Apple Continues to Increase Its Marketshare Through Strong iPhone Sales
Kantar Worldpanel ComTech has released the latest smartphone sales data focusing on September to November period of 2014. The report has shown that Apple has increased its market share yet again, thanks to its iPhone 6 and iPhone 6 Plus launch. This applies to every country that has been surveyed except for Japan.
Carolina Milanesi, the Chief of Research at Kantar Worldpanel ComTech has said that iPhone 6 was “the best selling phone in three months through November2014, capturing 19% of smartphone sales.” This is said to be a key contributor for Apple’s strong performance, with elements of enthusiasm for iPhone 6’s redesigned bodies with larger screens.
During the focused period of the report, which is during the October to November 2014 period, Apple has reached 42.5% of UK sales. This is an increase of 12.2% as compared to the same time frame in 2013. However, the customer’s switching from Android to iOS has remained steady at 18% in 2014, as the same in 2013. The constant rate proposes that the increase in screen size is still not a motivation for the switchers.
While it is good news for Apple, Samsung has been reported to have suffered a drop in most European markets. The report also showed that for the first time, Samsung is facing its first market share decline in the U.S. since September 2013. Though, Android is still the dominant platform in Europe, with 69.9% of market share. Last year, the market share for Android in Europe is 3.2% more than this year’s figure.
Milanesi has commented that decline in the market share for Android isn’t necessarily a bad thing. It just means that there are vast choices of brands within the market that enables consumers to “drive different fortunes for the players in it,” said Milanesi. Do stay tuned with us for the sales reports of iPhone and Android phones for October to December 2014 as it will be released sometime this month!