ASUS has finally launched the ZenFone 3 family in Malaysia just this past Saturday. The Zenvolution launch event, held at Kuala Lumpur Convention Centre (KLCC) saw not just the ZenFone 3 family arriving here. It also saw the launch of the new ZenBook 3 and Transformer 3 officially launched in Malaysia. The star of the show though was the highly anticipated ZenFone 3 family.
The ZenFone 3 family was launched in Computex Taiwan earlier in June this year. Ever since its launch, the local market has been very excited about the official arrival at the local market space. The highly anticipated family of devices consists of five distinct devices to serve different segments of the market as well.
The first of the ZenFone 3 series is the standard ZenFone 3. The ZenFone 3 is ASUS latest entry in the smartphone market. Powered by a Qualcomm Snapdragon 625 octa-core SoC clocked at 2.0GHz, the mid-range smartphone is no slouch. Paired with 4GB of RAM, this smartphone should also take on everyday multitasking without issues. Its Adreno 506 GPU should keep things in check when it comes to gaming. Built-in Memory comes in at 32GB or 64GB and is expandable up to 256GB via a MicroSD card. Well, you have to choose between that or a second SIM card in the dual-SIM/MicroSD tray that this device comes with. To keep the Android Marshmallow with ZenUI 3.0 running is a 3,000mAh battery. All these hardware is covered by a Zen signature designed metal frame which also houses the 4K-capable 16-megapixel PixelMaster camera alongside its Dual-LED flash and laser auto-focus module on the 2.5D contoured Gorilla Glass 4 back. Up front, the 2.5D contoured glass, also the Gorilla Glass from Corning covers either a 5.5-inch IPS+ Full HD 1080p 1,920 x 1,080 pixel display or a 5.2-inch IPS+ Full HD 1,920 x 1,080 display, both capable of emitting 500nits in brightness for easier outdoor viewing. On top of the display is a capable 8-megapixel PixelMaster camera for the best of selfies. All these features are packed in a 7.69mm body.
ZenFone 3 Laser
Next up is the ZenFone 3 Laser, the entry level ZenFone 3. It is still quite capable of keeping the Android 6.0 Marshmallow with ZenUI 3.0 running smoothly though with its Qualcomm Snapdragon 430 Octa-Core SoC clocked at 1.45GHz. Paired with a 4GB RAM as well this device should be able to keep up with the usual daily multitasking. It can store up to 32GB of data internally and up to 128GB via MicroSD card. The smartphone draws power from a 3,000mAh battery that is clad with aluminium housing at the back with a 13-megapixel camera with dual-LED flash capable of Full HD 1080p video recording. Up front is either a 5.5-inch Full HD 1080p 1,920 x 1,080 pixel display capable of emitting 400 nits for better outdoor viewing experience covered with a 2.5D contoured Corning Gorilla Glass 4. There is also a front-facing 8-megapixel camera up on top of the display of the ZenFone 3 Laser.
ZenFone 3 Max
The third of the family is the ZenFone 3 Max, boasting a large battery capacity among all the ZenFone 3 devices at 4,000mAh. It packs a MediaTek quad-core SoC clocked at 1.45GHz paired with 3GB of RAM for smooth daily multitasking. Storage comes in a form of 32GB eMMC that is expandable via MicroSD up to 256GB. It also packs a 13-megapixel camera capable of Full HD 1080p video recording at the back paired with a 5-megapixel front camera. All this hardware is wrapped in aluminium case at the back. The 5.2-inch HD 720p 1,280 x 720 pixel display capable of 400 nits brightness is wrapped in the 2.5D Corning Gorilla Glass 4 for maximum protection. Software is of course the standard Android 6.0 Marshmallow with ZenUI 3.0. The smartphone can act as a battery pack as well through the use of an Android OTG cable.
ZenFone 3 Ultra
The fourth ZenFone 3 in the series is the largest one yet. The ZenFone 3 Ultra features a larger than life 6.8-inch display with 1080p Full HD resolution and Tru2Life+ 4k television processor for a crisp and true to life image and video colours. The large display is protected by a Corning Gorilla Glass 4 on the front side of the device. Underneath the display is a Qualcomm Snapdragon 652 octa-core SoC clocked at 1.8GHz running the show. Alongside the SoC is a 4GB RAM and Adreno 510 that should be more than enough to run the most updated mobile games in the market and even multitasking. Internal Storage comes in at 64GB and is expandable via MicroSD up to 200GB. This Dual-SIM device also has a 23-megapixel PixelMaster camera capable of 4K video recording and capturing 92-megapixel images on Super Resolution mode. Keeping the Android 6.0 Marshmallow with ZenUI 3.0 device powered up is a 4600mAh battery encased in an Zen inspired design aluminium back. It supports Qualcomm’s Quick Charge 3.0 technology as well so you would not have to wait for the battery to charge up for long.
