TCL Unveils First Malaysian Brand Store at Sunway Pyramid

Get ready to get hands-on with the latest in consumer electronics! TCL, a leading global name in the industry, officially launched its first-ever TCL Brand Store in Malaysia today, May 30, 2025. Strategically located at the popular Sunway Pyramid mall, this new store is the result of a collaboration with Vivid Concepts, a Malaysian retail solutions company. The primary aim is to bring TCL’s cutting-edge technology experiences directly to Malaysian consumers, offering a more tangible way to explore their wide ecosystem of innovative products.

TCL Store in Sunway Pyramid
[Source: TCL] Opening Ceremony of the TCL Store in Sunway Pyramid

The new TCL Brand Store at Sunway Pyramid is designed with the customer in mind, promising an immersive way to interact with the brand’s extensive product line. It features interactive zones that allow shoppers to actually test out and explore TCL’s advanced offerings. This collaboration with Vivid Concepts is key, bridging the gap between online Browse and offline purchasing by giving Malaysians the chance to see, touch, and try products before making a decision.

So, what can you find inside? TCL is showcasing an impressive array of its innovative products. A major highlight is their massive 115-inch 115C7K Premium QD-Mini LED TV, which boasts all-domain halo control technology for superior light generation and imaging, paired with a CrystGlow HVA panel for truly stunning picture quality. If that size isn’t quite what you’re looking for, this impressive QD-Mini LED TV is also available in 85-inch, 75-inch, and 65-inch versions. For those seeking an alternative top-tier viewing experience, the 98C8K Premium QD-MiniLED TV is also on display, featuring the industry-leading CrystGlow WHVA Panel and complemented by a Bang & Olufsen audio system. Gamers aren’t left out either, as both the C7K and C8K models come packed with features like a 144Hz native refresh rate, 288Hz VRR (Variable Refresh Rate), and TCL Game Master for exceptionally smooth and immersive gameplay.

Beyond the stunning visuals, TCL’s extensive line of innovative home appliances is also ready to be explored. This includes their FreshIN 3.0 air conditioner, which comes with convenient offline voice control and T-AI energy-saving technology. You can also check out the sleek Free Built-IN refrigerator and the TWD105-C31DG washer-dryer, which is powered by a DD inverter motor using direct drive and magnetic levitation for quieter, more efficient, and durable performance.

Grand Opening Deals Not to Be Missed!

To celebrate this exciting launch, TCL is rolling out some fantastic in-store exclusive promotions. Shoppers visiting the new Sunway Pyramid store can enjoy deals starting from as low as RM699. These special offers are only available for a very limited time – from today, May 30, through to June 2, 2025. So, if you’re looking to grab a bargain on TCL’s latest tech, you’ll want to head over there this opening weekend – don’t miss out!

This Sunway Pyramid store is just the beginning of TCL’s expansion plans in Malaysia. The brand has already announced the upcoming opening of its second TCL Brand Store, which will be located at IOI Mall Puchong and is set to open its doors on August 7, 2025. TCL also plans to continue strengthening its collaboration with retail leaders like Vivid Concepts to further enhance the in-store experience for Malaysian customers.

Adding to its global presence, TCL also proudly announced at the event its new role as an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. This partnership will see TCL supporting the International Olympic Committee (IOC) with its innovative display and home appliance solutions, aiming to enhance the experience for fans and athletes alike, including providing digital displays and appliances for the Olympic Village. TCL will also support the “Athlete Moments” initiative, allowing athletes to connect with loved ones post-competition.

With end-to-end solutions, AI can and should operate everywhere

This article is contributed by Varinderjit Singh, General Manager, Lenovo Malaysia

While many organizations have been investing in artificial intelligence under the radar, we’ve seen unprecedented adoption in the last few years. One field has captured everyone’s attention. Thanks to ChatGPT and other early headline grabbers, the world has woken up to the incredible potential of Generative AI. According to a recent McKinsey survey, 65% of organizations regularly use Gen AI in at least one business function, up from a third last year.

From automating repetitive tasks to creating and bringing the right info to the right people at the right time, Gen AI promises cutting-edge innovation, faster time to market, more productive workers, and happier customers. Use cases range from life sciences and financial services to retail, automotive, manufacturing, and beyond. Virtually all verticals and business functions stand to benefit, with Gartner reporting efficiency gains as the current top driver for most organizations, followed by increased revenue and improved risk management.

Not so fast?

Although some organizations are already seeing results, many still struggle to operationalize AI effectively. Identifying clear, value-generating use cases and having the right tools in place, especially at the user level are common stumbling blocks.

Another challenge is making AI accessible and practical in day-to-day environments. It must be embedded into devices that people use every day – PCs, tablets, mobile phones to edge devices – helping users make decisions faster, work smarter, and solve problems in real time.

We’ve been there

Lenovo started exploring AI at scale over 15 years ago, but our roots in smart innovation go back to our earliest days. As we saw AI’s potential to transform our own operations, from supply chains to customer service, we also invested heavily in building technologies and services that empower our customers to do the same.

Smarter tech that brings AI to life

Lenovo Byline 062025AI should be intuitive, seamless, and available at the point of need. That means delivering AI-powered experiences through everyday devices—whether that’s voice-enabled search, intelligent assistants, real-time transcription, or productivity tools that anticipate what you need next. Take the Lenovo ThinkPad X9 Aura Edition operating on Windows 11 Pro, for example. Seize the moment with the security to thrive anywhere and the performance to meet your boldest goals. Windows 11 Pro devices are easy to use and manage, with AI-enhanced efficiency and compatibility with existing technology including mission-critical apps and hardware.

How to make it happen

Organizations need integrated end-to-end solutions built on solid foundations—in other words, the right data, infrastructure, and, critically, the right devices. AI can’t deliver impact unless it’s available at the point of use—through secure, high-performing PCs and smart devices that are ready to handle modern workloads. But AI isn’t plug-and-play. It requires strategy, the right tools, and continuous support.

That’s where Lenovo Adoption Services can make a real difference. From initial readiness assessments to onboarding, change management, and ongoing optimization, we help ensure users are equipped and confident with AI-powered devices and software. For many customers, that means starting by identifying the right use cases and matching them with the right devices—whether for creative professionals, frontline workers, or enterprise users.

We work with you to define your goals, identify high-impact opportunities, and create a roadmap that makes AI real in everyday workflows. Then, we help you deploy, scale, and continually optimize your device ecosystem—ensuring your investment keeps delivering value long after rollout.

How we did it: Lenovo Powers Lenovo

Internally, we’ve outfitted global teams with AI-enabled ThinkPads and intelligent collaboration tools, including voice-enhanced conferencing, adaptive display settings, and productivity assistants. These features help our teams work more intuitively and get more done with less effort.

But it’s not just about hardware. With services like Premier Support Plus, we ensure fast issue resolution, predictive maintenance, and ongoing optimization—maximizing uptime and keeping our global workforce moving.

The results? Better employee experience, faster decision-making, and increased productivity. We’ve also used AI-generated insights to improve how our teams interact with technology—resulting in smarter workflows and more engaged users.

No time like the present

Our customers are showing what’s possible when AI becomes part of everyday work—driving innovation, unlocking productivity, and making technology feel more human. When paired with the right solutions, services, and devices, AI becomes a practical tool with immediate impact.

And we’re here to help you make it real.

This article is contributed by Varinderjit Singh, General Manager, Lenovo Malaysia

EPSON EcoTank L5590 Multifunction Printer In-Depth Review: Packing Everything a Home Office and Small Business Needs in a Compact Package

The modern landscape is rapidly changing. Whether it’s the rise in freelancing and home offices, or the demands of small businesses and startups, there’s a growing need for versatile and efficient printing solutions. These users often face constraints – be it budget, space, or the need for a device that can handle a variety of tasks. This is where all-in-one printers like the EPSON EcoTank L5590 come into play, offering a range of functionalities in a single unit.

EPSON L5590 (2)

Epson’s EcoTank lineup has long been recognized for addressing these concerns with its refillable ink tank system. This design promises lower running costs and reduced waste, appealing to both cost-conscious home users and businesses looking to optimize their spending. The EPSON EcoTank L5590 is the latest all-in-one printer in this series, offering not just printing, but also scanning, copying, and faxing capabilities. Key features include high-speed printing (15/8 ipm for black/colour), a high page yield to minimize downtime, and a comprehensive set of connectivity options for seamless integration into any workflow.

In this review, we will thoroughly examine the EPSON EcoTank L5590 to determine if its core features and multiple functions live up to expectations. We’ll assess its performance, efficiency, and overall value, ultimately aiming to answer the crucial question: Is this all-in-one printer a worthwhile investment for homes and businesses seeking a reliable and economical printing solution?

Design

The EPSON EcoTank L5590 is designed with practicality and user-centricity at its core, prioritizing ease of use and efficiency. Its dimensions (375mm wide, 237mm tall, and 347mm deep) allow it to fit comfortably in a variety of settings. Whether it’s tucked away on a bookshelf, neatly placed on a work desk, or sitting on a small cabinet, the L5590’s footprint doesn’t demand excessive space.

One of the standout design features is the inclusion of an Automatic Document Feeder (ADF). This significantly streamlines the scanning and copying of multi-page documents, a boon for productivity in busy home or office environments. The ADF also supports duplex scanning, further enhancing efficiency by enabling the scanning of both sides of a document automatically.

Epson has also paid close attention to the ergonomics of the L5590 to enhance the user experience. The control panel is intuitively laid out, and the 1.44-inch color LCD screen simplifies navigation and operation, reducing the learning curve for new users.

