A few months ago IBM and Apple made a huge announcement about a partnership that would allow IBM and Apple to develop native apps built from ground up to cater to a few selected specific industries. It also allows IBM to sell Apple iPhone or iPad devices directly to its clients therefore boosting sales of the devices for Apple. That is not all, Apple introduced AppleCare for Enterprise where IBM technicians will be trained to repair iPhone or iPad devices on site.
With a partner so strong in the enterprise solutions market you would expect the story to end here; it does not though. Apple have started to form a specific sales team designed to talk to and gain interest from enterprise clients. This sales team may be working with a number of selected app developers specifically for enterprise clients. The latest reports suggest that this team have already been talking to Citigroup and could be sealing the deal as Citigroup prepares to sign a deal with Apple.
Apple’s partnership also does not end with IBM to ensure their penetration into the enterprise market; they recently just formed a partnership with ServiceMax and PlanGrid. Both these companies are highly industry specific individually and both already have a set of key clients that would benefit Apple in the long run. ServiceMax especially already have clients like Procter & Gamble and DuPont, both of which are giants in their field. There are reports suggesting that Apple is also still pursuing partnership deals with other app developers to create customised app for each of the clients they are planning to serve.
This sort of aggressiveness in a new market is not only caused by slumping sales of their devices, though it could be one of the determining factor. The expansion and exploration of the new market could prove useful in Apple’s domination plan and also heavily boost sales of the Apple devices. Last we heard, Samsung is also pushing into the same market space very soon, we are also wondering what is BlackBerry doing in the midst of all this. Indeed next year will be a very interesting year for technology.