ZenFone 3 Deluxe
The last device of the ZenFone 3 family is the cream-of-the-crop ZenFone 3 Deluxe. It is touted as the first full-metal body smartphone in the world with invisible antenna design. The Corning Gorilla Glass 4 in the front of the device houses a 5.7-inch AMOLED 1080p Full HD display with Tru2Life technology. It is also the first smartphone in the world to ship with Qualcomm’s Snapdragon 821 octa-core SoC paired with a 6GB RAM, and Adreno 530 GPU. Based on those alone, we expect it to be fast – very fast. In the Snapdragon 821 flavour, the smartphone comes with a 256GB UFS internal memory module. As if that sort of storage is not enough, you can plonk in a MicroSD card in the Dual-SIM tray replacing the SIM 2 as an extension of your memory. The all metal ZenFone 3 Deluxe also includes the same 23-megapixel camera as the ZenFone 3 Ultra paired with 8-megapixel PixelMaster shooter up front. This monster of a device runs on an Android 6.0 Marshmallow with ZenUI 3.0 while feeding on a 3,000mAh Polymer battery that is non removable. There is however a Snapdragon 820 variant that comes with 6GB of RAM and 64GB of internal storage.
All the ZenFone 3 series of smartphones are equipped with USB Type-C as its charging and data port.
Of course you would want to know how much money you need to fork out to get one of these smartphones. All the ASUS ZenFone 3 series of devices are now available for pre-order. We expect its general availability to be somewhere in this month or early of next month. Price? The ASUS ZenFone 3 with 5.2-inch display will retail for MYR1,499 while the 5.5-inch sibling goes for MYR1,699. The two entry level ZenFone 3 devices, the ZenFone 3 Laser and ZenFone 3 Max will retail at MYR999 and MYR799 respectively. The larger than life ZenFone 3 Ultra retails at MYR2,599. The flagship ZenFone 3 Deluxe with Qualcomm Snapdragon 820, 6GB of RAM, and 64GB of storage will retail for MYR2,599 while the version with the latest Snapdragon 821, and 256GB UFS storage will retail at MYR3,299.
We have been pretty excited for the devices up to this point. Were you excited? What do you think of the device? Will you buy one? Do comment below and tell us. Gallery and Press Release after the break.
ASUS Presents Zenvolution in Malaysia
Vice President, Eric Chen unveils all-new third generation of ZenFone 3 family of smartphones together with ultra-sleek ZenBook 3, versatile Transformer 3 and Transformer 3 Pro
- Launch event in Malaysia celebrates availability of the new ASUS ZenFone 3 family series, ASUS ZenBook 3, ASUS Transformer 3 and ASUS Transformer 3 Pro
- The all-new ZenFone 3 family of smartphones — ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Ultra, ZenFone 3 Laser, ZenFone 3 Max — bring empowering performance to everyone
- The ultra-sleek and lightweight ZenBook 3, and the versatile Transformer 3, Transformer 3 Pro, and refreshed ZenBook Flip redefine mobile computing
Kuala Lumpur (6th August, 2016) — ASUS Corporate Vice President Eric Chen took the stage today during the Zenvolution Malaysia Launch event to unveil the all-new incredible ZenFone 3 family – featuring ZenFone 3 Deluxe, a flagship smartphone with advanced camera technology that takes mobile photography to the next level; ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users; and ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment; plus the recently introduced ZenFone 3 Laser and ZenFone 3 Max.
Also announced were ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminum design, along with ASUS Transformer 3 and ASUS Transformer 3 Pro, the world’s most versatile 2-in-1 PCs that feature an unrivalled combination of mobility, convenience, and expandability. The event
kicked off with an LED Poi art performance, showcasing the compelling balance of beauty and power that reflects the spirit of Zen.
“We deeply appreciate the loyal support from our customers in Malaysia. Within just two years, our smartphone went from having zero market presence to being the second largest brand in Malaysia and in Southeast Asia,” said ASUS Corporate Vice President Eric Chen. “The highly anticipated ZenFone 3 Series has become a global sensation after its debut at Computex this year, and we are very excited to bring the ZenFone 3 Series along with our latest ZenBook 3 and Transformer 3 family to consumers in Malaysia.”
The ZenFone 3 series consists of ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3, ZenFone 3 Max and ZenFone 3 Laser. The top-of-the-range ZenFone 3 Deluxe is the ultimate expression of ASUS smartphone technology, with an invisible antenna design that combines premium aesthetics with exceptional performance.
ZenFone 3 Ultra is a smartphone for multimedia lovers featuring 4K TV-grade image processing to deliver an incredible viewing experience. ZenFone 3 is beautifully-designed all-round smartphone with scratch-resistant Corning® Gorilla® Glass with 2.5D contoured edges.
ZenFone 3 Laser features a 13MP camera with a Sony IMX214 sensor and color correction with an ultra-fast 0.03-second laser auto-focus, and is ideal for photography enthusiasts. ZenFone 3 Max features a large capacity 4100mAh battery that gives users up to 30 days of standby time, and can also be used as a power bank to charge other devices.
ZenBook 3 is a premium, prestigious laptop with unprecedented performance, featuring an ultra-thin 11.9mm profile and an Intel® Core™ i7 processor.