Refilling the ink tanks, a hallmark of the EcoTank series, has been designed for convenience and cleanliness. The ink bottles are engineered to prevent spills, and the tanks are easily accessible from the front, minimising the need to move the printer or open multiple covers. This thoughtful design touch simplifies maintenance and reduces downtime.

Ultimately, Epson deserves credit for putting considerable thought into the design of the L5590. It’s clear that the focus is on enabling the printer to seamlessly integrate into the user’s workflow, rather than requiring the user to adapt to the printer’s limitations.

Hardware

The EPSON EcoTank L5590 is constructed with a focus on durability and functionality, incorporating robust materials designed to withstand regular use in both home and office environments.

EPSON L5590 (6)At the heart of the L5590 is the PrecisionCore Printhead, a key differentiator that sets it apart from conventional thermal inkjet printers. Unlike traditional printheads that use heat to eject ink, PrecisionCore technology employs a high-density print chip that precisely ejects ink droplets. This results in faster printing speeds of up to 15 ipm for black and 8 ipm for colour prints, as well as improved accuracy and durability.

The L5590 also features an Automatic Document Feeder (ADF) with a capacity of 30 sheets, enabling efficient scanning and copying of multi-page documents. This significantly streamlines workflows, saving time and effort.

In terms of connectivity, the L5590 offers a range of options to suit various needs. It supports USB 2.0 for a traditional wired connection, as well as Wi-Fi IEEE 802.11b/g/n for wireless networking. Wi-Fi Direct allows for direct connection to mobile devices without requiring a router, and Ethernet provides a stable wired network connection.

Specifications

Printing Technology RGB liquid crystal shutter projection system
Maximum Resolution 0.62-inch
Print Speed (Black/Colour) Full HD (1080p)
Scanner Type Laser Diode
Optical Resolution 20,000 hours (Normal/Quiet)
Fax Function 30″ to 150″
Connectivity 1,000 lm/1,000 lm
LCD Screen Over 5,000,000:1
Dimensions 5W x2 + Passive Radiator
Weight 1 (HDCP 2.3, ARC Supported)
ADF Capacity Built-in, 30 pages
Retail Price (RM) RM1,299.00
Retail Price (USD) USD$500.00

 

User Experience

The EPSON EcoTank L5590 offers multiple ways to interact with the printer, each with its own set of strengths and weaknesses.

LCD Screen

EPSON L5590 (3)The L5590 incorporates a 1.44-inch color LCD screen to facilitate direct operation of the printer. This screen allows users to perform initial setup, configure network settings, and execute basic functions such as copying and scanning. However, the setup process itself, when done through the LCD screen, can be tedious. Navigating through the various options and inputting information using the physical buttons can be time-consuming and cumbersome. The interface is generally responsive, exhibiting minimal lag or delays as you navigate through the menus for other functions. However, the display is not touch-enabled, which means you must rely on physical buttons for all interactions beyond the initial setup. While this button-driven system is functional, it can feel somewhat outdated compared to the more intuitive touch interfaces found on many modern devices. For instance, inputting text or scrolling through lists requires repetitive button presses, which some users might find tedious.

Epson Smart Panel App

For a more contemporary and streamlined experience, users can opt to control the printer through the Epson Smart Panel app on their smartphone or tablet. This app is designed with a focus on simplicity, providing an intuitive way to manage printing, scanning, and copying tasks remotely. The app’s clean and straightforward layout contributes to its ease of use. However, its visual design could benefit from a refresh to bring it in line with current aesthetic trends.

During our review, we observed that the initial setup process using the Epson Smart Panel app could be a bit temperamental. In some instances, settings did not transfer to the printer on the first attempt, necessitating repeated tries. Nevertheless, once the printer was successfully configured, the app delivered a smooth and convenient user experience. Printing documents and photos from the app is a breeze, and Epson has thoughtfully included basic photo editing tools, enabling users to make quick adjustments to images before printing.

Performance

The EPSON EcoTank L5590 is designed to be a versatile workhorse, and its performance generally aligns with this intent. The printer is claimed to have a capacity of 5,900 pages print capacity for colour prints and a 6,600-page capacity for monochrome prints. While we weren’t able to test these claims to ensure that we don’t waste resources, the claims are lofty ones. During our review period, we did print maps for Dungeons and Dragons and even documents. These amounted to roughly 200 pages, and we didn’t make much of a dent in the ink capacity.

Printing

Epson advertises the L5590 as having a fast print speed of 15 ipm (black) and 8 ipm (colour). It’s important to clarify the difference between “ipm” and “ppm.” While both measure print speed, “ipm” (images per minute) typically refers to measuring the speed of printing a single-sided page, while “ppm” (pages per minute) can sometimes refer to single-sided or double-sided printing.

In our tests, we observed slightly different results. We clocked the printer at 2 seconds per page for monochrome prints and 3.2 seconds per page for colour prints. This translates to 30 ppm for monochrome and approximately 18.75 ppm for colour. While our monochrome print speed significantly exceeds Epson’s claim, our colour print speed also surpasses it.

EPSON L5590 (9)Beyond speed, the L5590 delivers impressive text quality. Printed text is remarkably sharp and well-defined, even at smaller font sizes, ensuring excellent readability for professional documents. The level of text clarity is so refined that the only tangible improvement would be achieved by using a laser printer, which is known for its crisp text output.

When it comes to graphics and image reproduction, the L5590 performs admirably, producing colour documents and graphics with good vibrancy and clarity. However, photo printing exhibits a slight compromise in sharpness. While colours are generally accurate, photo prints lack the intricate detail and sharpness that dedicated photo printers often provide. This characteristic was consistent in both monochrome and colour photo prints. It’s important to note that our photo printing evaluations were conducted using standard paper; employing specialised photo paper might yield enhanced results, though this was not included in our testing protocol.

Scanning

The L5590 also offers robust scanning capabilities. Our tests recorded scanning speeds of 12 seconds per page for monochrome documents and 17 seconds per page for colour documents.

EPSON L5590 (10)The inclusion of an Automatic Document Feeder (ADF) significantly enhances the scanning of multi-page documents, streamlining the workflow for large volumes of paperwork. This is further complemented by the ADF’s duplex scanning functionality, which automatically scans both sides of a page.

Scanned images are captured with a high level of detail, thanks to the scanner’s optical resolution of 1200 x 2400 dpi. While this resolution is more than sufficient for the majority of scanning tasks, it’s worth noting that such a high resolution is typically required only for specialized applications like scanning images for billboard-sized prints. For everyday scanning needs, the L5590 provides more than adequate clarity and detail.

An Impressive Entry to the EcoTank Lineup that Enters a Market Full of Alternatives but Delivers on Performance at a Price

So, where does the EPSON EcoTank L5590 land? It’s definitely a strong contender, especially if you’re running a small business or startup and need a printer that can handle a heavy workload without constant ink cartridge changes. It’s built for efficiency, and it largely delivers on that. We saw some pretty impressive print speeds in our tests, even a bit faster than Epson’s claims, which is always a nice surprise. The ADF is a lifesaver for scanning stacks of documents, and the connectivity options give you flexibility in how you want to work.

But, and there’s always a “but,” it’s not the cheapest option out there. You’re paying a premium upfront for the EcoTank system, with the promise of saving money on ink down the road. Plus, while it’s generally user-friendly, the LCD screen feels a little old-school, and getting the app set up can be a bit fiddly at times. And if you’re a big photo printer, you might find the quality a bit lacking compared to dedicated photo printers.

Bottom line: If you need a reliable workhorse for everyday office tasks and are willing to invest a bit more upfront, the L5590 is worth considering. But if you’re on a tight budget or prioritise top-notch photo prints, it’s worth shopping around.

Microsoft Launches First Malaysian Cloud Region Providing an Impetus for the National AI Agenda

Microsoft has announced the general availability of Malaysia West, its first cloud region in the country. This development significantly advances Malaysia’s digital and AI transformation efforts. It was unveiled at the Microsoft AI Tour in Kuala Lumpur on May 28, 2025. Microsoft provides vital infrastructure for Malaysia’s technological growth amidst a booming local data centre market.

Scott Guthrie, Executive Vice President, Cloud + AI at Microsoft, announcing the new Malaysia Cloud Region and Malaysia West Availability Zone at the AI Tour
[Source: Microsoft] Scott Guthrie, Executive Vice President, Cloud + AI at Microsoft, announcing the new Malaysia Cloud Region and Malaysia West Availability Zone at the AI Tour

Understanding Cloud Regions: The Azure Backbone

Microsoft Azure’s global infrastructure is built on “regions” – specific geographical locations with data centres. Each Azure region usually has multiple, physically separate “Availability Zones” (AZs). These zones have independent power, cooling, and networking. This design ensures high availability and fault tolerance for applications. AZs within a region are linked by a high-performance, low-latency network. This is crucial for services ranging from computing and storage to AI and analytics. Often, these services come with in-country data residency options.

Microsoft’s Malaysia West: A Deep Dive

Strategically located in Greater Kuala Lumpur, Malaysia West is an AI-ready hyperscale cloud infrastructure. It features three Availability Zones and offers Malaysian organisations access to scalable, available, and resilient cloud services. These services are coupled with in-country data residency, high levels of security, and lower latency for responsive applications. The cloud region will provide customers with access to a broad spectrum of modern services for productivity, data analytics, cybersecurity, computing, and storage. This includes well-known services such as Microsoft Azure and Microsoft 365. Microsoft’s stack of business applications is set to become available soon. The emphasis on local data residency and data sovereignty is particularly important for sectors dealing with sensitive information. This allows them to meet regulatory requirements while leveraging powerful cloud capabilities.

