Malaysia has always had a complicated history with science and technology. While the country itself has never been seen at the forefront of the industries, its citizens are deeply entrenched in milestone achievements in the industries. One such milestone is the creation and mass production of USB flash drives. Dato’ Pua Khein-Seng, a Malaysian and one of the pioneers of solid state drives (SSDs) used in USBs is looking to change that in the near future.
Dato’ Pua Khein Seng is looking to bring back some of the success he’s had overseas, particularly in Taiwan, to Malaysia. How? He’s embarking on creating Malaysia’s first enterprise SSD and we’re not talking just the fabrication and assembly. He envisions an SSD that is designed, engineered and fabricated in Malaysia. To achieve this, Dato’ Pua is partnering with ServerOn Sdn Bhd, a Malaysian distributor of enterprise and data center-grade hardware.
The partnership will see ServerOn partner with PHISON Electronics Corporation, a Taiwan-based company specialising in storage technologies. As CEO of PHISON, Dato’ Pua is looking to train Malaysian talent to eventually design and create SSDs. The new startup which will be incorporated as part of this partnership will recruit and create job opportunities for Malaysians to be involved in the design and creation of cutting-edge storage technologies.
As a first step, ServerOn and PHISON are introducing the first-ever truly Malaysian SSD with NEUBE. Designed and engineered in Malaysia, NEUBE SSDs cater to high-demand workloads and data centres. NEUBE SSDs will be available in popular form factors including 2.5-inch, U.2, M.2 and E1.S. ServerOn will be using these SSDs as an option in their offerings when they come to market later in Q2 2023. Other retailers can also be part of this developing story by getting in touch with Server On.
“NEUBE’s SSDs are built with high-quality materials and advanced error correction technology, which can help prevent data loss and system crashes. This can lead to improved system stability and reduce downtime for the client’s business,” said Dato’ Pua Khein-Seng, CEO of Phison.
That said, Dato’ Pua sees this as only the first step in creating a truly Malaysian product. While Server On and PHISON will collaborate further, he sees government policies and market demand as the biggest hurdles for NEUBE to be successful globally. He stressed, “The only way forward for Malaysia to become a leader in the technology space is for the government to empower the local startups and industry with the right policies. They should also be the pioneers in implementing these policies and adopting Malaysian products such as the newly launched NEUBE SSDs.”