When Google announced Android Wear earlier this summer at Google I/O, Asus was named one of the partners who would be bringing a device to the table. However, since then, we’ve only heard whispers of an incredibly affordable wearable coming from the device manufacturer. In addition, the Android Wear platform has also seen the release of the LG G watch and the Samsung Gear live with the the release of the Motorola Moto 360 coming within a month.
According to a report from Focus Taiwan, ASUS is looking to launch its affordable Android Wear device later this September at IFA in Berlin. The report cites a revelation by ASUS Chief Executive Officer, Jerry Shen, at an Investors conference claiming that Google is happy with the design of their device and also the price point that is set to outdo the competition – pretty much confirming earlier rumours that the cost could be as low as USD$ 100 – 150 (RM 320 – 480).
“We’re dreaming big about the future of wearable devices, but the dream will not come true this year or in the first half of next year because the market demand has not picked up.”
Also in the report are murmurs of ASUS planning a follow up device in anticipation of perceived future demand for Android Wear devices. The ASUS CEO believes that there is immense potential in the Android Wear and wearables market in general. We wouldn’t be surprised to see ASUS release or at least announce the device soon but as with all rumours, we advise a little salt with the rumour.