped up their game with their highly acclaimed Sony A7. Their full-frame mirrorless camera is, right now, one of the most sought after high-end camera there is in the market. With the progress at the is the A7 series of mirrorless cameras and the A6000 series crop-sensor mirrorless cameras there comes a begging question; why hasn’t Canon, the leading imaging solution manufacturer in the world has not pushed into the mirrorless fray just yet?
Canon, today has answered with the EOS M50. The EOS M50 is Canon’s answer to the compact inter-changeable lens camera market. It is also the world’s first camera to be powered with Canon’s latest DIGIC 8 image processor. That new processor is also Canon’s first image processor that is built with 4K capability in mind. Alongside the EOS M50 mirrorless camera Canon also launched their highly anticipated Speedlite 470EX-AI flash and two entry-level EOS 3000D and 1500D DSLRs.
The Canon EOS M50 Mirrorless Camera
Welcome to the Canon revolution, lead by the Canon EOS M50. It packs a 24.1-Megapixel APS-C CMOS sensor that sits right behind the lens. That sensor is backed by Canon’s very efficient and very famous Dual Pixel technology for near instant autofocus every time, anytime; even when you are shooting at burst speeds. It even has the super intuitive eye detection autofocus feature to ensure your live subjects are always in focus. With a maximum ISO speed of 51200 the EOS M50 is a performer even in low-light conditions.
As mentioned earlier the EOS M50 is the first Canon in the world to have the latest DIGIC 8 processor. Other than highly detailed, pretty photos the sensor also allows the user to capture videos at Ultra HD 4K resolution at 25fps (finally). If 4K is not your thing it still shoots at Full HD as well; it does that at either 120fps or 100fps for that super dramatic slow-motion videos.
When shooting at 4K as well the DIGIC 8 processor allows you to grab any single frame of the video and convert it to a high-resolution photo. If video is not your thing you still can shoot at burst speeds up to 10fps. It still boasts a horseshoe mount as well to mount your external flash or a wireless remote receiver. Keep in mind that this camera does not have a built-in flash though.
Because this is a mirrorless camera, it gets an Electronics Viewfinder with 2.36 million dots OLED that is super detailed and fast. You also get a 3.0-inch display that boast 1.04 million dot LCD touchscreen that you can swivel around like there is no tomorrow (I mean, just swivel around so that you can monitor yourself for selfies and what not). The display is also a touch panel to make navigation and touch focus much easier.
Of course, this new camera is equipped with WiFi, Bluetooth, and NFC to make connecting to your phones, or tablets, or laptops easier. Gone are the days where you have to carry your camera with a separate cable to transfer images to a laptop or an OTG for you to transfer photos to your smartphone or tablet.
The Canon EOS M50 Mirrorless Camera is available via any Canon’s retailers and dealers across Malaysia, or you can head down to any Canon Image Square stores near you. Do not like going out? It is available via Lazada Malaysia as well at Canon’s official store there. The Canon EOS M50 retails at MYR2,799 for its body only. There is an MYR3,199 bundle that comes with an EF-M 15-45mm kit lens. For another MYR1,100 extra Canon with throw in an EF-M 55-200mm lens designed for Canon’s APS-C mirrorless platform.
Canon Speedlite 470EX-AI – The World’s Cleverest Flash
Welcome to the beginning of the future of photography. Welcome to the Canon Speedlite 470EX-AI. The A and I here does not stand for Artificial Intelligence if you must know. It stands for Auto-Intelligent as Canon puts it. It is the world’s first auto flash of its type, and it is clever.
With the Speedlite 470EX-AI auto-intelligence flash photographers new and experienced alike have one less thing to worry about; pointing the flash. The clever flash automatically detects your environment and lighting conditions and decide where to point the flash to and its intensity.
If you want some control over the flash you can take some control with semi-auto mode. That way you can keep the flash pointing at the same spot no matter the orientation of the camera.
The Canon Speedlite 470EX-AI will be available in Malaysia May 2018 onward. It will be available for purchase then at any authorised retailers and resellers across Malaysia. Of course, you can get them from Canon Image Square or Lazada too when it becomes available. There is currently no word yet on the pricing of the intelligent flash though so watch this space.
Canon EOS 1500D and 3000D – DSLR on a Budget
The latest entry level DSLR from the no.1 imaging solutions brand in the world are the refreshed Canon EOS 3000D and 1500D. Both are sold as beginner level photography in mind while making most of the advanced function available. Both are also powered by the DIGIC 4+ image processor for great-looking photos.
The Canon EOS 3000D and EOS 1500D features an 18-megapixel and 24.1-megapixel APS-C CMOS sensors. Both sensors are capable of ISO speeds up to 12800. Combined with the DIGIC 4+ processor both cameras are capable of shooting videos at Full HD.
Both the cameras also have something called Features Guide which gives users tips and tricks for better photos. The Guide also features several Scene Modes for optimised settings in different conditions and shoot types.
If you only want to point and shoot without messing too much with the settings there is the Intelligent Auto mode that analyses the scenes or environments to automatically program the camera. Once you click on the shutter button the images produced are optimised to the sort of photos you go for including portraits, landscape and what not. Users can even experiment with some of the built-in Creative Filters such as fish-eye effect, soft focus, and tilt-shift photography.
Both cameras are equipped with Wi-Fi and NFC antennas. Wi-Fi connects to your phones while NFC helps with that as well. You can use either of these to transfer photos from the camera and post them on social media through your smartphone. Not only that though, with Wi-Fi you can even remotely control the camera via the Canon Camera Connect App.
The Canon EOS 3000D with EFS 18-55 DCIII lens retails for MYR1,799 while the EOS 1500D with EFS 18-55 IS II retails for MYR2,349. Both cameras are available now through any of Canon’s authorised resellers and dealers across Malaysia. If not, you can get to any of the nearest Canon Image Square stores nearest to you to check them out. Of course, both are available via Canon’s official online store on Lazada Malaysia as well.
Source: Canon Malaysia
Also published on Medium.