Dell’s commitment to the environment is not something it has pulled out of thin air. The company was one of the first to commit to lowering its carbon footprint and becoming carbon neutral. In fact, they’ve been one of the most consistent for more than a decade. This year, the company is upping the ante when it comes to sustainability with new materials and new packaging that will take them to the next level.
The New Dell Latitude 5000 Showcases Years of Research & Development for Sustainability
Earlier this year, Dell announced Concept Luna where they were experimenting with recycled materials in creating new laptops. That was the latest in a growing number of efforts to be more environmentally responsible and explore renewable materials for their products. Their latest product, the new Dell Latitude 5000 series, is the first product to showcase the many years of research and development. It boasts one of the highest proportions of renewable materials thus far.
The new Dell Latitude 5000 series showcases a laptop lid made of 71% recycled and renewable materials. The lid itself is made of a three major components: a tree-based bioplastic upcycled from the paper making industry; reclaimed carbon fibre and post consumer recycled plastics. According to Dell, it chose to start with the laptop lid as it is the second heaviest part of the laptop which allows the company to make a larger impact on sustainability.
The Latitude 5000 series is also helping Dell reduce its reliance of petroleum based materials. The base of the laptop is made of 20% reclaimed carbon fibre. Dell also uses a new bio-based rubber for its rubber feet. The fan housing used in the laptop series boasts an impressive 23% reclaimed ocean bound plastics in its build.
Comitting to 100% Recyclable Packaging
In addition to increasing the amount of sustainable and recycled materials in its laptops, Dell is also taking a close look at its packaging. The company is comitting to creating packaing which is 100% recycled and 100% recyclable.
To achieve this, its substituting a lot of the materials we’re used to seeing in laptop packaging with paper alternatives. Plastic bags are being substituted with more sustainable materials. Dell is even opting to change to their box with a more sustainable corrgate shipping box with an inner tray made of sustainably sourced bamboo and sugarcane fibres. Tape is also being replaced with a paperbased alternative. This new packaging will be seen with the new Latitude series, Precision mobile workstations and XPS devices.
This is only the beginning, Dell chose the Latitude line up as it is their highest volume product. This will, according to the company, allow it to make a more impactful step in sustainability. However, it’s not forgetting its other lineups. The Precision 3000 mobile workstations, Precision workstations and OptiPlex Micro desktops will also feature some of the sustainable materials mentioned. Of course, Dell is also bringing these materials to its EcoLoop Pro backpacks, sleeves and briefcases.