3nm is Not the Future – It Is Now with Samsung 

Before we go any further; yes, the global chip shortage phenomenon is still a thing. Yes also, things are recovering, and it is looking much better now than last year, at least. Yes, 5nm chips are also already mighty impressive, the most powerful mobile devices are powered by 5nm chips.  

The Apple M1 chips and its variant powering all kinds of things are also 5nm chips, technically the most advanced computing solution you can find today. They introduced the M2 chip, also a 5nm chip to power their next generation devices, The most powerful mobile chip today, the Qualcomm Snapdragon 8 Gen 1 is built on the 5nm process too, and it is technically the most technologically impressive integrated processing chip made for smartphones today. 

This leads us to a question. What could possibly be better? How could anyone top off 5nm in the current generation? Is 4nm even possible? Turns out, it is. But Samsung did not just stop there, they went ahead and did one better with 3nm. 

Ahead of their closest rival in chip making, Samsung has kickstarted their 3nm fabrication line just today. If this goes into Samsung’s next generation Exynos, the Exynos chips will be the most advanced integrated processing chips the world has ever seen. That is also if there is no pushback from TSMC (Taiwan Semiconductor Manufacturing Co.).  

Samsung foundrys first 3nm chip production 4
Source: Samsung

TSMC’s foundries are responsible for more than half the world’s supply of chips. You can find TSMC produced chips in Apple devices, and more than half the Android devices in the world today with Qualcomm relying mostly on the Taiwanese foundry. They are expected to start their 3nm mass production as well later this year.  

Currently though, the only reference for 3nm chips is from Samsung. They say that 3nm chips are now 45% more efficient than 5nm chips. Samsung also says that 3nm chips are 23% more powerful comparatively.  

While this is a good step in the right direction for the technological world, it could mark a more important step in the chip industry. While the 3nm fabrication process could be more intensive and expensive than before, smaller more efficient chips could lower the strain on the entire global supply chain. Then again, it really depends on the overall demand for 7nm, 5nm, and 3nm chips in the current market.  

While Samsung has started their mass production efforts, and TSMC is looking to start their own 3nm production soon, we will not be seeing devices coming with 3nm chips anytime soon. You can expect 3nm chips to star in devices starting 2023, if we are lucky enough. Still, the Qualcomm Snapdragon 8 Plus Gen 1 is coming soon, and we are still excited about that.  

The Predator Gaming Projector is Real! The GD711 is a 4K LED Projector Made for Gaming at up to 240hz! 

When you want to buy a display for your gaming rig, you first look at the gaming monitors. Gaming monitors are so common these days that you can spend anywhere between a few hundred Ringgit to a few thousands and get yourself a ‘gaming monitor’ of some sorts. Of course, if you want a good one, you are going to have to splurge a little bit.  

There is a small problem though. The current biggest gaming monitor you can find on the market is no larger than 43-inches. If you want to go bigger, you are going to have to buy a TV, a 4K TV set that is not really made for PC gaming. Most of the time, these TVs are made for console gaming, which usually only tops out at 120hz refresh rate. 

What if you want to go bigger than regular TVs, since the largest TV in the current commercial market tops out at 86 inches? You buy a projector that can go up to 110 inches with little issues. There are even projectors that can do much bigger than 110-inch, but those are industrial type projectors. There is still another problem here. Projectors are never targeted for gaming.  

GD711 3
Source: Acer

Not this one though, the Predator GD711 4K gaming projector. Yes, it tops out at 4K in resolution. At that, you do not get more than 60hz of refresh rate. Understandably, it does not have HMDI 2.1 to work with. But with gaming, refresh rate and frames per second (fps) is sometimes more important than resolution. That is why the Predator GD711 is made to refresh at 240hz in Full HD resolution.  

The best thing about having a projector is that you can get a large projection almost anywhere in your home. When you have friends over, you can get the screen to go as big as 300 inches. Imagine watching a good movie at 4K with that kind of size with your friends. You can even plug your consoles in and play multiplayer games at that with no fuss with that kind of real-estate. Acer recommends a throw range of 2.7m to get a 100-inch screen though.  

Projecting all the goodness from your PC or Consoles is an LED that is rated to last up to 30,000 hours with minimal drop in luminance. It is rated at 4,000 LED lumens, which is sort of equivalent to about 1250 ANSI lumens. We would say that at that brightness, you might want to think of using the projector in a slightly dimmed room.

Unlike traditional lamp though, LED projectors do boast much better colour reproduction. The Predator GD711 offers 125% of Rec.709 colour gamut coverage. You get sharp, vivid, and highly accurate colours with highly accurate details still. Even the blacks are going to be as black as your screen can be. On top of that, while you can hook it up to your sounds system, you can also rely on the 10W speakers of the GD711 if you plan on bringing it to your friend’s house or set it up in any other rooms in your house. You can even hook it up to a Bluetooth speaker if you want.  

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The Predator GD711 4K gaming projector is now available at Acer’s very own online store and their official stores on Shopee and Lazada. You can also get your hands on one from Acer’s partner retailers nationwide. There are no colour options, like any other Predator products it comes in matte black. It also comes with a remote control, for you to also control its Aptoide OS built into the projector. The Predator GD711 retails at MYR 4,999, which is quite a lot of money for a projector. For a 4K projector though, and one that can refresh at up to 240hz, the price now looks more like a bargain. More information on the Predator GD711 can be found on their website.

