It seems like the initial rumblings of Threads making its way to web browsers were true. Meta’s Twitter (now known as X) competitor is no longer restricted to mobile devices. You’ll be able to login to Threads via threads.net.

The new Threads homepage now sports a login page with a QR code which leads to the relevant app stores for the mobile app. Of course, it goes without saying that you will be logging in with your Instagram account details. You’re given the option to sign in with your email, username or phone number and your password. If you encounter a message instructing you to “set up your profile using the Threads app” while using your email, there’s no need for concern. If you’ve already completed this step, one of the alternative methods may serve as a suitable solution.

Threads’s web interface is pretty straightforward and minimal. The centre of the screen is emblazoned with your feed. At the bottom left, you have a toggle to switch between your “Following” and “For You” feeds. Of course, if you’ve been following the developments at Threads, you’ll know that the latter has content recommended by the algorithm included in the feed while the “Following” feed only contains content exclusively from accounts you follow.

Platform navigation is parked at the top. You’ll see quick navigation buttons for home, search, new post, notifications and your profile. Other options like logging out and reporting problems are in a dropdown menu on the top right. You also have the option to create a new post by simply starting to type in the space beside your profile image.

The new web version of threads will no doubt be a welcomed development for those managing multiple accounts. However, the one feature not yet available on the web version is the ability to switch between accounts. Knowing the team behind Threads, it’s probably already being worked on.

It feels like Threads is gearing up to do big things – but there’s one caveat to that – that activity on the platform continues to pick up. Meta’s answer to Twitter’s slow demise was initially all the rage with rapid adoption and increasing interactions on the platform, however, the platform hasn’t managed to stay top of mind. Time will only tell if Meta’s Threads will be able to stick its landing and expand its reach.