PETRONAS, Malaysia’s global energy and solutions provider, is a key partner in Malaysia West. It leverages the infrastructure for its digital and AI transformation efforts. This collaboration is significant as it reflects a strong alignment between both organisations in supporting national priorities. They actively foster innovation ecosystems, advance data sovereignty within Malaysia, and contribute to building a resilient national digital economy. Other early adopters already benefiting from Microsoft’s new cloud region include FinHero, SCICOM Berhad, Senang, SIRIM Berhad, TNG Digital (operator of TNG eWallet), and Veeam.

Fueling Economic Growth and AI Ambitions

IDC projects that over the next four years, Microsoft, its partners, and cloud-using customers will jointly generate US$10.9 billion in new revenues. Malaysia West is expected to contribute approximately 16.9% of this total through 2028. This ecosystem is also anticipated to add over 37,000 direct and indirect jobs. Nearly 6,000 of these jobs will be skilled IT roles.

“With this cloud region, we can leverage the latest digital and AI technologies to move up the value chain… Together, let us seize this opportunity to surge ahead and solidify Malaysia’s position as a regional leader in the digital and AI economy.”
– YB Gobind Singh Deo, Malaysia’s Minister of Digital

BINA AI Malaysia: Building a National AI Future

At the AI Tour, Microsoft also unveiled BINA AI Malaysia, an initiative to help drive the next phase of Malaysia’s AI transformation. It aims to foster AI adoption and develop AI-ready talent across various industries. A key component is progressing the establishment of the Microsoft National AI Innovation Centre. The centre aims to advance national AI strategies and collaboratively solve societal challenges using AI. Microsoft is exploring collaboration with EY in Malaysia, Malaysia’s National AI Office (NAIO) under the Ministry of Digital, and PETRONAS Leadership Centre to set up this Centre. It will serve as a strategic hub for developing real-world AI solutions. The centre will nurture future-ready talent and showcase the nation’s AI capabilities. This initiative builds on Microsoft’s earlier 2024 announcement to invest US$2.2 billion to fuel Malaysia’s cloud and AI ambitions.

“Microsoft is committed to being Malaysia’s partner in its AI transformation. The Malaysia West cloud region will deliver world-class AI datacenter infrastructure and enable organisations to accelerate their innovation more securely, creating a future that is inclusive, sustainable, and AI-ready.”
– Scott Guthrie, Executive Vice President, Cloud + AI, Microsoft

Laurence Si, Managing Director, Microsoft Malaysia
[Source: Microsoft] Laurence Si, Managing Director at Microsoft Malaysia, talking about the BINA AI Malaysia program at the AI Tour.

The AI for Malaysia’s Future (AIForMYFuture) initiative, launched in December 2024 with NAIO, aims to equip 800,000 Malaysians with AI-related skills by the end of 2025. Microsoft reported having already successfully skilled 400,000 people across diverse sectors, including government, large and small-medium corporations, startups, education institutions, underserved communities, and the general workforce.

“With Microsoft’s new Malaysia West Cloud Region now on local soil, we are thrilled about the vast opportunities this will bring… Beyond infrastructure, we are committed to delivering digital and AI skills to every Malaysian through the AIForMYFuture initiative, supporting the nation’s vision of becoming a regional digital leader.”
– Laurence Si, Managing Director, Microsoft Malaysia

Key partners in this extensive skilling effort include the Biji-biji Initiative, International Women’s Federation of Commerce and Industry Malaysia (IWFCIM), iTrain, PEOPLElogy, Pepper Labs, the National TVET Council (MTVET) Secretariat, and Talent Corporation Malaysia Berhad (TalentCorp).

Malaysia’s Data Centre Gold Rush

Microsoft’s launch joins a trend of significant cloud investments in Malaysia. AWS launched its Malaysia Region in August 2024 with a US$6.2 billion commitment through 2038. Google Cloud also announced a US$2 billion investment in May 2024 for its first Malaysian data centre and cloud region. This influx features investments from companies like NVIDIA, driven by strong government support. The MyDIGITAL initiative, a strategic location, and growing digital connectivity position Malaysia as a key data centre hub in Southeast Asia. This broader trend means increased choice, competition, and capacity, ultimately benefiting the Malaysian digital ecosystem.

For Malaysian businesses, Microsoft’s new cloud region offers easier access to advanced cloud technologies for innovation, improved scalability, and enhanced global competitiveness. Local data storage directly addresses crucial security and compliance requirements. Lower latency performance unlocks new possibilities for data-intensive applications and AI-driven services. This development also points to new digital services for consumers and the creation of high-value job opportunities for the workforce. It is further supported by comprehensive AI skilling programs designed to prepare Malaysians for these future roles.

Taobao Malaysia Launches Bahasa Interface & Kicks Off 6.18 Mid-Year Deals

Taobao Malaysia has rolled out significant enhancements for local shoppers, headlined by the introduction of a Bahasa Malaysia interface and the launch of its major 618 Mid-Year Sale. These moves underscore Taobao’s commitment to improving the user experience in Malaysia. Starting now, Malaysians can navigate and shop in Bahasa Melayu, English, or Chinese, making the e-commerce platform more accessible.

Taobao Bahasa Malaysia Interface on Android
Taobao Bahasa Malaysia Interface on Android

Beyond the new language option, Taobao has introduced several key app updates. The Image Search feature allows users to upload or snap a photo to find similar items using AI-powered recognition. Another addition is Coins Cashback, a system offering daily check-in missions and purchase incentives at selected sellers, allowing users to earn coin rewards and enjoy cashback. New users also get an Exclusive New User Perk, with deals starting as low as RMB 1 (around RM0.62). These updates, including the tri-lingual interface, are designed to reduce language barriers and create a more rewarding shopping experience.

“We’re excited to kick off this year’s 618 Mid-Year Sale with greater momentum and purpose. At Taobao, we reaffirm our commitment to connecting all Malaysians through a platform that is not only more localised but also more secure and service-driven… every upgrade is designed to offer Malaysians a smoother, safer, and more rewarding online shopping experience.”
– Jess Lew, Country Head of Taobao Malaysia

Taobao is also focused on continuously enhancing its platform capabilities and localised services.

“We are dedicated to making our customers’ online shopping experience on Taobao more efficient and enjoyable by continuously enhancing platform capabilities and localised services, particularly through a wider selection of fashion and home furniture categories with more affordable price and air shipping as fast as five working days, which ultimately uplifts their quality of life.”
– Jess Lew, Country Head of Taobao Malaysia

The main attraction for many will be the Taobao 618 Mid-Year Sale, running from May 28th (8:00 PM) to June 20th (11:29 PM), 2025. This sale event promises a more seamless and localised experience with numerous promotions. Shoppers can expect a variety of deals, including free sea shipping on orders over ¥199 (approximately RM116) when using Coins Cashback, and a chance to win air tickets to Seoul through a Spend & Win contest in partnership with RHB Bank. Additionally, there are instant payment discounts of up to RM68, promo codes offering up to 50% off, daily flash sales, and a wide range of product discounts up to 15%. This sale offers a prime opportunity for Malaysians to save on items that enhance their daily lives.

Jess Lew, Country Manager of Taobao Malaysia stands with the Taobao Mascot at the Launch of the Bahasa Malaysia Interface
Jess Lew, Country Manager of Taobao Malaysia stands with the Taobao Mascot at the Launch of the Bahasa Malaysia Interface

The Taobao app is available for free on both the Apple App Store and Google Play. For more details on the promotions, users can check Taobao Malaysia’s social media channels or the Taobao app. Terms and conditions apply to all promotions and can be found on the app. Taobao Malaysia, part of Alibaba International Digital Commerce Group, aims to provide Malaysian shoppers access to billions of products with tailored logistics and payment services. These latest updates and the 618 sale clearly signal Taobao’s intensified focus on the Malaysian market.

U Mobile Forges Key 5G Backhaul Partnership with TM For Malaysia’s Second 5G Network

Malaysia’s 5G landscape is set for a significant change as U Mobile pushes on to roll out the second 5G network. The company has entered into a substantial partnership with national telecommunications infrastructure provider, Telekom Malaysia (TM). This long-term agreement, valued at RM2.4 billion over 10 years, will see TM become U Mobile’s key fibre backhaul partner. This strategic move is designed to accelerate U Mobile’s 5G network deployment across the country, especially timely as Malaysia transitions from a Single Wholesale Network (SWN) model towards a Dual Wholesale Network (DWN) approach for 5G. U Mobile is one of the key players that has secured the rights to develop this second 5G network, making robust infrastructure partnerships like this crucial. The collaboration underscores the national importance of robust digital infrastructure, a sentiment echoed by the presence of Communications Minister YB Datuk Fahmi Fadzil during the announcement.

This partnership is pivotal. For a “Next Gen 5G” network to deliver on its promises of high speeds, low latency, and massive capacity, a powerful and reliable backhaul is non-negotiable. Fibre optic infrastructure serves as this critical highway, connecting 5G cell towers to the core network. Without sufficient fibre backhaul, 5G capabilities would be severely constrained. This is where TM’s extensive network infrastructure becomes a game-changer for U Mobile.

Core Components of the U Mobile-TM Agreement

Under the terms of this strategic alliance, TM will furnish U Mobile with a comprehensive suite of backhaul infrastructure services. These include essential fibre leased line access to U Mobile’s 5G Radio Access Network (RAN) sites. Additionally, the agreement encompasses the leasing of space at TM’s data centres and Edge Facilities for Points of Interconnect (POIs), alongside trunk leased line services to ensure resilient inter-regional connectivity.

