Android Silver had been making its rounds in the rumour mill lately. The initiative is supposed to be a replacement to the Google Play Edition devices which populated the Play Store in America at one point. Initially, the Android Silver program was rumoured to be replacing the Nexus program but that rumour has been put to rest thanks to Google’s Dave Burke.
Now, however, it seems like the Android Silver program may, in fact, be on hold – indefinitely. It seems like the decision to put the program on ice comes after a key player, Google’s Nikesh Arora, left earlier in July. Arora appears to be Google’s go to person when it comes to dealing with carriers and also one of the main players and supporters of the Android Silver program. Arora’s departure appears to have halted the progress of the initiative. In addition, it is reported that discussions between potential partners and Google have fallen short of successful. This comes as no surprise as Android Silver looked to provide a stock version of Android on popular flagships such as the Galaxy S5 and the HTC One M8 eliminating carrier influence and bloatware in the devices.
Yet, what could possibly be the biggest nail in Android Silver’s coffin is the rumour that fellow Googlers have began doubting the program. The reports point out that fellow Google employees have begun looking at how customers would react to Android Silver and many speculate that the devices may not be as popular as they expect. In fact, it was speculated that while the devices may appeal to Android enthusiasts and developers, getting general consumers interested enough in Android Silver’s devices may be hard won.
While disheartening to hear of the plausible death of the Android Silver program, the report does not rule out a possible rollout of the program later on. Another good indication that the Android Silver program may indeed be more easily accepted than many think is the increasing number of manufacturers who are following in Motorola’s footsteps and providing customers with a more stock version of Android.
Would you have bought an Android Silver device?