Android One Initiative – Now Everyone Can Smartphone
Google I/O was partly a showcase of what Android has become and how much of a success it has become. But apart from that Google also introduced a whole slew of devices running on various Android based software, and announced some new projects and initiatives. One of the things Google announced was the Android One project.
So, what is it? What is Android One? What is so good about this Android One?
The aim of this Android One project is to make smartphones available and accessible to everyone. Meaning, affordability is the key in this project. Through this project Google aims to work with its partners to release affordable smartphones with high quality materials. Google says that they are currently looking into manufacturers (OEM) that can actually manufacture hardware at a low cost but with a certain quality about it. They want to make “high quality, affordable smartphones”. The Android One device or devices for that matter will be sporting the stock Android ROM. What that will do is ensure that those phones under the Android One project will be updated as and when they are available.
Google says that they are currently working with Taiwan based MediaTek on the development of the project. Google is looking to launch an Android One device ‘soon’ in India. The pricing of the phone is targeted at about less than $100 (RM320). Considering the population in India and smartphone adoption rate there it does make sense why they choose to launch it in India first. There are currently no mentions of its availability elsewhere but we are hoping to see a device soon and hopefully they would be launching it in this part of the world. We at techENT are really curious to how it would actually do in the market.