TM possesses a vast nationwide fibre network, with its footprint extending over 740,000 kilometers, representing the broadest fibre backhaul coverage in Malaysia. This extensive reach is fundamental to U Mobile’s plans for an expedited 5G rollout.

UM x TM Photo 2
Source: U Mobile

TM will be instrumental in providing the backhaul for up to 70% of U Mobile’s 5G sites, illustrating the depth of this collaboration.

“U Mobile is pleased to have TM as our fibre backhaul partner as their coverage is the widest in Malaysia, enabling us to further accelerate our 5G coverage deployment.” – Wong Heang Tuck, CEO of U Mobile

Wong Heang Tuck, CEO of U Mobile, highlighted the company’s objectives: “Together with TM and other partners, we are committed to reaching 80% coverage of populated areas within 12 months, while ensuring a superior 5G experience that is highly reliable, supports massive capacity and delivers ultra-fast speeds to benefit enterprises and consumers across Malaysia.”

Achieving 80% population coverage within such a timeframe is an ambitious target, signaling a strong push to bring tangible 5G benefits to a wider audience. The focus on a “superior 5G experience” indicates an emphasis on quality of service, moving beyond mere coverage symbols to deliver actual performance gains.

TM’s Role in Malaysia’s Digital Advancement

For Telekom Malaysia, this partnership aligns with its broader mission to support Malaysia’s digital transformation and its aspiration to evolve into a Digital Powerhouse by 2030.

“TM is proud to support U Mobile’s 5G network with high-capacity fibre backhaul — the essential backbone of a resilient and high-performance 5G ecosystem.” – Amar Huzaimi Md Deris, TM’s Group CEO 

Amar Huzaimi Md Deris, TM’s Group CEO, commented, “This collaboration underscores our commitment to building inclusive, future-ready infrastructure that fuels innovation, enhances connectivity, and drives digital progress across the nation. This is central to TM’s role as the enabler of a Digital Malaysia — a cornerstone in our aspiration to become a Digital Powerhouse by 2030.”

This collaboration allows U Mobile to leverage TM’s established and extensive fibre network, which should lead to faster 5G service availability and potentially more efficient use of resources. In turn, TM further utilises its significant infrastructure assets and reinforces its central role in the nation’s digital ecosystem.

Implications for Consumers and Businesses

The practical outcomes of this partnership are noteworthy. For consumers, this development points towards earlier access to a more consistent and performant 5G network from U Mobile. This translates to improved mobile data experiences, including faster media downloads, higher quality video streaming, more responsive online gaming, and enhanced reliability for video communications. As U Mobile expands its “enterprise-grade” Next Gen 5G network, a wider array of innovative services leveraging 5G’s unique capabilities can be anticipated.

For the business sector, a robust and widely available 5G network is a catalyst for digital transformation. It provides the necessary infrastructure for advanced applications such as the Internet of Things (IoT), smart manufacturing processes, remote operational management, and sophisticated data analytics—all of which can drive efficiency and foster innovation. The combination of TM’s fibre infrastructure and U Mobile’s 5G service deployment aims to better equip Malaysian enterprises for the evolving digital economy.

The National 5G Trajectory

This U Mobile-TM agreement represents a significant step in Malaysia’s broader strategy to achieve comprehensive 5G coverage and adoption. The nation’s shift towards a Dual Wholesale Network model aims to foster greater competition and accelerate 5G deployment. U Mobile’s initiative to build out its network, supported by TM’s backhaul capabilities, is a direct contribution to this evolving landscape, promising more choices and potentially enhanced service quality for end-users.

U Mobile positions itself as a telco with an innovative mindset and a focus on network capabilities. Securing this vital fibre backhaul infrastructure strengthens its ability to deliver on its promise of making advanced digital services possible, particularly as it embarks on deploying its newly acquired rights for 5G network expansion.

Telekom Malaysia, as the nation’s leading integrated telecommunications provider, contributes its extensive experience in network infrastructure and a wide array of communication and digital technology services. Its commitment to enhancing customer experience and operational efficiency, underpinned by strong corporate governance and sustainability goals, is reflected in this strategic initiative to support the expansion of Malaysia’s 5G capabilities.

The path to ubiquitous, high-quality 5G is an ongoing endeavor. However, strategic partnerships like the one forged between U Mobile and TM are crucial enablers, accelerating Malaysia’s progress towards a more connected, innovative, and digitally empowered future. The focus now shifts to the tangible rollout and the real-world performance enhancements this collaboration will bring within the dynamic new structure of Malaysia’s 5G deployment.

 

Vivo V50 In-depth Review: ZEISS Classes Up vivo’s Midrange Hero

The vivo V series has long held a distinct identity within the crowded smartphone landscape, particularly in the midrange segment. Even before their now well-known partnership with ZEISS, the V series was establishing itself as a line deeply focused on photography, bringing capable camera technology to a wider audience. Over the years, we’ve seen this series mature significantly, evolving into a genuine contender capable of offering compelling value and performance.+

vivo V50 Product Shot 11Now, we arrive at the vivo V50, a device that feels like a more intentional step in this evolution. While many manufacturers in the midrange space default to a triple or even quad-camera setup to impress on paper, vivo has opted for a dual-camera system here, suggesting a focus on quality and purpose over sheer numbers. Beyond the cameras, the V50 also appears to put a significant emphasis on practical aspects like battery life and overall longevity. And in a nod to the V series’ occasional flair for design, the V50 arrives with a potential fashion statement in its signature Ancora Red colourway. This introduction hints at a device that might be less about checking every single box, and more about delivering a refined, focused experience in key areas.

So, the big questions looming are: Does the V50 truly hit the mark for an outstanding smartphone in today’s competitive market? And ultimately, is it worth investing your hard-earned money on? We aim to answer those questions in this in-depth review.

Design

vivo has demonstrated a consistent effort in refining the design language of their V series over the years, and with the V50, that evolution is quite evident. The build quality, in particular, feels like it has taken a significant step forward. vivo has employed more refined techniques in crafting the device, managing to draw out a more premium feel from the materials used, which is certainly commendable for a smartphone in this segment.

vivo V50 Product Shot 21However, one immediate detractor from this otherwise elevated feel is the built-in screen protector. While its intention might be protective, its execution unfortunately makes the phone feel cheaper than its underlying build suggests. On a device featuring a subtly elegant quad-curve display, the protector fails to wrap adequately around the edges, leaving a very noticeable and somewhat sharp edge that you constantly feel during use. It’s a small detail, but one that impacts the tactile experience quite significantly.

Despite that, the attention to detail in other areas warrants praise. The camera module on the rear is a prime example. vivo has incorporated a textured bezel around the lenses, lending a touch of luxurious finish that elevates the overall look. The unique design of the camera hump itself is also becoming something of a signature style for vivo’s higher-end V series smartphones, providing a distinct and recognizable element that definitely helps build their brand identity.

The choice to implement a subtle quad-curve for both the display and the back panel on the vivo V50 is a commendable design decision from an ergonomic standpoint. This curvature allows the phone to sit very comfortably and naturally in the palm of your hand, making it feel very much at home during extended use. Furthermore, vivo’s decision to have the phone’s frame seamlessly blend into the overall colourway brings a much-needed sense of cohesion to the design, resulting in a device that looks and feels intentionally crafted.

While the design is largely successful, there is certainly still room for improvement. We’ve seen vivo push the boundaries of smartphone design, particularly with the stunning aesthetics of the X200 series, and we know they possess the skills to achieve even greater levels of refinement and innovation in future V series iterations.

Hardware

Stepping below the surface, the internal components and specifications of the vivo V50 reveal a device where there appears to have been a considerable amount of intentional design. From the choice of display technology to the selected processor and, of course, the camera system – areas we will delve into shortly – it genuinely feels like vivo approached the V series, and specifically the V50, with a clear vision in mind and actively worked towards realising it through the hardware choices made. This isn’t just a collection of parts; there’s a sense of purpose driving the configuration.

Specifications

 Processor Qualcomm SM7750-AB Snapdragon 7 Gen 3 (4 nm)

Octa-Core

1×2.63 GHz Cortex-A715

3×2.40 GHz Cortex-A715

4×1.80 GHz Cortex-A510

RAM 8GB

12GB (Review Configuration)

Memory 128GB

256GB (Review Configuration)

512GB

UFS 2.2

Graphics Processing Unit (GPU) Adreno 720
Main Display AMOLED panel
6.77-inch (~338 PPI)1300 nits (HBM)
4500 nits (peak)FHD+ resolution (1080×2392 pixels)20:9 Aspect Ratio

120Hz Refresh rate

HDR10+

Diamond Shield Glass

Operating System Android 15 with Funtouch OS 15
Battery Non-Removable 6,000mAh SiC
Fast Charging (90W)
Reverse Wired Charging
Connectivity Nano SIM

5G/4G LTE/EVDO/HSPA/CDMA/GSM
Wi-Fi 802.11 a/b/g/n/ac/6e(ax)

GPS, GLONASS, GALILEO, BDS, QZSS, NavIC
A2DP
Bluetooth 5.4
OTG Support
USB 3.2 Type-C
Near Field Communication (NFC)

Camera REAR:
Dual Sensor:50-megapixelf/1.9, 23mm (wide angle), 1.0µm, 1/1.55”Phase Detection Autofocus (PDAF)

Optical Image Stabilisation (OIS)

 

50-megapixel

f/2.0,15mm (Ultrawide), 119˚, 0.64µm, 1/2.76”
Autofocus

 

ZEISS Optics

HDR

Colour Spectrum Sensor

Auto-HDR
Ring Light LED Flash (Aura Light)

Panorama

 

4K Video recording (30fps)
1080p Video recording (30fps)

 

Gyro-EIS

FRONT:
50-Megapixel

f/2.0, 21mm (wide), 0.64µm, 1/2.76″

Autofocus
ZEISS Optics

 

4K Video recording (30fps)
1080p Video recording (30fps)

 

Gyro-EIS

Sensor Accelerometer
Proximity
Fingerprint (Under Display)
Gyroscope
Compass
Miscellaneous Dual SIM/eSIM
Retail Price (Malaysia) MYR 2,299 (256GB)

MYR 2,499 (512GB)

Retail Price (US) USD$ 499.99 (256GB)

USD$ 649.99 (512GB)

User Interface

The vivo V50 runs on Funtouch OS 15, which is vivo’s interpretation of Android 15. Straight off the bat, it’s noticeable that vivo has opted to keep the overall feel of the operating system quite similar to stock Android, or the Android Open Source Project (AOSP). This minimalistic approach is a double-edged sword. On one hand, it has undeniably refined the overall look of Funtouch OS, lending it a sense of cleanliness and sophistication that, dare I say, was sorely lacking in some of its earlier iterations.

