We all know Adobe, from Adobe also we know that they have something called the creative suite. It is a collection of Adobe’s wonderful services and apps including the iconic Photoshop. Something that is popular with videographers and film makers worldwide is also the Premiere pro. There are of course more apps in their creative suite line up. Except that they are not called creative suites anymore. As technology is planting itself in the cloud foothold these days Adobe though they should do the same. In fact as of 2015 the Adobe Creative Cloud has become its core product and flagship line. It replaces the aging Creative Suite 6 introduced back in 2012. By integrative Adobe’s cloud database with the apps proved to be a good idea and also seems to be essential in keeping up with ever-growing demands of the industries utilising their services. The benefit to the consumers of the creative cloud services are quite endless. For one they don’t actually have to keep paying top dollars for every new Creative Suite or reinstall their Adobe apps every single time there is an update to the app major or minor. Updates can actually be pushed out smartphone style; over-the-air. Updates can be delivered much quicker too thanks to cloud, also fast internet of course.
Just recently, Adobe proved that those who actually took on the Creative Cloud boat was on the right boat. Recently they released and announced an update to their creative Cloud services. The update is of course distributed over-the-air to existing subscribers of Adobe’s Creative Cloud services, for no extra charges. The updates are already currently available and all Adobe subscribers should have already have them. So the big question is what comes with the Adobe Creative Cloud update for this year for apps that have dated about a year old; usually considered out of date by now.
For this update Adobe has chosen to focus on the process efficiency of their apps more than anything. This should me a cut down of process and skipping unnecessary processes in order to increase work efficiency and also workflow. The update is also meant to allow users to spend more time on content creation and the creativity process than trying to get from one menu to the other. One of the updates that was researched to give extra workflow and speed up processing time by 10 times is the inclusion or availability of Adobe Stock Service into the Creative Cloud package. What this means is that as a subscriber of the Creative Cloud service now you have unlimited access to the broad catalogue of stocks from Adobe’s database. If that does not already help speed up the creative process this inclusion also means that the Stock Service is integrated and embedded within the Creative Cloud apps. What that would do for you is basically allow access of Adobe’s stocks database in the app that you are using; be it the Photoshop, or Premiere pro, or After Effects. There is about 100,000 available high quality stock contents from Adobe’s Stock Service so it is not like you’d be wanting for more. What’s more is that artists, film makers, and users can even make more money though the inclusion of Stock Service in CC. They could upload and sell their creations on the Stock Service itself.
New Imaging Features
Of course there are also specific improvements and additions made to the apps that is most used in the CC apps line up. First up for Photoshop is the performance upgrade. With this new update, though interfaces has not changed they have made sure that processing in Photoshop is faster and more convenient than ever. One of the perks of the performance upgrade is faster processing or working of fonts and content-aware fills. Of course there is more for Photoshop; you now get Content-Aware Crop which allows you to expand or move a canvas more conveniently as the software would automatically fill up gaps in the processes. Also you get Face-Aware liquify to ensure a proportionate facial feature while adding effects. Working with fonts in Photoshop is also enhanced through the Match Font feature built into the app. What it does is basically recognise fonts you use and automatically search and suggest similar font licenses in your computer or update its licensing automatically with Adobe’s Typekit. In another imaging app, Illustrator the new update allows you to export your projects in multiple formats just through a single process through Fast Export. No more exporting your project multiple times and wasting precious time.
Of course the film makers get some loving from Adobe as well in the form of Character Animation Preview in After Effects. This is quite amazing; what it does is match an animation character of your creation’s behaviour, actions, speech, and movements to a real-life actor. Very cool. Another thing that is cool nowadays too is Virtual Reality. That is exactly what Premiere Pro is getting with this update; new Virtual Reality (VR) capabilities built into the app including the ability to preview contents in “field-of’view” mode.
… And More
Other update includes the CreativeSync and Assets in which you get easy access to features, fonts, settings, and user files are easily accessed by user at all times on all platforms to ensure an efficient and consistent work order or design philosophy. CC for Enterprise also updated its security firewall to ensure a quicker data transfer or exchange between users while staying secure behind the firewall itself. All this updates and upgrades come to existing users and subscribers at no additional costs. As for those who would like to move or subscribe to the Creative Cloud platform, there are some new pricing and payment plans from Adobe, here. Press Release after the break.
Adobe Creative Cloud Innovations Take Creativity from Blank Page to Brilliant
New Capabilities in Flagship Products, Performance Enhancements and Updates to Adobe Stock Allow Effortless Creation
KUALA LUMPUR — June 23, 2016 — Taking aim at inefficiencies that slow down the creation process, Adobe (Nasdaq:ADBE) today launched major updates to its flagship Creative Cloud tools and services. The release includes dramatic new features in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC), and exciting updates to Adobe Stock – including deeper integration within CC and the addition of an all-new Premium Collection of high quality stock content. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day.
“We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Every creative project starts with a blank page and ends with a vision coming to life. Today’s release of Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.”
“The industry is going through unprecedented changes driven by mobile explosion, and content velocity is becoming more critical in tying content and customer experience to business impact and success. However, we know only 16% of APAC marketers and business leaders say they have the workflows in place to enable the alignment and collaboration needed to deal with the scale of content production they’re facing,” said Paul Robson, President, Adobe Asia Pacific. “This release delivers the magic and improved workflow that unleashes creativity and helps organizations ultimately provide superb customer experience across channels.”
