Generative AI Coming to YouTube Creator Tools

YouTube has revealed a bevvy of features and a new app that is being introduced to simplify the process for creators. However, the new features and apps are not just focused on simplifying but also assisting creators when it comes to ideation and even getting the most from their analytics.

Dream Screen for Shorts

YouTube Shorts has become a stronghold for viewership and engagement since its introduction in 2020. The spontaneous ideas and artistic takes on content have grown to over 70 billion daily views with more than 2 billion monthly active users. To elevate this creative ecosystem, YouTube is introducing some game-changing tools.

MoYT23 DreamScreen PromptPandaFull1

One such tool is the experimental “Dream Screen,” set to debut later this year. Dream Screen leverages AI to allow creators to conjure video or image backgrounds simply by typing a concept into a prompt. Fancy filming in outer space, wandering through an enchanted forest, or envisioning your pug driving you to school? Dream Screen can bring these imaginative settings to life, limited only by the creator’s imagination.

AI-Powered Insights and Beyond

Video creation involves much more than just editing and production. However, the data-heavy side of content creation needs far more time than creators can allocate to it. So, they are harnessing AI to offer creators more efficient tools for generating ideas and reaching broader audiences.

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  • AI-Powered Insights: YouTube Studio will soon leverage generative AI to spark video ideas and draft outlines, helping creators brainstorm content that resonates with their audience.
  • Assistive Search in Creator Music: Finding the perfect soundtrack for your video will become effortless with assistive search in Creator Music. Simply describe your content, and AI will suggest suitable music options.
  • Automatic Dubbing with Aloud: To expand their audience reach globally, creators often need to dub their content into multiple languages. YouTube introduces “Aloud,” an AI-powered dubbing tool designed to help creators bridge language barriers and connect with diverse audiences.
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In addition to these AI-powered features, YouTube is launching the YouTube Create app. The app is currently in beta for Android users in select markets. This app offers a range of video editing tools and access to a library of royalty-free music. It aims to simplify video production, enabling creators to focus on their creative vision.

YouTube Create Here to Simplify Content Creation

Google has introduced a potentially game-changing tool for budding creators – the YouTube Create app. This week, Google unveiled the beta version of YouTube Create, an Android app aimed at simplifying and enhancing the video editing and production process. While it’s still in its beta phase, this app is generating significant interest and is currently available for Android users in select markets.

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YouTube Create boasts a range of features designed to make video editing more accessible and efficient. Of note are features like automatic captioning, which can help creators make more accessible content by taking over the time-consuming task of manually adding captions to videos. Another feature of the app – voiceover – allows creators to add professional-grade narration to their videos easily. The app also provides access to a vast library of royalty-free music, addressing copyright concerns that content creators often encounter. Additionally, it offers a variety of effects and video transitions to help enhance the visual appeal of videos.

YouTube Create is part of a broader AI-driven initiative by YouTube. Beyond the editing app, YouTube is working on several AI-powered features set to impact content creation. One of these features is the Dream Screen, which allows users to generate AI-driven video or image backgrounds for their Shorts. This feature, expected to roll out later this year, could significantly impact content creation.

NEW: YouTube Create App

YouTube is also planning to introduce AI-generated insights and outline drafting next year. The new AI-generated insights aim to streamline the content creation process and provide creators with valuable insights and assistance. Furthermore, an AI-powered dubbing tool is in development, although details about its release are still unknown.

The app is available on the Play Store for those eager to explore YouTube Create. However, it’s important to note that it’s currently only available in specific regions.

Tech innovator, Dalibor Ivkovic, announces new Salestrekker 2.0 as the mortgage industry’s first single lending, origination and CRM platform

SYDNEY, Sept. 22, 2023 /PRNewswire/ — Salestrekker 2.0 has announced Australia’s first combined lending, origination and Customer Relationship Management (CRM) platform. The new features, flexibility, and functionality deliver unprecedented workflow and marketing automation to help brokers diversify from mortgages to new asset financing in a single platform – and without the need for external IT support.

According to Salestrekker founder and CEO, Dalibor Ivkovic: “The new Salestrekker 2.0 is a powerful tool to help finance brokers protect their market share and help fend off fintechs who are intent on eroding their margins.”