Global Metrology Software Market Driven by High Demand for Quality Control

Customer preferences shifting toward in-line metrology will be a key enabler for smarter metrology solutions and software, says Frost & Sullivan

SAN ANTONIO, June 30, 2022 /PRNewswire/ — The global market for dimensional metrology software is growing as organizations across sectors expedite automation to align with their digitalization agendas. Frost & Sullivan’s recent analysis, Global Dimensional Metrology Software Growth Opportunities, finds quality inspection and reverse engineering of components across applications to be key enablers for metrology equipment and software. Therefore, the global dimensional software market is expected to reach $850.4 million by 2026 from $613.7 million in 2021, an uptick at a compound annual growth rate (CAGR) of 6.7%.

Metrology software
Metrology software

For further information on this analysis, please click here  

“With sustainability becoming the overarching theme across industries, focus on electric vehicles (EV), hydrogen fuel cells, and renewable energy sources is growing,” said Ram Ravi, Industry Principal at Frost & Sullivan. “Improving the efficiency of EV powertrains and electric motors will drive demand for metrology software.”

Ravi added: “As 30% of the manufacturers are in the early stages of digital transformation, the impact of in-line metrology in manufacturing will be prominent in the next two to four years. The trend will encourage vendors to strengthen their software capabilities and couple their solutions with technologies such as artificial intelligence (AI) and machine learning.”

The increasing demand for dimensional metrology software by key industry verticals—automotive, machine shops, and aerospace—presents lucrative growth opportunities for vendors, including:

  • Additive manufacturing (AM): Focus on lightweighting individual components to drive AM as industries strive to achieve their sustainability targets.
  • In-line metrology solutions: Provide real-time quality control through in-line metrology equipment and advanced software.
  • Integrate AI and ML: Reducing product design and part tolerancing cycle time can be achieved through metrology data-fed AI engines.
  • Closed-loop quality control system: Provide closed-loop architecture to enable the collection and processing of data for manufacturing and decision-making.

Global Dimensional Metrology Software Growth Opportunities is the latest addition to Frost & Sullivan’s Industrial research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.

About Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success.  Contact us: Start the discussion.

Global Dimensional Metrology Software Growth Opportunities

K730

Contact: 
Sol Curet 
Corporate Communications 
E: sol.curet@frost.com 
https://www.frost.com/

Samsung Galaxy A53 5G In-Depth Review: A Delicate Balancing Act That Pushes the Mid-range Further

When it comes to smartphones – particularly Android smartphones – you rarely hear of people recommending midrange phones. In fact, it wouldn’t be too much of a stretch to say that you will only get recommendations for flagships like the Samsung Galaxy S22+. That seems to be changing now with more and more companies taking the time to develop and release compelling mid-range, affordable smartphones.

Samsung is, arguably, one of the first smartphone manufacturers to rethink their mid-range with the relaunch of the Galaxy A series back in 2017. The company imbued their mid-range flagships – the Galaxy A7, Galaxy A5 and Galaxy A3 – with features that made the devices more compelling than before. This year, in 2022, they are taking the term “flagship” even more seriously by bringing features from the Galaxy S series to the Galaxy A series flagships – the Galaxy A73 5G, Galaxy A53 5G  and Galaxy A33 5G.

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With a flagship lineup that fits the “affordable” bill at every price point, we’re taking a look at Samsung’s true mid-range – the Galaxy A53. Does the follow-up to the popular Galaxy A52 warrant your hard-earned money? Did Samsung make a truly compelling smartphone that can champion its mid-range? We’re about to break it down in our in-depth review of the smartphone.

Design

Samsung’s adoption of a tick-tock strategy when it comes to design is no big secret. In fact, the Galaxy A53 and Galaxy A52 are virtually indistinguishable unless you look at getting their exclusive colours. However, the lack of emphasis on design has actually worked to the smartphone’s advantage – as you will see later in the review.

The overall design language of the Galaxy A52 looks and feels premium. In fact, I would go so far as to say that the Galaxy A53 could be a reinvigoration of what we accept a midrange to be. The smartphone doesn’t have the discernible curves we see in flagships, however, the flatter, candy bar design lends itself to better one-handed use and makes it easier to grip. While it may seem blocky and unwieldy, Samsung has put some subtle curvature to the back and frame of the smartphone. These accented curves are a welcomed addition as they allay the digging sensation of sharper angles on a smartphone.

The Galaxy A53 5G is a sleek-looking phone – especially in White. To be very honest, I wasn’t a fan of the white colour of the A53 review unit we got. However, the colour has grown on me during the course of the review. Why? The first reason is that it has stayed white even after our review period. There was no yellowing or stains even after spilling some soy sauce and curry on it. Even when it did seem a little dirty, a quick wipe with a wet wipe or damp cloth got it back to the brilliant white that came out of the box.

The front of the smartphone is nearly completely covered by the screen. There are minute, 2mm bezels which frame the screen but they do little to dull the visual experience of the smartphone overall. On the back, the sleek white covers 100% of the phone. The small camera hump is hidden by the smooth curves that minimise the visibility of the raised module. It does this so well that you sometimes forget that it’s there when looking at the device. The buttons on the A53 5G are also clicky and, thanks to the colour combinations, add to the sleek outlook of the smartphone overall. The White version we have has a silver frame with the buttons.

