Yesterday, news broke about Spotify making two more acquisitions. To be fair, it was more like Spotify announcing that they are making two more acquisitions for themselves. No, it is not really because they have excess cash in hand. It is more because the two acquisitions might just seal Spotify’s position as the king platform for podcasts.

The two companies that Spotify is acquiring are Podsights, and Chartable. Both acquisitions would see the technologies they offer integrate with Spotify’s or enhance their current platform. But you as a consumer might not immediately see the effects of the acquisition. At least, you might not immediately see it directly anyway.

Podsights, according to Spotify, is a leading podcast advertising measurement service provider. It is supposed to ensure that advertisers get more accurate advertising data on podcasts. In short, it is a sort of Google AdSense for podcasts.

Then there is Chartable, a podcast analytics tool provider. The tool allows podcasters to see data regarding their podcast audiences. This would help publishers understand their audiences better and produce more accurate information regarding their podcast. They can even make more informed decisions regarding their podcasts in that case. This would be like the Google Analytics for podcasts.

In a sense, these tools are not really made for end-users in mind. The two new technologies that Spotify will be acquiring exists to allow Spotify’s podcaster’s easy access to tools that could help them make their podcast better, and to even grow their podcasts in different ways. It could help advertisers understand how their ads work on podcasts as well, allowing them to make better decisions on the way they design their ads, or where to place them.

While the technologies attached with the companies Spotify aims to acquire are tailored for podcast, the audio streaming company sees application beyond podcasts. They aim to bring the technology to their full suite of services. This includes their music streaming and eventually videos as well. What they are saying is that they are going to introduce more targeted ads in their music streaming platform soon.

All this not only points to better podcast experience, but also better monetisation opportunities for podcasters. It also means that advertisers get more accurate data and would eventually be willing to spend more on ads within podcasts, music, and videos on Spotify itself. Of course, all this also means more money for Spotify. But beyond that, it ensures that Spotify’s podcasters stay with Spotify and grow with the platform. It will also attract more podcasters to be on the platform, which is always a win situation for Spotify.

The acquisition announcement currently is still merely that, an announcement. There are no mentions on how much the leading music streaming firm is spending on these two acquisitions. They also mentioned that Podsights will be operating as an entity independent from the team in Spotify. Their technologies will still be integrated in the platform’s podcast tools, we are guessing. The reason for the independence is most likely since Podsights have their own list of clienteles currently. For more information on the new acquisitions, you can head over to their blog.