He outlined: “With bank-grade security, mobile origination capabilities and an enterprise solution for aggregators and subgroups, Salestrekker 2.0 delivers a single lending and origination and CRM platform that will change Australia’s lending landscape forever.”

Designed to provide better results in the future

Since its launch in 2015, Salestrekker has built a reputation as the most popular CRM solution for Australian mortgage brokers. Salestrekker 2.0 has been fully re-developed to help finance brokers stay ahead of industry trends. With supercharged automation, Quick tools, and deal scenarios, Salestrekker 2.0 can also be used on any device.

“Salestrekker 2.0 innovation is all about exceptional task functionality within a highly automated end-to-end solution. There is nothing else like it on the market. It’s easier than ever for a finance broker to diversify from mortgages to new asset financing,” Dalibor outlined.

Finance brokers can streamline an end-to-end sales process, lock in clients faster and improve revenue. It’s also a win-win for aggregators who can benefit from higher sales volumes.

Addressing new opportunities in a mobile world

Salestrekker 2.0 is differentiating itself with its powerful decision service to help brokers write loans and identify new opportunities from their existing client book and leads.

“Salestrekker 2.0 moves beyond a CRM platform that produces compliance documents, recommendations and lodgements. It now automates the client relationship beyond mortgages to highly lucrative personal and asset finance arrangements, delivering more competitive choices for everyday Australians and industry participants,” Dalibor explained.

He concluded: “Salestrekker 2.0 is Australia’s first truly mobile origination platform, letting brokers originate loans from any device, including smart phones and tablets.”

Salestrekker 2.0 comes with class-leading, bank-grade data security – plus a new user management system that allows business owners to secure access to relevant platform sections for their employees, contractors and referral partners.

Salestrekker 2.0 is available from 1 January 2024.

About Salestrekker

Salestrekker is a lending, origination and CRM platform designed to organise, collaborate, connect and automate the customer journey. From initially organising leads to automated workflows for reminders and documentation, Salestrekker has been re-developed in 2023 to deliver a unique experience for aggregators, finance brokers and customers. www.salestrekker.com  

For further information please contact Cathryn van der Walt 0402 327 633 | Cathryn@12worlds.com 

Pixalate Q2 2023 Ad Fraud Benchmarks for Web Traffic: North America Reports Highest Desktop Invalid Traffic Rate at 13%, Followed by Asia-Pacific


New research shows 12% Global Invalid Traffic (IVT) rates on desktop compared to 8.5% for mobile browsers.

LONDON, Sept. 22, 2023 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmark Report, analyzing the invalid traffic (IVT) rates for open programmatic advertising on desktop, mobile and tablet websites as of Q2 2023.

The report provides benchmarks for ad fraud across mobile and tablet devices and desktop browsers by global region and country.

Key Findings:

Open Programmatic Advertising on Desktop Web

  • 12% Desktop IVT rate in Q2 2023
    • Firefox Browser (24%) had the highest IVT rate in Q2 2023 among top 5 desktop web browsers
  • North America (13%) reports highest desktop IVT rate
  • Malaysia (21%) reported the highest desktop web IVT rate for any country

Open Programmatic Advertising on Mobile & Tablet Web

  • 8.5% global mobile & tablet web IVT rate in Q2 2023
  • Vivo mobile devices most vulnerable for mobile web IVT (11.8%)
  • At 9%, APAC & EMEA regions have higher mobile web IVT rate – peaking at 24% in South Korea
  • U.S. and Canada among lowest mobile web IVT rates 8.2% & 7.9% respectively

Download a free copy of the report here: Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmark Report

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmarks Report (the “Report“), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” IVT is also sometimes referred to as “ad fraud.” Per the MRC, “‘Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”

HUAWEI eKit Joins Hands with Distribution Partners to Explore Unlimited Opportunities in the SME Market

SHANGHAI, Sept. 21, 2023 /PRNewswire/ — During HUAWEI CONNECT 2023, Huawei held a distribution business session titled “HUAWEI eKit, Digitalization for Success”, outlined its approach to the distribution business: focus on distribution partners (DPs), stay subcontractor-centred, and help global DPs to keep developing the SME market through continuous innovation and competitive products & services. In addition, Huawei launched 17 new distribution products for domains such as campus networks and data storage, providing comprehensive solutions for SMEs.

