Taobao Malaysia Launches Bahasa Interface & Kicks Off 6.18 Mid-Year Deals

Taobao Malaysia has rolled out significant enhancements for local shoppers, headlined by the introduction of a Bahasa Malaysia interface and the launch of its major 618 Mid-Year Sale. These moves underscore Taobao’s commitment to improving the user experience in Malaysia. Starting now, Malaysians can navigate and shop in Bahasa Melayu, English, or Chinese, making the e-commerce platform more accessible.

Taobao Bahasa Malaysia Interface on Android
Taobao Bahasa Malaysia Interface on Android

Beyond the new language option, Taobao has introduced several key app updates. The Image Search feature allows users to upload or snap a photo to find similar items using AI-powered recognition. Another addition is Coins Cashback, a system offering daily check-in missions and purchase incentives at selected sellers, allowing users to earn coin rewards and enjoy cashback. New users also get an Exclusive New User Perk, with deals starting as low as RMB 1 (around RM0.62). These updates, including the tri-lingual interface, are designed to reduce language barriers and create a more rewarding shopping experience.

“We’re excited to kick off this year’s 618 Mid-Year Sale with greater momentum and purpose. At Taobao, we reaffirm our commitment to connecting all Malaysians through a platform that is not only more localised but also more secure and service-driven… every upgrade is designed to offer Malaysians a smoother, safer, and more rewarding online shopping experience.”
– Jess Lew, Country Head of Taobao Malaysia

Taobao is also focused on continuously enhancing its platform capabilities and localised services.

“We are dedicated to making our customers’ online shopping experience on Taobao more efficient and enjoyable by continuously enhancing platform capabilities and localised services, particularly through a wider selection of fashion and home furniture categories with more affordable price and air shipping as fast as five working days, which ultimately uplifts their quality of life.”
– Jess Lew, Country Head of Taobao Malaysia

The main attraction for many will be the Taobao 618 Mid-Year Sale, running from May 28th (8:00 PM) to June 20th (11:29 PM), 2025. This sale event promises a more seamless and localised experience with numerous promotions. Shoppers can expect a variety of deals, including free sea shipping on orders over ¥199 (approximately RM116) when using Coins Cashback, and a chance to win air tickets to Seoul through a Spend & Win contest in partnership with RHB Bank. Additionally, there are instant payment discounts of up to RM68, promo codes offering up to 50% off, daily flash sales, and a wide range of product discounts up to 15%. This sale offers a prime opportunity for Malaysians to save on items that enhance their daily lives.

Jess Lew, Country Manager of Taobao Malaysia stands with the Taobao Mascot at the Launch of the Bahasa Malaysia Interface
Jess Lew, Country Manager of Taobao Malaysia stands with the Taobao Mascot at the Launch of the Bahasa Malaysia Interface

The Taobao app is available for free on both the Apple App Store and Google Play. For more details on the promotions, users can check Taobao Malaysia’s social media channels or the Taobao app. Terms and conditions apply to all promotions and can be found on the app. Taobao Malaysia, part of Alibaba International Digital Commerce Group, aims to provide Malaysian shoppers access to billions of products with tailored logistics and payment services. These latest updates and the 618 sale clearly signal Taobao’s intensified focus on the Malaysian market.

U Mobile Forges Key 5G Backhaul Partnership with TM For Malaysia’s Second 5G Network

Malaysia’s 5G landscape is set for a significant change as U Mobile pushes on to roll out the second 5G network. The company has entered into a substantial partnership with national telecommunications infrastructure provider, Telekom Malaysia (TM). This long-term agreement, valued at RM2.4 billion over 10 years, will see TM become U Mobile’s key fibre backhaul partner. This strategic move is designed to accelerate U Mobile’s 5G network deployment across the country, especially timely as Malaysia transitions from a Single Wholesale Network (SWN) model towards a Dual Wholesale Network (DWN) approach for 5G. U Mobile is one of the key players that has secured the rights to develop this second 5G network, making robust infrastructure partnerships like this crucial. The collaboration underscores the national importance of robust digital infrastructure, a sentiment echoed by the presence of Communications Minister YB Datuk Fahmi Fadzil during the announcement.

This partnership is pivotal. For a “Next Gen 5G” network to deliver on its promises of high speeds, low latency, and massive capacity, a powerful and reliable backhaul is non-negotiable. Fibre optic infrastructure serves as this critical highway, connecting 5G cell towers to the core network. Without sufficient fibre backhaul, 5G capabilities would be severely constrained. This is where TM’s extensive network infrastructure becomes a game-changer for U Mobile.

Core Components of the U Mobile-TM Agreement

Under the terms of this strategic alliance, TM will furnish U Mobile with a comprehensive suite of backhaul infrastructure services. These include essential fibre leased line access to U Mobile’s 5G Radio Access Network (RAN) sites. Additionally, the agreement encompasses the leasing of space at TM’s data centres and Edge Facilities for Points of Interconnect (POIs), alongside trunk leased line services to ensure resilient inter-regional connectivity.

TM possesses a vast nationwide fibre network, with its footprint extending over 740,000 kilometers, representing the broadest fibre backhaul coverage in Malaysia. This extensive reach is fundamental to U Mobile’s plans for an expedited 5G rollout.

UM x TM Photo 2
Source: U Mobile

TM will be instrumental in providing the backhaul for up to 70% of U Mobile’s 5G sites, illustrating the depth of this collaboration.

“U Mobile is pleased to have TM as our fibre backhaul partner as their coverage is the widest in Malaysia, enabling us to further accelerate our 5G coverage deployment.” – Wong Heang Tuck, CEO of U Mobile

Wong Heang Tuck, CEO of U Mobile, highlighted the company’s objectives: “Together with TM and other partners, we are committed to reaching 80% coverage of populated areas within 12 months, while ensuring a superior 5G experience that is highly reliable, supports massive capacity and delivers ultra-fast speeds to benefit enterprises and consumers across Malaysia.”

Achieving 80% population coverage within such a timeframe is an ambitious target, signaling a strong push to bring tangible 5G benefits to a wider audience. The focus on a “superior 5G experience” indicates an emphasis on quality of service, moving beyond mere coverage symbols to deliver actual performance gains.

TM’s Role in Malaysia’s Digital Advancement

For Telekom Malaysia, this partnership aligns with its broader mission to support Malaysia’s digital transformation and its aspiration to evolve into a Digital Powerhouse by 2030.

“TM is proud to support U Mobile’s 5G network with high-capacity fibre backhaul — the essential backbone of a resilient and high-performance 5G ecosystem.” – Amar Huzaimi Md Deris, TM’s Group CEO 

Amar Huzaimi Md Deris, TM’s Group CEO, commented, “This collaboration underscores our commitment to building inclusive, future-ready infrastructure that fuels innovation, enhances connectivity, and drives digital progress across the nation. This is central to TM’s role as the enabler of a Digital Malaysia — a cornerstone in our aspiration to become a Digital Powerhouse by 2030.”

This collaboration allows U Mobile to leverage TM’s established and extensive fibre network, which should lead to faster 5G service availability and potentially more efficient use of resources. In turn, TM further utilises its significant infrastructure assets and reinforces its central role in the nation’s digital ecosystem.

Implications for Consumers and Businesses

The practical outcomes of this partnership are noteworthy. For consumers, this development points towards earlier access to a more consistent and performant 5G network from U Mobile. This translates to improved mobile data experiences, including faster media downloads, higher quality video streaming, more responsive online gaming, and enhanced reliability for video communications. As U Mobile expands its “enterprise-grade” Next Gen 5G network, a wider array of innovative services leveraging 5G’s unique capabilities can be anticipated.

For the business sector, a robust and widely available 5G network is a catalyst for digital transformation. It provides the necessary infrastructure for advanced applications such as the Internet of Things (IoT), smart manufacturing processes, remote operational management, and sophisticated data analytics—all of which can drive efficiency and foster innovation. The combination of TM’s fibre infrastructure and U Mobile’s 5G service deployment aims to better equip Malaysian enterprises for the evolving digital economy.

The National 5G Trajectory

This U Mobile-TM agreement represents a significant step in Malaysia’s broader strategy to achieve comprehensive 5G coverage and adoption. The nation’s shift towards a Dual Wholesale Network model aims to foster greater competition and accelerate 5G deployment. U Mobile’s initiative to build out its network, supported by TM’s backhaul capabilities, is a direct contribution to this evolving landscape, promising more choices and potentially enhanced service quality for end-users.

U Mobile positions itself as a telco with an innovative mindset and a focus on network capabilities. Securing this vital fibre backhaul infrastructure strengthens its ability to deliver on its promise of making advanced digital services possible, particularly as it embarks on deploying its newly acquired rights for 5G network expansion.

Telekom Malaysia, as the nation’s leading integrated telecommunications provider, contributes its extensive experience in network infrastructure and a wide array of communication and digital technology services. Its commitment to enhancing customer experience and operational efficiency, underpinned by strong corporate governance and sustainability goals, is reflected in this strategic initiative to support the expansion of Malaysia’s 5G capabilities.

The path to ubiquitous, high-quality 5G is an ongoing endeavor. However, strategic partnerships like the one forged between U Mobile and TM are crucial enablers, accelerating Malaysia’s progress towards a more connected, innovative, and digitally empowered future. The focus now shifts to the tangible rollout and the real-world performance enhancements this collaboration will bring within the dynamic new structure of Malaysia’s 5G deployment.

 

Vivo V50 In-depth Review: ZEISS Classes Up vivo’s Midrange Hero

The vivo V series has long held a distinct identity within the crowded smartphone landscape, particularly in the midrange segment. Even before their now well-known partnership with ZEISS, the V series was establishing itself as a line deeply focused on photography, bringing capable camera technology to a wider audience. Over the years, we’ve seen this series mature significantly, evolving into a genuine contender capable of offering compelling value and performance.+

vivo V50 Product Shot 11Now, we arrive at the vivo V50, a device that feels like a more intentional step in this evolution. While many manufacturers in the midrange space default to a triple or even quad-camera setup to impress on paper, vivo has opted for a dual-camera system here, suggesting a focus on quality and purpose over sheer numbers. Beyond the cameras, the V50 also appears to put a significant emphasis on practical aspects like battery life and overall longevity. And in a nod to the V series’ occasional flair for design, the V50 arrives with a potential fashion statement in its signature Ancora Red colourway. This introduction hints at a device that might be less about checking every single box, and more about delivering a refined, focused experience in key areas.

