Fitbit Unleashes the Charge 4, Now with GPS, Active Zone Minutes and More

Fitbit has become a brand synonymous with health and fitness. While the company has recently been acquired by Google, it doesn’t seem to have slowed them down. In fact, Fitbit has just announced a new entry to their Charge line up, the Charge 4.

Introducing Fitbit Charge 4

The new Fitbit Charge 4 comes with all the features that made everyone fall in love with the previous Charge devices. However, it has a few upgrades. The Charge 4 is the first tracker in the line up to have GPS. This allows you to track where and how far you’ve gone on your runs. This comes as an enhancement to the now essential features of any fitness tracker including customisable watch faces, notifications and even sleep tracking.

The Fitbit Charge 4 introduces Active Zone Minutes. This is developed based on the recommendations of the World Health Organization (WHO) and the American Heart Association. Both organisations recommend that everyone should have 150 minutes of moderate or 75 minutes of vigourous activity weekly. Based on this recommendation, the Charge 4 will track your heart rate with Fitbit’s PurePulse 24/7 heart tracking. Using personalised data, it will determine how much effort you are exerting for an activity. This will allow for better tracking. In fact, the Charge 4 will be able to notify you each time you enter or exit zones. This will allow you to better optimise your workouts. If you want to get more detailed data, it’s accessible via the Fitbit App.

The Charge 4 comes with a promised 7 days battery life or 5 hours if you’re continuously using GPS. It is water resistant up to 50 metres and is swimproof. According to Fitbit the Charge 4 is able to operate between -20° to 60° C and up to an altitude of 8,535m.

Pricing & Availability

The Charge 4 will be available in stores starting late April. The regular version will retail for MYR 698. It will be available in black, rosewood and storm blue/black. The Special Edition will be available at MYR 798 in granite reflective/black wooven band. It will also come with a classic band for when you workout.

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