AMD (Advance Micro Devices, Inc.) has been hard at work creating waves in the computing sector. The company recently took center stage with their new Ryzen proccesors which adopt new architecture and fabrication processes. These new changes allowed AMD to not only produce better performing processors, it allowed the company to create some of the most power efficient processors that the market has seen. The Ryzen 5 and Ryzen 7 processors not only outperformed the competition, they were able to bat well above their class. With the success of their desktop segment, AMD now turns its focus to the mobile segment.
Of course, by mobile we don’t mean that you’ll be seeing an AMD powered phone, instead we’re looking at mobile computing or laptops. AMD’s track record when it comes to mobile computing or laptop processors has been a little rocky in the past. The company’s RADEON mobile graphics processors and even their main processors were known to have cooling issues and also suffered from performance bottlenecks. That said, the company is looking to the futuer with their new line up. Taking their queue from their powerful desktop processors, AMD is looking to bring the same performance and better power efficiency to their mobile line up.
AMD’s new approach to mobile brings their Zen architecture into a more mobile and power efficient form factor. The revolutionary Zen architecture is set to bring even more power savings and better performance with the recently announced AMD Ryzen Pro series which zeros in on laptops and the entry level. But the more power efficient processor is not the only thing that AMD has up its sleeve for laptops; In fact, AMD is pairing their industry leading processors with their new Vega graphics which will allow users to surpass current integrated graphics cards.
That said, the company has taken to the recent Malaysia IT Fair (MITF) to show off their existing line up with their many OEM partners. Showing off models from companies such as HP, Dell, ASUS, Acer and Lenovo, the company is reiterating their commitment to bringing top grade performance to the personal computing space including laptops. The first wave of AMD Ryzen mobile devices are already seeping into the market with more set to take the stage in the coming months. With laptops powered by both their full fledged Ryzen platform and also a mobile optimised one, AMD looks to be coming out with guns blazing. In fact, ASUS has introduced an AMD powered Republic of Gamers (ROG) laptop which runs on the Ryzen 5 desktop processor. This also makes it possible for users to simply change the processor to a better one given that their processors share the same AM4 socket.
Aside from this, AMD took the time to showcase that their processors are not just meant for the entry level. At their presentation during MITF, the compmany showed off the premium HP Envy and Acer Swift series. The laptops on show were powered by the lowest specc’d AMD A9 proccessor all the way to the power packed desktop Ryzen 7. Showing off the latest AMD powered laptops from their OEM partners, AMD was coy in teasing the future of laptop powered by their processors. In fact, they hinted that this is only the beginning and that we’d be seeing a lot more Ryzen processors in laptops by year end.
Also published on Medium.