Sony Malaysia has once again brought together the country’s most passionate visual storytellers at its annual Alpha Experience 2025 event. Held on September 20–21, 2025, at Confetti KL, the two-day event transformed the venue into a creative playground where photographers, filmmakers, and content creators could come together to learn, experiment, and celebrate the art of visual storytelling. The event was a testament to the thriving creative community in Malaysia, filled with inspiring talks, hands-on gear, and the launch of a highly anticipated new camera.
The doors opened to a buzzing crowd eager to dive into hands-on workshops and live demonstrations. Throughout the weekend, participants were treated to inspiring talks and sharing sessions by a host of Sony Alpha creators, including renowned regional names like Tavepong Pratoomwong, alongside Malaysia’s own rising talents. These sessions went beyond simply discussing techniques; they allowed guests to experience them in action through interactive sessions and gear playgrounds that were set up around the venue. This approach gave attendees a unique opportunity to not only hear about creative journeys but also to put the gear to the test in real conditions.
A key highlight of the Alpha Experience 2025 was the local availability announcement and exclusive first look at Sony’s new RX1R III. The RX1R III, a premium fixed-lens compact camera, was featured at a special product showcase where attendees were among the first in the country to get hands-on with its capabilities. With a high-resolution full-frame sensor and modern AF features, the camera was a major talking point of the event, and its retail pricing was also announced on launch day. This exclusive showcase was a clear signal of Sony’s commitment to its local community and a major draw for professionals and enthusiasts alike.
The event concluded with the finale of the Road to Alpha Experience Photo Contest. Throughout the weekend, the shortlisted entries were displayed, turning the venue into a vibrant gallery of diverse perspectives and stories. The live announcement of the winners brought a wave of cheers from the community, as deserving talents were recognized for their work and walked away with coveted Sony gear, including lenses and accessories. This contest added a layer of excitement and celebration to the event, reinforcing the community spirit.
Beyond the sessions, launches, and prizes, what truly resonated with attendees was the strong sense of community. From casual conversations at the touch-and-try stations to the shared excitement of the contest finale, Alpha Experience 2025 served as a powerful reminder of why the Sony Alpha community continues to grow stronger each year. It’s a community bound by a shared passion for creativity, curiosity, and the art of capturing life through the lens.