So, the big questions looming are: Does the V50 truly hit the mark for an outstanding smartphone in today’s competitive market? And ultimately, is it worth investing your hard-earned money on? We aim to answer those questions in this in-depth review.

Design

vivo has demonstrated a consistent effort in refining the design language of their V series over the years, and with the V50, that evolution is quite evident. The build quality, in particular, feels like it has taken a significant step forward. vivo has employed more refined techniques in crafting the device, managing to draw out a more premium feel from the materials used, which is certainly commendable for a smartphone in this segment.

vivo V50 Product Shot 21However, one immediate detractor from this otherwise elevated feel is the built-in screen protector. While its intention might be protective, its execution unfortunately makes the phone feel cheaper than its underlying build suggests. On a device featuring a subtly elegant quad-curve display, the protector fails to wrap adequately around the edges, leaving a very noticeable and somewhat sharp edge that you constantly feel during use. It’s a small detail, but one that impacts the tactile experience quite significantly.

Despite that, the attention to detail in other areas warrants praise. The camera module on the rear is a prime example. vivo has incorporated a textured bezel around the lenses, lending a touch of luxurious finish that elevates the overall look. The unique design of the camera hump itself is also becoming something of a signature style for vivo’s higher-end V series smartphones, providing a distinct and recognizable element that definitely helps build their brand identity.

The choice to implement a subtle quad-curve for both the display and the back panel on the vivo V50 is a commendable design decision from an ergonomic standpoint. This curvature allows the phone to sit very comfortably and naturally in the palm of your hand, making it feel very much at home during extended use. Furthermore, vivo’s decision to have the phone’s frame seamlessly blend into the overall colourway brings a much-needed sense of cohesion to the design, resulting in a device that looks and feels intentionally crafted.

While the design is largely successful, there is certainly still room for improvement. We’ve seen vivo push the boundaries of smartphone design, particularly with the stunning aesthetics of the X200 series, and we know they possess the skills to achieve even greater levels of refinement and innovation in future V series iterations.

Hardware

Stepping below the surface, the internal components and specifications of the vivo V50 reveal a device where there appears to have been a considerable amount of intentional design. From the choice of display technology to the selected processor and, of course, the camera system – areas we will delve into shortly – it genuinely feels like vivo approached the V series, and specifically the V50, with a clear vision in mind and actively worked towards realising it through the hardware choices made. This isn’t just a collection of parts; there’s a sense of purpose driving the configuration.

Specifications

 Processor Qualcomm SM7750-AB Snapdragon 7 Gen 3 (4 nm)

Octa-Core

1×2.63 GHz Cortex-A715

3×2.40 GHz Cortex-A715

4×1.80 GHz Cortex-A510

RAM 8GB

12GB (Review Configuration)

Memory 128GB

256GB (Review Configuration)

512GB

UFS 2.2

Graphics Processing Unit (GPU) Adreno 720
Main Display AMOLED panel
6.77-inch (~338 PPI)1300 nits (HBM)
4500 nits (peak)FHD+ resolution (1080×2392 pixels)20:9 Aspect Ratio

120Hz Refresh rate

HDR10+

Diamond Shield Glass

Operating System Android 15 with Funtouch OS 15
Battery Non-Removable 6,000mAh SiC
Fast Charging (90W)
Reverse Wired Charging
Connectivity Nano SIM

5G/4G LTE/EVDO/HSPA/CDMA/GSM
Wi-Fi 802.11 a/b/g/n/ac/6e(ax)

GPS, GLONASS, GALILEO, BDS, QZSS, NavIC
A2DP
Bluetooth 5.4
OTG Support
USB 3.2 Type-C
Near Field Communication (NFC)

Camera REAR:
Dual Sensor:50-megapixelf/1.9, 23mm (wide angle), 1.0µm, 1/1.55”Phase Detection Autofocus (PDAF)

Optical Image Stabilisation (OIS)

 

50-megapixel

f/2.0,15mm (Ultrawide), 119˚, 0.64µm, 1/2.76”
Autofocus

 

ZEISS Optics

HDR

Colour Spectrum Sensor

Auto-HDR
Ring Light LED Flash (Aura Light)

Panorama

 

4K Video recording (30fps)
1080p Video recording (30fps)

 

Gyro-EIS

FRONT:
50-Megapixel

f/2.0, 21mm (wide), 0.64µm, 1/2.76″

Autofocus
ZEISS Optics

 

4K Video recording (30fps)
1080p Video recording (30fps)

 

Gyro-EIS

Sensor Accelerometer
Proximity
Fingerprint (Under Display)
Gyroscope
Compass
Miscellaneous Dual SIM/eSIM
Retail Price (Malaysia) MYR 2,299 (256GB)

MYR 2,499 (512GB)

Retail Price (US) USD$ 499.99 (256GB)

USD$ 649.99 (512GB)

User Interface

The vivo V50 runs on Funtouch OS 15, which is vivo’s interpretation of Android 15. Straight off the bat, it’s noticeable that vivo has opted to keep the overall feel of the operating system quite similar to stock Android, or the Android Open Source Project (AOSP). This minimalistic approach is a double-edged sword. On one hand, it has undeniably refined the overall look of Funtouch OS, lending it a sense of cleanliness and sophistication that, dare I say, was sorely lacking in some of its earlier iterations.

Navigation within the user interface is generally smooth, though it is still accompanied by noticeable animations during transitions. While these animations aren’t inherently a negative point, they can, over time or on less powerful hardware (though we’ll get to performance later), potentially contribute to a perception of the device slowing down compared to snappier, less animated interfaces. More pressingly, vivo needs to revisit the design of their native Funtouch OS applications. When juxtaposed with the visual refinements and principles of Material Design seen in Android 15 itself, vivo’s own apps can appear a little dated, creating a slight inconsistency in the user experience.

Another area that vivo needs to seriously look into is the settings interface. It remains overly complex and visually dated. Navigating through the sheer number of options requires more clicks than necessary to reach a desired setting, which can be frustrating for users. Simplifying and modernising this core part of the user interface would tremendously impact the overall user experience for the better.

Beyond these points, Funtouch OS, in its current form, still struggles to forge a strong, unique identity. Unlike some of its competitors who have distinct visual languages and feature sets, Funtouch OS remains nearly undiscernible from a baseline AOSP experience for much of its core functionality. In my honest opinion, this represents a significant space where vivo can improve to set itself apart in the market truly. Developing a recognisable design identity and an overall device experience that feels uniquely ‘vivo’ is crucial for differentiating their offerings from now on.

Performance

When it comes to raw performance, the vivo V50 positions itself quite competitively within the crowded midrange arena. Our testing and usage indicate that its capabilities are generally on par with, if not a little ahead of, much of its direct competition. Like many devices in this segment, it naturally excels in certain areas while perhaps lagging slightly in others. However, taken as a whole, this kind of varied performance profile is largely par for the course when evaluating a modern mid-range smartphone; it’s about finding the right balance for the target user.

Multitasking & Productivity

From a productivity standpoint, the vivo V50 brings several features to the table that position it as a potentially capable machine for getting things done on the go.

One notable area is the multitasking interface. vivo has introduced a stacked layout for recent apps, which, while a stylistic choice, does add a bit of flair to Funtouch OS. More functionally, the company has commendably included a clear indicator for the dropdown menu on each app panel – a small but significant detail that stock Android, in contrast, often expects users to discover on their own. This is a welcome addition, making the extensive options available for multitasking on compatible apps much more accessible. Within this dropdown, you’ll find options for standard split screen, the ‘small window’ floating mode, and even the ability to “lock” apps to keep them running unhindered in the background.

Putting these features to the test, the V50 generally handled most apps flawlessly when used in split-screen mode, exhibiting no noticeable lag during typical usage scenarios. However, when engaging with more resource-hungry applications, such as demanding editing apps like Adobe Lightroom, the system does tend to show signs of slowing down or occasional stuttering. Of course, these particular apps are few and far between for most users’ daily multitasking needs, and aside from these selected instances, the split-screen interface felt smooth as butter.

vivo V50 Product Shot 18The ‘small window’ mode further enhances multitasking, allowing you to open up to three apps simultaneously in floating windows, even in tandem with a split-screen view below. The phone wasn’t significantly bogged down when juggling the more usual multitasking suspects like YouTube, WhatsApp, Google Keep, Word, and similar applications. However, echoing the split-screen experience, it tended to stutter ever so slightly when those more resource-intensive apps were brought into the mix.

Aside from these built-in multitasking options and the standard Android framework, vivo has done relatively little else to significantly extend the multitasking capabilities of its smartphones compared to some other manufacturers who offer more robust desktop-like or enhanced multi-window environments.

Call Quality & Connectivity

In terms of keeping you connected, the vivo V50 arrives equipped with a suite of modern standards. It supports 5G for next-generation mobile data speeds, and includes comprehensive satellite navigation support with GLONASS, BEIDOU, and more, which is expected. However, one point that leaves us slightly befuddled is the apparent lack of support for WiFi 7. While WiFi 7 is still relatively new, its inclusion in some competing devices means its absence here is noticeable. That said, stepping back, the V50 does come with the vast majority of connectivity options that truly matter and make sense for a smartphone positioned in the midrange today.

In practical, day-to-day usage, the V50 demonstrates good overall connectivity performance. Notably, we found that it even outperformed some of its competition when it came to mobile connectivity, managing to hold a stable or even stronger signal in areas where other devices struggled to maintain a connection. This translated to stable mobile connections, whether on 4G or 5G networks, and consistently good internet speeds.

Call quality on the vivo V50 is largely par for the course for a modern smartphone. Conversations were consistently clear and crisp, and thankfully, there was no indication of the audio sounding robotic or distorted.

Gaming

For many users, a smartphone’s ability to handle mobile games is a significant factor, and we put the vivo V50 through its paces with a selection of popular titles, including Pokémon UNITE, Diablo Immortal, Honkai Impact, and Asphalt Legends Unite.