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Yes, Samsung does check all the boxes when it comes to the aesthetics of the device. However, if there is one nitpick I have with the phone, it’s that it’s comically light. While it’s not a deal breaker, the added heft would have made the phone feel just a little bit more premium. Of course, it’s also because the device itself is made primarily out of plastic.

Hardware

The design is just the tip of the iceberg when it comes to the Galaxy A53 5G. It’s also been supped up with some of the better midrange hardware on the market. While it’s not revolutionary and coming with a flagship processor, Samsung has equipped the mid-ranger with enough oomph for it to stand out among its competition.

Specifications

ProcessorExynos 1280 (5nm)
[Octa-Core: 2×2.4GHz Cortex A-78, 6×2.0GHz Cortex A55]
RAM4GB 8GB (As Tested)
Memory128GB
256GB (As Tested)
Graphics Processing Unit (GPU)Mali-G68
DisplaySuper AMOLED panel
6.5-inch (~405 ppi)
1080×2400 pixels FHD+ resolution 20:9 Aspect Ratio 120Hz Refresh rate HDR 800 nits peak brightness
Operating SystemAndroid 12 with One UI 4.1
Battery5,000mAh
Fast Charging (25W)
ConnectivityNano SIM 5G/4G LTE/HSPA/GSM
Wi-Fi 802.11 a/b/g/n/ac A-GPS, GLONASS, GALILEO, BDS
A2DP
Bluetooth 5.1 LE
OTG Support
USB 2.0 (Type-C)
CameraREAR:
Quadruple Sensor:

64-Megapixel (Wide)
f/1.8, 1/1.7X″, 26mm, 0.8µm
Phase Detection Autofocus (PDAF)
Optical Image Stabilisation (OIS)  

12-Megapixel (Ultrawide)
f/2.2, 1/3.94″, 123˚, 1.12µm Phase Detection Autofocus (PDAF) Optical Image Stabilisation (OIS)   5-Megapixel (Macro) f/2.4   5-Megapixel (Depth) f/2.4
LED Flash HDR Panorama 4K Video recording (30fps)
1080p Video recording (30/60fps) Gyro-electronic image stabilization (EIS) Stereo Sound Recording
FRONT:
32-Megapixel (Wide) f/2.2, 26mm, 1/2.8”, 0.8µm 4K video recording (30fps) 1080p (30fps)
SensorAccelerometer
Virtual Proximity Sensing
Fingerprint (Optical, under display)
Gyroscope
Compass Barometer
MiscellaneousDual SIM
Retail Price (Malaysia) (128GB) MYR 1,849 (256GB)
Retail Price (US)USD$ 349.99 (128GB)  (256GB)

User Interface

The Galaxy A53 5G comes with a scaled-back version of One UI 4.1 that we saw in the Samsung Galaxy S22 series. However, Samsung hasn’t slammed the brakes on this version like it has in previous versions. Instead, the version of One UI 4.1 is more feature rich than the ones we’ve seen in the Galaxy A series before.

On the surface, you wouldn’t be able to tell the difference between the Galaxy A53 and any other Samsung device. However, when you look a little closer, features like Samsung DeX are noticeably absent. That said, the lack of these features doesn’t really take away from the overall experience of using the A53 as a daily driver.

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Like the version of One UI 4.1 that comes with the S22 series, the Galaxy A53’s version brings the same refinement to the experience. It marries the feature-rich elements of One UI with the refinement that comes with stock Android 12. This complementary approach to One UI allows the device to feel more cohesive than previous mid-range offerings. Elements like Dynamic Widgets and colour palettes bring a layer of personalisation that makes the device feel uniquely yours.

The updated look and feel of One UI 4.1 also brings a sense of refinement that was sorely missing before. The interface doesn’t feel childish or cartoon-like anymore. Instead, it feels like Samsung did put some time and thought into the look and feel of the user interface. It feels more cohesive and well-rounded than other Galaxy A series. It’s also more stable and nimbler. Animations have been optimised to make the phone feel faster and don’t weigh it down.

Performance

Historically, Samsung’s A series never had a device that brought more than just an iterative update and core features. That said, this year’s Galaxy A53 5G made us do a double take when it comes to day-to-day performance in nearly every aspect. Overall, it performed pretty well, striking a balance between battery life, features and day-to-day performance.

Multitasking & Productivity

The Galaxy A53 5G is a smartphone that brings all the core features you’d want in a smartphone. It adopts a lot of the features that you need for a smartphone that allows you to be productive on the go. It’s inherited the essentials from the Galaxy S series and adapts it to fit the users’ needs.

The only jarring omission when it comes to multitasking in the A53 is the lack of Samsung DeX which has become a hallmark feature for multitasking on Galaxy smartphones. That said, other features like multiwindow and split screen multitasking do make it into the smartphone. To be honest, the Galaxy A53 is an exercise in restraint when it comes to features and it also proves that there are some features in the Galaxy S that help elevate the experience but are not essential.

