Qatar Airways is pushing boundaries again. Having already made a name for itself in the aviation industry for its exceptional service and innovative approach to travel, the airline is now leveraging generative AI (Gen AI) in its latest ad campaign. The first-of-its-kind campaign uses the power of Gen AI to allow for a more interactive approach to advertising. The “AI Adventure” campaign offers viewers the unique opportunity to become the star of the film, immersing themselves in a personalized and interactive experience.

This innovative campaign marks a significant milestone for Qatar Airways, as it uniquely engages with the public. It is also allowing Qatar Airways to push boundaries when it comes to technology and customer engagement by allowing viewers to step into the role of the protagonist.

The campaign utilizes advanced AI technology to seamlessly integrate viewers into the film’s narrative. By uploading a photo, viewers can see themselves seamlessly integrated into various scenes, becoming the star of their own adventure with facial recognition technology and Gen AI. This personalized touch adds a unique and engaging dimension to the campaign.

If you’re interested in having your own “AI Adventure”, you can visit flyqatar.com and create your own version of the groundbreaking ad. Once done, you can even share it on social media and show off your adventure.