Want a new phone? Don’t want to be on contract with your telco? Well, a new contender has entered Malaysia’s digital marketplace – Cinch. Cinch is a Device-as-a-Service (DaaS) platform that aims to simplify how consumers and businesses acquire technology. Cinch’s arrival, coinciding with Malaysia Day, introduces a subscription-based model that provides an alternative to traditional device ownership.

Cinch operates on a straightforward principle: customers pay a fixed monthly fee to use a device, with plans ranging from 3 to 24 months. The service covers a range of premium products, including the latest smartphones, laptops, and tablets from brands like Apple and Samsung. The subscription fee is all-inclusive, covering a full-service package that includes repairs, replacements, and technical support. A key feature of the service is that it has no upfront costs and does not require a credit card, making it an accessible option for a wide range of consumers.
The service is designed to offer a flexible user experience. Subscribers have the option to return their device, upgrade to a newer model, or purchase the device outright at any point during their subscription. The monthly payments contribute towards the final purchase price, providing users with a clear path to ownership if they choose to do so. The platform also emphasizes sustainability, aligning its business model with circular economy principles by extending the lifespan of devices and helping to reduce e-waste.

In conjunction with its launch, Cinch is running a Malaysia Day Megadraw campaign from September 13 to September 30, 2025. Every new sign-up is entered into a MiniDraw for a chance to win RM50 Grab vouchers, while every subscription qualifies for the MegaDraw, which offers a chance to win a free Cinch subscription. For instant savings, customers can also use the promo code MYDAY5.