Navigation within the user interface is generally smooth, though it is still accompanied by noticeable animations during transitions. While these animations aren’t inherently a negative point, they can, over time or on less powerful hardware (though we’ll get to performance later), potentially contribute to a perception of the device slowing down compared to snappier, less animated interfaces. More pressingly, vivo needs to revisit the design of their native Funtouch OS applications. When juxtaposed with the visual refinements and principles of Material Design seen in Android 15 itself, vivo’s own apps can appear a little dated, creating a slight inconsistency in the user experience.

Another area that vivo needs to seriously look into is the settings interface. It remains overly complex and visually dated. Navigating through the sheer number of options requires more clicks than necessary to reach a desired setting, which can be frustrating for users. Simplifying and modernising this core part of the user interface would tremendously impact the overall user experience for the better.

Beyond these points, Funtouch OS, in its current form, still struggles to forge a strong, unique identity. Unlike some of its competitors who have distinct visual languages and feature sets, Funtouch OS remains nearly undiscernible from a baseline AOSP experience for much of its core functionality. In my honest opinion, this represents a significant space where vivo can improve to set itself apart in the market truly. Developing a recognisable design identity and an overall device experience that feels uniquely ‘vivo’ is crucial for differentiating their offerings from now on.

Performance

When it comes to raw performance, the vivo V50 positions itself quite competitively within the crowded midrange arena. Our testing and usage indicate that its capabilities are generally on par with, if not a little ahead of, much of its direct competition. Like many devices in this segment, it naturally excels in certain areas while perhaps lagging slightly in others. However, taken as a whole, this kind of varied performance profile is largely par for the course when evaluating a modern mid-range smartphone; it’s about finding the right balance for the target user.

Multitasking & Productivity

From a productivity standpoint, the vivo V50 brings several features to the table that position it as a potentially capable machine for getting things done on the go.

One notable area is the multitasking interface. vivo has introduced a stacked layout for recent apps, which, while a stylistic choice, does add a bit of flair to Funtouch OS. More functionally, the company has commendably included a clear indicator for the dropdown menu on each app panel – a small but significant detail that stock Android, in contrast, often expects users to discover on their own. This is a welcome addition, making the extensive options available for multitasking on compatible apps much more accessible. Within this dropdown, you’ll find options for standard split screen, the ‘small window’ floating mode, and even the ability to “lock” apps to keep them running unhindered in the background.

Putting these features to the test, the V50 generally handled most apps flawlessly when used in split-screen mode, exhibiting no noticeable lag during typical usage scenarios. However, when engaging with more resource-hungry applications, such as demanding editing apps like Adobe Lightroom, the system does tend to show signs of slowing down or occasional stuttering. Of course, these particular apps are few and far between for most users’ daily multitasking needs, and aside from these selected instances, the split-screen interface felt smooth as butter.

vivo V50 Product Shot 18The ‘small window’ mode further enhances multitasking, allowing you to open up to three apps simultaneously in floating windows, even in tandem with a split-screen view below. The phone wasn’t significantly bogged down when juggling the more usual multitasking suspects like YouTube, WhatsApp, Google Keep, Word, and similar applications. However, echoing the split-screen experience, it tended to stutter ever so slightly when those more resource-intensive apps were brought into the mix.

Aside from these built-in multitasking options and the standard Android framework, vivo has done relatively little else to significantly extend the multitasking capabilities of its smartphones compared to some other manufacturers who offer more robust desktop-like or enhanced multi-window environments.

Call Quality & Connectivity

In terms of keeping you connected, the vivo V50 arrives equipped with a suite of modern standards. It supports 5G for next-generation mobile data speeds, and includes comprehensive satellite navigation support with GLONASS, BEIDOU, and more, which is expected. However, one point that leaves us slightly befuddled is the apparent lack of support for WiFi 7. While WiFi 7 is still relatively new, its inclusion in some competing devices means its absence here is noticeable. That said, stepping back, the V50 does come with the vast majority of connectivity options that truly matter and make sense for a smartphone positioned in the midrange today.

In practical, day-to-day usage, the V50 demonstrates good overall connectivity performance. Notably, we found that it even outperformed some of its competition when it came to mobile connectivity, managing to hold a stable or even stronger signal in areas where other devices struggled to maintain a connection. This translated to stable mobile connections, whether on 4G or 5G networks, and consistently good internet speeds.

Call quality on the vivo V50 is largely par for the course for a modern smartphone. Conversations were consistently clear and crisp, and thankfully, there was no indication of the audio sounding robotic or distorted.

Gaming

For many users, a smartphone’s ability to handle mobile games is a significant factor, and we put the vivo V50 through its paces with a selection of popular titles, including Pokémon UNITE, Diablo Immortal, Honkai Impact, and Asphalt Legends Unite.

Overall, the V50 performed acceptably in gaming scenarios. It didn’t necessarily blow us out of the water with flagship-level performance, but for the most part, it maintained a respectable balance of heat management and frame rates under typical load. However, it’s important to note that the smartphone did struggle under specific, demanding circumstances, particularly when graphics settings were pushed to their limits or intense on-screen action occurred.

Diablo Immortal, for instance, proved to be a notable challenge for the V50. We observed significant stuttering and lag during moments of intense battling, such as when waves of 30 or more monsters swarmed the player, or during PvP encounters with multiple players unleashing area-of-effect abilities simultaneously. This was most pronounced when the graphics settings were cranked up to their highest; we found we had to dial them back a peg for a smoother experience. On optimised settings, however, the game performed well enough, allowing for prolonged gaming sessions without major hitches.

Similarly, with Honkai Impact, the game ran well on medium to high graphics settings. Pushing the visuals to the ‘ultra’ preset, predictably, resulted in some noticeable screen tearing and lag, impacting the overall fluidity of gameplay. On the thermal front, playing Honkai Impact for extended periods on optimised settings didn’t cause the phone to heat up excessively. This wasn’t the case at all when pushing to ultra settings; the phone did heat up considerably, reaching a point where it felt a little too toasty for comfortable, prolonged holding.

Outside of these more graphically demanding titles, the V50 performed pretty well on less strenuous games like Pokémon UNITE and Asphalt Legends Unite, delivering a consistently smooth experience.

Battery Life

One of the standout features vivo is highlighting with the V50 is their implementation of BlueVolt technology. What sets this apart from much of the competition is the utilization of a silicon-carbon battery chemistry rather than the more conventional lithium-ion. This change in material science inherently allows for a higher power density within the same physical volume, which directly translates to the potential for better battery life.

In practice, the vivo V50 genuinely impressed us with its longevity compared to many competing devices in the segment. On standby, without an active mobile or Wi-Fi connection constantly draining power, the phone was able to last for a remarkable three to four days. We attribute this extended standby time not only to the underlying BlueVolt technology but also to what appear to be effective optimisations within Funtouch OS that make it less battery-hungry when idle.

vivo V50 Product Shot 17Under more regular, active usage conditions – which for me typically involves managing about 8 email accounts syncing in the background, frequent scrolling through social media feeds, watching YouTube videos, listening to podcasts and music, and diving into the occasional game here and there – the battery easily lasted a full day and a half, often pushing towards two days before needing a recharge. This is pretty impressive, especially considering the sheer number of phones on the market today that still struggle to consistently make it past a single 8-hour workday.

Beyond just how long it lasts, the vivo V50 also addresses the need for quick top-ups with support for 90W FlashCharge. This high-speed charging capability means that when you finally do drain the substantial battery, you won’t be tethered to a wall outlet for long periods, quickly getting you back up and running.

Display

The window into the vivo V50 experience is its 6.77-inch AMOLED display. This is a sizeable panel, contributing immediately to an immersive feel, and the choice of AMOLED is a strong one for its inherent ability to produce truly deep blacks and vibrant colours thanks to individually lit pixels. The resolution comes in at 2392 x 1080 pixels, which on a screen this size translates to a pixel density of roughly 388 pixels per inch (ppi). While not the absolute sharpest on the market, it’s certainly ample for crisp text and detailed visuals in everyday use.

