Remember time and time again that I said (or wrote, if you are that technical) that Malaysia is increasingly becoming the digital hub of South East Asia? Of course you do! I even have proof of it now thanks to Adobe.
Now, Adobe is a household name when it comes to all sorts of visual design and editing software. They are considered kings in the business (we have said this time and time again too). This year, they think that Malaysia is worth their attention by bringing their coveted Adobe Experience Forum (AdobeXF) to its shores. The best part is that this is not some exclusive, invite only forum for its biggest clients. It is open to people like you and I; it is technically open to public.
Now I say it is ‘technically’ open to public as you would still need to secure your entrance by registering for the AdobeXF 2017 through its website here. Remember also that this entourage is making its way into Malaysia for the first time ever. Meaning, you are signing up to be a part of history if you choose to register and attend the AdobeXF 2017.
“Ah, but other than that; what else am I signing up for? Why should I be attending the AdobeXF 2017?” you ask. Here are three reasons for you to attend the forum.
A Host of Very Clever Discussions Among Very Clever People
With these sort of forums you can expect Adobe to host a bunch of analytical, and educational talks for its attendees. Well you are not wrong. In fact Adobe will be having plenty of discussions and talks regarding the Malaysian market itself.
Amongst other things though they will be focusing plenty on the advertising tools that are available from them, and that are being used in South East Asia. Obviously they will be discussing the potential of digital marketing in this region as well. In these discussions and talks Adobe will also be analysing some of the tools and programmes that could be a potential game changer in the market.
All these interesting talks though is not complete without a set of interesting panels. Adobe has that covered too. Ever thought of how Maxis does their marketing? Their Head of Marketing Services will be joining the panel. They ever popular University that is Taylor also has a representative in the form of their CMO there. Of course they are not the only ones that are going to be in the forum. Adobe teases that there are over 250 industry leaders, digital marketers, advertisers, content managers, and business executives from the region present to have very interesting conversations.
Adobe Symposium 2016 and Experience Cloud
Adobe Symposium 2016 was one of 2016’s biggest highlight for Adobe. In fact the symposium proved to be important for the world too. It was a huge insight into the up and coming trends of marketing. For you and I, it is a culmination and representation of what us, consumers are like in 2016 and what they think we would be like in 2017. It is a huge discussion and collection of design ideas throughout the year reflecting what catches our attention, capturing our imaginations, and documenting how we interact with the digital world.
All that is coming to Malaysia for us to see. You will even get to see some of the working prototypes from Adobe’s lab there if we are lucky.
Then there is Adobe Experience Cloud. The AdobeXF 2017 marks Adobe’s commitment not only to the South East Asia market; it marks their commitment to Malaysia. The forum highlights the availability of their brilliant Experience Cloud that will serve professionals in terms of streamlining their marketing services. What that means for us consumers is that we can expect better and more forward-looking ads, marketing tools, and designs. We might even start seeing a change in marketing channels. The AdobeXF 2017 is the gateway to that insight, and more.
Harith Iskander is Coming Too!
This could be the ultimate reason for you to attend the event. You get to experience the comedy of Harith Iskander at the forum. If you can remember correctly he has just been named the funniest person on earth late last year. His performance is not to be missed anywhere.
This time, you get a chance to see the performance of the actual funniest person in the world live. He will be giving you the sneak-peek of a lifetime if you think about it. Adobe, in AdobeXF 2017 Malaysia will be offering exclusive sneak-peeks on some of Adobe’s most secretive developments and prototypes as mentioned earlier. Who better to present it than Harith Iskander? None, is the answer.
Of course, in some sense you are going to start saying; “it sounds so much like a forum for marketers. I’m not a marketer.” Well fret not, it is never wrong to learn more. These forums are not designed to just showcase what Adobe can do, it is also designed to educate people like you and I on the world we live in. It is designed for us to learn about how we interact with the digital world (it is the world we are living in you know). It helps us understand the connection we build around us as well in a sense. So why not? It is, in fact and open invitation to you.
Your next questions now should be; “How do I attend it, where is it, and when is it?” The how, just sign up here. Where? Le Meridien Kuala Lumpur. When? It is just next month on the 8th of August, 2017. Of course do not take our word for it. You can find more information on AdobeXF 2017 on its website here.