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During the review period, the Galaxy A53 was able to withstand my daily demands for a daily driver. Syncing multiple emails, having multiple chat apps and even consuming media wasn’t much of a task for the A53. It excelled when multitasking. The overall experience was smooth and, most importantly, functional. I was able to get things done when I needed to without much hassle and the smartphone wasn’t dragging its feet either.

That said, there were a few instances where the smartphone did chug a little. This occurred primarily when using split screen applications. Word processing and messaging apps were fine. However, when it came to using messaging apps or word processing apps in split screen mode with a media-heavy app like YouTube or even the video player, the Galaxy A53 did struggle – but only a little bit. It wasn’t overtly unusable, but it did get a little annoying. That said, this only happened once or twice during my week using it.

Samsung has brought Link to Windows and the ability to receive calls on other devices to the Galaxy A series this year as well. These features are a boon to the A53. Having the ability to respond to messages and transfer files using Link to Windows makes being productive even easier. Screen mirroring via the Link to Windows feature has also made it easier to get things done. If you’re using a Samsung Tablet, the ability to take a call while using the tablet is a welcomed addition too. It actually stops you from panicking and looking for your smartphone all the time; allowing you to focus on the task at hand.

Call Quality & Connectivity

Being a smartphone, it comes as no surprise that the Galaxy A53 is able to handle calls seamlessly. Thankfully, I was able to test the smartphone over 4G LTE and 5G networks. The call quality on both connections was crisp and clear. The audio was a little bit metallic at times but that didn’t hinder the usage. Of course, the call quality was very dependent on the quality of the cell signal. Since Malaysia is still in the early days when it comes to the 5G rollout, the signal for 5G was pretty spotty. However, the Galaxy A53 was able to handle the constant network changes without impacting the battery life too much. Even switching between SIM cards was pretty seamless on the A53.

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Samsung has equipped the A53 with more than just the necessities when it comes to connectivity. Bluetooth 5.1, LE, WiFi 6 and GPS are all along for the ride and they all performed well when connectivity was stable. Bluetooth 5.1 and LE allowed me to use the Samsung Galaxy Buds Pro with the smartphone. The connectivity was pretty stable, and it could remain connected for further ranges than other smartphones. WiFi was also very stable when connected. With Smart connect, the phone was able to intelligently jump between known WiFi networks and mobile which allowed me to be connected all the time.

Gaming

Gaming on the Galaxy A53 5G is a mixed bag. While it does have the specs for a decent gaming experience, it stumbles with some of the more demanding games out there. I was hoping to be able to test it further with Diablo Immortal, but Blizzard has delayed that game until July.

The Galaxy A53 5G didn’t fall flat on its face. It just struggled when games got increasingly more detailed in graphics. This isn’t really surprising as the chipset isn’t the top of the line but it does take away from the overall experience of the smartphone. That said, it’s not a deal breaker.

Playing games like PUBG mobile and Free Fire were a little bit of a challenge for the hardware but with the setting put down a notch, it was able to perform well. In fact, compared to some of the competition out there, it performed better. The graphics was smooth though not as detailed as it was on the S22+ but there was little tearing and ghosting. This is mostly thanks to the 120Hz refresh rate of the smartphone’s Super AMOLED display. However, when it came to games like Ni No Kuni: Cross Worlds, it did seem like the phone responded slower initially. Samsung seems to have addressed this issue with a software update.

When it comes to cooling, the smartphone did get a little warm when gaming. While it never became uncomfortable to hold, it did get warm enough to become finger warmers. It is understandable considering the heat dissipation of the S53 isn’t cutting edge, but I would advise against gaming and charging the smartphone at the same time.

Battery Life

If there was one area where the Galaxy A53 excelled, it would be the battery life. Throughout my review period, I was consistently only charging the smartphone once in two days on average. Of course, if there was gaming involved, this would be substantially shorter. This could be due to the more efficient 5nm architecture of the Exynos 1280, but it’s more likely due to the Galaxy A53’s optimizations and 5,000mAh battery size.

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While it may seem like the smartphone is overly aggressive on optimisations, the truth is that it isn’t. I was consistently getting notifications for social media and my messaging apps like Telegram on the A53 before the S22+. That said, the two day battery life of the A53 isn’t anything new for A series. It has had good battery life for more than 2 iterations already.

Display

Samsung opted to use the Super AMOLED panel in the Galaxy A53 5G. While this isn’t the best panel on the market right now, it does allow the A53 to strike a delicate balance of being feature rich and affordable. The Super AMOLED panel provides enough brightness to be visible under direct sunlight. Although, a teeny bit more lumens would have been ideal. It’s also got pretty good colour reproduction. While it isn’t 100%, you won’t know what you’re missing unless you work with colours on a regular basis. Of course, out of the box, the settings of the display are typical AMOLED with blown-out reds and oversaturated pictures. However, a simple tweak in the settings allows you to have better, more true-to-life colours.

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Reading and texting on the display was a pleasant experience. Even over long hours of reading ebooks, my eyes didn’t feel fatigued even with eye comfort turned off. The eye comfort mode brings a degree more comfort, but it also turned the display a little too yellow for my liking. HDR compatibility of the display also lent itself to better viewing and gaming experiences overall. The display combined with the Dolby Atmos sound compatibility gave an immersive experience that we expected from flagship smartphones.