Overall, the V50 performed acceptably in gaming scenarios. It didn’t necessarily blow us out of the water with flagship-level performance, but for the most part, it maintained a respectable balance of heat management and frame rates under typical load. However, it’s important to note that the smartphone did struggle under specific, demanding circumstances, particularly when graphics settings were pushed to their limits or intense on-screen action occurred.

Diablo Immortal, for instance, proved to be a notable challenge for the V50. We observed significant stuttering and lag during moments of intense battling, such as when waves of 30 or more monsters swarmed the player, or during PvP encounters with multiple players unleashing area-of-effect abilities simultaneously. This was most pronounced when the graphics settings were cranked up to their highest; we found we had to dial them back a peg for a smoother experience. On optimised settings, however, the game performed well enough, allowing for prolonged gaming sessions without major hitches.

Similarly, with Honkai Impact, the game ran well on medium to high graphics settings. Pushing the visuals to the ‘ultra’ preset, predictably, resulted in some noticeable screen tearing and lag, impacting the overall fluidity of gameplay. On the thermal front, playing Honkai Impact for extended periods on optimised settings didn’t cause the phone to heat up excessively. This wasn’t the case at all when pushing to ultra settings; the phone did heat up considerably, reaching a point where it felt a little too toasty for comfortable, prolonged holding.

Outside of these more graphically demanding titles, the V50 performed pretty well on less strenuous games like Pokémon UNITE and Asphalt Legends Unite, delivering a consistently smooth experience.

Battery Life

One of the standout features vivo is highlighting with the V50 is their implementation of BlueVolt technology. What sets this apart from much of the competition is the utilization of a silicon-carbon battery chemistry rather than the more conventional lithium-ion. This change in material science inherently allows for a higher power density within the same physical volume, which directly translates to the potential for better battery life.

In practice, the vivo V50 genuinely impressed us with its longevity compared to many competing devices in the segment. On standby, without an active mobile or Wi-Fi connection constantly draining power, the phone was able to last for a remarkable three to four days. We attribute this extended standby time not only to the underlying BlueVolt technology but also to what appear to be effective optimisations within Funtouch OS that make it less battery-hungry when idle.

vivo V50 Product Shot 17Under more regular, active usage conditions – which for me typically involves managing about 8 email accounts syncing in the background, frequent scrolling through social media feeds, watching YouTube videos, listening to podcasts and music, and diving into the occasional game here and there – the battery easily lasted a full day and a half, often pushing towards two days before needing a recharge. This is pretty impressive, especially considering the sheer number of phones on the market today that still struggle to consistently make it past a single 8-hour workday.

Beyond just how long it lasts, the vivo V50 also addresses the need for quick top-ups with support for 90W FlashCharge. This high-speed charging capability means that when you finally do drain the substantial battery, you won’t be tethered to a wall outlet for long periods, quickly getting you back up and running.

Display

The window into the vivo V50 experience is its 6.77-inch AMOLED display. This is a sizeable panel, contributing immediately to an immersive feel, and the choice of AMOLED is a strong one for its inherent ability to produce truly deep blacks and vibrant colours thanks to individually lit pixels. The resolution comes in at 2392 x 1080 pixels, which on a screen this size translates to a pixel density of roughly 388 pixels per inch (ppi). While not the absolute sharpest on the market, it’s certainly ample for crisp text and detailed visuals in everyday use.

For a smoother user experience, especially when scrolling or gaming, the display boasts a 120Hz refresh rate. This higher refresh rate makes animations and transitions feel significantly more fluid compared to standard 60Hz panels. Brightness is another area where this AMOLED panel performs well; it can reach up to 1300 nits in High Brightness Mode (HBM) and an impressive 4500 nits at local peak brightness. This high peak brightness is particularly beneficial for visibility under direct sunlight, ensuring the screen remains readable outdoors.

Looking at colour reproduction, the display performed quite well; colours appeared accurate and lively for the most part. The panel also comes with support for HDR10+, which is good to see and helps enhance contrast and colour range in compatible content. While vivo states the display supports the P3 colour gamut, they haven’t specified whether it covers 100% of that gamut, which leaves a slight ambiguity for those seeking absolute colour precision, but based on visual experience, it’s certainly capable. Adding a layer of durability, the screen is protected by Diamond Shield Glass.

The combination of the large 6.77-inch size, slim bezels, and the intrinsic qualities of the AMOLED technology make this display a very good surface for consuming multimedia content. Whether you’re catching up on the latest shows on Netflix or diving into the world of The Wheel of Time on Prime Video, the display delivers a visually engaging experience that is certainly a strong point for the V50.

Cameras

For many, the camera performance is paramount when choosing a smartphone, and on the vivo V50, this is clearly an area where significant attention has been paid. The camera setup here consists of a dual rear camera system featuring a 50MP Main camera with Optical Image Stabilization (OIS) and a 50MP Ultrawide lens, complemented by a 50MP front-facing camera. All cameras benefit from the co-engineering partnership with ZEISS.

Shooting photos and videos with the V50 is, for the most part, a rewarding experience. We have to praise the overall performance here; the ongoing partnership with ZEISS genuinely feels like it’s creating a noticeable difference in the midrange segment. The capable sensors, combined with ZEISS’s expertise in optics and processing, are able to deliver very crisp pictures and particularly impressive portraits.

Under optimal lighting conditions, the camera setup consistently produced photos with excellent clarity and detail retention. The images were very crisp, and the bokeh effect, whether from natural depth or software processing in portrait mode, often looked very natural and pleasing. The various ZEISS Style Portrait modes add another layer of creativity, allowing users to experiment with distinct visual signatures in their photos. When the light begins to drop, the cameras do struggle slightly, which isn’t entirely unexpected for a phone in this class. Details can become a bit fuzzy, but the resulting photos and videos are still of good quality and certainly usable. vivo’s signature Aura Light system integrated on the rear is a valuable addition here, providing softer, more natural-looking fill lighting for low-light portraits, which helps alleviate some of the typical struggles faced in dim environments.

When it comes to selfies, the V50’s front-facing camera does a commendable job. It performs really well under good lighting conditions, capturing sharp and detailed self-portraits. However, similar to the rear cameras, it does struggle when light is scarce. vivo has, however, cleverly alleviated this issue somewhat by utilizing the display itself to act as a bright fill flash when taking selfies in low light, providing a functional workaround.

Overall, it’s clear that the camera system is where vivo spent a significant amount of its time and resources innovating on the V50, and it genuinely shows in the resulting performance. The midrange camera game is undeniably heating up when brands like vivo are consistently upping the ante and delivering this level of camera capability. However, looking forward, it’s worth noting that we would love to see even more innovation from vivo, particularly when it comes to fostering creativity through more unique features beyond the existing ZEISS modes, and further pushing the boundaries of low-light performance across all lenses.

Vivo’s Partnership with ZEISS Shines with V50 but It Sorely Lacks a vivo Touch When It Comes to Software

Having spent time with the vivo V50, a few key takeaways stand out. While it presents a refined design, solid battery life powered by its unique BlueVolt technology, and generally capable performance that is competitive in the midrange, the area where the V50 truly differentiates itself and shines brightest is undeniably its cameras. The continued partnership with ZEISS is proving to be a significant factor, allowing vivo to deliver genuinely crisp photos and notably strong portrait capabilities that elevate the imaging experience well within this price segment.

vivo V50 Product Shot 13However, looking ahead, our time with the V50 also highlights an area where vivo needs to channel more innovation: its software and overall user experience. While Funtouch OS 15 has embraced a cleaner aesthetic closer to stock Android, it still lacks a distinctive identity, and certain elements, like the settings menu, feel dated and overly complex. For vivo to truly set itself apart from the increasingly crowded midrange competition, it needs to spend time and resources carving out a user experience that is uniquely ‘vivo,’ providing not just capable hardware but also a software layer that is both intuitive and memorable. Ultimately, the V50 is a strong offering, particularly for photography enthusiasts, but refining the software experience should be vivo’s next frontier.

AMD Announces the New EPYC 4005 Processors; Here’s What You Need to Know

Running a growing business or managing IT services comes with its own set of challenges – you need technology that’s powerful and reliable, but also friendly to your budget and easy to get up and running. This is where AMD’s latest processors step in. AMD has just introduced the new AMD EPYC™ 4005 Series processors, built specifically to offer a smart blend of performance, trustworthiness, and efficiency for small to medium-sized businesses and those who provide hosted IT services. Think of these as the engines designed to fit just right, bringing enterprise-grade features without the usual enterprise-level complexity or cost.

AMD EPYC 4005 series FA

The EPYC 4005 Series is all about giving businesses the muscle they need to handle everything from everyday tasks to more demanding workloads, keeping things running smoothly all day, every day.

Designed for Modern Business

At the core of these new processors is AMD’s advanced “Zen 5” technology. Without getting too technical, this is the latest design that helps the processor do its job faster and more efficiently. These EPYC 4005 processors are built for servers that use a single processor, making them ideal for many business setups. They come with a range of options, offering up to 16 powerful cores and the ability to handle up to 32 tasks simultaneously (what we call threads). More cores and threads mean your server can juggle more requests and run applications quicker, which is a big win for productivity.

These processors also include ample cache memory – think of this as a super-fast scratchpad the processor uses to keep important data close by, speeding things up even more. They also support the latest instructions that help with complex tasks like those found in AI and advanced computing. The processors are designed to be energy efficient, with different models having varying power needs (measured in TDP, ranging from 65W to 170W), allowing you to choose the right balance for your energy goals.

Screenshot 2025 05 13 at 20 46 18 AMD EPYC 4005 Presentation.pptx Google SlidesGetting data in and out of the processor quickly is crucial for performance. The EPYC 4005 Series steps up here with support for PCIe Gen5. This is the latest standard for connecting components like high-speed storage drives and networking cards, offering significantly faster data transfer speeds than previous generations. This translates directly to quicker access to your data and faster networking, which is essential for applications that deal with large files or high volumes of traffic.

The processors also support the latest memory technology, DDR5. Think of memory as your server’s workspace. DDR5 is faster and more efficient than the previous generation, allowing the processor to access and process data much more quickly. This is a huge benefit for multitasking and running memory-intensive applications. The EPYC 4005 can handle a good amount of this fast memory, providing plenty of workspace for demanding software. You’ll also find support for modern connections like high-speed USB for connecting devices.

