ASUS has released a press statement stating that its company has been awarded as the number one Taiwanese brand by receiving the title at the Best Taiwan Global Brands Award 2014. This is the second year in a row ASUS has won the award. For the past 12 years, the tech company has been listed in the top three international brands from Taiwan.
The company has a brand value worth USD$1.723 billion and is still maintaining a steady growth despite the competition in the industry. ASUS Corporate Vice President S.Y. Hsu was noted saying:
“We are honored to be recognized as the top brand in the Best Taiwan Global Brand Awards for the second year in a row. 2014 has been an especially remarkable year for ASUS with the launch of ZenFone. ZenFone brings empowering luxury to everyone, and consumers have responded by making it the number-one phone in Taiwan by market share in the third quarter of this year. We will continue with our In Search of Incredible brand promise as we strive to create an effortless and joyful digital life for everyone.”
It has been a busy year for the Taiwanese company who launched a handful of high end gadgets including the ZenFone and ZenWatch. And the company isn’t stopping there as it gears up for another busy year in 2015.
For those of you who are wondering what exactly is The Best Taiwan Global Brands Awards. It is an award ceremony held by the Industrial Development Bureau, Ministry of Economic Affairs, R.O.C and global branding consultancy Interbrand. The awards are seen as a key indicator of the position held by Taiwanese brands in the global market and are given out based on brand value, which include the financial performance of the company, the role the brand plays in the consumer purchase decision, and the competitive strength of the brand.