Cameras

The Samsung Galaxy A53 comes with a robust quad camera setup that brings multiple modes and shooting photo possibilities. What’s surprising is that the smartphone comes with a larger 64-megapixel sensor for its main sensor – at least when it comes to pixel count – compared to the Galaxy S22+. However, the sensor pixel count is only one of the many factors that create a good camera experience. The A53’s main sensor is complemented with a 12-megapixel ultrawide sensor, a 5-megapixel depth sensor and a 5-megapixel macro sensor.

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While the pixel count of the main sensor is larger than most, the smaller pixel size poses a challenge when it comes to details and sharpness. Samsung uses its Galaxy AI and pixel binning to help optimise this. In essence, it stitches multiple pixels to absorb more light and produce more detail in pictures. This technology actually makes the A53’s setup one of the best we’ve seen so far among the smartphones in its category. Pictures taken in auto mode are crisp and detailed with little to no blurring and detail loss.

Galaxy AI is the hallmark function of the camera. Samsung has brought a lot of the software features that was once thought to be reserved for its flagships to the Galaxy A53 5G. Features like single take and even pro-mode makes a full-featured debut with the new A series. These software features not only bring a whole new level of photography to the smartphone, it empowers content creation and creativity.

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The pictures taken with the main camera array of the Galaxy A53 are detailed and crisp with good lighting. You can zoom into the photos to see details. However, this detail and sharpness is lost when you start using the digital zoom beyond 2x. Of course, this is expected but it becomes a handicap only because other comparable smartphones have some form of optical zoom. That said, the overall performance is actually pretty impressive. You don’t have long processing times when you take pictures; something that has become a hallmark of smartphones in the same class.

Under low light, the sensors are good but not great. With their focus on Nightography for their flagships, we expected some of the innovations that drive that focus to trickle down to the Galaxy A series but that didn’t happen. That said, low light photography isn’t a write off. Photos taken under low-light are decent, not too detailed but usable. They can be blurry and fuzzy in poor lighting conditions.

When it comes to the front 32-megapixel camera, the Galaxy A53 continues to inherit the selfie DNA of the Galaxy A series. Photos taken with the front camera are crisp and clear – perhaps a little clearer than the main sensor. However, under low light, there is a lot to be desired. Again, low light pictures can be blurry and lack detail.

The Galaxy A53 5G is able to shoot up to 4K UHD resolution at 30fps when it comes to videos. The main sensor produces pretty respectable videos with enough detail. However, it may not be the best when it comes to becoming a main camera for content. If you’re looking for one that can – you’d be better off with A73 or a flagship S series.

A Redefining Device for the mid-range; transforming a drab, uninspired offering into a flagship experience that brings more than just basic functionality

Samsung proves it’s taking mid-range smartphones seriously with the new approach to the Galaxy A series. The Galaxy A53 5G is an epitome of that being in the middle of the new offerings this year. Even with the scaled back specifications, the Galaxy A53 5G has proven that the software does revolutionise the overall experience for users. A feature-rich software experience puts every capability at your fingertips and could be the tipping point for users getting this smartphone instead.

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The Galaxy A53 is truly an exercise in striking a balance. Samsung does a delicate teetering between providing the features users are looking for and the price they are willing to pay for it. The A53 brings a robust set of features both in hardware and software that allow it an edge over the competition. It’s not sacrificing much in the way of camera features and overall performance when it comes down to it. There is space for improvement, but it’s a leap in the correct direction for the company when it comes to their mid-range. It makes the A53 one of the most exciting offerings when it comes to smartphones in the mid-range.

Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

Advertisers Can Easily Activate IAS’s Verification Solutions Across All Campaigns in Flight Control, Clinch’s Omnichannel Campaign Management Platform

NEW YORK, June 30, 2022 /PRNewswire/ — Clinch, the leader in the dynamic ad serving, personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, announced today a partnership with Integral Ad Science, (Nasdaq: IAS), a global leader in digital media quality, to leverage its industry-leading automated tag wrapping solution. Now advertisers working with Clinch have a streamlined process to activate IAS verification services across display and video campaigns.

Known for its innovative integrations with top DSPs such as The Trade Desk, Clinch now offers third-party verification from IAS to advertisers directly within its platform, Flight Control, including a fast way to wrap ad server tags in seconds. Advertisers can now automatically add IAS verification to their video and display campaigns seamlessly, helping to launch campaigns faster and maximize media efficiency.

“Operational efficiency across all facets of our platform is a core focus here at Clinch, both from the perspective of the advertisers and the platforms and proxies we work with,” said Adi Raz, Clinch’s Head of Product. “Integrating IAS’s verification services directly into our platform and automating the tag wrapping process aligns with this focus and makes our technology even more approachable and easy to use.”

Instead of manually applying IAS’s measurement to each creative ad tag, Clinch advertisers can use automated tag wrapping to decrease setup time and minimize human error.

“Our automated tag solution solves a critical industry challenge that many of the world’s largest brands face of ensuring media quality while launching campaigns quickly,” said Tony Marlow, CMO, Integral Ad Science. “By partnering with Clinch to expand our automated tag solution, we will make it even easier for advertisers to target their spend on quality impressions as we continue to support a brand-safe digital ad ecosystem.”

