Being a creator and a creative professional isn’t just about glam and glitz – it’s about working on the go and with the tools you have with you. In the past, we’ve been relegated to using some of the most expensive or some of the most chonky devices on the market. However, that’s been changing with ASUS’s ProArt series. The ProArt laptops have not only been pushing a slimmer form factor, but the series has also been steadily upping the ante when it comes to power.

All the Looks with All the Power

This year, the ProArt P16 is getting even more powerful with AMD’s Ryzen AI processors and the NVIDIA RTX series GPUs. This combination promises some of the best performance and battery life with the added benefits of AI optimizations. AMD’s Ryzen AI laptop processors are leading the way with one of the most powerful NPUs available on the market with the AMD XDNA 2. The NPU is capable of a whopping 50 trillion operations a second (TOPS). This will translate to more efficient performance as the NPU takes over some of the background tasks that weigh down other non-AI-enabled processors. The AI prowess of the processors also allows you to take advantage of Microsoft Copilot to automate and easily get mundane tasks done. The NVIDIA RTX4070 GPU complements this power a creator can leverage to get graphical and video creation done on the go.

Creators and creative professionals can leverage this power to run resource-intensive apps like Adobe Premiere, Photoshop, Blender, AutoCAD and more. These apps are able to run even faster with the ASUS ProArt P16’s combination of internals and some of them even come with optimisations that allow them to use AMD’s XDNA processor for better battery efficiency.

The ASUS ProArt P16 is not just about brute power. The laptop is designed to be inconspicuous. The humble, sleek laptop is built of durable aluminium. ASUS is ensuring all its bases cover its stealth hinge of the ProArt P16 which provides better durability and stability The hinge also optimizes airflow and cooling for the laptop. This comes on top of the advanced cooling system that allows the laptop to have sustained peak performance. The ASUS ProArt P16 comes in an elegant Nano Black finish that allows it to stay incognito with its combined 420 TOPS of performance.

Connected Accuracy with Optimizations that Make All the Difference

The ASUS ProArt P16 also comes with a full range of ports including a USB 4.0 Type C that supports power delivery and display. This is complemented by a USB 3.2 Gen 2 Type C port and 2 USB-A ports. It also has an HDMI 2.1, a 3.5mm combo audio jack and an SD Express 7.0 card reader. All tools a creative professional would need to work effectively on the go. Of course, the laptop comes with 32GB LPDDR5X RAM and a 2.0TB NVMe PCIe 4.0 SSD that works even more efficiently than other combinations. It even comes with cutting-edge connectivity with WiFi 7 support.

The display of the ProArt P16 is also built for creators. The 16-inch 4K ASUS Lumina OLED display isn’t only one of the most vibrant displays on the market it’s also calibrated to be one of the most accurate. It covers 100% of the DCI-P3 colour gamut and it’s also Pantone Validated. TUV-Rheinland also certifies the screen emits 70% less harmful blue light. It’s one of the best on the market and it also comes with stylus support if you need more accuracy when using the laptop.

The Perfect Companion for Creators & Creative Professionals

With a colour-accurate display, cutting-edge connectivity, a full range of ports and a card reader, it’s the perfect combination for any creator and creative professional looking to work effectively on the go. The ASUS ProArt P16 not only brings some of the best AI performance on the market, but it’s also bringing a whole new level of productivity and portability that creative professionals crave for. In fact, it wouldn’t be too far-fetched to say that the ProArt P16 is made for creators