Over the weekend, word started spreading that ASUS was in the process of downscaling its operations in Taiwan and Mainland China amidst a massive restructuring of the company. According to the report from TechNews Taiwan, the Zenfone department was an unfortunate casualty of the restructuring.

However, that doesn’t seem to be the case as ASUS has officially commented on the issue and denied it flat out. In fact, it would be fair to say the official statement rubbished the claims. The company reiterated its commitment to the phone business. It highlighted the recent Q2 earnings call as proof thereof. The recent earnings call showed a marked growth in their revenue from the mobile phone segment; growing from under 1% to around 2% in the past quarter. While it’s still a minute segment of their overall revenue, ASUS sees it as enough of a justification to continue. ASUS even teases its upcoming 2024 product lineup.

The statement, issued through the company’s official press room, is pretty clear and direct with the company’s direction when it comes to mobile phones. “We will continue our two main phone business product lines, the ROG Phone and the Zenfone.”. It’s pretty clear that ASUS will continue to push their ROG Phone and Zenfone lineups moving forward.

However, as mentioned in our previous article, Malaysia hasn’t seen a Zenfone launch since the Zenfone 5 series. On the other hand, the Zenfone 10 is poised for release in countries like the United States of America in the coming weeks. It’ll be a welcomed addition to have the Zenfone series be announced for the Malaysian market once again.