If you do not know who Fender is, we must ask; which universe did you come from?
Fender is one of the biggest brands in the world, if not the biggest, in electric guitars. Their products are the stuff of legends in the modern musician’s world. Any guitar nerd should know Fender and their signature Stratocaster model. The Fender Stratocaster, if you have not known, is iconic enough that it is what the general public will think of then they talk electric guitars.
If a guitar nut were to go to Florida, United States of America (U.S.A), they would want to stay in the guitar shaped hotel that is the Hard Rock hotel there. Hard rock hotels are not particularly known to be budget friendly options when you travel though. So where does that leave guitar nuts who cannot afford the hotel? Metaverse!
Fender has announced a partnership with Meta to create a virtual world in the Horizons metaverse platform. What will the Fender metaverse look like? A guitar, of course!
The world revolves around a giant Stratocaster shaped floating island. They fittingly name the metaverse the Fender Stratoverse and the entire purpose of this metaverse is for users to just jam together with legless avatars.
They designed the entire thing like a game too. After sliding down the guitar’s neck, Stratoverse will put you in a scavenger hunt to find hidden guitar chords embedded in guitar picks scattered across the floating island. Once the hidden chords are found, you get transported into something called the “Riff Maker” where you can create your own jams and riffs. That, or just go play an air guitar.
Of course, you can expect more than just music making features and mini games from Fender. A true Fender fan must also sport the iconic simple T-shirt with Fender’s iconic branding on the shirt. Since Balenciaga, Prada, and Tom Brown has announced that they will be selling their products in Meta’s avatar store, there is no reason that Fender may not do the same too. For all you know they could sell proper virtual collector guitars, or some form of NFT related item exclusive to Fender.
Source: Gizmodo