About Clinch
Clinch is the recognized leader in omnichannel personalization, campaign management and ad serving. The company’s AI-driven dynamic personalization technology delivers custom-tailored ad experiences at scale across all channels, driving best-in-class performance and consumer intelligence. Flight Control, Clinch’s Omnichannel Campaign Management Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single data-driven, automated platform that makes them massively more efficient, and profitable. Clinch campaigns run across all digital channels including programmatic, Connected TV (CTV), social media, in-app, native and Digital Out of Home (DOOH).

About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com

Media Contact:
press@integralads.com 

Source: Integral Ad Science, Inc.

Insurance providers can assess customer health risks in real-time using contactless vital sign monitoring solution from NuraLogix

LAS VEGAS, June 29, 2022 /PRNewswire/ — Insurance providers are now able to evaluate customer health risks in real-time using a revolutionary contactless wellness and vital sign monitoring solution from NuraLogix. 

The application allows insurance providers to quickly perform a customer health check during the online interview process using a web-browser. The NuraLogix technology uses a conventional video camera to extract blood flow information from the face, in a patented process called Transdermal Optical Imaging (TOI™), resulting in more than 30+ medical grade health and wellness measurements.

The NuraLogix technology was available for demonstration at the America’s Health Insurance Plans (AHIP) show in Las Vegas, Nevada from June 21 to 23.

The benefits of integrating a vital sign monitoring system into the insurance evaluation process are numerous: reduced costs of underwriting a policy, no nurses needed to conduct physical examinations or take fluid samples, improved compliance with the terms of lower-cost standard policies to avoid price increases, and more. This technology has also been shown to create a ‘Sentinel Effect,’ reducing fraud and improving the accuracy of questionnaire responses.

The Background

Currently in the insurance industry, providers calculate premiums for users, the amount users pay in exchange for coverage. Insurance premiums are based on a wide variety of factors such as age, gender, risk, type of coverage, location, and more. Providers calculate the likelihood the user will need to use the insurance, for example, younger people are less likely to need medical care, so their premiums are generally cheaper. Integrating the NuraLogix technology into the risk evaluation process allows insurers to calculate premiums using accurate health data of the individual and potentially even provide incentives to get healthier.

About AHIP 2022

America’s Health Insurance Plans (AHIP) is the national association of nearly 1,300 members who provide healthcare insurance to more than 200 million Americans. As a national trade association in the health insurance industry, AHIP lobbies to create a more affordable healthcare system through research and policy. Their conference, AHIP 2022, (Formerly ‘Institute & Expo’) brings together the people, ideas, and solutions that guide greater health.

About NuraLogix

NuraLogix’s technology is based on extensive peer-reviewed research and clinical studies, a fact which differentiates them from their competitors. NuraLogix has conducted multiple clinical studies and published research in many notable publications such as Frontiers in Psychology, Scientific Reports, and the Journal of Natural Sciences (JNS). NuraLogix currently holds 11 patents, with more pending. Their impressive client roster includes Japanese systems integration leader NTT Data; Sanitas, the second largest medical insurance company in Spain; and Lafiya Telehealth, a Nigerian-based health telehealth platform which provides 24/7 virtual healthcare services to residents in remote and rural areas.

To Learn More:

Visit our website:
NuraLogix – https://www.nuralogix.ai/  

Disclaimers:

Note: In the United States, this product is for Investigational Use only. The performance characteristics of this product have not been established.

For Media Inquiries: Chris Lin, Chief Marketing Officer, ChrisLin@nuralogix.ai , Tel: 437-928-2666

Acer Launches the Nitro 5 for 2022 with Intel’s 12th Generation Core CPUs

Acer’s Nitro 5 was always known for its strong value proposition and being the budget champion in gaming laptops. 2021 was a little bit of a turning point for the Nitro 5 though. It stopped becoming an entry-level option. You still can get the Nitro 5 with entry-level specs and a price to match, but the Nitro 5 expanded its option pool to hit the upper echelons of gaming with AMD’s Ryzen 9 and NVIDIA’s RTX 3080 bundle option. It was shocking to say the least, but a welcome.

Fast forward to 2022 though, there is a new Nitro 5 in town, and it looks good.

We start with what it packs. It is a 12th Generation Intel Core i7 (up to) that is paired with an NVIDIA GeForce RTX 3070 Ti (up to). While it just stops shy from its higher-end cousin that tops out at an NVIDIA GeForce RTX 3080, the RTX 3070 Ti is plenty powerful enough for any sort of gaming situations. You also get to pack it with up to 32GB DDR4 RAM and up to 1TB of SSD storage. There is an additional SATA slot to give users the option to upgrade the notebook with another SATA storage.

The powerful insides keep games running optimally at up to 165fps on the 165Hz refresh rate QHD display (up to). You can opt for a Full HD 144Hz display if you are on a budget. The display also boasts 100% of DCI-P3 colour gamut coverage which means that it is even more colour accurate than before. At the same time, if you are looking for a laptop for both work and play, especially if you are in the creative industry, the colour accuracy is what you want.

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Underneath the 4-zone RGB, Acer’s improved cooling system for the new Nitro 5 allows Acer to increase the maximum power draw of the GPU to extract even more performance and power from the GPU. At the same time, the Killer DoubleShot Pro wireless network module and WiFi 6E ensures that the Nitro 5 is always connected to the fastest available internet source.

