Google has finally unveiled its range of Android One headsets in India via a press event. Partnering with Google for this Android One project is Micromax, Karboon and Spice Mobiles who launched their headsets at the event. Karbonn’s version of the project is Sparkle V Red which is dual SIM equipped with a 4.5 inch display. Sparkle features a 5 megapixel rear camera and 1 GB of RAM. It runs on Android KitKat.
Android One is Google’s way of making a name for itself in developing markets especially in regions like India. Penetrating into these emerging markets hold a huge growth opportunity for any smartphone and the way into these markets – affordable smartphones. More than that, Google wants to create a platform that delivers a consistent Android experience for all users. This means a good flow of software updates directly for any Android One user. Just because you use a more affordable headset, it doesn’t mean you should not have access to a well off consumer experience.
To make Android One a success, Google has confirmed that it is currently talking to Indian operator Airtel to get special data plans into the Indian market. This would result in users getting updates without extra data charges, hence increasing accessibility and consistency. If that wasn’t enough, Google is also working on a unique YouTube app to allow videos to be downloaded for offline viewing.
Let’s add a cherry on top to the news – Android One headsets will be the first batch of phones to get the Android L update. We expect Android One to be huge success especially with the partners Google has on this platform – Acer, Alcatel Onetouch, ASUS, HTC, Lenovo, Panasonic, and chipmaker Qualcomm.