Twitter seems to be on a diversifying binge with the acquisition of podcasting platform, Breaker, earlier this year and now the acquisition of Dutch newsletter startup, Revue. The company looked to the acquisition of Breaker as a strategic move to help develop their Twitter Spaces feature. With their acquisition of Revue, they are looking to make the platform more interactive and profitable for content publishers.
The acquisition of Revue doesn’t change anything when it comes to the platform. It will continue to function as an independent service and app under Twitter. However, the company will be leveraging on the know-how and experience of the Revue team to develop and enhance their social media platform when it comes to discoverability and content. To this end, Twitter has decided to expand the team further, hiring for key roles such as engineering, design, data science, and others to produce more features. The move to acquire Revue comes as a boon to Twitter as it acquires crucial insights and talent when it comes to empowering publishers on the social platform.
With this move, the company looks to increase the exposure of the content publishers to a more wide-reaching network and global audience. In addition, the Revue acquisition will allow Twitter to enable a more interactive relationship between publishers and their audiences. As Twitter grows into a channel for publishers to build their audiences, the company is also looking to provide users with more creative and meaningful content.