The Acer Nitro 5 is now available from Acer’s own eStore, and official online stores on Shoppe and Lazada. You can also find the Acer Nitro 5 in Acer’s authorized retailers nationwide. It will set you back from MYR 4,399 all the way to MYR 8,699. For more information on the Acer Nitro 5 gaming laptop, you can head to their website.

ShopeePay Day is Here with More Rewards Than Ever!

*DISCLAIMER: This is a paid advertorial by SHOPEEPAY MALAYSIA SDN BHD. It does not reflect the opinions or views of the techENT editorial board or writers. * 

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ShopeePay Day is happening every 1st of the month! With ShopeePay Day around the corner, the Shopee App is brimming with offers and deals that are out of this world. In fact, these offers are available at physical shops near you – thanks to ShopeePay! How? Well, you simply need to click into your Shopee App and look for the “ShopeePay Near Me” icon. Inside “ShopeePay Near Me”, you’ll see a whole new way of using ShopeePay and be rewarded! You get to purchase vouchers that give you cashbacks and more discounts at stores near you.

For July ShopeePay day (1st July 2022), you can get 1 SEN ShopeePay vouchers that give you up to 100% cashback deals.

If you’re looking for something to do this weekend, these 1 SEN deals have you covered. Either grab a meal with a friend or plan a feast with family, ShopeePay’s vouchers got you covered! 

  • Enjoy RM3.50 off any Salad with a free Coke Zero at Salad Atelier. OR
  • Get three regular pizzas at Domino’s Pizza for RM39.90

All you have to do is redeem these ShopeePay Vouchers and pay using your ShopeePay at the restaurant. 

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Deals are getting even sweeter during Shopee 7.7 Mid Year Sale this 7 July! With the ShopeePay voucher, you can get:

  • Buy 1 Free 1 Kenny Rogers with a voucher for only RM 1.88, save up to RM 15!
  • A small tub of Ilao Ilao for only RM11 instead of RM13.90.
  • An RM10 cash voucher for LiHO Tea

All you have to do is to use ShopeePay! You can do this by either scanning a QR code or letting the cashier scan your QR Code. Remember to select the vouchers you have purchased when you pay! 

In addition to 1 SEN deals, ShopeePay is also giving even more cashback during ShopeePay Day. You can get up to 100% cashback at participating merchants.

Looking for a killer bargain? Shopee’s got your back with:

  • 100% cashback of RM1 with a minimum spend of RM1 at Childhood outlets, AND
  • 100% cashback of RM2 with a minimum spend of RM2 at Vivo Pizza

If you’re planning on splitting the bill after lunch, use your ShopeePay to pay them back! Why? Well, you’ll be in the running to win up to 177,777 Shopee Coins. That’s nearly RM2,000 in cash value! All you have to do is make a transfer with ShopeePay for as low as RM1 and you’ll be joining the lucky draw.

How to win Shopee Coins

Look out for even more deals that will be coming your way, only on ShopeePay Day, the 1st of every month. Wait no more, check out these 1st July ShopeePay Day deals now!

*DISCLAIMER: This is a paid advertorial by SHOPEEPAY MALAYSIA SDN BHD. It does not reflect the opinions or views of the techENT editorial board or writers. * 

Predator Launches the Brand-New Helios 300 – 12th Generation Gaming is here!

Gaming laptops today are wonderful things. They are still not as powerful as their desktop counterparts, but still, they come close enough today. Because gaming laptops today packing the kind of power they do, they become some of the most popular choices even for among the hardcore gamers.

Even in 2021, before Intel introduced their most powerful CPUs ever, gaming laptops were the in thing. The Predator Helios 300 of 2021, for example, was a potent machine that could really take your gaming to the next level, anywhere and anytime. It packed Intel’s 11th Generation CPUs with the latest generation NVIDIA GeForce RTX 30 series cards for the best-in-class performance. It is 2022 though and the world needs something new, something a lot more powerful.

Welcome to the 2022 version of the Predator Helios 300. To be fair, this product should not be entirely new to you. It was launched globally a while back at one Next@Acer conference. It finally hits the shores in Malaysia though.

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To recap, the new Predator Helios 300 is expected to be the weapon of choice for any sort of gamers everywhere. Its 15.6-inch display is a rather compelling one at QHD resolutions as well. It also boasts 165Hz refresh rate with 3ms response time for fast and smooth visuals in all sorts of gaming situations. At the same time, it is one display you can also rely on when you work with colour grading tools and editing tools with 100% of DCI-P3 colour gamut coverage.

Keeping the screen happy and maxing the 165Hz refresh rate, the Helios 300 now comes with Intel’s 12th Generation Core CPU (up to Core i7). You get to pair it up with up to NVIDIA’s GeForce RTX 3080 and 32GB of 4800MHz DDR5 RAM memory. While that may not sound like it will amount to too much of a performance gain compared to the older Helios 300, Predator has given it a treatment like no other to make it outperform the older laptop by a significant margin.

Instead of the traditional regular thermal paste to keep the CPU die attached to the heat transfer panels, Predator now uses liquid metal. That should also translate to better thermal transfer performance which should also directly translate to a bump in CPU performance. You also get the help of Predator’s 5th generation Aeroblade 3D which is redesigned for even better airflow without compromising noise and therefore better cooling.