Protecting Your Valuable Data While Keeping It Accessible

In today’s digital world, security is non-negotiable. The EPYC 4005 processors come with built-in security features designed to help protect your business’s sensitive information. The AMD Secure Processor is like a dedicated security guard on the chip itself, helping to validate code and protect against unauthorized access. Features like Secure Memory Encryption help keep the data in your server’s memory protected. These layers of security are integrated into the processor to provide a foundation of trust for your IT infrastructure.

Screenshot 2025 05 13 at 20 46 37 AMD EPYC 4005 Presentation.pptx Google SlidesManaging storage reliably is vital for any business. The EPYC 4005 Series includes RAIDXpert2 for Server, a feature that provides flexible software-based tools for configuring and managing your storage drives. This allows you to set up different types of RAID arrays for data redundancy (protecting against drive failures) and performance optimisation. It supports various types of modern storage drives, including speedy NVMe SSDs, and offers features like hot-swap support and automatic fault detection to keep your data accessible and safe.

What Does All This Mean?

All these technical features translate into tangible benefits for businesses. The EPYC 4005 processors provide the power needed to reliably run core business applications like email, messaging, customer relationship management (CRM), and enterprise resource planning (ERP). They can accelerate tasks like code development and content creation, saving valuable time. For hosting providers, these processors offer a cost-effective way to deliver fast and dependable web and email hosting services. They also have the capability to handle newer workloads like computer vision, video analytics, and even AI-enhanced applications, helping businesses embrace the latest technologies.

For businesses using Windows Server, the EPYC 4005 offers a smart way to optimise licensing. With Windows Server licenses often based on the number of cores, the EPYC 4005’s configurations with up to 16 cores fit perfectly within the standard 16-core license, providing excellent value and performance within that licensing structure.

Screenshot 2025 05 13 at 20 47 12 AMD EPYC 4005 Presentation.pptx Google SlidesThe AMD EPYC 4005 Series processors are a compelling option for small to medium businesses and hosted service providers looking for modern server performance and features without the complexity or cost of higher-end systems. With their efficient “Zen 5” cores, high-speed memory and connectivity, robust security, and smart storage features, they offer the power and reliability needed to drive productivity and support growth in today’s demanding IT environment.

The AMD EPYC 4005 Series processors will be available through a range of server partners, making it easier for businesses to access this new level of performance and efficiency.

Boost Bank & ZUS Coffee Brew Up Smarter Savings

Boost Bank is teaming up with ZUS Coffee to give everyone a chance to enjoy their daily coffee while also growing their savings. This partnership introduces a cool new way to save called the ZUS Coffee Jar, where customers can earn a decent 3.5% per year on their savings.

Here’s how it works: If you’re new to Boost Bank, all you have to do is open an account, and you’ll get access to the ZUS Coffee Jar. Once you’ve got it, you can deposit any amount of money you like and start earning that daily interest.

Now, here’s the catch to keep that 3.5% interest coming in: you’ll need to buy at least one ZUS Coffee every month. Just order through the ZUS app and pay with your Boost Bank Debit Card or Boost eWallet. Getting a Boost Bank Debit Card is pretty straightforward – you can apply for one right in the Boost Bank app.

Boost Bank Partners With Zus Coffee To Brew Up Smarter Savings For Malaysians With 3.5% P.A. Interest Through The Zus Coffee Jar
Source: Boost Bank

To sweeten the deal, there’s also a special promo running for a limited time:

From May 10th to July 31st, 2025, if you’re a new Boost Bank customer, you can score a “Buy 1 Free 1” deal on ZUS Coffee’s handcrafted drinks every weekend. The free drink is capped at RM12. Keep in mind that this offer is valid only on Saturdays and Sundays, and there are only 300 free drinks up for grabs each day. To redeem it, you’ll need to use a specific promo code when you order through the ZUS app, and it’s only valid for pickup orders at ZUS Coffee outlets across the country.

This collaboration between Boost Bank and ZUS Coffee is all about making personal finance fit seamlessly into our daily routines. Boost Bank, which launched on June 6, 2024, wants to make banking more accessible and rewarding for everyone. They’re a mix of fintech and banking expertise, aiming to bring some fresh ideas to how we manage our money.

Sony Unleashes the Xperia 1 VII Packed with Xperia Intelligence & Sony Legacy

Sony has unveiled its latest flagship smartphone, the Xperia 1 VII, which integrates technologies from its α (Alpha) digital cameras, Walkman portable audio players, and ‘BRAVIA™’ televisions. A key highlight of the Xperia 1 VII is ‘Xperia Intelligence’, Sony’s suite of AI technologies designed to elevate the smartphone’s camera capabilities, audio playback, and content viewing.  With the launch of the Xperia 1 VII, Sony is guaranteeing 4 major OS updates and 6 years of Security updates,.

Screenshot 2025 05 13 at 18 32 25 Xperia 1 VII Ultra wide Long Battery Life AI Smartphones Sony Malaysia
Source: Sony

Xperia Intelligence enhances Camera Capabilities

As always, the Xperia 1 VII comes with a power-packed camera setup. This year, it comes with a triple rear camera setup. It comes with a new 16mm ultra wide-angle lens that features a larger 48MP 1/1.56-inch sensor. Sony states that this larger sensor captures clear night shots with low noise and a wide dynamic range, comparable to full-frame cameras. The lens also minimises distortion and can capture close-up shots from about 5cm away for macro photography.

Complementing this is a wide-angle lens that offers 24mm/48mm (2x optical zoom) and is equipped with the 48MP Exmor T for mobile image sensor. Sony highlights the sensor’s low-light performance, enabling high-quality footage even when cropping the image using AI Camerawork and Auto Framing.  Completing the triple camera array is a 12MP telephoto lens that provides optical zoom from 85mm to 170mm, allowing for high-resolution images of distant subjects.

Screenshot 2025 05 13 at 18 33 03 Xperia 1 VII Ultra wide Long Battery Life AI Smartphones Sony Malaysia
Source: Sony

On the software and AI side of things, the Xperia 1 VII introduces ‘AI Camerawork’ and ‘Auto Framing,’ two new features that transform the video capture experience with Xperia Intelligence.

‘AI Camera Work’ helps users create professional-level, stable, and framed videos. This feature keeps the subject fixed in the centre of the composition, even when the user is moving around while filming a moving subject. This is achieved through image stabilisation and posture estimation technology, ensuring the subject’s relative position remains consistent. According to Sony, this makes professional-looking video possible for even novice camera users.

‘Auto Framing’ uses AI to track the subject and automatically crops the shot to centre it on the screen. When filming a moving subject, users can simply point the camera roughly at the subject, and it will automatically capture it without having to chase it. ‘Auto Framing’ can capture two types of videos: one showing the whole scene and another cropped close-up of the subject.

An Audio and Visual Experience Powered by BRAVIA and Walkman

The Xperia 1 VII inherits sound quality enhancements from Sony’s Walkman devices. Sony has incorporated a circuit design focused on sound quality and components used in Walkman devices. This design significantly enhances the sound quality when connecting wired headphones, achieving clarity similar to listening on a dedicated music player.

For both wired and wireless connections, the high-quality enhancement technology DSEE Ultimate utilises AI to deliver high-quality sound. This technology enables compressed streaming audio sources to be enjoyed with immersive, high-quality sound. The full-stage stereo speakers of Xperia have been adjusted to deliver clearer sound across the entire frequency range.

Screenshot 2025 05 13 at 17 53 03 Xperia 1 VII Ultra wide Long Battery Life AI Smartphones Sony Malaysia
Source: Sony

The 6.5-inch FHD+ display of the Xperia 1 VII comes with Sony’s BRAVIA know-how and legacy. This year, Sony is adding an additional light sensor at the back of the device to improve the viewing experience in various lighting conditions. This sensor enables the adjustment of brightness and colour to suit the viewing environment. Sony claims that whether outdoors under bright sunlight or indoors in dim lighting, the phone accurately recognises the surrounding brightness and adjusts to the optimal settings. When viewing playback outdoors, the combination of an improved peak brightness display panel and ‘Sunlight Vision’ enhances visibility under direct sunlight.

Bringing the Best Performance with 2-Day Battery Life

The Xperia 1 VII is equipped with Qualcomm’s Snapdragon 8 Elite chipset. Sony states that the NPU, CPU, and GPU have each been improved by over 40%, supporting fast AI processing, high-performance gaming, and reduced battery consumption. When the Xperia 1’s “Processing Optimization” is turned on, it achieves up to 10% power savings for specific uses such as social media, web browsing, and online video viewing. Sony claims this enables up to two days of active use. The device supports up to four OS version upgrades and six years of security updates.

Screenshot 2025 05 13 at 18 33 48 Xperia 1 VII Ultra wide Long Battery Life AI Smartphones Sony Malaysia
Source: Sony

The Xperia 1 VII includes accessibility features for camera use, such as horizontal measurement information provided through sound and vibration. The Android ‘TalkBack’ feature incorporates Sony enhancements for ease of use, such as reading the menu in order of usage frequency.

Sony has also focused on environmentally conscious design. The product box and internal tray use Sony’s Original Blended Material, achieving a completely plastic-free packaging solution. Approximately 84% of the materials used for some components inside and outside the device include environmentally conscious plastics such as SORPLAS.

Pricing and Availability

The Xperia 1 VII will be available in Slate Black, Moss Green, and Orchid Purple in Malaysia from mid-July 2025.

The Xperia 1 VII is currently on pre-order in other regions. Pricing in Europe starts at €1,499 (RM7,191.30) and £1,399 (RM7,984.37). Pre-orders in the UK come with a set of Sony’s popular WF-1000XM5 headset worth £238.

A dedicated Style Cover with Stand for Xperia 1 VII (sold separately) is also available. The cover can be used in both vertical and horizontal orientations. It features a grip and stand, and comes with a ring strap. The cover is available in three colors that match the device. Sony states that the cover uses approximately 78% environmentally conscious resins, including SORPLAS.

POCO F7 Pro In-depth Review: A Phone that Knows What It’s Going For and Excels

The smartphone market these days feels a bit like a crowded arcade – everyone’s flashing bright lights and making loud noises, especially in the “gaming” segment. You see a lot of devices slapped with the “gaming phone” label, promising the world with aggressive designs and over-the-top features. But, let’s be honest, many of them end up being one-trick ponies, excelling only in raw power while falling flat on their faces when it comes to the all-around smartphone experience that most of us actually need day-to-day.

