iQiyi chose a very opportune time to launch in Malaysia back in 2019. With the pandemic only just setting in, the streaming service saw a surge in subscribers. While that’s great news for the streaming company, they’ve adopted a business model that isn’t your typical streaming service. They provide a free, ad-supported tier that gives users access to their content.
That said, the iQiyi isn’t just resting on its laurels. The company is focusing on bringing new, original content to its platform. Naturally, this includes new, locally-produced series and tv shows. The first to debut is My Ofis which is produced by Longhouse Films. My Ofis brings together an ensemble of both emerging and seasoned actors. Malaysian legend, Alvin Wong stars together with Aeril Zafrel, Nasz Sally, Kahoe Hon, Phraveen Arikiah, Sherwyn Pang, and Pearlly Chua in My Ofis to bring to life the shenanigans that take place behind the scenes in a quintessential Malaysian office.
My Ofis follows Jasper (Kahoe Hon) as he leaves behind his rockstar dreams to care for his grandmother. He finds himself stumbling into a job at My Ofis run by KS (Aeril Zafrel) and his colleagues, Paul (Alvin Wong), Jessica (Nasz Sally), and Milo (Phraveen Arikiah). The series chronicles the antics of the people behind My Ofis as they navigate the business landscape.
The series will be premiering on 26th May 2022 on iQiyi. The debut season will consist of 12 episodes airing over six weeks. Each episode is 24 minutes long.
Of course, the show is just the beginning when it comes to My Ofis. iQiyi and Longhouse Productions are looking to revolutionize advertising on streaming platforms. Both companies are partnering with a local eCommerce app, JOCOM, to bring a new “watch, scan & buy” concept with the launch of My Ofis.
“Together with our partners Longhouse Films and JOCOM, we aim to work towards shaping a new content ecosystem fitting for today’s digital age, that empowers traditional brands and sellers to further digitalise through entertainment. My Ofis will open doors to more opportunities in bridging entertainment and eCommerce to support local brands, advertisers and marketers,”
Dinesh Ratnam, Country Manager of iQiyi Malaysia, Singapore and Brunei
The new concept will see QR codes pop up when there is any product placement in the drama. Users can then scan these codes and immediately purchase the items from the JOCOM app as they are watching the series. The new concept literally allows production houses to better monetize product placements in their series. Of course, My Ofis is just the beginning when it comes to exploring this new concept.
My Ofis will premiere on May 26, 2022, across all countries where iQiyi is available. It’s already been greenlit for a second season which will be launched soon.