We spoke to Paige Shi, APAC Consumer Lead and Garrath Johnson, APJ Communication Lead of AMD regarding their growth ever since their big comeback with the Ryzen and Radeon products. Of course we had to ask about their growth in the market and their progress in the industry. They have not exactly been very active in their products, so we had to ask about what they are planning on doing for the region. Of course we would want to know what else we can expect from the U.S. based chip manufacturer that not only makes PC processor chips now, they also make GPU chips with a very old familiar name; Radeon.
According to Paige, the growth of AMD in 2018 has been quite encouraging for them. In Malaysia at least, their consumer PC business has been growing year-on-year. 2019 sees them obtaining about 14% of the market share. Of course they have to keep up the momentum and that is where their partners will come in. For 2019, we can expect more products from AMD and more AMD Ryzen and Radeon to make it into their partner’s products. Some of them we already saw from ASUS, these are the ZenBooks, the TUF Gaming FX505D products, and their ASUS ROG Zephyrus product. We probably will see more from other manufacturers like Acer and of course are excited to see new things coming out of AMD.
We do not see them too much in 2018, especially since we know that they have been actively developing products for the PC market. This is the case for Malaysia anyway. According to AMD though, they have always been in Malaysia but had a slightly different product focus. In 2018 at least their focus was on consumer products that you would see in tower PCs instead of laptops. Then again, Intel has always been out there with their branding and messaging which might drown out the AMD noise. 2019 should be very different for AMD though.
On that front, buying a PC is always a long and comprehensive discussion. The biggest question for a lot of people is always at the front of desktop versus notebook PCs. The question always goes back to which one should you get, or which one fits you best. From AMD at least, they have a very comprehensive solution for either platforms. Whichever Ryzen processor you choose can come with integrated graphics. When we say integrated discreet graphics, we are talking in terms of the AMD Vega standards instead of the Intel UHD or HD graphics chips. Of course, the Vega would be more powerful. In that sense too, getting an AMD powered laptop, even without a proper Radeon or NVIDIA GeForce GPU is still getting a powerful enough device you can easily use for gaming. Of course, at the end of the day; what you choose depends on what you want and what you need.
AMD’s focus for 2019 is still very much on desktop solutions. They have always been very strong on the desktop front too even before the Ryzen platform marks the major return of AMD into the market. The Ryzen product line up for the desktop solution also has shown to be very popular in the market. There is a newfound focus on the mobile platforms though. When we talk about mobile platforms, we are talking mostly about notebook PC type products. Some of the newer line of their mobile processors are seen in ASUS’ new product line-up.
AMD’s market expansion with the Ryzen and Radeon products will not stop there though. For 2019 at least, we would be seeing more AMD Mobile products that should go out later in the year. For that, we are excited, for all you know you might see an AMD powered ASUS Mothership type gaming rig.