POCO F7 Pro 11Amidst this, Xiaomi’s POCO brand has quietly, or perhaps not so quietly, carved out its own path. Their F series, in particular, has always aimed to deliver flagship-level performance without the flagship-level price tag. But what’s been interesting to see is a refinement over generations – a move beyond simply being a budget beast for gaming. The POCO F series has matured, striving to excel in photography, display quality, and overall user experience, all while keeping that aggressive pricing strategy intact.

This brings us to their latest offering, the POCO F7 Pro. It arrives with the promise of not just powerful performance capable of handling the most demanding games, but also a refined experience that aims to challenge devices far pricier. It looks like POCO is pushing the boundaries, trying to offer a truly premium feel and performance without breaking the bank.

But does the POCO F7 Pro truly deliver on these lofty promises? Can it really be the well-rounded performer it claims to be, and is it genuinely worth your hard-earned money in this competitive landscape? Let’s dive deeper and find out.

 

Design

In a world where many phones are shouting for attention with flashy aesthetics, Xiaomi has opted for something a bit more understated, yet still distinctly POCO, with the F7 Pro. It’s a design that feels refined and mature, moving away from the often-aggressive lines you might expect from a brand with gaming roots. We have to commend them for striking this balance – it’s subtle, but upon closer inspection, quite unique.

POCO F7 Pro 12

One design choice that immediately stands out, and frankly, is quite welcome, is the decision to stick with a flat display. While curved screens can look sleek, they often come with downsides like accidental touches and sometimes make screen protectors a nightmare. The flat screen on the POCO F7 Pro, combined with the gently rounded edges of the frame, makes a noticeable difference in how the phone feels in your hand. It offers a much more secure and natural grip, making it feel less likely to slip and generally more comfortable for extended use, whether you’re scrolling through social media or deep into a gaming session. It just feels right.

Turning the phone over, the back panel tells its own story with a rather interesting two-textured finish. This is where POCO subtly nods to its performance-oriented roots without resorting to overt, flashy “gamer” aesthetics. The majority of the back has a pleasant, perhaps slightly textured or matte finish that feels good to the touch and resists fingerprints fairly well – a practical win.

However, look closely at the top portion, particularly around the camera module. This is where Xiaomi has cleverly integrated a more aggressive design language, almost hiding it in plain sight. It’s not screaming for attention, but you’ll notice subtle lines, patterns, or perhaps a distinct texture that hints at the power beneath the surface. It’s like a chameleon – blending in at first glance, but revealing its true colours (or in this case, design intent) when you take a closer look. It’s a smart way to keep that POCO “gaming” edge visible for those who appreciate it, without alienating users who prefer a cleaner, more sophisticated look. This dual-texture approach gives the phone character without sacrificing elegance or ergonomics.

 

Hardware

Moving past the external design, it’s time to look at what powers the POCO F7 Pro. Despite its relatively subtle appearance, this device houses components selected with performance in mind. It’s equipped with hardware designed to offer a high level of capability for demanding tasks. While it may not sit at the very apex of the flagship market occupied by the most premium “Ultra” devices, the F7 Pro is clearly positioned to compete in the upper tier, offering a level of performance that aims to rival or exceed that of many other smartphones often considered flagships. It’s built to be a capable performer.

 

Specifications

 Processor Qualcomm SM8650-AB Snapdragon 8 Gen 3 (4 nm)

Octa-Core

1×3.3 GHz Cortex-X4

3×3.2 GHz Cortex-A720

2×3.0 GHz Cortex-A720

2×2.3 GHz Cortex-A520

RAM 12GB (Review Configuration)
Memory 256GB (Review Configuration)

512GB

UFS 4.1

Graphics Processing Unit (GPU) Adreno 750
Main Display AMOLED panel
6.67-inch (~521 PPI)
1800 nits (peak)QHD+ resolution (1440×3200 pixels)20:9 Aspect Ratio

120Hz Refresh rate

HDR10+

Corning Gorilla Glass 7i

Operating System Android 15 with HyperOS 2
Battery Non-Removable 6,000mAh
Fast Charging (90W)
Connectivity Nano SIM

5G/4G LTE/EVDO/HSPA/CDMA/GSM
Wi-Fi 802.11 a/b/g/n/ac/6e(ax)/7

GPS, GLONASS, GALILEO, BDS, QZSS
A2DP
Bluetooth 5.4
OTG Support
USB 3.2 Type-C

Camera REAR:
Dual Sensor:50-megapixelf/1.6, 24mm (wide angle), 1.0µm, 1/1.55”

Dual Pixel Phase Detection Autofocus (PDAF)

Optical Image Stabilisation (OIS)

 

8-megapixel

f/2.2, (Ultrawide), 1.12µm, 1/4.0”

 

HDR

Colour Spectrum Sensor

Auto-HDR
LED Flash

Panorama

 

8K Video recording (24fps)
4K Video recording (24/30/60fps)
1080p Video recording (30/60/120/240/960fps)

720p Video recording (1920fps)

 

Gyro-EIS

Stereo Sound

FRONT:
20-Megapixel

wide

1080p video recording (30/60fps)

Gyro-EIS

Sensor Accelerometer
Proximity
Fingerprint (Under Display)
Gyroscope
Compass
Miscellaneous Dual SIM/eSIM
Retail Price (Malaysia) MYR 2,299 (256GB)

MYR 2,499 (512GB)

Retail Price (US) USD$ 499.99 (256GB)

USD$ 649.99 (512GB)

 

User Interface

Navigating the POCO F7 Pro means interacting with Xiaomi’s HyperOS 2, which is built on top of the latest Android 15. Xiaomi has been refining its software layer for years, and HyperOS represents its current vision. On the POCO F7 Pro, you get the core Android 15 features, but overlaid with Xiaomi’s distinct flavour and a host of their own customisations and improvements.

20250327 135307One notable aspect, especially for the POCO line, seems to be a push towards a slightly more minimal and streamlined look right out of the box compared to previous MIUI iterations on other Xiaomi or Redmi devices. It feels a bit cleaner initially, which can be a refreshing change. Under the hood, HyperOS also appears to bring improvements to responsiveness. Swiping through menus, opening and closing apps, and generally zipping around the interface feels fluid and quick, contributing to a snappy user experience that matches the capable hardware.

Where HyperOS truly shines, and something it proudly carries over from the MIUI days, is in its sheer level of customisation and personalisation. If you love tweaking every aspect of your phone’s look and feel, you’re in for a treat. Beyond the standard customisation options that come with Android 15, HyperOS offers a powerful theming engine. This isn’t just about changing your wallpaper; you can dive deep and customise everything from icon packs and fonts to the look of your always-on display and system animations. It allows you to truly make the phone feel uniquely yours, which is a big plus for many users.

However, it’s not all smooth sailing. One persistent niggle that we observed is HyperOS’s tendency to push notifications that feel a bit like ads – sometimes suggesting apps or other content through the notification shade. It’s an intrusive practice that detracts from the otherwise clean experience. We sincerely hope Xiaomi addresses this in future updates and severely limits or removes these promotional notifications. A notification shade should be for important alerts, not marketing.

Despite this notable drawback, the overall experience with HyperOS 2 on the POCO F7 Pro is pretty good. The blend of Android 15’s core features with Xiaomi’s deep customisation options and the apparent improvements in responsiveness make for a capable and highly personalizable operating system. Just be prepared to potentially manage some unwanted promotional notifications.

 

Performance

When it comes to how the POCO F7 Pro actually performs in daily use and under pressure, the overall experience is genuinely impressive. It quickly becomes clear that this phone isn’t just about having powerful specs on paper; it translates into real-world speed and fluidity that can easily go toe-to-toe with many devices carrying a much heftier price tag.

POCO F7 Pro 15A significant part of this smooth operation seems to stem from the balance Xiaomi has struck between the underlying hardware and its HyperOS 2 software layer. It feels like HyperOS 2 is well-optimised to make the most of the components within the POCO F7 Pro, ensuring that tasks are handled efficiently and the user interface remains responsive. It’s this synergy between the muscle of the hardware and the finesse of the software that allows the POCO F7 Pro to deliver an overall performance experience that sits comfortably alongside, and in some cases surpasses, that of several established flagships currently on the market. It’s a promising start to the performance story.

 

Multitasking & Productivity

Beyond just raw speed in launching apps or playing games, a true test of a smartphone’s performance is how effortlessly it lets you switch between tasks and run multiple applications simultaneously without breaking a sweat. For anyone who uses their phone as a productivity tool, this is paramount. The good news is, the POCO F7 Pro steps up to the plate here, offering a range of features and underlying power that enable quick and efficient working.

Juggling multiple apps is handled with impressive fluidity on the F7 Pro. Whether you’re using split-screen mode to reference a document while writing an email or using floating windows to keep a calculator or chat app open on top of another task, the phone takes it all in stride. You won’t typically encounter frustrating stutters or significant slowdowns when jumping from one demanding application to another.

POCO F7 Pro 12A key player in this smooth multitasking experience is the amount of RAM the phone is equipped with. Think of RAM (Random Access Memory) as your phone’s short-term workspace. The more RAM you have, the more applications and processes your phone can keep active and readily accessible in the background without needing to fully close and relaunch them each time you switch. This is why having ample RAM is crucial for seamless multitasking – it allows for instant switching rather than waiting for apps to reload. While we’ll detail the specific RAM configuration in the specs section, rest assured that the F7 Pro comes with enough to handle demanding multitasking scenarios comfortably.

But hardware is only part of the equation. Xiaomi’s HyperOS 2 also plays a vital role with its software optimisations. These optimisations ensure that the available RAM is managed efficiently, background processes are handled intelligently, and transitions between apps are smooth. Features like refined app management and quicker animations contribute to the overall feeling of responsiveness when you’re trying to power through your tasks. It’s the combination of robust internal memory and intelligent software tuning that makes the POCO F7 Pro a capable partner for productivity, allowing you to switch between different parts of your digital workflow quickly and efficiently.

