If there’s one thing anyone would tell you about Malaysians it’s that we love our food! That could be why it seems like every truly Malaysian app has forayed into the food delivery space. The latest app to do that is a very unassuming one – Boost eWallet. Boost is one of three major eWallets in Malaysia. They have also been one of the most experimental partnering with services like Samsung Pay.
It looks like the next adventure for the eWallet will be in the field of food delivery. The new service brings together Boost, its merchant partners and delivery partners in a joint venture that can take on current players. In fact, Boost is leveraging its high merchant adoption by making it easy for their current merchants to get on to the new service. Keep in mind, Boost has not only been working with shops and retail outlets, they have also been working with pasar malam vendors and hawkers. This could give the platform the upper hand when it comes to food choice.
To make things even more appealing, merchants are promised low platform fees and reliable delivery partners. In addition to this, Boost is also committing to quick turnover for payment settlements. At the time of announcement, they have committed to a 2-day turnover.
The Boost Makan service is also one of the most versatile apps when it comes to food service. Users can choose from delivery, pick up, drive thru or walk-in. Deliveries will list offerings from restaurants and merchants in a 20km radius from the user’s location. While pick up and drive-thru will need users to head to the merchant’s location. The latter gives the added advantage of being “delivered” the items as the merchant will be able to recognise user’s vehicles. Walk-in will allow merchants to provide customers with a contactless option for patrons to place their order.
Boost Makan is having a special promotion in conjunction with their launch. Users who place orders on Boost will be entitled to MYR5 cashback with their order. Merchants, on the other hand, will receive an MYR50 merchant incentive upon registered Boost Makan.
