Apple is known for being a company that is on its toes when it comes to patents and trademarking. Time and time again, the tech giant has had to come to the line of defense when it comes to one of its patents. And this time is no different.
The tech company is being sued in Europe for the ‘iWatch’. What exactly is the issue? Technically, the device is known as the ‘Apple Watch’ and not the ‘iWatch’. However, consumers are calling it the iWatch every now and then out of habit of referring to Apple products and since it seems to be a catchy trend among the industry, the Cupertino company has been hesitant to totally devoid itself of the name. Hence, Apple made a big move for ‘the sake of not having any consumer confusion’. It bought Google ads that would direct any consumer who searches the term ‘iWatch’. And well, it redirects that consumer to the Apple Watch official website.
Doesn’t seem like a big deal, right? Wrong. If you go back to when Apple was trademarking the name of the smartwatch, many of us asked ourselves, why the Apple Watch and not the iWatch? Simple, the name ‘iWatch’ is owned by someone else. Probendi Limited has had the ownership of that name in Europe since 2008. And of course, Probendi would have been furious or utterly annoyed that Apple decided to buy all Google ads relating to the iWatch name.
Probendi of course, did not sit quiet and instead, has brought a full fledged lawsuit against Apple for doing exactly what it did. Apple has yet to comment but according to Probendi via a report on Bloomberg,
“Apple has systematically used iWatch wording on Google search engine (sic) in order to direct customers to its own website, advertising Apple Watch.”
Ironic thing, Probendi doesn’t actually have any product released using the name. It just owns the name. One thing is for sure, I don’t think Apple is going to be backing down from this without a fight.