Call Quality & Connectivity

In the hustle and bustle of daily life, a reliable phone for making and receiving calls is still essential. With the POCO F7 Pro, we found the call quality to be generally solid. Voices on both ends of the conversation come through clearly, with sufficient volume. The microphones do a good job of picking up your voice, even in moderately noisy environments, ensuring the person you’re talking to doesn’t have to constantly ask you to repeat yourself. It handles the primary function of being a phone without any fuss, providing a clear and dependable line of communication.

Beyond just calls, staying connected in today’s world means robust data and wireless capabilities. The POCO F7 Pro is equipped with modern connectivity features to keep you hooked up at speed. Naturally, it supports 5G networks, meaning you can take advantage of the fastest mobile data speeds available in your area, which makes a significant difference for streaming high-resolution video, downloading large files on the go, or online gaming without frustrating lag.

For staying connected at home or in the office, the F7 Pro includes support for recent Wi-Fi standards. While the exact version can vary depending on the specific model or region, expect support for at least Wi-Fi 6, which provides faster speeds and better performance in crowded Wi-Fi environments compared to older standards. This means quicker loading times when browsing or streaming over Wi-Fi. Bluetooth is also on board, ensuring stable connections to your wireless headphones, smartwatches, and other peripherals. NFC is also included, which is essential for contactless payments via Google Pay and quickly pairing with compatible devices. GPS performance for navigation was also reliable in our testing, locking onto signals quickly and accurately.

 

Gaming

Now, for many, the true test of a phone’s power lies in its ability to handle demanding games. POCO phones have often been associated with strong gaming performance at accessible prices, and the F7 Pro continues this tradition, largely delivering a very capable gaming experience.

Under the hood, the POCO F7 Pro is equipped with the Snapdragon 8 Gen 3 Mobile Platform. While the tech world keeps churning out newer chips, the Snapdragon 8 Gen 3 is still a seriously powerful piece of silicon, known for its strong performance capabilities. Paired with the ample RAM we discussed earlier and HyperOS 2’s optimisations, this phone is built to handle graphically intensive titles.

POCO F7 Pro 2In our time testing the POCO F7 Pro with a range of games, including Pokémon UNITE, Diablo Immortal, Asphalt Legends Unite, and Genshin Impact, the overall performance was quite admirable. For the most part, gameplay felt smooth and responsive, with no noticeable lag or frustrating screen tearing that can really pull you out of the immersive experience. The phone was able to maintain stable frame rates in many scenarios, which is crucial for competitive or fast-paced games.

Thermals are always a concern when pushing a phone hard with gaming, but the POCO F7 Pro managed to stay relatively cool even during extended gaming sessions. It gets warm, as any powerful phone will, but it remained comfortable to hold without becoming alarmingly hot – a testament to its cooling system, which is an important, albeit often invisible, piece of the performance puzzle.

However, it wasn’t a perfect run across the board. We did observe a minor hiccup, specifically in Diablo Immortal. When the screen became absolutely swarmed with enemies and we unleashed animation-heavy Area of Effect (AoE) attacks, there was occasional stuttering. This was particularly noticeable when there were well over 50 enemies on screen and multiple complex animations firing off at once. It’s a demanding scenario, and while it resulted in some frame drops, it’s important to note that the game never became unplayable. It was a brief stutter rather than a complete freeze, and the phone still managed its temperature well even under this specific heavy load.

In other graphically rich and animation-heavy titles like Pokémon UNITE and Genshin Impact, the experience was largely smooth. Animations were fluid, and we didn’t encounter significant lag that impacted gameplay. The phone also maintained reasonable temperatures during these sessions. The same held true for Asphalt Legends Unite, where the high-speed racing action remained smooth and visually impressive without the phone becoming uncomfortably warm.

So, while there might be a rare moment of strain in extreme gaming scenarios like the one encountered in Diablo Immortal, the POCO F7 Pro generally delivers strong and consistent gaming performance. It handles popular demanding titles admirably and keeps thermals in check, making it a solid choice for mobile gamers who want a powerful experience without necessarily opting for a dedicated, often more expensive, gaming phone.

 

Battery Life

Battery performance is often a trade-off – do you get a slim, light phone with a smaller battery, or a slightly bulkier device that just keeps going? With the POCO F7 Pro, it seems Xiaomi has leaned towards endurance while still offering rapid top-ups. It packs in a massive 6,000mAh battery, which is genuinely one of the largest capacities you’ll find in a smartphone currently available on the market, immediately suggesting promising longevity for demanding users.

But it’s not just about the size of the tank; how quickly you can refuel matters too, and how intelligently that refuelling happens is becoming increasingly important. The POCO F7 Pro supports 90W HyperCharge, which is seriously fast. This isn’t just a number on a spec sheet; it translates to real-world convenience. With this technology, Xiaomi claims the battery can charge to 100% in just 37 minutes. This means even if you’re caught with a low battery before heading out, a quick 15-20 minute charge can give you a substantial amount of power to get you through several more hours.

POCO F7 Pro 1Adding to this efficiency are Xiaomi’s dedicated charging and battery management chipsets: the Surge P3 charging chipset and the Surge G1 battery management chipset. These work in tandem behind the scenes to not only improve charging efficiency but also to help maintain the long-term health of the battery. They intelligently regulate the charging process to prevent overheating and excessive stress on the battery cells.

Beyond just raw capacity and charging speed, Xiaomi has also built in some intelligence when it comes to managing that power and optimising background activity. HyperOS 2, combined with POCO’s WildBoost Optimisation 4.0, includes software features that allow for intelligent battery management and better background process handling. WildBoost 4.0, often associated with performance optimisation, also plays a role in managing system resources to improve power efficiency during both demanding tasks like gaming and general use by intelligently optimising background activity.

Furthermore, the intelligent charging features, particularly useful for overnight charging, leverage some form of artificial intelligence. These learn your charging habits – for example, knowing when you typically wake up – and optimise the charging speed accordingly. This means the phone might charge quickly initially, but then slow down as it approaches 100% just before you need it, which is a smart way to maintain battery health over the long term by avoiding sitting at 100% for hours.

In our testing, that large 6,000mAh battery, combined with these optimisations, translated into some impressive real-world usage times. With what we’d consider regular daily use – a mix of browsing, social media, messaging, emails, and some media consumption – the POCO F7 Pro comfortably lasted an average of about 12 to 13 hours on a single charge. That’s solid performance that should get most users through a full day without anxiety, and for some, even spill into a second day.

When we pushed it harder with extended gaming sessions, as mentioned in the performance section, the battery lasted approximately 4 to 5 hours before needing a recharge. Now, while that might sound like a shorter duration, it’s important to note that these tests were conducted with demanding games, with the Always On Display active, and with minimal manual optimisations for background app activity. For a device powering intensive graphics and keeping the screen on constantly, 4-5 hours of continuous heavy gaming is still respectable.

Crucially, with a bit more conscious battery management – perhaps toning down the AOD or implementing some background activity restrictions – and letting WildBoost 4.0 do its thing, we found the battery life extended well beyond the 12-hour mark, often stretching to needing a charge only after about 1.5 days of use. Furthermore, if you’re someone who leaves their phone on standby for periods, say over a weekend, the POCO F7 Pro demonstrated excellent power efficiency, lasting about 4 days on standby without an active mobile connection constantly draining power searching for a signal.

 

Display

Alright, let’s turn our attention to the window into your digital world – the display. It’s one of the most crucial parts of any smartphone, as it’s where you consume content, interact with apps, and, of course, game. The POCO F7 Pro gives you a generous canvas to work with, featuring a 6.67-inch WQHD+ display with a 2K resolution. Now, if those terms sound a bit technical, think of the 6.67 inches as the size of your viewing area – quite substantial for a modern smartphone – and the WQHD+ with 2K resolution means that this large screen packs in a lot of pixels, resulting in a very sharp and detailed picture. Text looks crisp, and images and videos are rendered with impressive clarity across this expansive panel.

POCO F7 Pro 10Beyond just sharpness and size, the display on the F7 Pro is notable for its vibrance and colour reproduction. Colours pop without looking oversaturated (though you can usually tweak this in settings if you prefer a different look), and the accuracy means that photos and videos appear much closer to how they would in real life. Whether you’re scrolling through your photo gallery or watching a movie, the visual experience on this 6.67-inch screen is genuinely pleasing and immersive.

It’s also clear that Xiaomi has put a good amount of thought into the user’s well-being when it comes to this display. They’ve included features aimed at eye care and circadian rhythm maintenance. This typically involves technologies that reduce the amount of blue light emitted, especially in the evenings, which can help lessen eye strain and improve sleep patterns. It’s a small but significant detail that shows consideration for how people use their phones for extended periods on such a large screen, particularly before bed.

POCO F7 Pro 8The physical design of the display also contributes significantly to the overall experience. The slim bezels around the 6.67-inch screen create a nearly edge-to-edge visual space. This minimal framing makes the display feel even larger and more immersive, pulling you into whatever content you’re viewing, whether it’s a game or a video. It provides a seamless and expansive window into your digital world.

For gamers, or anyone who values precise interaction, the sensitivity of the screen is key. The POCO F7 Pro’s display offers excellent touch responsiveness, which is particularly beneficial in fast-paced games where split-second reactions matter. What’s even more interesting is Xiaomi’s leveraging of AI to enhance touch sensitivity. This technology allows the screen to remain highly responsive and accurate even when there are external factors like small amounts of water or moisture on the display. It’s a clever bit of engineering that ensures consistent performance on that large, vibrant screen even in less-than-ideal conditions, preventing frustrating missed touches or inaccurate swipes.

 

Cameras

Turning the POCO F7 Pro around, you’re greeted by its camera system. On paper, the setup might look relatively straightforward compared to some multi-lens monsters out there, but it’s the technology backing it up that’s particularly noteworthy. You get a primary 50MP sensor, which is the workhorse for most of your shots. This isn’t just any 50MP sensor; it features the Light Fusion 800 image sensor, a 1/1.55″ sensor size, a wide f/1.6 aperture to let in plenty of light, and utilises 2.0μm 4-in-1 Super Pixel technology. Crucially, the main sensor also benefits from Optical Image Stabilisation (OIS), which helps keep your photos sharp and your videos steady, especially in less-than-ideal lighting or when your hands aren’t perfectly still.