Transformer 3 Pro is the world’s most versatile PC that delivers extreme performance, whereas Transformer 3 redefines 2-in-1 PC computing with ultimate mobility. Both feature unrivaled expandability, with a range of accessories that includes the ASUS Universal Dock, ASUS Audio Pod, the VR/4K UHD-ready ROG XG Station 2 and ASUS Pen.
ASUS ZenFone 3 Deluxe — World’s First Full-Metal Smartphone with Invisible Antenna Design
ASUS ZenFone 3 Deluxe is the flagship all-metal model of the ZenFone 3 series and the ultimate expression of ASUS smartphone design. It is constructed with a strong and light aluminum alloy unibody with an ultra-thin 4.2mm edge, and has a rear surface free of unsightly antenna lines.
ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080), high-contrast Super AMOLED display with a wide color gamut of over 100% NTSC for rich, vibrant colors, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. It is the world’s first smartphone to use the Qualcomm® Snapdragon™ 821 processor, Adreno™ 530 GPU, integrated X12 LTE modem, as well as up to 6GB RAM and 256GB ROM to deliver the best performance and capacity for demanding apps, games, and media.
ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0-aperture lens, and four-axis optical image stabilization (OIS) for high-resolution, sharper, and low-noise photos in almost any lighting condition. It also features three-axis electronic image stabilization (EIS) for steady 4K UHD videos. Coupled with the ASUS TriTech autofocus system that automatically selects second-generation laser, phase-detection or continuous autofocus to provide accurate and near-instant 0.03-second focusing and subject-tracking, as well as exclusive PixelMaster 3.0 technology, ZenFone 3 Deluxe captures truly stunning photos and videos.
ZenFone 3 Deluxe has a built-in fingerprint sensor that is perfectly positioned on the rear of the phone to sit underneath the user’s finger, and which unlocks the phone in just a fraction of a second. Its Quick Charge 3.0 technology reduces battery recharge times, and a reversible, next-generation USB-C port.
ZenFone 3 Deluxe also excels at audio with its dual powerful five-magnet speaker and NXP smart amplifier that provides loud, clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs. A ZenEar which supports Hi-Res Audio is also bundled with ZenFone 3 Deluxe.
ASUS ZenFone 3: Crystal Beauty. Stunning Photos
Winner of a Computex 2016 d&i Award, the ASUS ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness, ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best.
With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant, Corning Gorilla Glass 3 with 2.5D contoured edges that gently curve to make the sides of the phone completely smooth.
ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects between second-generation laser, phase-detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.
ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm® Snapdragon™ 625 octa-core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, which has 35% better power consumption — and an integrated X9 LTE modem. Dual SIM 3G+4G Standby and 802.11ac MU-MIMO Wi-Fi connectivity.
It also has PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. ZenFone 3 has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger, and which unlocks the phone in just a fraction of a second.
ASUS ZenFone 3 Ultra: Ultra Vision. Ultra Sound
Winner of a Computex 2016 Best Choice Golden Award, ASUS ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 x 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ video-enhancement technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround-sound with DTS Headphone:X™. The finely-tuned ZenEar S earphones are also bundled with ZenFone 3 Ultra.
ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra-slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with the same ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the display for the user’s finger to unlock it in just a fraction of a second.
ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times, 2 minutes of Quick Charging can provide 1 hour of 3G talking time. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.
ASUS ZenFone 3 Laser: Ultra-fast 0.03s Laser Auto-focus
ASUS ZenFone 3 Laser has an ultra-fast 0.03-second laser auto focus and advanced backlight (HDR) modes to give users stunning photos. It has a 13MP camera with a Sony IMX214 sensor and color correction for superb natural-looking images even in low-light or indoor environments. Electronic Image Stabilization (EIS) detects movement across three axes (yaw, pitch, and roll) and compensates for movement accordingly to provide smooth video recording.
ZenFone 3 Laser has a stunning metallic design that’s just 7.9mm thin. A hyperfine sandblasting technique provides a gorgeous finish available in Glacier Silver and Sand Gold. It has a Corning Gorilla Glass-covered display with 2.5D contoured edges that fuse perfectly with its matching curved rear panel to give users a natural grip. It has a 5.5-inch Full HD display with wide viewing angles and a high 77% screen-to-body ratio.
Super-quick fingerprint security with ZenMotion integration means ZenFone 3 Laser unlocks in just 0.2 seconds, and gives users access to various functions or apps with just a swipe or a tap of a finger.
ASUS ZenFone 3 Max: Maximized Battery. Metallic Beauty
ASUS ZenFone 3 Max is designed to help users get through the day, and features a 4100mAh battery with an incredible standby time of up to 30 days. It also allows users to do more, giving them up to 20 hours of 3G talk time, 18 hours of web browsing with Wi-Fi turned on, 87 hours of music playback, and up to 15 hours of video playback. ZenFone 3 Max can also double up as a power bank to charge other mobile devices.
The 5.2-inch ZenFone 3 Max has an IPS display, and a glass cover with 2.5D contoured edges that fuse perfectly into its premium metal body to give a comfortable grip. It even features a rear fingerprint scanner and 360-degree recognition for up to five sets of fingerprints. It unlocks in just 0.2 seconds to give users quick access to its various functions.