Haier Malaysia has introduced its new Space Fit refrigerator series, a product line engineered specifically to address a growing demand from urban Malaysians for a more serene and integrated home environment. Citing a Euromonitor report that found over 80% of urban Malaysians are seeking to reduce visual clutter, Haier has designed this series to blend seamlessly into modern kitchen cabinetry, functioning less like a standalone appliance and more like a piece of the home’s architecture.
The headline feature of the Space Fit series is its ability to be installed with a 0cm gap, allowing it to sit perfectly flush with surrounding cabinets. This eliminates the awkward protruding look common with traditional refrigerators and creates a sophisticated, uncluttered, built-in aesthetic. Haier achieved this through two key engineering innovations.
First is the Bottom-front Heat Release technology. Instead of venting heat from the sides or back, which requires clearance space for airflow, this system channels heat through the bottom front of the unit. This advanced thermal management allows the refrigerator to be fully enclosed by cabinetry without compromising on cooling performance.
Second is the 108° Dual-Axis Hinge. This specialised hinge allows the refrigerator doors to open wide, but more importantly, it ensures the internal drawers can be fully extended even when the door is only open to a 90-degree angle. This resolves a common pain point in compact kitchens where a refrigerator door cannot open fully because it hits a wall or another cabinet, making it the ideal solution for tight spaces.
Beyond its seamless design, the Space Fit series incorporates a holistic approach to food preservation and wellness. To minimise food waste, the refrigerator is equipped with an HCS Humidity Control System and Fresher Shield, both engineered to keep fresh produce and meats in their optimal condition for longer.
For hygiene, Haier has included its ABT Pro technology. This system generates reactive oxygen ions that circulate throughout the refrigerator, providing a 2-minute sterilization and 6-minute deodorization process. Haier claims this removes 99.9999% of bacteria and over 100 harmful substances, keeping food safer and fresher for the family.
Everyday convenience is also a focus, with features like a dedicated Beverage Zone and a fully automatic Smart Ice system that provides ice on demand without the need for manual trays.
Pricing and Availability
The Haier Space Fit series is priced starting from RM6,999.
In conjunction with the launch, Haier Malaysia is offering a special promotion for the month of September for purchases made at any Haier Brand Shops, authorised dealers, and major retailers nationwide. This promotion includes:
- Instant savings of RM500
- A gift set worth RM300
- A Touch ‘n Go voucher worth RM500