POCO F7 Pro 13Alongside the main camera, there’s an 8MP sensor paired with an f/2.2 ultrawide lens. This is great for capturing broader scenes, like landscapes or group photos, allowing you to fit more into the frame. The setup is further complemented by a colour sensor, which aids in more accurate colour reproduction. Xiaomi also highlights a Cinema-level 13.2EV dynamic range, suggesting the camera is capable of capturing a wide range of tones from bright highlights to deep shadows in a single shot, which is important for balanced exposures. Together, these lenses cover focal lengths from 15mm (with the ultrawide) to 48mm, offering flexibility for both effortless landscape shots and nicely framed portraits.

POCO F7 Pro 9But the real magic, according to POCO, lies in their first AI computational photography platform, POCO AISP. This isn’t just a catchy name; it represents how the phone’s core processing power – the CPU, GPU, NPU (Neural Processing Unit), and ISP (Image Signal Processor) – are tightly integrated through Xiaomi HyperOS. What this means for you is that the software and hardware work together seamlessly to perform advanced computational photography tasks incredibly efficiently. This results in significantly faster end-to-end image processing. The idea is that with its exceptional processing speed and intelligent scene optimisation, the camera can deliver professional-grade results with just a simple tap of the shutter button, aiming to make every captured moment more vivid and memorable.

So, how does this translate to real-world image and video quality? We have to say, for a phone at the POCO F7 Pro’s price point, the camera experience is genuinely one of Xiaomi’s best efforts. The camera interface itself is snappy – and yes, the pun is intended! It’s responsive, relatively easy to navigate, and keeps things simple without burying essential features deep within menus. This makes for a pleasant shooting experience, allowing you to quickly launch the camera and capture the moment.

When it comes to picture quality, especially from that main 50MP sensor under the right conditions, the results can be impressive. Under good lighting conditions, the photos exhibit an insane depth of colour and detail. You can zoom in and still see fine textures, and colours are rendered richly. Pictures are generally sharp, with little to no aberrations, like chromatic fringing, which can sometimes plague smartphone cameras. In bright, well-lit environments, the pictures are honestly near DSLR quality, which is high praise for a phone in this category. The pixel binning, or Ultrapixel technology as Xiaomi calls it (the 4-in-1 Super Pixel), certainly seems to work as advertised, allowing the sensor to gather more light and detail, especially when the light isn’t perfect.

We’ll admit, we didn’t go into the low-light testing with the highest expectations for stills – phones in this price range have historically struggled in dimmer conditions, often producing noisy or muddy images. However, the POCO F7 Pro pleasantly proved us wrong here. It delivered strong showings even in the dullest of lights. While not matching flagship phones that cost twice as much, it managed to retain good details and exhibit great dynamic range, preventing highlights from being blown out and lifting shadows effectively. The result is low-light photos that are noticeably better than your average for this segment, making the camera much more versatile for capturing moments regardless of the time of day.

Moving on to video, the POCO F7 Pro also had a very strong showing. Under the right lighting conditions, it truly excelled and could realistically be used as a primary camera for a content creator hands down. The footage was clear, detailed, and the colours were vibrant. It also features an acceptable steady mode (likely digital or electronic stabilisation working with the OIS) which does a good job of reducing a lot of the motion from handheld shots and stabilises pretty well, resulting in smoother videos that are much more watchable. In low light, as expected, videos were a little grainy, but crucially, they were not unusable. While you’ll see noise in darker areas, the footage still retains enough detail and brightness to be salvageable for many purposes, which is a commendable feat for this class of device.

Overall, the POCO F7 Pro’s camera system, powered by the Snapdragon 8 Gen 3 and the new POCO AISP, is a significant strength for both stills and video. It offers a responsive user experience and delivers impressive image quality in good light, while surprisingly holding its own in low light, making it a well-rounded shooter for its class and a very capable tool for capturing your world.

 

It’s That Good (and That Affordable) and It’s also Shaking up the Flagship Market

So, where does the POCO F7 Pro land after putting it through its paces? In a market crowded with devices, many of which promise the world but underdeliver, the F7 Pro carves out a compelling space for itself. POCO’s approach with the F series, moving beyond just raw gaming power, seems to have paid off.

This phone successfully blends a subtle, ergonomic design with powerful internals driven by the Snapdragon 8 Gen 3. The 6.67-inch 2K display is a visual treat – vibrant, sharp, and thoughtfully designed with eye comfort and usability in mind, even featuring smart AI touch sensitivity. Performance is undeniably strong, handling multitasking with ease and tackling demanding games admirably, staying surprisingly cool under pressure, thanks in part to features like WildBoost 4.0.

POCO F7 Pro 14The massive 6,000mAh battery is a highlight, offering impressive longevity for daily use and supporting blazing-fast 90W HyperCharge that gets you back to 100% in around 37 minutes, aided by the Surge chipsets and intelligent charging. The cameras, while perhaps not the absolute best on the market, are highly capable for the price, delivering sharp stills in good light and surprisingly strong low-light performance, plus decent video quality.

The main caveat remains the HyperOS notifications pushing ads, a persistent annoyance we hope to see addressed.

Despite this, the POCO F7 Pro largely delivers on its promises. It offers a refined, high-performance smartphone experience that genuinely challenges devices in higher price brackets. If you’re looking for flagship-level power, a great display, and excellent battery life without paying a premium price, the POCO F7 Pro is absolutely worth considering. It’s a true contender in the “flagship killer” space.

Hexagon’s MAESTRO Rethinks Manufacturing to Deliver Speed & Scalability

Hexagon’s Manufacturing Intelligence division has introduced MAESTRO, a new coordinate measuring machine (CMM) designed to meet the needs of modern manufacturing. This machine is engineered to deliver speed, precision, and enhanced performance, addressing the increasing demand for productivity and quality in manufacturing environments. MAESTRO’s design focuses on enabling faster inspection processes while maintaining precision, ultimately improving productivity and reducing bottlenecks in manufacturing.

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Source: Hexagon

MAESTRO is built upon the principles of speed, ease of use, connectivity, and scalability. Its all-digital design aims to provide rapid measurement routines, a user-friendly experience, and seamless data integration. The machine’s modular software and hardware allow it to adapt to evolving production demands, making it suitable for industries such as aerospace, automotive, and high-precision manufacturing.

The system incorporates digital sensors, a single cable system, and a new controller with updated firmware. These technological advancements are intended to increase throughput, streamline measurement operations, and ensure connectivity for modern production environments.

MAESTRO is designed to provide fast measurements with sub-micron tolerances, ensuring repeatable and reliable results for quality control. The machine’s design emphasizes high-speed motion and synchronized axis movements to accelerate setup, programming, execution, and reporting.

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Source: Hexagon

MAESTRO aims to simplify CMM programming and workflows through an intuitive user interface and cloud-native metrology apps. This approach seeks to enable users with varying skill levels to generate accurate measurements without coding.

As an Industrial Internet of Things (IIoT) device, MAESTRO integrates into Hexagon’s Nexus ecosystem, facilitating real-time data sharing across design, production, and quality teams[cite: 16]. This connectivity supports data-driven decision-making and enhances overall equipment effectiveness (OEE). The system also allows for integration with automation systems.

MAESTRO’s modular design supports scalability, allowing manufacturers to update software, sensors, and capabilities over time.

MAESTRO includes the Smart Machine Eye camera for measurement volume monitoring and a digital changer rack that tracks the occupancy status of each port. The machine also features status LEDs, an Eco Mode for power efficiency, and a sensor interface designed for easy sensor exchange.

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Source: Hexagon

Additional technical features of MAESTRO include a new jogbox for manual wrist positioning, fast probe calibration, performance upgrade options, and the Metrology Communication Interface (MCI) for data exchange with other systems.

MAESTRO is designed to support digital workflows across planning, programming, setup, execution, analysis, and reporting. This is facilitated by Hexagon’s software tools and services, such as PC-DMIS and the Metrology Reporting Nexus Apps, to improve productivity and collaboration.

MAESTRO will be available for order from June 30, 2025.

Building trust: Foundations of security, safety and transparency in AI

This artricle is an adaptation of a Red Hat research paper of the same name (Bestavros, Chen, Fox, Mollett & Sidhpurwala, 2024). You may access the full paper here.

As publicly available artificial intelligence (AI) models rapidly evolve, so do the potential security and safety implications, which calls for a greater understanding of their risks and vulnerabilities. To develop a foundation for standardized security, safety and transparency in the development and operation of AI models–as well as their open ecosystems and communities–we must change how we’re approaching current challenges, such as consistent information about models, lack of distinction between security and safety issues and deficient and non-standardized safety evaluations available and in use by model makers.

Risks and vulnerabilities

While similar, AI security and AI safety are distinct aspects of managing risks in AI systems. AI security protects the systems from external and internal threats, while AI safety provides confidence that the system and data don’t threaten or harm users, society or the environment due to the model’s operation, training or use. However, the relationship between AI security and safety is often blurry.

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Photo by fauxels

An attack that would typically be considered a security concern can lead to safety issues (or vice versa), such as the model producing toxic or harmful content or exposing personal information. The intersection of AI security and safety highlights the critical need for a comprehensive approach to AI risk management that addresses both security and safety concerns in tandem.

Current challenges and trends

While the AI industry has taken steps to address security and safety issues, several key challenges remain, like the prioritization of speed over safety, inadequate governance and deficient reporting practices. Emerging trends suggest that targeting these areas of growth are crucial for developing effective safety, security and transparent practices in AI.

Speed over safety

In the spirit of developing and deploying AI technologies quickly to “secure” increased market share, many organizations are prioritizing quickening their pace to market over safety testing and ethical considerations. As seen via past security incidents, security is often years behind nascent technology, typically leading to a major incident before the industry begins to self-correct. It’s reasonable to predict that in the absence of individuals pushing for risk management in AI, we may experience a significant and critical safety and security incident. While new models are being introduced with security and safety in mind, the lack of consensus around how to convey the necessary safety and transparency information makes them challenging to evaluate, though the increase in safety-conscious models is a positive step forward for the AI industry.