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The overall improvement in cooling performance also allows Predator to also increase the power draw of the GPU to increase its performance. The NVIDIA GeForce RTX 3070 Ti now draws up to 150W of power to really give games a punch. You can also monitor the temperature of the Predator Helios 300 with the proprietary PredatorSense.

Besides up to 2TB in SSD space, the Predator Helios 300 now comes with mini-LED RGB backlit keyboard, which is an upgrade over the older Helios 300. You also get WiFi 6E connectivity with Killer DoubleShot Pro for more stable and faster internet speeds. Of course, there is always a Turbo button for you to overclock the laptop and make it even faster.

The Predator Helios 300 is now available from Acer’s official stores on Shopee and Lazada. You can also head to Acer’s authorized retail partners to get your hands on one. There will be no other colour option for it, but it is still a good-looking laptop, especially with the new light bar at the bottom of the laptop. It will set you back MYR 7,999 onward and tops out at 11,999. For more information on the Predator Helios 300, you can visit their website.

NetDragon’s Promethean Reaches Strategic Cooperation with Merlyn Mind to Drive Classroom Productivity and Innovative Teaching


HONG KONG, June 29, 2022 /PRNewswire/ — NetDragon Websoft Holdings Limited (“NetDragon” or “the Company”, Hong Kong Stock Code: 777), a global leader in building internet communities, is pleased to announce that its subsidiary Promethean, a leading global education technology company, has entered into a US-based exclusive distribution agreement with Merlyn Mind, Inc. Under the new distribution agreement, Promethean will distribute Symphony Classroom™, the voice-activated artificial intelligence (AI) solution that brings the Merlyn digital assistant to teachers. With the alliance, customers will be able to purchase Symphony Classroom directly through Promethean’s network of resellers.

Symphony Classroom delivers the Merlyn digital assistant custom-built for the unique needs of education — enabling teachers to use voice commands or a remote to control their laptops, interactive displays, internet browsers, apps, and more. Supported by Symphony Classroom’s EdgeAI® technology that allows lightning-fast responsiveness, Merlyn frees teachers to move around the classroom so they can interact with students, simplifies everyday classroom tasks, and improves overall efficiency and productivity.

“Promethean’s ActivPanel is the interactive display of choice for millions of teachers who rely on our technology to drive student engagement and spark their imagination,” said Vin Riera, Chief Executive Officer at Promethean. “By adding Symphony Classroom to our portfolio, we will make it easier for educators to teach freely, supporting a student-centered environment that increases participation.”

Under the terms of the agreement, Promethean will have licensing rights to sell Symphony Classroom to new and existing customers throughout the United States, providing educators with innovative solutions that transform learning and collaboration. The Symphony Classroom offering includes feature updates, software patches, and a hardware warranty.

“At Merlyn Mind, we’re using the latest advances in AI to give teachers what they want most – the freedom to teach,” said Satya Nitta, co-founder and Chief Executive Officer at Merlyn Mind. “The AI software platform allows Merlyn to quickly respond to teacher commands and integrate with daily-used applications, simplifying work for teachers and in turn, leaving more time for students. We look forward to our new relationship with Promethean, so that we can bring our classroom management solution to a wider base of audience.”

Learn more about Promethean and Merlyn Mind here.

About NetDragon Websoft Holdings Limited

NetDragon Websoft Holdings Limited (HKSE: 0777) is a global leader in building internet communities with a long track record of developing and scaling multiple internet and mobile platforms that impact hundreds of millions of users, including previous establishments of China’s first online gaming portal, 17173.com, and China’s most influential smartphone app store platform, 91 Wireless.

Established in 1999, NetDragon is one of the most reputable and well-known online game developers in China with a history of successful game titles including Eudemons Online, Heroes Evolved, Conquer Online and Under Oath. In recent years, NetDragon has also started to scale its online education business on the back of management’s vision to create the largest global online learning community, and to bring true integrated blended learning solutions to every school around the world.

About Promethean

Promethean is a leading education technology company working to transform the way the world learns and collaborates. From our founding in Blackburn, England, more than 25 years ago to our global operations in 22 countries today, we’ve continued to explore, innovate, and inspire —designing learning and collaboration tools that are built for breakthroughs. Our award-winning interactive display, ActivPanel, and lesson delivery software, ActivInspire and ClassFlow, were designed to engage students, connect colleagues, and bring out the brilliance in everyone. With headquarters in Seattle, Washington, and offices worldwide, Promethean is a subsidiary of NetDragon Websoft Holdings Limited (HKSE: 0777).

About Merlyn Mind

Merlyn Mind is the AI technology company behind Merlyn, the digital assistant for education. Merlyn seamlessly integrates into classrooms and existing edtech tools to automate everyday workflows for teachers so they can focus more time and attention on students. Merlyn is accessed through Symphony Classroom, an AI hub custom-built for the unique needs of education. Merlyn Mind is backed by Learn Capital. The company has attracted top talent from IBM Watson, Amazon Alexa, Google, Microsoft, Facebook, Broadcom, the Allen Institute for AI, and other innovative organizations. Merlyn Mind is headquartered in New York City.