HUAWEI eKit, a sub-brand designed for the distribution business under Huawei, strives to better serve the digital needs of SMEs, help DPs develop their businesses, and expand opportunities in the SME market.

Wei Xianbin, Director of Huawei Enterprise BG Distribution MKT & Product Sales Dept, explained that HUAWEI eKit has established a complete DP system and maintained a healthy market. By marketable distribution products and IT tools, HUAWEI eKit can assist gold and elite DPs in serving lower-level installers and meet the business needs of countless SMEs, it has carried out distribution business in 41 countries and regions outside of China, and 125 partners have registered as gold DPs.

Products outside China
Products outside China

HUAWEI eKit is dedicated to developing distribution products that are easy to buy, sell, install, maintain, learn, and use for various business scenarios in the SME market. It has developed a wide range of products, including intelligent collaboration, wired and wireless networks, IP + optical access networks, storage, and IT platforms. During the first half of 2023, HUAWEI eKit had launched 31 products. At the session, HUAWEI eKit launched another 17, which includes the eKitEngine S220 and S310 series, L2 and L3 switches that support full 10GE uplink and Perpetual PoE; eKitEngine AP160, a wall plate AP that is 8 mm thin and supports the unique DVFS technology; and other new products that support SAN/NAS hybrid storage. By the end of the year, HUAWEI eKit will have more than 50 distribution products, which can be rearranged into solutions for over 30 typical scenarios.

In the future, HUAWEI eKit will continue to design marketable products that are easy to use, create a stable channel system, build a healthy market. HUAWEI eKit will help DPs develop subcontractors and installers. Together with partners, Huawei will drive the development of the SME market.

For more information, please visit https://ekit.huawei.com/#/ekit/home?countryCode=Global&lang=en   

Contact
hwebgcomms@huawei.com 

MiniTool Unveils System Booster: Revitalize PC with This New Software

VANCOUVER, BC, Sept. 21, 2023 /PRNewswire/ — MiniTool has unveiled its latest software offering: MiniTool System Booster, designed to elevate PC performance. This software contains numerous useful new features to help users clean up clutter and optimize their computers. Below are the key features and the toolbox included in MiniTool System Booster.

Key Features in MiniTool System Booster

ActiveCare

A computer may gradually become slower over time due to the accumulation of junk files, system issues, hard drive errors, low memory problems, and other factors. The ActiveCare feature in MiniTool System Booster can help find and fix these issues to speed up PC.

ActiveCare runs to provide real-time scans to identify and fix the found issues. With it enabled, ActiveCare can automatically perform the necessary repairs. Additionally, it can operate silently in the background when a PC is idle but powered on.

Deepclean

Deepclean contains many cleanup tools like NetBooster, Internet Cleanup, Windows Cleanup, Registry Cleanup, Security Optimizer, Program Accelerator, and Memory Mechanic.

These tools can help speed up internet by optimizing the internet connection settings, clean up Internet & Windows junk files and private data, remove registry problems, identify and fix Windows security flaws, re-align program data on a hard drive, and maximize free memory on a computer.

When computer runs slow, it is necessary to run the tools in Deepclean to address these performance-draining issues and comprehensively boost the computer.

LiveBoost

LiveBoost can optimize processing power allocation for peak performance, especially with memory-intensive programs.

Here are four available options:

  • Opticore can improve program speed by prioritizing CPU power for currently-used programs.
  • RAMJet is designed to get more available RAM when needed.
  • AcceleWrite is able to minimize random data write speeds for hard drives and SSDs.
  • PowerSense allows users to select a suitable PowerSense mode for gaming, music/video production, graphics/3d/cad design, programming, battery maximization, Office production, and web browsing.

These options can ensure that the computer runs in a good condition.

Toolbox in MiniTool System Booster

The tools in Toolbox have two categories: File Management and System Management.