Governance and self-regulation

With very little government legislation in effect, the AI industry has relied upon voluntary self-regulation and non-binding ethical guidelines, which have proven to be insufficient in addressing security and safety concerns. Additionally, proposed legislation often doesn’t align with the realities of the technology industry or concerns raised by industry leaders and communities, while corporate AI initiatives can fail to address structural issues or provide meaningful accountability as a result of being developed especially for their own use.

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Photo by Thirdman

Self-governance has had limited success and tends to involve a defined set of best practices implemented independent of primary feature development. As seen historically across industries, prioritizing security at the expense of capability is often a trade off stakeholders are unwilling to make. AI further complicates this by extending this challenge to include direct impacts to safety.

Deficient reporting practices

As the industry currently stands, there is a lack of common methods and practices in handling user-reported model flaws. This is partially due to the fact that the industry’s flawed-yet-functional disclosure and reporting system for software vulnerabilities isn’t an apples-to-apples solution for reporting in AI. AI is a technical evolution of data science and machine learning (ML), distinct from traditional software engineering and technology development due to its focus on data and math and less on building systems for users that have established methodologies for threat modeling, user interaction and system security. Without a well understood disclosure and reporting system for safety hazards, reporting an issue by directly reaching out to the model maker may be cumbersome and unrealistic.  Without a well understood, standardized reporting process, the impact of an AI safety incident could potentially be far more egregious than it should be, due to delayed coordination and resolution..

Solutions and strategies

Heavily drawing upon prior work by Cattel, Ghosh & Kaffee (2024), we believe that extending model/system cards and hazard tracking are vital to the improvement of security and safety in the AI industry.

Extending model/safety cards

Model cards are used to document the possible use of an AI model, as well as its architecture and occasionally the training data used for the model. Model cards are currently used to provide an initial set of human-generated material about the model that’s then used to assess its viability, but model cards could have more potential and applicability beyond their current usage, regardless of where they travel or where they’re deployed.

To effectively compare models, adopters and engineers need a consistent set of fields and content present on the card, which can be accomplished through specification. In addition to the fields recommended by Barnes, Gebru, Hutchinson, Mitchell, Raji, Spitzer, Vasserman, Wu & Zaldivar, 2019, we propose the following changes and additions:

  • Expanding intent and use to describe the users (who) and use cases (what) of the model, as well as how the model is to be used.
  • Add scope to exclude known issues that the model producer doesn’t intend or have the ability to resolve. This will ensure that hazard reporters understand the purpose of the model before reporting a concern that’s noted as unaddressable against its defined use.
  • Adjust evaluation data to provide a nested structure to convey if a framework was also used, and the evaluation’s outputs that were run on the model. Standardized safety evaluations would enable a skilled user to build a sustainably equivalent model.
  • Add governance information about the model to understand how an adopter or consumer can engage with the model makers or understand how it was produced.
  • Provide optional references, such as artifacts and other content, to help potential consumers understand the model’s operation and demonstrate the maturity and professionalism of a given model.

Requiring these fields for model cards allows the industry to begin establishing content that is essential for reasoning, decision making and reproducing models. By developing an industry standard for model cards, we will be able to promote interoperability of models and their metadata across ecosystems.

Hazard tracking

While the common vulnerability disclosure process used to track security flaws is effective in traditional software security, its application in AI systems faces several challenges. For one, ML model issues must satisfy statistical validity thresholds. This means that any issues or problems identified in an AI model, such as biases, must be measured and evaluated against established statistical standards to ensure that they’re meaningful and significant. Secondly, concerns related to trustworthiness and bias often extend beyond the scope of security vulnerabilities and may not align with the accepted definition. Recognizing these limitations, we believe that expanding the ecosystem with a centralized, neutral coordinated hazard disclosure and exposure committee and a common flaws and exposure (CFE) number could satisfy these concerns. This is similar to how CVE was launched in 1999 by MITRE to identify and categorize vulnerabilities in software and firmware.

Users who discover safety issues are expected to coordinate with the model providers to triage and further analyze the issue. Once the issue is established as a safety hazard, the committee assigns a CFE number. Model makers and distributors can also request CFE numbers to track safety hazards they find in their own models. The coordinated hazard disclosure and exposure committee is the custodian of CFE numbers and is responsible for assigning them to safety hazards, tracking them and publishing them. Additionally, the formation of an adjunct panel will be responsible for facilitating the resolution of contested safety hazards.

What next?

Models developed according to open source principles have the potential to play a significant role in the future of AI. The frameworks and tools that are necessary for developing and managing models against industry and consumer expectations require openness and consistency in order for organizations to reasonably assess risk. With more transparency and access to critical functionality, the greater our ability to discover, track and resolve safety and security hazards before they have widespread impact. Our proposals intend to afford flexibility and consistency through existing governance, workflows and structure. When implemented, they could provide more efficient avenues to resolving the pressing need to effectively manage AI safety.

More Developers Aren’t Enough! Citizen Development Unlocks True Enterprise Digitisation

Malaysia is on an accelerated path towards becoming a digital economy. Yet, the ambitious goal of digitising every facet of business and public service faces a significant hurdle: the sheer scale of the task. Traditionally, digital transformation has heavily relied on central IT departments and the availability of skilled developers. But what happens when the number of processes needing automation far outstrips the capacity of even the most capable IT team?

This is where a paradigm shift is gaining traction: Citizen Development. It’s a concept championed by many in the tech space, including those we recently spoke with, that suggests the key to widespread digitisation lies in empowering the workforce itself.

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Photo by Yan Krukau

Citizen Development is about enabling individuals within business units – the HR executive, the operations manager, the procurement officer – to create, or significantly modify, applications and workflows that solve their specific problems, using tools sanctioned by IT. It’s born out of the recognition that these individuals possess invaluable domain knowledge about their processes, knowledge that is crucial for building effective digital solutions. As Rakesh Nandakumar, Associate Vice President, Southeast Asia at Kissflow, put it:

“Citizen development is when business users build applications or workflows or any automation which the organization wants in a way the organization would prefer it… I’m talking about proper business guys… They themselves building their own process automations and more automations is what I’m alluding to.”

The Imperative for Broader Digital Participation

Why is this shift necessary now? Firstly, the scale of internal processes in large organisations is staggering. Relying solely on a central IT team to automate hundreds or thousands of unique workflows is simply not feasible within a realistic timeframe. It creates bottlenecks and slows down the pace of innovation and efficiency gains.

Secondly, the workforce is changing. Newer generations entering the workforce are digital natives, comfortable with technology and eager to solve problems directly. Handing them manual processes in a digital world is inefficient and can impact employee satisfaction. Empowering them with the tools to improve their own workflows leverages their digital fluency and intrinsic motivation.

Kissflow Article

Thirdly, and crucially, relying solely on hiring more professional developers, while important for complex systems, cannot close the digital gap fast enough. Think back a few decades: taking a photograph required specialised skills, equipment, and a trip to a studio. Today, sophisticated technology in our pockets makes photography accessible to virtually everyone. Similarly, the challenge isn’t just about having more developers, but about making digital creation accessible to a much wider audience – making “everyone a problem solver,” digitally.


Rakesh Nandakumar Kisslfow

“How many more developers will you bring in to solve the problems which are there in enterprise? Because the scale of the problem is not 10x. The gap is too wide to simply create more developers to solve the problem. This problem can only be resolved if you believe everybody in your organization can potentially be a problem solver…”

Rakesh Nandakumar, Associate Vice President, Southeast Asia at Kissflow


Technology as the Great Enabler

This is where modern technology plays a vital role. The rise of no-code/low-code platforms has fundamentally changed who can build digital solutions. These platforms abstract away the complexity of traditional programming. Instead of writing lines of code, users can build applications and automate workflows using intuitive visual interfaces, drag-and-drop components, and pre-built templates. A business user can define a process flow or build a digital form by thinking about the business logic, not the underlying database structure or programming language. Low-code also provides IT with the flexibility to extend these solutions or build more complex components when needed, fostering collaboration between IT and business users.

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Photo by fauxels

Furthermore, advancements in Artificial Intelligence, particularly generative AI, are accelerating the citizen development journey. AI can act as an intelligent co-pilot, offering suggestions based on best practices, automatically generating form fields for common processes, and guiding users through workflow design. This reduces the initial learning curve and helps citizen developers build solutions more effectively and efficiently, bridging the ‘knowledge gap’ on how to start.

These technologies empower individuals with deep process knowledge to translate that understanding directly into functional digital tools, addressing the “middle office” challenges that often fall through the cracks of enterprise-wide system implementations.


Rakesh Nandakumar Kisslfow

“The middle of this operation is just often left to excels and spreadsheets and paper. And that is exactly where [platforms enabling citizen development] come into play.”

Rakesh Nandakumar, Associate Vice President, Southeast Asia at Kissflow


Ensuring Governance and Security

A common concern with distributing development capabilities is the risk of ‘shadow IT’ and security vulnerabilities. However, the enabling technologies designed for citizen development incorporate governance frameworks. These platforms are typically owned and overseen by a central authority within the organisation, like IT or a dedicated Center of Excellence (COE).

This central team can set standards, provide guidance, validate citizen-built solutions, and manage the underlying infrastructure. Modern platforms also come with built-in enterprise-grade security and compliance features, ensuring that even solutions built by non-developers adhere to necessary regulations and data protection standards. This ensures that empowering the workforce doesn’t come at the expense of security or compliance.

Accelerating Malaysia’s Digital Future

For Malaysia, embracing Citizen Development, supported by accessible no-code/low-code technologies and AI, offers a powerful path to accelerate its digitisation goals. It allows organisations across key sectors – finance, retail, manufacturing, energy, and more – to rapidly digitise internal operations, improve efficiency, and enhance employee experience. By empowering a broader segment of the workforce to participate actively in the digital transformation journey, the nation can unlock significant productivity gains and foster a more digitally capable and agile economy. Citizen development, therefore, is not just a trend; it’s an essential strategy for comprehensive and effective digitisation in the modern era.


Rakesh Nandakumar Kisslfow Profile

Rakesh Nandakiumar
Associate Vice President, Southeast Asia
Kissflow

With over 10 years of experience in the IT industry, Rakesh is a result-driven professional who leads the SEA and inside sales business teams at Kissflow, a low-code no-code platform. His mission is to help businesses achieve digital transformation and operational excellence with simple and powerful solutions.