Smartwatch and luxury watch rarely grace the same sentence. They are hardly related or relatable to each other too. A luxury watch enthusiast might not even regard a smartwatch a watch at all. It is more a ‘digital display on your wrist’.
While that is a fair observation, the smartwatch has come a long way since its inception many years ago. A smartwatch today can easily outsell any regular watch you might find in the market. That is not only because of its more accessible than ever pricing. It is choke full of features, making it a better value buy than a regular watch.
Luxury watch on the other hand, has an appeal of its own. Luxury watch pieces are usually highly exclusive pieces made with limited quantity in mind. The build process of the timepiece is also considered when it comes to luxury watches. At the same time, a luxury watch is supposed to last forever, while a smartwatch’s relevance is limited by their software.
What if you can merge the two together though? Impossible? TAG Heuer does not think so with their first Connected Watch launched back in 2015. They have not launched any new versions of their premium smartwatch since then, but then again, there has not been any interesting developments on Google’s Wear OS since then. The TAG Heuer Connected was, in its day, the most expensive Wear OS device money can buy.
Their silence in the smartwatch market does not mean that they are not interested in the smartwatch game anymore though. They confirmed that by releasing this, the new TAG Heuer Connected. They call it the Calibre E4.
The new Connected Calibre E4 comes in two variants this time. Instead of just sticking to a large 45mm diameter body, it now comes in a smaller 42mm case. The 42mm, as per TAG Heuer, is made to be more appealing to the larger market. It is also designed to be a little more elegant with thin bezels and thinner case than the regular 45mm. Smaller also means that it is sportier.
Then there is the 35mm TAG Heuer Connected Calibre E4. It is the largest modern Wear OS smartwatch you can find to date. Its impressive size is not just for show though. TAG Heuer ensures that the Connected Calibre E4 can withstand all sorts of scuffs and bumps with ceramic bezel surrounding the Sapphire crystal glass protecting the touch display. You can opt for a titanium case for your TAG Heuer Connected Calibre E4 too.
Of course, a watch is nothing without its straps and bracelets. The strap is also the only way for your watch to stand out, in a traditional sense anyway. For that, TAG Heuer offers a library of straps and bracelet for you to work with.
For a smartwatch, you can easily stand out just by changing your watch face. The Calibre E4 is a Wear OS device, which also means that you will have access to the large watch face library from the Google Play Store. TAG Heuer also made some new exclusive watch faces for the Connected Calibre E4 though, which will help you stand out among the sea of Google Wear OS devices out there.
Within the svelte cases, both the 42mm and 45mm variants are powered by Qualcomm’s Snapdragon 4100+ for wearables. While it is not running on Wear OS 3 on launch, you can upgrade it to Wear OS 3 as soon as the Operating System (OS) is ready. Both smartwatches offer Bluetooth 5.0 and WiFi connectivity for more stable connection with your smartphones.
The difference in size allows the 45mm variant to come with a 430mAh built in battery compared to 330mAh on the 42mm. They also claimed that the 45mm offers a 30% increase in battery life compared to the older Connected. In golf function, the watch will last five hours continuously. The 45mm also offers a larger display experience compared to the 42mm, obviously at 1.39-inch of OLED goodness (454 x 454 pixels) compared to 1.28-inch (416 x 416 pixels).
Price and Availability
The TAG Heuer Connected Calibre E4 is set to start shipping and be available in stores starting March 2022. Price? This is going to hurt your wallet a little bit. If you are looking to find a budget smartwatch, this will not be it, turn away now. It will set you back US$ 1,800 (MYR 7,541*) at launch. For more information on the TAG Heuer Connected Calibre E4 you can visit their website.
*Based on approximate exchange rate of US$ 1 = MYR 4.19 as of 11/02/2022 on xe.com