Here are five tools under File Management:

  • Advanced Uninstaller can uninstall unnecessary programs.
  • Bootable USB is able to completely wipe a computer before selling it.
  • Search & Recover can help recover lost and deleted files if they are not overwritten by new data.
  • Drive Scrubber is designed to wipe all data from a storage drive like a HDD, SSD, USB flash drive, etc.
  • Incinerator Extension can securely delete files and folders to protect the users’ privacy.

Four additional tools pertain to system management:

  • Process Scanner can detect running programs and terminate the unnecessary ones to speed up the PC.
  • Startup Optimizer help users enable, delay, or disable startup programs for different purposes.
  • Network Scanner can scan for devices on the network that may be using excessive bandwidth or causing security vulnerabilities.
  • Deceptive Programs can be used to identify and remove deceptive and potentially unwanted programs (PUPs) or software that is a nuisance and often a major resource drain on a PC.

Users who are interested in MiniTool System Booster can try it out to optimize computer’s performance.

About MiniTool System Booster

MiniTool System Booster is a professional system booster for Windows. Users can utilize the functions in it to speed up computer. Additionally, it also contains some useful tools to help users safely manage files and systems. This software can run on all versions of Windows including Windows 11, Windows 10, Windows 8/8.1, and Windows 7. Users can experience all features in MiniTool System Booster for free within 15 days.

About MiniTool Software Limited

MiniTool Software Limited is a professional software research and development company established in Canada in 2009. With over a decade of development, the company’s product range now includes partition manager, data recovery software, data backup and restore program, video editor, PDF editor, system booster, and more.

For more information, please visit:

https://www.minitool.com/

https://systembooster.minitool.com/

FOSI AUDIO CELEBRATES 6TH ANNIVERSARY WITH EXCLUSIVE FANS CAMPAIGN AND SALES

NEW YORK, Sept. 21, 2023 /PRNewswire/ — Fosi Audio, a rapidly emerging HiFi audio brand, is dedicated to delivering a high-fidelity experience to music enthusiasts worldwide. Their diverse product range spans mini amplifiers, preamps, DACs, and speakers, with their compact Class-D amplifiers gaining particular acclaim. Over the span of six years, Fosi Audio has established itself as a HiFi brand recognized by audiophiles across the globe. Their distribution network now spans over 100 countries, with a staggering 20 million audio products sold. On Amazon, the world’s leading online shopping platform, Fosi Audio stands tall as a leading HiFi brand across 18 of its marketplaces, often securing the ‘best seller’ title and achieving a market share of around 20%.

In gratitude for the unwavering support from their fanbase, Fosi Audio are hosting a 6th-anniversary celebration themed “Together We Can…” All fans are encouraged to share their stories, photos, or videos of their experiences with Fosi Audio’s products over the past six years on Facebook. Participants stand a chance to win exquisite memorabilia from Fosi Audio, including their flagship product of the year 2023, the V3 mini stereo amplifier, the newly developed retro VU meter mini Bluetooth amplifier MC101 (currently crowdfunding on Indiegogo, see link), and commemorative T-shirts specially designed for fans. Since the launch of this campaign, over ten thousand users have enthusiastically participated and shared their stories, showering Fosi Audio with heartfelt blessings and wishes for its journey towards becoming a legendary audio brand.

Moreover, with the theme “Together We Can Make Deals Epic!”, Fosi Audio are hosting grand anniversary sales across platforms like Amazon, eBay, Aliexpress, and their official shop. Star products like the V3 amplifier, BT20A Pro Bluetooth amplifier, K5 Pro gaming DAC amp, Box X2 phono preamp, and M04 subwoofer amplifier are available at discounts of up to 20%. This fan appreciation sale will run for two weeks, starting on Sept. 19th and concluding on Oct. 2nd. During the sale, Fosi Audio will also host livestreams on Youtube and Amazon Live to draw the winners of their fans campaign and interact with fans instantly.

