The era of “twitter.com” has come to an end. As of May 17, 2024, visiting any URL containing “twitter.com” will automatically redirect you to “x.com.” This move signals a significant step by Elon Musk in his quest to phase out the “Twitter” name entirely and rebrand the social media platform under the simpler “X” moniker.

The change has been met with mixed reactions. Some users see it as a logical progression in Musk’s vision for the platform, while others express a sense of nostalgia for the familiar “Twitter” brand. Regardless of personal preference, the update marks a turning point for a platform used by millions globally.

The transition appears seamless for users on PCs, with automatic redirects to “x.com” occurring upon visiting a “twitter.com” link. However, reports suggest some inconsistencies on mobile platforms and for users who haven’t logged in recently. These discrepancies will likely be ironed out in the coming days as the platform fully integrates the switch.

This rebranding isn’t the only recent change for X (formerly Twitter). The company has also been tight-lipped about the fate of its long-standing “Twitter OpenAI” research team, dedicated to mitigating potential risks associated with artificial intelligence. The lack of information has fueled speculation about the team’s future role within the rebranded platform.

While the social media landscape continues to evolve, one thing remains certain: “X” is here to stay. Whether users fully embrace the new name remains to be seen, but one thing is for sure – the iconic bluebird of “Twitter” has officially flown the coop.