For a smoother user experience, especially when scrolling or gaming, the display boasts a 120Hz refresh rate. This higher refresh rate makes animations and transitions feel significantly more fluid compared to standard 60Hz panels. Brightness is another area where this AMOLED panel performs well; it can reach up to 1300 nits in High Brightness Mode (HBM) and an impressive 4500 nits at local peak brightness. This high peak brightness is particularly beneficial for visibility under direct sunlight, ensuring the screen remains readable outdoors.

Looking at colour reproduction, the display performed quite well; colours appeared accurate and lively for the most part. The panel also comes with support for HDR10+, which is good to see and helps enhance contrast and colour range in compatible content. While vivo states the display supports the P3 colour gamut, they haven’t specified whether it covers 100% of that gamut, which leaves a slight ambiguity for those seeking absolute colour precision, but based on visual experience, it’s certainly capable. Adding a layer of durability, the screen is protected by Diamond Shield Glass.

The combination of the large 6.77-inch size, slim bezels, and the intrinsic qualities of the AMOLED technology make this display a very good surface for consuming multimedia content. Whether you’re catching up on the latest shows on Netflix or diving into the world of The Wheel of Time on Prime Video, the display delivers a visually engaging experience that is certainly a strong point for the V50.

Cameras

For many, the camera performance is paramount when choosing a smartphone, and on the vivo V50, this is clearly an area where significant attention has been paid. The camera setup here consists of a dual rear camera system featuring a 50MP Main camera with Optical Image Stabilization (OIS) and a 50MP Ultrawide lens, complemented by a 50MP front-facing camera. All cameras benefit from the co-engineering partnership with ZEISS.

Shooting photos and videos with the V50 is, for the most part, a rewarding experience. We have to praise the overall performance here; the ongoing partnership with ZEISS genuinely feels like it’s creating a noticeable difference in the midrange segment. The capable sensors, combined with ZEISS’s expertise in optics and processing, are able to deliver very crisp pictures and particularly impressive portraits.

Under optimal lighting conditions, the camera setup consistently produced photos with excellent clarity and detail retention. The images were very crisp, and the bokeh effect, whether from natural depth or software processing in portrait mode, often looked very natural and pleasing. The various ZEISS Style Portrait modes add another layer of creativity, allowing users to experiment with distinct visual signatures in their photos. When the light begins to drop, the cameras do struggle slightly, which isn’t entirely unexpected for a phone in this class. Details can become a bit fuzzy, but the resulting photos and videos are still of good quality and certainly usable. vivo’s signature Aura Light system integrated on the rear is a valuable addition here, providing softer, more natural-looking fill lighting for low-light portraits, which helps alleviate some of the typical struggles faced in dim environments.

When it comes to selfies, the V50’s front-facing camera does a commendable job. It performs really well under good lighting conditions, capturing sharp and detailed self-portraits. However, similar to the rear cameras, it does struggle when light is scarce. vivo has, however, cleverly alleviated this issue somewhat by utilizing the display itself to act as a bright fill flash when taking selfies in low light, providing a functional workaround.

Overall, it’s clear that the camera system is where vivo spent a significant amount of its time and resources innovating on the V50, and it genuinely shows in the resulting performance. The midrange camera game is undeniably heating up when brands like vivo are consistently upping the ante and delivering this level of camera capability. However, looking forward, it’s worth noting that we would love to see even more innovation from vivo, particularly when it comes to fostering creativity through more unique features beyond the existing ZEISS modes, and further pushing the boundaries of low-light performance across all lenses.

Vivo’s Partnership with ZEISS Shines with V50 but It Sorely Lacks a vivo Touch When It Comes to Software

Having spent time with the vivo V50, a few key takeaways stand out. While it presents a refined design, solid battery life powered by its unique BlueVolt technology, and generally capable performance that is competitive in the midrange, the area where the V50 truly differentiates itself and shines brightest is undeniably its cameras. The continued partnership with ZEISS is proving to be a significant factor, allowing vivo to deliver genuinely crisp photos and notably strong portrait capabilities that elevate the imaging experience well within this price segment.

vivo V50 Product Shot 13However, looking ahead, our time with the V50 also highlights an area where vivo needs to channel more innovation: its software and overall user experience. While Funtouch OS 15 has embraced a cleaner aesthetic closer to stock Android, it still lacks a distinctive identity, and certain elements, like the settings menu, feel dated and overly complex. For vivo to truly set itself apart from the increasingly crowded midrange competition, it needs to spend time and resources carving out a user experience that is uniquely ‘vivo,’ providing not just capable hardware but also a software layer that is both intuitive and memorable. Ultimately, the V50 is a strong offering, particularly for photography enthusiasts, but refining the software experience should be vivo’s next frontier.

Vivo V50 Lite 5G In-depth Review: How “Lite” is Lite, and Does It Escape the Budget Trap?

The “Lite” moniker. In the smartphone world, it’s a term that often comes with a hole heap of baggage, doesn’t it? We see it slapped onto the end of well-regarded mid-range names, and immediately, a little question mark pops up in our heads. Is this really a more accessible version of the phone we admire, or is it just a clever marketing trick?

vivo 50 Lite 24Let’s be honest, we’ve seen it happen before. A “Lite” version rolls out, and suddenly, the core DNA of its more premium sibling seems to have been, well, lite-ned out of existence. Corners get cut, sometimes a few too many, and what you’re left with feels less like a streamlined mid-ranger and more like an entry-level device masquerading under a more famous family name. It’s a risky game, this “Lite” business. Get it wrong, and you don’t just disappoint a few customers; you risk diluting the hard-earned reputation of the entire range. Suddenly, that mid-range champion starts looking a bit, shall we say, budget.

So, the big question on our minds as the vivo V50 Lite lands on our review desk here at techENT is this: has vivo managed to sidestep this all-too-common pitfall? Have they crafted a device that genuinely offers the essence of the V-series experience at a more palatable price point, or is it another contender that blurs the line into low-end territory?

More importantly, for you, the savvy consumer, is the V50 Lite the smart buy? Or, as we often ponder in this competitive market, would your hard-earned Ringgit be better stretched just a little further for something a notch above? Let’s find out if the vivo V50 Lite is a true “Lite” champion or just light on what matters. Stick with us as we unpack this one!

Design

First impressions out of the box? The vivo V50 Lite feels surprisingly… un-Lite. This isn’t just about feel; it’s about toughness. Both the screen and the back panel are built to withstand some serious punishment. In fact, vivo was so confident in its durability that during their local roadshow, they were practically encouraging people to throw the smartphone around to prove its resilience. That’s a level of confidence you don’t see every day, and it translates to a device that feels genuinely sturdy in your hand. There’s a reassuring heft and rigidity here that immediately inspires confidence, a feeling that has been noticeably absent from some of its predecessors in this bracket.

Beyond its tank-like build, vivo has clearly put some thought into the user experience. Despite its chunky size, they’ve incorporated some clever design cues to help with ergonomics. The frame, while flat, has subtly chamfered edges that prevent it from digging into your palm. It’s a small touch, but it’s the kind of refinement we appreciate, making a larger phone feel more manageable during those long scrolling sessions.

Now, let’s talk about the camera hump. It’s impossible to miss. Vivo has gone for a stylish, tiered design with a metallic-looking bezel that houses the camera modules. It’s a design that definitely shouts “look at me!” and, from a purely aesthetic standpoint, it works. It adds a touch of class and looks quite modern.

However, this is where style clashes a bit with practicality. The camera hump is thick. This added thickness, while housing what we hope are capable sensors, makes the phone a little unruly. Forget about laying it flat on a table to type out a quick WhatsApp message; the wobble is real. The phone becomes an unbalanced see-saw, tapping away with every press on the top half of the screen. You’ll almost certainly want to slap on the included case to even things out, which, to be fair, most of us in Malaysia do anyway.

On a final, and very positive note, let’s talk about the finish. Vivo has opted for a gorgeous matte texture on the back panel. Hallelujah! This is a hugely welcome change, especially for our humid local climate. It’s incredibly resistant to fingerprints and smudges, keeping the phone looking clean and pristine without needing a constant wipe-down. It’s a premium touch that elevates the overall feel of the phone, proving that “Lite” doesn’t have to mean a compromise on everyday usability and aesthetics.

Hardware

A quick look at the spec sheet reveals vivo’s clear strategy for the V50 Lite. It’s obvious they’ve aimed to excel where it counts for most people rather than balancing everything out. The proof is right there on paper, with two standout features dominating the conversation. First, a monstrous 6,500mAh BlueVolt battery that promises epic endurance, a clear priority for users who are always on the go. Second, a 50MP main camera sensor, indicating that the V-series’ photography-centric reputation is something vivo wants to maintain, even in a “Lite” model. This hardware package doesn’t scream “all-rounder”; instead, it shouts about its strengths in battery and camera performance from the rooftops.