About Fosi Audio

Embracing a vision to create HiFi products that are “affordably priced yet deeply moving”, Fosi Audio remains committed to profound engagement with its user base. By understanding their needs, the brand translates these insights into impressive products through their R&D team with expertise in the audio field. The first half of 2023 saw the launch of their V3 mini amplifier first co-created with HiFi enthusiasts, which garnered widespread acclaim (See the video on Youtube “The Story Behind Fosi Audio V3 Amplifier”). Audiophiles were captivated by its stellar performance. More crucially, Fosi Audio’s commitment to truly user-centric design, coupled with a promise of a 2-year warranty for every product, has earned them high praise. Renowned media press like Wirecutter & Headphonesty, well-known audiophile influencers like Cheapaudioman & Z Reviews, and authoritative forums like AudioScienceReview have also given Fosi Audio their objective, positive, and sincere endorsement after rigorous product evaluations. Ryan Huang, the founder of Fosi Audio, said that their achievements today would not have been possible without the unwavering support of audiophile fans. They will keep the goal at heart: to redefine the value of home audio with unmatched performance.

For more information, visit: https://www.fosiaudio.com/
Official User Community: https://www.facebook.com/fosiaudioglobal

Media Contact
marketing@fosiaudio.com

ATRenew Joins the United Nations Global Compact

SHANGHAI, Sept. 20, 2023 /PRNewswire/ — ATRenew Inc. (“ATRenew” or the “Company”) (NYSE: RERE), a leading technology-driven pre-owned consumer electronics transactions and services platform in China, today announced that it has joined the United Nations Global Compact (the “UNGC”) initiative, a voluntary leadership platform for the development, implementation, and disclosure of responsible business practices. 

Launched in 2000, the UNGC is the largest corporate sustainability initiative in the world, with more than 15,000 companies and 4,000 non-business signatories based in over 160 countries. The UNGC is a call to companies everywhere to align their operations and strategies with ten universally accepted principles in the areas of human rights, labor, environment, and anti-corruption, and to take action in support of United Nations goals and issues embodied in the Sustainable Development Goals.

Mr. Kerry Xuefeng Chen, Founder, Chairman, and Chief Executive Officer of ATRenew, commented, “We are proud to join the United Nations Global Compact initiative, reaffirming our steadfast commitment to ethical practices, sustainability, and social responsibility as a core component of our corporate strategy. We recognize and integrate the UNGC’s Ten Principles into our day-to-day operations, and we are eager to make a meaningful contribution to the United Nations’ Sustainable Development Goals. We see our membership as a supplement to our existing mission of creating positive change and building a more prosperous and sustainable world.”

About ATRenew Inc.

Headquartered in Shanghai, ATRenew Inc. operates a leading technology-driven pre-owned consumer electronics transactions and services platform in China under the brand ATRenew. Since its inception in 2011, ATRenew has been on a mission to give a second life to all idle goods, addressing the environmental impact of pre-owned consumer electronics by facilitating recycling and trade-in services, and distributing the devices to prolong their lifecycle. ATRenew’s open platform integrates C2B, B2B, and B2C capabilities to empower its online and offline services. Through its end-to-end coverage of the entire value chain and its proprietary inspection, grading, and pricing technologies, ATRenew sets the standard for China’s pre-owned consumer electronics industry. ATRenew is a participant in the United Nations Global Compact, and adheres to its principles-based approach to responsible business.

Investor Relations Contact
In China:
ATRenew Inc.
Investor Relations
Email: ir@atrenew.com

In the United States:
ICR LLC.
Email: atrenew@icrinc.com
Tel: +1-212-537-0461

Media Contact
ATRenew Inc.
Email: pr@atrenew.com

Source: ATRenew Inc.

Where Next for Product Development In A Hybrid World?

This article is contributed by Jerry Paradise, Vice President of Global Commercial & Product Management at Lenovo IDG

In product and device design there are inflection points that really lend themselves to new and innovative thinking. Some of these points involve disruption – the sudden move to working from home because of the Covid-19 pandemic around the world is the obvious example. Others are longer-term, with some being the consequence of that initial disruptive event – the new thinking around hybrid working for example. 

Lenovo Byline 3 Picture

Right now, there have never been so many areas in which to innovate, because there are so many new problems and opportunities. The past 2 years have certainly sharpened the focus across many industries on how to solve problems with technology and while the shift towards cloud-based collaboration and productivity was already underway, the pandemic has accelerated digital transformation initiatives across so many functions.

