The United States is so far still the largest smartphone consumer in the world. That is important for major manufacturers as who controls the U.S. market gets a significant share of one of the most lucrative markets in the world too. Of course being on top in the U.S. also helps with their global total market share too. For one, Apple definitely got plenty of benefits from the U.S. market.
In the fourth quarter of last year Apple’s sales figure in the U.S. was about 50 percent of the total smartphone sales in the region. This bump happened somewhere between the month of October to around December of last year which can be directly linked to the fact that the iPhone 6 was launched in September of the same year. The numbers are courtesy of Consumer Intelligence Research Partners, or in short CIRP. The same survey also shows that Samsung held about 26 percent of new smartphone sales in U.S. followed by LG with 11 percent.
Of course there’s a catch to the consensus here though, the sample that they took to come to this conclusion is only about 500 people and therefore accuracy could be limited. Of course it is a good indication of how iOS actually gained back some lost market share in the end of the year 2014.
Sources: Sam Mobile