TAG Heuer is a respectable watchmaker. They are one of the most recognisable brands in the world of watch makers and collectors. Sure, compared to brands like Patek Philippe, Hublot, and even Rolex, TAG Heuer seems to sit at a lower position. Still, they make watches that would still cost you anywhere from MYR 3,000 and above. They also made some of the most memorable collection pieces in the world of watch making.

TAG Heuer is a little different than most luxury watchmakers though. They are a little more adventurous with their branding. While plenty of watchmaking brands refrain from being title sponsors in the sporting world, TAG Heuer was aggressive in promoting their brand in the sporting world. Their most significant push was into the world of Formula 1, the pinnacle of motorsports, as official timekeepers for the longest time.

They are also, to this day, the only luxury watchmaker that dabbles in the world of smartwatches. Of course, because Apple develops their own watch with a very guarded WatchOS, Samsung’s Tizen OS is also a brand exclusive, and FitBit’s interface is not exactly created for smartwatches, TAG Heuer is left with Google’s Wear OS. Then again, this is not TAG Heuer’s first Wear OS smartwatch.

The Connected series, as they call it is the watchmaker’s only Wear OS line-up. It is still currently the only luxury Google Wear device to hit the market. With prices starting at US$ 2,000, you can have your TAG Heuer Connected built with different materials to suit your taste. Now, you can look dorky with a new Super Maria limited edition too.

Yes, to be fair, the Super Mario collaboration from TAG Heuer is not really an announcement of a new product. It is merely an expansion, or a limited edition of an existing product line. The collaboration also brings with it new watch faces exclusive to the series. They are all Super Mario inspired. With the new watch faces, you also get new notification animations, especially when you hit a fitness goal let’s say.

While it is merely just a Google Wear OS device, there are some uniqueness to a Connected that makes it somewhat desirable. It has a proper crown that rotates and pushes in as a button for easier navigation of Wear OS. It has two very well-defined button too for more navigation work on your watch. Physical buttons and knobs on a smartwatch, we think, is the best way to navigate its interface still. The TAG Heuer x Super Mario Connected watch obviously has the very recognisable Mario branding on the crown. But all Connected smartwatches comes with TAG Heuer’s signature thick bezel look and stellar build quality; those are given because, TAG Heuer.

You can expect the TAG Heuer x Super Mario Connected smartwatch to cost north of US$ 2,000 (MYR 8,401*). It is a special limited edition after all. In a sense, the Super Mario smartwatch should also appeal to the younger crowd, which is what TAG Heuer wants anyway. There is a problem, however. That problem lies mostly with Wear OS.

Wear OS is in a weird place now. We want to say that Google’s Wear OS is undergoing a transformation journey, one that we cannot see. Google announced that they are partnering exclusively with Samsung to move Wear OS into the future. Samsung’s huge success with their Tizen OS means that they are a prime candidate to co-develop the next wearable OS with. Samsung will also be giving up Tizen OS for that matter but gaining a whole new community of developers in return.

There are rumours that the next Wear OS that is co-developed with Samsung will require a new set of hardware to properly run. That also means that older hardware like TAG Heuer’s Connected smartwatch might not be able to run Wear OS. While Qualcomm has claimed that older Snapdragon for wearables can run later versions of Wear OS, we cannot be sure until the next iteration of Wear OS hits devices.

The TAG Heuer X Super Mario smartwatch comes with its own special edition case and obviously its own special straps. Its looks are subjective to its wearer, to be fair. To us, it looks like a regular smartwatch. It features whatever the regular Tag Heuer Connected smartwatch features too, including the current generation Google Wear OS.

It is a cool smartwatch to own if you have the money. At the same time, it might be a risky buy. Smartwatches are not statement piece material. A smartwatch must be functional as well, and of course, updated. In that case, the TAG Heuer x Super Mario Connected smartwatch’s price tag comes with a big ‘if’. It is great if it updates to the next Wear OS, it will be a glorified paper weight if it does not.

*Approximately based on exchange rate of US$ 1=MYR 4.20 on xe.com as of 14/07/2021