EL SEGUNDO, Calif., Sept. 22, 2021 — Neopets is excited to announce a partnership with Raydium, an automated market maker (AMM) and launchpad powered by Solana, to bring a collection of NFTs based on characters from the 20 years of the Neopian history and lore. The greater Neopets community will now have access to digital memorabilia from their beloved brand.
Neopets Launches its First NFT Collection – The Neopets Metaverse Collection
"Over the past 20 plus years, nearly 100 million people have engaged with Neopets characters both in the game and through merchandise and other branded items. Extending to NFTs give those users as well as NFT collectors the chance to experience and own part of the history of Neopets" says Jim Czulewicz, President and CEO of JumpStart Games, Inc., the company that owns Neopets. "For us this is another opportunity to extend the brand into new markets and to new users in a format that is both modern and valued."
Collectors and fans will have the opportunity to acquire one of 20,500 equally unique, algorithmically generated lovable Neopets NFTs with variable backgrounds, assets, clothing, and personality – 7 varying trait categories. An official launch date will be shared as we get closer but look for the drop to be in early to mid-October.
Neopets is pleased to be partnering with Raydium’s DropZone as one of the first on the platform. Raydium’s DropZone is an initiative by Raydium to promote the growth of NFTs on Solana while supporting project teams like Neopets with the infrastructure needed to launch the collections.
About Neopets
Owned by JumpStart® Games, the leader in creating interactive family experiences that both entertain and educate. JumpStart® creates mobile and multi-player games and experiences under its flagship brands – JumpStart®, Jumpstart Academy®, School of Dragons®, Zoo Guardians® and Math Blaster®. For over 20 years, Neopets has allowed users to create and care for digital pets called "Neopets" while exploring the virtual world of Neopia and sharing it with their friends and the community on desktop and mobile web browsers. For more information, please visit www.neopets.com.
About Raydium
Raydium is an automated market maker (AMM) built on the Solana blockchain which leverages the central order book of the Serum decentralized exchange (DEX) to enable lightning-fast trades, shared liquidity and new features for earning yield. DropZone is an initiative by Raydium to promote the growth of NFTs on Solana while supporting project teams with the infrastructure needed to launch new collections. DropZone will serve as a launchpad for the hottest Solana NFT projects to raise capital, seamlessly distribute NFT collections, and build their community.