The focus of much of this innovation is on hybrid working. Technology and devices, supported by connectivity and software, remain the foundation for what this will look like and will shape design and engineering for some time.

What is necessary for hybrid workstyles?

It starts with defining what technology-for-hybrid means. At its most fundamental, for the end-user, it means technology that supports being able to move back and forth readily between home – and “everywhere”. For businesses and IT departments, it means offering the flexibility of roaming workspaces, while maintaining maximum levels of productivity and security.

On the surface, it may all sound familiar, but there’s an underlying fundamental change. Pre-Covid, for most this meant office-based with occasional “after-hours” at home, with some remote working at a customer, perhaps via an airport. We went from one tethered environment, for power and connectivity, to another. 

Now we’re seeking to create new experiences that are shared by people who no longer sit next to each other in the same space. We need high-speed wireless connectivity, always-on always connected, and using high-bandwidth applications that include voice and video nearly every hour of the working day, we need collaborative hardware and software that’s up to the job. 

In the new hybrid working models, we have been starting to see the next generation of devices designed specifically for this new world.

A great example is artificial intelligence (AI) will start to work out whether or not to close down a side conversation because it’s not front-and-centre to the meeting for security reasons, or that in fact it should be part of the conversation because that person is an integral part of the discussion. Context will play its part, and technology will slowly take that into account.

From webcams to security

Previously, companies were suspicious of webcams, and our Customer Advisory Councils made it clear that a physical shutter was needed to guarantee that even if a camera was hacked remotely, the criminal could not see anything. 

That design thinking started when hybrid working wasn’t even a concept. Now we’re looking at accommodating hybrid workspaces around new experiences that will demand cameras and microphones as essential to improve the efficiency and the comfort of meetings and be smarter as a result. That’s an interesting evolution that requires new thinking, and it demands new designs and innovation that we are actively working on.

Corporate security is also inverted. We previously had corporate networks where 80% or 90% of people were inside the firewall. If you entered your company’s building with your security tag, you were inside the VPN and were deemed safe to access the network.

Now, 80-90% of employees are outside the building at least some of the time and are outside the firewalled network. Often using their own devices on vulnerable home networks or remote hotspots without suitable VPN protection. For a company like Lenovo, I believe the responsibility lies with us, to put the security wrapper around the devices in this hybrid world, coordinating with the hardware layer and the operating system.

A great example is the Lenovo ThinkPad P14s i Gen 4 operating on Windows 11. Shield valuable data and enable secure hybrid work with the latest advanced security that businesses say results in 2.8X fewer instances of identity theft.[1]

Security fundamentals are too numerous to go into detail here, maybe for another time! But we’re taking a view of the multi-layer approach to security that says we’re going to do everything in our power to make the hardware design as secure as possible from supply chain integrity to endpoint protection for the end user. 

And much more

Other design factors also come into play.

As we’re more mobile and more remote, we need longer battery life. Even if we’re based at home, we still don’t want to have to be tethered to the power outlet in the wall. So that means application management, chip management, and power and heat management.

How can the device balance the resources that create heat, with those to keep it cool, all of which use up battery power – and still retain everything the user demands for instant use?

The answers include ultra-high-performance software and hardware tuning according to the different tasks and needs, and using AI to manage high power consumption of technologies such as displays, 4G LTE and 5G (which is high).

Above all else the challenge we relish is that it’s our job to ensure that, when users open the lid of their laptops, the devices are ready to do useful work, on-demand, secure, fully connected, using applications that are only going to get more sophisticated, in more ways than we have ever done before. 

Welcome to the hybrid future – and the devices we will use in it.


[1] Windows 11 Survey Report. Techaisle, February 2022. Windows 11 results are in comparison with Windows 10 devices

City Beach Partners with NewStore to Launch Mobile Consumer App

Australia’s leading lifestyle and youth fashion brand will leverage the NewStore Consumer App to extend its digital footprint and enhance customer loyalty

BOSTON and BRISBANE, Australia, Sept. 20, 2023 /PRNewswire/ — NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, today announced a new partnership with City Beach, one of Australia’s premier youth fashion destinations. The retailer will leverage the NewStore Consumer App to design and launch the City Beach App, which will debut on iOS and Android in Australia, New Zealand, and the United States in the coming months.

