Sony has released the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), marking a pivotal expansion of its flagship G Master™ series. This new E-mount lens stands as the first medium telephoto macro in the lineup, fusing G Master’s celebrated optical excellence with class-leading magnification and advanced stabilisation. The lens is an instrument of surgical precision designed to elevate close-up photography to an art form.

The lens opens up a micro-world of detail, achieving a level of clarity that transforms the ordinary into the extraordinary. The FE 100mm F2.8 Macro GM OSS achieves a maximum magnification of 1.4x, enabling creators to capture intricate details in vivid fidelity. For those chasing extreme perspectives, the lens is compatible with an optional teleconverter, which extends the capability up to a stunning 2.8x magnification.
The 100mm focal length, which positions the lens in the medium telephoto range, provides a crucial practical benefit: a comfortable working distance. This distance helps photographers avoid casting unwanted shadows or disturbing sensitive subjects, facilitating complex lighting setups and unobtrusive observation.
The optical structure is uncompromising, engineered for the simultaneous delivery of exceptional resolution and signature soft background blur. The lens houses an advanced configuration that includes two XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements. This technical execution ensures razor-sharp fidelity is maintained consistently from the image’s center to its periphery, while the ED elements vigilantly combat chromatic aberrations.
The signature G Master quality is rooted in its ability to produce beautiful background blur. The smooth rendering is achieved by a meticulously controlled spherical aberration, combined with the operation of the 11-blade circular aperture. This partnership ensures that out-of-focus areas melt away into a silky-smooth background, drawing the viewer’s eye directly to the sharp subject. Furthermore, the lens is treated with the Nano AR Coating II, which suppresses flare and ghosting, maintaining clear image quality even in harsh backlit conditions.

The lens’s focusing system has been profoundly overhauled to deliver speed and precision. Autofocus (AF) performance is up to approximately 1.9 times faster than previous models, a significant gain driven by four unique XD (extreme dynamic) linear motors. These motors facilitate a high-speed, high-precision, and near-silent lens drive.
For the minute adjustments critical to macro work, the lens offers tactile control through its dedicated features: a Full-time DMF switch allows instant manual focus override; a Focus Mode switch toggles AF/MF; and a unique Sliding Focus Ring enables a full MF mode linked to distance scales. Beyond focusing, an integrated optical image stabilisation system is specifically designed to accurately compensate for the various shakes magnified in macro work, ensuring steady handheld shots. The lens also includes a dedicated aperture ring for direct and intuitive control over settings.
Pricing & Availability
The FE 100mm F2.8 Macro GM OSS will be available in Malaysia from November 2025. Pre-orders begin on 1 October 2025, with a suggested retail price (SRP) of RM5,999.