Apple Sells 1 Billion Devices, Sees Record Breaking Profits
Following its success last year in the fourth quarter, Apple continues booming this year with a total reported revenue of US$74.6 billion (MYR267.23 billion), a 30% increase if you compare that figure to that of the same period last year in 2014. It has beaten Wall Street’s expectations as well – they have expected that Apple had US$67.5 billion (MYR241.80 billion) instead. Not only that, their earnings per share is US$3.06 (MYR10.96) – about a dollar more than the estimated earnings per share! Seems like Apple is on a good start in 2015!
The holiday season seems to be one of the factors that results in Apple enjoying their success. During this period, iPhone sales boomed following the release of iPhone 6 and iPhone 6 Plus – accounting two-thirds of the revenue reported. On average, Apple reported that it moved 74.5 iPhones with an average price of US$687. Tim Cook, Apple’s Chief Executive, reported that they have sold one billion iOS devices as of November 2014. He also have credited the launch of iPhone 6 and iPhone 6 Plus in helping them achieve this.
Although they’ve received much success with iPhone, the same can’t be said for their tablets. iPad’s sales was 21.4 million units sold, whilst the figure for iPad’s sales last year was 26 million units. Mac computer’s sales also fell slightly – from 5.52 million units last year to 5.519 this year in Q1. Alongside these, other products by Apple including Beats, iPods, Apple TV, and others brought US$2.7 million of revenues.
All in all, Apple was able to increase their revenue across all regions. With America as their main focus, China seems to be Apple’s fastest growing market – their revenues from China alone increased by 70% in a matter of a year’s time. In total, they have sold about 74.5 million units of iPhone and counting – resulting in Apple’s highest revenue and profit.
It is expected that Apple’s sales will subside and become more resigned – as expected considering it is right after the holiday season. They hope to see the sales of US$55 billion (MYR197 billion) level. With Apple releasing Apple Watch soon, we might be able to see Apple breaking their own records and set another level in terms of sales figures and revenues.