Since its inception in 1985, City Beach has championed a legacy of youth fashion. With over 65 stores throughout Australia, the retailer boasts a curated selection of 300+ brands and is supported by a team of more than 3,000. City Beach’s digital footprint is equally as impressive, with its ecommerce operations accounting for a significant percentage of the company’s revenue. By rolling out the City Beach App, the business will extend its ecommerce presence beyond desktop and mobile web, strengthening its digital prowess while also enriching customer relationships and driving sales.

“After a comprehensive evaluation, it became evident that the NewStore platform was the perfect match from a feature-functionality standpoint,” said Chris Lockwood, Head of Ecommerce, City Beach. “This journey marks a turning point for City Beach, and we are confident that the end product will benefit our business and further our commitment to offering a superior customer experience.”

With NewStore, City Beach will have access to all the essential capabilities it needs to run a modern and engaging app, as well as real-time omnichannel inventory visibility, custom push notifications, and interactive product lookbooks. NewStore Consumer Apps also offer the following differentiating features:

  • Brand Stories: Provide an unmatched, on-brand in-app experience with interactive storytelling.
  • Immersive Videos: Seamlessly integrate videos to unlock captivating brand visuals that drive engagement.
  • Digital Loyalty: Offer a unique, members-only experience with out-of-the-box capabilities designed to create “superfans.”
  • App Extensions: Easily add external features for endless customization possibilities.

City Beach will benefit from the fact that NewStore Consumer Apps are proven to increase both engagement and brand loyalty. Compared to typical mobile website metrics, NewStore customers have seen 3x more visits from their app users and in-app conversion rates as high as 7x. At the same time, brands using NewStore Consumer Apps have significantly reduced customer acquisition costs, with 90% of users accessing the app directly versus through paid search advertisements.

“Youth fashion retail has its own set of challenges, and businesses must have a vision and strive to continue to adapt. NewStore not only gets this, but the team also brings a much-needed spirit of partnership and collaboration to the table,” added Troy Elliott, Head of Operations, City Beach. “In a rapidly evolving retail landscape, their innovative app development approach and commitment to our brand’s success truly set them apart.”

“The NewStore Consumer App is a vital component of our larger omnichannel platform,” said Stephan Schambach, Founder and CEO, NewStore. “Our modularity is a key differentiator, and brands like City Beach can choose how to leverage our offerings. Their decision to launch a NewStore Consumer App speaks not just to meeting today’s consumer demands but also to their forward-looking vision for retail’s future.”

NewStore runs apps for 25 brands in 40+ countries. To learn more about the NewStore Consumer App and request a demo, visit: https://www.newstore.com/mobile-retail-experience/

About City Beach
For more than three decades, City Beach has been a beacon of Aussie lifestyle, fashion and culture, growing from a small surf and skate shop established in 1985, to an international brand with over 65+ stores Australia wide. Over the years, it has evolved into Australia’s leading lifestyle brand, recognised and adored for its trendsetting apparel, footwear, and accessories.

With an unwavering commitment to an immersive shopping experience, City Beach continues to innovate and expand its global presence via their epic international online offering. City Beach stocks over 300 of the world’s biggest brands, with new arrivals landing every day.

About NewStore
NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Built with MACH principles, NewStore allows brands to easily deliver amazing shopping experiences that store associates and consumers love. Its mobile-first, modular cloud platform includes POS, order management, clienteling, inventory, and consumer apps. NewStore customers such as Burton, Faherty Brand, G-Star RAW, Marine Layer, Roots Canada, UNTUCKit, and Vince benefit from the most complete, global omnichannel retail solution available — now supercharged with Tap to Pay on iPhone. The company is backed by General Catalyst, Activant Capital, and Salesforce Ventures. Learn more at www.newstore.com

Logo – https://techent.tv/wp-content/uploads/2023/09/city-beach-partners-with-newstore-to-launch-mobile-consumer-app.jpg

Source: NewStore, Inc.