As Malaysia’s eWallet and digital payments landscape continues to become more competitive, eWallets like Touch ‘n Go Digital’s offering need to stand out from the noise. Touch ‘n Go eWallet is introducing GOrewards – and we don’t mean the Goal Hunter feature you’ve been interacting with and collecting – it’s a totally new feature that is going to quickly become your favourite.
GOrewards is Touch ‘n Go’s take on the rewards points collection programme. The new feature, which is now available on the app, will allow users to earn points as they spend with the Touch ‘n Go eWallet. I know what you’re thinking… “It’s just another points collection and redemption programme”… but that may not be the case with Touch ‘n Go’s extensive partnership with brands, service providers and retailers. In fact, GOrewards is launching with a select few partners with more due to join the program soon.
At launch, Touch ‘n Go eWallet is bringing onboard partners like Tealive, ZUS Coffee, Kenny Rogers Roasters, Baskbear, 7-eleven, BHP, CTOS, Taco Bell, Watsons, AIA and CelcomDigi. These partners will be offering reward point bonuses for GOrewards for users who transact with the eWallet. These reward points are not limited to payment transactions on the app, users will also benefit from transacting and purchasing offers in the app. Oh… Did I mention that you’ll also be collecting points when you transact with Touch ‘n Go eWallet overseas via Alipay+ and also your Touch ‘n Go eWallet Visa Card?
| Partner | Bonus |
|---|---|
| 7-Eleven | 2x |
| AIA | 10x based on purchase value for Insure360 |
| Baskbear | 5x |
| BHP | 2x |
| CelcomDigi | 10x based on the purchase value for Insure360 |
| CTOS | 2x for purchases on TNG eWallet app only |
| Kenny Rogers Roasters | 6x |
| Taco Bell | 2x |
| Tealive | 5x |
| Watsons | 2x |
| ZUS Coffee | 6x in November 2023; 3x after |
The launch of GOrewards comes on the heels of a slew of announcements from TNG Digital including the recent launch of ASNB investments on the app and ParkInsure. However, it’s probably more notable that the announcement of GOrewards comes on the heels of consumers lamenting the shrinkage of other reward points programs from competing eWallets.
“As most industry players are scaling back their program, TNG Digital through Touch ‘n Go Wallet is introducing our first comprehensive loyalty program, GOrewards. With this, we want to not only be the safest and most convenient eWallet, but the most rewarding as well.”
Users who activate their GOrewards in the Touch ‘n Go eWallet will earn 1 point for every RM1 spent on or through the app and Visa debit card. These points will be valid for 6 months after earning and can be redeemed for a myriad of things including vouchers and even physical items from partners like PrestoMall. All you have to do to activate your GOrewards, you simply have to tap on the GOrewards tile on the homepage of the eWallet app.