Specifications

 Processor MediaTek Dimensity 6300 (6 nm)

Octa-Core

2×2.4GHz GHz Cortex-A76

6×2.0 GHz Cortex-A55

RAM 8GB

12GB (Review Configuration)

Memory 256GB (Review Configuration)

512GB

UFS 2.2

Graphics Processing Unit (GPU) Mali-G57 MC2
Main Display AMOLED panel
6.77-inch (~338 PPI)1300 nits (HBM)
180 nits (peak)FHD+ resolution (1080×2392 pixels)20:9 Aspect Ratio120Hz Refresh rate
Operating System Android 15 with Funtouch OS 15
Battery Non-Removable 6,500mAh SiC
Fast Charging (90W)
Reverse Wired Charging (6W)
Connectivity Nano SIM

5G/4G LTE/EVDO/HSPA/CDMA/GSM
Wi-Fi 802.11 a/b/g/n/ac/6e(ax)

GPS, GLONASS, GALILEO, BDS, QZSS, NavIC
A2DP
Bluetooth 5.4
OTG Support
USB 2.0 Type-C
Near Field Communication (NFC)

Camera REAR:
Dual Sensor:50-megapixelf/1.79, 23mm (wide angle), 0.8µm, 1/1.95”Phase Detection Autofocus (PDAF)8-megapixelf/2.2,15mm (Ultrawide), 120˚HDR
Ring Light LED Flash (Aura Light)

Panorama

1080p Video recording (30/60fps)

FRONT:
32-Megapixel

f/2.2, (wide)

Autofocus
1080p Video recording (30fps)

Sensor Accelerometer
Proximity
Fingerprint (Under Display)
Gyroscope
Compass
Miscellaneous Dual SIM/eSIM
Retail Price (Malaysia) RM1,199 (8GB+256GB)
RM 1,499 (12GB+ 256GB)
RM 1,599 (12GB+512GB)

User Interface

Powering the vivo V50 Lite is Funtouch OS 15, which is vivo’s skin layered over the latest Android 15. The first thing you’ll notice is how close it feels to stock Android, or AOSP. This is a good thing! Vivo has clearly made an effort to clean things up, giving the OS a minimalist and sophisticated feel that is a massive improvement from the cluttered Funtouch OS of old. It’s clean, it’s simple, and it’s easy on the eyes.

However, the experience isn’t without its quirks. While navigation is generally smooth, vivo still loves its transition animations. On a flagship device, these can feel slick, but on the V50 Lite’s more modest hardware, they walk a fine line. At times, they can make the phone feel a tad slower than it actually is, adding a split-second delay that you don’t get on interfaces that are a bit snappier. More jarring, though, is the design inconsistency. When you put vivo’s native apps side-by-side with the slick Material Design of Google’s own apps, they start to look a little old-fashioned. It creates a visual disconnect that slightly sours the otherwise clean experience.

My biggest gripe, however, has to be the settings menu. It remains a complex maze of options that feels a bit dated. Trying to find a specific toggle often takes a few more taps than it should, and the layout could seriously use a modern overhaul. Streamlining the settings would be a huge quality-of-life improvement for every user.

Ultimately, this all points to a bigger issue: Funtouch OS is still searching for its own identity. It plays it so safe and close to stock Android that it struggles to feel unique. Unlike competitors who have carved out a distinct character with their software, Funtouch OS on the V50 Lite feels competent but generic. There’s a huge opportunity here for vivo to build a software experience that is recognisably their own, and that’s the next step they need to take to truly stand out.

Performance

When we look at its performance, it’s a familiar story. The phone provides a level of capability that is, for the most part, perfectly aligned with what we’ve come to expect from a device at this price point. It handles the day-to-day essentials without any major stumbles, delivering an experience that can be best described as adequate.

vivo 50 Lite 12But here’s the thing – perhaps that’s the issue. The V50 Lite performs exactly as predicted, meeting a baseline that feels like it was set a year or two ago. While it gets the job done, it doesn’t push the envelope. It raises the question of whether we, as consumers, should start demanding a little more horsepower and responsiveness for our Ringgit, even in the “Lite” category. The V50 Lite is competent, yes, but it doesn’t do much to challenge the status quo.

Multitasking & Productivity

This is where the V50 Lite genuinely started to impress me. I’ll admit, I had my reservations, but the processor inside this “Lite” device handles multitasking far better than I anticipated. Jumping between open apps, firing up a split-screen view to reply to a WhatsApp message while keeping a YouTube video running, or popping an app into a floating window – it all works smoothly. Even when pushing it with heavier apps, like making a quick edit in Instagram Reels or trimming a short clip in CapCut, the phone kept its composure without any major stutters. For a phone in this category, that’s a solid win.

However, vivo has made a change in Funtouch OS that I’m still not entirely sold on: the recent apps screen. It now defaults to a vertically stacked view, where app windows overlap each other like a deck of cards. While it’s certainly a stylistic choice that looks quite modern, it makes multitasking a bit more tedious in practice. You have to actively sift through the panels to find the specific app you’re looking for, which feels less efficient than the old side-by-side carousel.

On the flip side, it’s clear Funtouch OS is geared towards power users. From that same recent apps screen, vivo gives you more direct access to multitasking options. Tapping a small menu on any compatible app instantly brings up the choice to throw it into split-screen or a pop-up window. It’s a thoughtful touch that streamlines the process, proving that vivo is definitely thinking about how to make productivity easier, even if I have to get used to their new app-switching aesthetic.

Call Quality & Connectivity

In the world of connectivity, it’s easy to get caught up in chasing the latest numbers on a spec sheet. But for the vivo V50 Lite, it’s clear they focused on stability over bragging rights, and that’s a smart move. Naturally, you get the essentials like 5G for fast data speeds when you’re out and about. And crucially for us here in Malaysia, NFC is present and accounted for, so your Touch ‘n Go reloads and payments are sorted.

vivo 50 Lite 15viSure, it doesn’t have the bleeding-edge WiFi 7 standard, but let’s be real, for a “Lite” phone, that’s completely fine and expected. It comes with reliable dual-band Wi-Fi that handles home and office networks perfectly. What’s far more important is how it performs in the real world, and this is where the V50 Lite punches above its weight.

In day-to-day use, its mobile connectivity is surprisingly robust. I took it through my usual torture tests – deep in a shopping mall parking basement and in certain ‘macam-yes-macam-no’ signal areas around Kajang – and the V50 Lite consistently held onto its 4G/5G signal more tenaciously than some other, more expensive devices. It translates to fewer dropped calls and more stable data speeds, a fundamental feature that vivo has thankfully refused to treat as “Lite.”

As for the basics? Call quality is exactly what you’d hope for in 2025. Voices on the other end come through crisp and clear, with no weird robotic distortion or tinniness. At the end of the day, a phone is still a phone, and the V50 Lite nails this core function without any fuss.

Gaming

For anyone looking to get their game on, the vivo V50 Lite performs just about how you’d expect a “Lite” device to. It’s a competent casual gaming machine, but it’s certainly not going to be challenging any high-end gaming phones. You can definitely play the most popular titles, but don’t expect to be cranking all the settings up to Ultra.

Lighter games like Pokémon UNITE run without a hitch. The experience is smooth, responsive, and perfectly enjoyable. Even a fast-paced racer like Asphalt Legends Unite played surprisingly well, delivering a fluid experience that let me focus on the racing rather than worrying about performance hiccups. These are the kinds of games where the V50 Lite feels right at home.

However, when you step up to more graphically demanding titles, you start to see the hardware sweat a little. In Diablo Immortal, the experience was a mixed bag. While general exploration was fine, the moment the screen filled with enemies and I started unleashing big AoE attacks, the phone began to struggle. I noticed definite frame drops and even some screen tearing when things got chaotic, which can be frustrating in the heat of battle. Similarly, for a game like Honkai Impact, I had to knock the graphics settings down to the lower end to get a consistently playable and smooth framerate.

One thing I absolutely have to give vivo credit for is the thermal management. Across all these games, the V50 Lite did get warm, as any phone would. But it never got hot. Even during intense sessions, it was still perfectly comfortable to hold and handle. It seems that while the processor might be “Lite,” the cooling solution is anything but.

Battery Life

Let’s be completely clear: the 6,500mAh BlueVolt battery is the undisputed hallmark of the vivo V50 Lite. This isn’t just a big battery on a spec sheet; it’s a game-changing feature that defines the entire experience. In a world where we’re constantly searching for charging ports, the V50 Lite is a marathon runner.

Screenshot 20250612 220237And boy, does it deliver. With my typical heavy usage – juggling about eight email accounts, constantly doom-scrolling through multiple social media feeds, and squeezing in some gaming sessions – the V50 Lite didn’t even flinch. It consistently, and comfortably, sailed past the two-day mark on a single charge. This is the kind of phone you can take on a weekend trip and forget to pack the charger for. On pure standby, it’s even more ridiculous; I left it unplugged, and it lasted for more than eight days before finally giving up. Battery anxiety simply ceases to exist with this phone.

A massive battery is great, but what about when you finally need to top it up? This is the other half of vivo’s masterstroke. The V50 Lite comes with a blazing-fast 90W FlashCharge, and the charger is right there in the box. The speed is genuinely impressive. In my tests, I was able to juice up the phone from near-empty to over 45% in less than 30 minutes. That’s enough power to get you through another full day in the time it takes to have a quick coffee. This combination of epic endurance and lightning-fast charging isn’t just a “Lite” feature; it’s a true flagship experience that puts many more expensive phones to shame

Display

If the battery is the main event, the display is the fantastic opening act. The vivo V50 Lite sports a gorgeous 6.77-inch pOLED display, and it’s a real treat for the eyes. The first thing that jumps out at you is just how slim the bezels are. This pushes the screen right to the edges, creating a genuinely immersive viewing experience whether you’re scrolling through your photo gallery or getting lost in a Netflix series. It’s the kind of edge-to-edge look you’d typically expect on a much pricier device.

vivo 50 Lite 23The quality holds up under scrutiny, too. With a sharp 2392 × 1080 resolution, everything looks crisp and detailed, thanks to a pixel density of around 387ppi. Text is clean, and images are sharp. The panel offers up that classic OLED punch, with vibrant, lively colours and deep, inky blacks that make media consumption a joy.