Today’s updates mark another step forward in establishing Creative Cloud as the one-stop shop for creative people – providing the best in desktop tools, mobile applications, training and, a vibrant marketplace featuring services like Adobe Stock as well as access to the Behance community that’s now over 7-million strong.
“We love the friendly interface of Adobe Creative Cloud. Our designers work with a high volume of images every day, and having ready access to Creative Cloud services, as well as Adobe Stock that’s integrated directly into Creative Cloud, expedite sharing of sharing among the team. All-in-all, great for the team’s efficiency,” said Patrick Ng, Creative Group Head, Hakuhodo Singapore.
“Unlike the majority of film and television, we didn’t have a traditional offline/online workflow and therefore needed a solution with specific elements: enabled for Mac and PC, compatible for UltraHD footage and the ability to seamlessly switch between offline editing and visual effects without slowing things down,” said Chris Hocking, General Manager of LateNite Films. “We were constantly jumping between Premiere for editing, and After Effects for visual effects right up until we exported the final Digital Cinema Package using Adobe Media Encoder.”
“We’ve been utilizing Adobe Creative Cloud in order to reflect our brand identity in creative works and deliver a customer-centric design experience,” said Ho Jae Lee, Deputy Head of Design Team, Marketing Division, BC Card. “We believe that these updates, which offer collaboration features critical for keeping visual elements consistent and target many of the pain points that users around the world face every day, will enhance efficiency and creativity altogether.”
Built Right into Creative Cloud: Adobe Stock Service Offers Best, Broadest Selection
Research from Pfeiffer Consulting confirms that integrating Adobe Stock with CC desktop applications delivers up to 10 times greater efficiency than other stock services. The expanded Adobe Stock service includes over 55 million royalty-free, high-quality photos, videos, illustrations and graphics as well as the following new capabilities:
- One-Click Workflow. Deeper Adobe Stock integration with CC applications enables a new One-Click Workflow that lets users select an image or video on the Adobe Stock website and place it on their creative canvas with a single click. Also an expanded In-app Purchase feature delivers an industry-first, one-click license capability, directly from Photoshop.
- Premium Collection. Adobe’s first premium content offering sourced for Adobe Stock, includes nearly 100,000 curated images that meet the standards of top advertising agencies, leading brands and digital and print publications.
- Monetization Made Easier. Adobe will expand on its vision to build out the world’s largest creative marketplace by offering opportunities for creative professionals to contribute and monetize their work. They can contribute directly from desktop and mobile applications including Adobe Lightroom CC, Adobe Bridge CC, Photoshop Fix and Photoshop Mix, providing an easy on-ramp to showcasing and selling their work via Adobe Stock. Also coming soon is Adobe’s new Stock Contributor Portal, which will feature intelligent auto-tagging capabilities saving hours of key
New CC Desktop App Capabilities and Performance Enhancements
Highly anticipated CC features, offering critical time savings and new creative opportunities for Creative Cloud subscribers include:
- Content-Aware Crop in Photoshop, which automatically fills in the gaps when you rotate or expand a canvas beyond the original image size.
- Face-Aware Liquify in Photoshop, an easy way to create artistic effects with facial features using the Liquify Tool while keeping the face in proportion.
- Match Font in Photoshop, an innovative font recognition technology that has the ability to recognize and identify licensed fonts and automatically suggest fonts available on your computer system or available to license through Adobe Typekit.
- Character Animator Preview in After Effects CC, which matches an animated character to a real-life actor’s speech and movements, was first showcased on The Late Show with Stephen Colbert in the hosts recurring ‘Cartoon Donald Trump’ interviews and most recently by The Simpsons animation team in the episode that aired May 15, 2016.
- New Virtual Reality (VR) features in Adobe Premiere Pro CC, including ‘field of view’ mode for previewing content.
- Fast Export of assets and artboards in Adobe Illustrator CC, allowing users to export assets to multiple formats and resolutions with a single click.
- Photoshop productivity enhancements, including a 4x performance improvement when working with fonts and Content-Aware Fill features.
CreativeSync and Assets: Greater Discoverability, Productivity and Integrated Mobile to Desktop Workflows
The company’s signature CreativeSync technology ensures a user’s files, fonts, design assets, and settings instantly appear in their mobile to desktop workflow wherever they need them. Recently made available collaboration capabilities include read-only Creative Cloud Libraries that provide controlled permission levels while collaborating with teams. The Creative Cloud library serves as a virtual digital style guide for teams to ensure campaigns are consistent and always on brand. Creatives can also delegate permission levels to help manage libraries and files. Also new is an updated Creative Cloud Libraries panel with Search Filters that allow customers to easily search and select video, photo, vector and illustration assets.
New Capabilities Add Value for Global Brands and Agencies
Creative Cloud for enterprise (CCE) enables customers to create, collaborate and deliver content at high velocity – all behind the security of a corporate firewall. Updates to Creative Cloud for enterprise deliver significant new capabilities, including: simplified workflows for creative teams collaborating and exchanging assets, as well as read-only libraries and folders, archiving support for folders and files and versioning capabilities. With today’s CC release, Adobe Stock for enterprise now includes the Premium Collection as well as advanced search, flexible payment plans and the ability to track stock images and videos through one unified enterprise dashboard.
Pricing and Availability
Updates to CC desktop apps are now available for download by Creative Cloud members as part of their membership at no additional cost. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises. For pricing details, visit: https://creative.adobe.com/plans
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