Back at Computex 2019, we had the honour of sitting down with Eduardo (Eddy) Goyanes, Alienware’s product marketing manager. We took the chance to get a dive into the brand, their ethos and also their big redesign which has made the brand one of the best looking laptops and desktops in the market right now. He lets us in on some of the most compelling behind the scenes stories that inspired and influenced the brand’s design and also where the brand is headed.
Eddy Goyanes is the Marketing and Communications Consultant over at Alienware. He has been the public face of the brand as he has worked his way through the years at Alienware. As the voice of the brand he has worked to place and communicate the ethos and positioning of the Alienware brand. He also works to better Alienware products by acting as the voice of the consumer, looking at the products through the consumer’s eyes and helping with the development and optimisation of products.
In the interview, techENT had the pleasure of delving into the thought process and design process of the Alienware team when it came to refreshing their brand with their new Legend Industrial design language. We were also able to talk about the many cornerstones of the Alienware brand and how they seek to cater to the consumer with their high degree of customisability and wide range of products.