But it’s the performance that really seals the deal. The screen boasts a buttery-smooth 120Hz refresh rate, making every scroll and swipe feel fluid and instantaneous. Plus, with HDR support, compatible content on platforms like YouTube and Netflix looks fantastic, with brighter highlights and a more dynamic range. For a “Lite” model, vivo has not skimped here. They’ve delivered a very solid and commendable display package that punches well above its weight class.

Cameras

Let’s get the specs out of the way. The vivo V50 Lite packs a 50MP main camera featuring a Sony IMX882 sensor, paired with an 8MP secondary sensor. For your selfies, you’re looking at a 32MP sensor tucked into the punch-hole display. On paper, it’s a respectable setup for a “Lite” phone.

In practice, the main camera performs adequately, with a heavy emphasis on “for a Lite phone.” When the sun is out and the lighting is great, you can get some really nice shots. Pictures are detailed, crisp, and carry that signature vivo look. What’s that look, you ask? Vibrant and colourful. In fact, they’re almost too colourful. If you prefer a more natural look, you might find the saturation here a little aggressive. But if you want photos that pop and are ready for Instagram without any editing, the V50 Lite delivers.

However, the moment the light begins to fade, the “Lite” moniker becomes painfully obvious. In low-light conditions, it’s another story altogether. Photos quickly become blurry, and digital noise or graininess starts to creep in, muddying the details. The camera struggles to maintain that daytime crispness, and the magic is lost.

The 32MP selfie camera follows the exact same script. It’s more than capable of capturing a sharp, detailed selfie for your profile picture under bright, sunny skies. But take it indoors to a dimly lit café, and it struggles, with shots becoming soft and grainy.

And this is where we have to be critical. While we understand that compromises must be made for a “Lite” device, this is vivo we’re talking about – a brand that has built its entire reputation on outstanding camera performance, even in their flagships. Because of that high bar they’ve set, we can’t help but feel a little let down. The camera system here is competent for its class, but it’s missing that special edge, that “wow” factor we’ve come to expect from anything bearing the vivo name.

 

A “Lite” Phone with Heavy-Hitting Priorities

So, what’s the final word on the vivo V50 Lite? In a surprising twist, its “Lite” moniker doesn’t signify a watered-down experience but rather a laser-focused one. Vivo has made a clear bet on what matters most to the everyday user.

Let’s be blunt: if you have battery anxiety, this phone is your cure. The massive 6,500mAh BlueVolt battery is an absolute beast, easily delivering two-plus days of real-world use. Paired with a tough, durable build and a genuinely immersive pOLED display, the V50 Lite is an outstanding device for media consumption and daily reliability. This is a phone built for the marathon of modern life.

Of course, at a starting price of RM1,299, there are trade-offs. The overall performance is perfectly adequate but won’t excite power users. And the camera, while good in bright daylight, lacks the low-light prowess and “wow” factor we expect from vivo’s pedigree.

Ultimately, the V50 Lite isn’t trying to be the best at everything. It’s a specialist. For students, road warriors, or anyone who values endurance and a great screen above all else, this phone is a phenomenal choice. It’s one of the most practical, dependable workhorses you can buy, confidently proving that “Lite” can be a strength, not a weakness.

AMD Announces the New EPYC 4005 Processors; Here’s What You Need to Know

Running a growing business or managing IT services comes with its own set of challenges – you need technology that’s powerful and reliable, but also friendly to your budget and easy to get up and running. This is where AMD’s latest processors step in. AMD has just introduced the new AMD EPYC™ 4005 Series processors, built specifically to offer a smart blend of performance, trustworthiness, and efficiency for small to medium-sized businesses and those who provide hosted IT services. Think of these as the engines designed to fit just right, bringing enterprise-grade features without the usual enterprise-level complexity or cost.

AMD EPYC 4005 series FA

The EPYC 4005 Series is all about giving businesses the muscle they need to handle everything from everyday tasks to more demanding workloads, keeping things running smoothly all day, every day.

Designed for Modern Business

At the core of these new processors is AMD’s advanced “Zen 5” technology. Without getting too technical, this is the latest design that helps the processor do its job faster and more efficiently. These EPYC 4005 processors are built for servers that use a single processor, making them ideal for many business setups. They come with a range of options, offering up to 16 powerful cores and the ability to handle up to 32 tasks simultaneously (what we call threads). More cores and threads mean your server can juggle more requests and run applications quicker, which is a big win for productivity.

These processors also include ample cache memory – think of this as a super-fast scratchpad the processor uses to keep important data close by, speeding things up even more. They also support the latest instructions that help with complex tasks like those found in AI and advanced computing. The processors are designed to be energy efficient, with different models having varying power needs (measured in TDP, ranging from 65W to 170W), allowing you to choose the right balance for your energy goals.

Screenshot 2025 05 13 at 20 46 18 AMD EPYC 4005 Presentation.pptx Google SlidesGetting data in and out of the processor quickly is crucial for performance. The EPYC 4005 Series steps up here with support for PCIe Gen5. This is the latest standard for connecting components like high-speed storage drives and networking cards, offering significantly faster data transfer speeds than previous generations. This translates directly to quicker access to your data and faster networking, which is essential for applications that deal with large files or high volumes of traffic.

The processors also support the latest memory technology, DDR5. Think of memory as your server’s workspace. DDR5 is faster and more efficient than the previous generation, allowing the processor to access and process data much more quickly. This is a huge benefit for multitasking and running memory-intensive applications. The EPYC 4005 can handle a good amount of this fast memory, providing plenty of workspace for demanding software. You’ll also find support for modern connections like high-speed USB for connecting devices.

Protecting Your Valuable Data While Keeping It Accessible

In today’s digital world, security is non-negotiable. The EPYC 4005 processors come with built-in security features designed to help protect your business’s sensitive information. The AMD Secure Processor is like a dedicated security guard on the chip itself, helping to validate code and protect against unauthorized access. Features like Secure Memory Encryption help keep the data in your server’s memory protected. These layers of security are integrated into the processor to provide a foundation of trust for your IT infrastructure.

Screenshot 2025 05 13 at 20 46 37 AMD EPYC 4005 Presentation.pptx Google SlidesManaging storage reliably is vital for any business. The EPYC 4005 Series includes RAIDXpert2 for Server, a feature that provides flexible software-based tools for configuring and managing your storage drives. This allows you to set up different types of RAID arrays for data redundancy (protecting against drive failures) and performance optimisation. It supports various types of modern storage drives, including speedy NVMe SSDs, and offers features like hot-swap support and automatic fault detection to keep your data accessible and safe.

What Does All This Mean?

All these technical features translate into tangible benefits for businesses. The EPYC 4005 processors provide the power needed to reliably run core business applications like email, messaging, customer relationship management (CRM), and enterprise resource planning (ERP). They can accelerate tasks like code development and content creation, saving valuable time. For hosting providers, these processors offer a cost-effective way to deliver fast and dependable web and email hosting services. They also have the capability to handle newer workloads like computer vision, video analytics, and even AI-enhanced applications, helping businesses embrace the latest technologies.

For businesses using Windows Server, the EPYC 4005 offers a smart way to optimise licensing. With Windows Server licenses often based on the number of cores, the EPYC 4005’s configurations with up to 16 cores fit perfectly within the standard 16-core license, providing excellent value and performance within that licensing structure.

Screenshot 2025 05 13 at 20 47 12 AMD EPYC 4005 Presentation.pptx Google SlidesThe AMD EPYC 4005 Series processors are a compelling option for small to medium businesses and hosted service providers looking for modern server performance and features without the complexity or cost of higher-end systems. With their efficient “Zen 5” cores, high-speed memory and connectivity, robust security, and smart storage features, they offer the power and reliability needed to drive productivity and support growth in today’s demanding IT environment.

The AMD EPYC 4005 Series processors will be available through a range of server partners, making it easier for businesses to access this new level of performance and efficiency.

Boost Bank & ZUS Coffee Brew Up Smarter Savings

Boost Bank is teaming up with ZUS Coffee to give everyone a chance to enjoy their daily coffee while also growing their savings. This partnership introduces a cool new way to save called the ZUS Coffee Jar, where customers can earn a decent 3.5% per year on their savings.

Here’s how it works: If you’re new to Boost Bank, all you have to do is open an account, and you’ll get access to the ZUS Coffee Jar. Once you’ve got it, you can deposit any amount of money you like and start earning that daily interest.

Now, here’s the catch to keep that 3.5% interest coming in: you’ll need to buy at least one ZUS Coffee every month. Just order through the ZUS app and pay with your Boost Bank Debit Card or Boost eWallet. Getting a Boost Bank Debit Card is pretty straightforward – you can apply for one right in the Boost Bank app.

Boost Bank Partners With Zus Coffee To Brew Up Smarter Savings For Malaysians With 3.5% P.A. Interest Through The Zus Coffee Jar
Source: Boost Bank

To sweeten the deal, there’s also a special promo running for a limited time:

From May 10th to July 31st, 2025, if you’re a new Boost Bank customer, you can score a “Buy 1 Free 1” deal on ZUS Coffee’s handcrafted drinks every weekend. The free drink is capped at RM12. Keep in mind that this offer is valid only on Saturdays and Sundays, and there are only 300 free drinks up for grabs each day. To redeem it, you’ll need to use a specific promo code when you order through the ZUS app, and it’s only valid for pickup orders at ZUS Coffee outlets across the country.

This collaboration between Boost Bank and ZUS Coffee is all about making personal finance fit seamlessly into our daily routines. Boost Bank, which launched on June 6, 2024, wants to make banking more accessible and rewarding for everyone. They’re a mix of fintech and banking expertise, aiming to bring some fresh ideas to how we manage our money.